Color Theory

At BoxPark Sushi the personality traits are Extraversion, Agreeableness, Openess, and the values are Passion, Loyalty, Honesty. With the personality traits, go with the color blue, which is associated with peace, trust, security. With the values, go with the color purple, which is associated with wisdome, respect, and wealth. The other two colors in the color palette tie into the traits and the values of BoxPark Sushi. Red is associated with love, urgency, and youth. Green is associated with growth, nature, and luck. These are all positive color associations, but the same colors can have negative color associations. With the color palette with the different saturation of each color, stay away form the last three saturation choices. The darker saturated colors will give off negative associations.

18 Brand Guide for BoxPark Sushi