OUR CORE VALUES LET YOUR COMPANY BE PART OF THE CHAMPIONSHIP WINNING EXPERIENCE. JOIN THE K-PAX RACING TEAM
K-PAX RACING OUR CORE VALUES Established in 2007, K-PAX Racing is one of the most successful teams in recent GT-racing history: 23 WINS 25 POLE POSITIONS 66 TOP 5’S 3 DRIVERS CHAMPIONSHIPS 2 MANUFACTURERS CHAMPIONSHIP
ENGINEERED TO WIN
OUR CORE VALUES
PASSION
To fulfill the visceral love for speed, competition and technology.
To be the leader in innovation and technology achieving fast and reliable cars. PERFORMANCE
To be the best run and operating race team, exhibiting the highest form of integrity. PRESTIGE
WORLD CHALLENGE SERIES 12 races per season • Over 1 million spectators • TV coverage on NBC Sports Fan-friendly, up-close and personal environment with grid-walks at many of the races Only GT Racing series in the US with exciting standing starts Short, fan-engaging sprint races (50 minutes) Total field of over 50 cars GT series entries include manufacturers such as Volvo (S60 R-Design), Porsche (911 GT3 Cup), Audi (R8), Chevrolet (Corvette), Dodge (Viper), Nissan (GT-R), Ferrari (430 Challenge), Cadillac (CTS-V Series) etc.
V.I.P. HOSPITALITY
CORPORATE BENEFITS Associate your corporation with a race-winning organization that knows the value of a strong team-based environment Exciting and unique environment to entertain and host employees, partners and key clients. Hospitality experiences specifically designed for your needs Unprecedented access to the team and drivers Corporate awareness through decaled race cars, transport big-rigs, team apparel and merchandise. Exposure to your target audience through our multimedia venues: Twitter, YouTube, Volvo sites, Facebook etc. Exposure during special events such as various international autoshows as well as TV and newspaper marketing ads.
CORPORATE MARKETING OPTIONS
PLATINUM
3 S60 GT-class race cars with corporate livery and team naming rights GOLD
2 S60 GT-Class race cars in corporate livery SILVER
1 S60 GT-Class race car in corporate livery ENTRY
Small logo placement on 1 S60 GT-class car (1 of 3 potential sponsors)
A PERSONAL EXPERIENCE
PLATINUM Exposure in Volvo’s National marketing campaign featuring the S60 National TV broadcast on NBC Sports Cars, equipment, team apparel and all big-rigs and equipment re-painted in your corporate colors with logos in prominent positions Corporate mentioning in all driver interviews, press releases and other media Driver and vehicle participation at corporate events, including speaking engagements by drivers and team management Up to 60 VIP tickets per race weekend
GOLD Exposure in Volvo’s National marketing campaign featuring the S60 National TV broadcast on NBC Sports Cars with logos in prominent positions, designated crew in team apparel with corporate logos. Your logo on all transportation and equipment (including big rigs). Corporate mentioning in all driver interviews, press releases and multimedia Driver and vehicle participation at corporate events, including speaking engagements and meet and greet. 20 VIP tickets per car per race weekend
SILVER Cars with logos in prominent positions, designated crew in team apparel with corporate logos. Your logo on all transportation and equipment (including big rigs) Corporate mentioning in all driver interviews, press releases and multimedia Driver and vehicle participation at corporate events, including speaking engagements. 20 VIP tickets per car per race weekend
ENTRY Share corporate logo space on 1 S60 GT-class with 2 other corporate partners. Driver and vehicle participation at corporate events, including speaking engagements. 6 VIP tickets per race
BENEFITS Exposure to the “enthusiastic demographic.� Majority of spectators are college educated with a household income above $75,000. Exposure through Volvo Car Corporation, K-PAX Performance Cars (Volvo Special Edition & Performance Vehicles), merchandising and other external events such International Auto Shows (LA, NY, Detroit) K-PAX Racing and Volvo, due to their past successes and reputation receive unprecedented attention for spectators and media in comparison to the other teams. Opportunity to partner with Volvo Car Corporation on a national and global scale on non-race-related marketing events. Demonstrable marketing value and ROI
YOUR CHAMPION CREW
ALEX FIGGE – S60 #9 Alex Figge started racing professionally in the Star Mazda Championship, capturing one victory at Portland International Raceway in 2000 while driving for World Speed Motorsports. He competed in the US Formula Ford 2000 championship in 2001, running with Lightspeed Motorsports and Cape Motorsports, then moved up to the Toyota Atlantic series where he finished 18th, 9th, and 7th in the standings during his three year stay from 2002 to 2004. In 2005 he made 7 starts in the GT1 class of the American Le Mans raced in the Grand-Am Rolex Sports Car Series Daytona Prototype class. In 2006 he drove a full Daytona Prototype schedule and finished 16th in driver points for Pacific Coast Motorsports.
RANDY POBST – S60 #6 Randy Pobst is also known as “RFP” or “The Rocket. He is the 2003, 2007, 2008, and 2010 SCCA World Challenge GT champion and is a two-time class winner of the 24 Hours of Daytona, in 2001 and 2006. In 2007, 2008 and 2010, he won the SCCA World Challenge GT Championship with K-PAX Racing. Randy writes an article titled “Pobst Position” in SCCA’s monthly automobile publication, “SportsCar Magazine,” where he discusses his thoughts and opinions on professional and amateur racing
2012 SCHEDULE Streets of St. Petersburg (Mar. 23 - Mar. 25) ROUND 3 Long Beach Grand Prix (Apr. 13 - Apr. 15)Â ROUND 4 Rounds - Miller Motorsports Park (Apr. 27 - Apr. 29) ROUND 5 TC Mazda Raceway Laguna Seca (May. 10 - May. 12) ROUNDS 6 & 7 Detroit Belle Isle Grand Prix (Jun. 01 - Jun. 03) ROUNDS 8 & 9 Mosport International Raceway (Jun. 22 - Jun. 24) ROUNDS 10 & 11 Mid-Ohio Sports Car Course (Aug. 03 - Aug. 05) ROUND 12 Infineon Raceway (Aug. 22 - Aug. 26) ROUND 1 & 2
VOLVO’S MARKETING MACHINE
K-PAX RACING – A POWERFUL MARKETING ENGINE Full-time videographer/director producing at least 2 videos per race and at other special events that gets exposure on YouTube, Vimeo, Facebook, and various websites belonging to K-PAX Racing, K-PAX Performance,Volvo and its’ dealers, and other race partners. Full-time photographer with the ability to post and distribute race and special event pictures through various medium including the aforementioned. Volvo Car Corporation and Volvo Cars North America spends over $2 million per year in various national marketing campaigns promoting K-PAX Racing through TV, national newspapers, magazines, websites, and other digital medium. Volvo retailers across North America that are Authorized K-PAX Performance Cars dealers act as local nodes as they use their marketing departments to spread awareness of the K-PAX Racing Team. This combined marketing value creates a very compelling marketing ROI for all potential sponsors and corporate marketing partners.
MARKETING BEYOND THE TRACK
FOR MORE INFORMATION
PLEASE VISIT:
kpaxracing.com kpaxperformance.com youtube.com/kpaxracing facebook.com/kpaxperformance