GRAPHIC DESIGNS BY
KYLE PITMAN
COLOR PALETTE
DEPARTMENT OF VETERAN AFFAIRS 619 South Marion Avenue
Lake City, FL
32025
DEPARTMENT OF VETERAN AFFAIRS
DEPARTMENT OF VETERAN AFFAIRS
Dear Jane Doe, 619 South Marion Avenue But I must explain to you how all this mistaken idea of denouncing pleasure and Lake City, FL 32025 praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the 386-755-3016 master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue 800-308-8387 pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. 619 South Marion Avenue Lake City, FL 32025 386-755-3016 800-308-8387
To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure? On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.
Best regards,
Dr. John Doe, M.D Internist in Lake City, FL
The pattern on the inside of the envelope was created by repeating the logo over itself many times in one solid shade of grey.
Computer generated representation
Computer generated representation
Creative Juices is the name of a new juice bar located in St. Augustine, FL. It has a variety of juice combinations to choose from along with a healthy selection of foods as well. This cafe prepares all of its courses using all natural ingredients.
JUICE UP.
LOGO
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PALETTE
FRONT
JUICE UP. Due to the low budget of the company, a simple two-sided business card would be the best option. As an added bonus, the business card also serves as a punch card to provide motivation for a customer to return to the cafe.
Chris Faunce 904.342.0935 846 Anastasia Blvd, St Augustine, FL 32080
A NATURAL CAFE BACK
PUNCH OUT. JUICE UP
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STICKERS Stickers are a lower cost item to produce which works well with the budget of the company. These can be distributed to customers from within the store or at events such as a farmer’s market as an easy way to publicize the company.
The best application, among many uses, would be on the back of supporting customers’ cars. This is one of the easiest ways to advertise a business while keeping costs low.
STORE CUPS Providing customers with a take home cup will provide the company with an extra form of publicity and also a better sense of professionalism.
FRONT
BACK
STATIONARY
Heavy Hands Wing Chun is a martial art school that prides itself in teaching its students high quality material that is backed by documented recordings that prove its direct relation to a respected lineage of wing chun.
LOGO The logo for Heavy Hands is very geometric in appearance, which is directly relatable to the practice itself. The martial art uses basic knowledge of triangles paired with symmetrical balance to produce its movements.
Color palette
Front
Kyle Pitman
back of front
Learn from the Source.
(386) 365-5496 heavyhandswingchun.com
Kyle Pitman (386) 365-5496
Learn from the Source.
heavyhandswingchun.com
Inside of back
back
The business card for Heavy Hands requires a double-sided print on two separate papers to produce a card that folds forever upon itself. The practice itself involves the idea of not having a beginning or end, which puts the business card into proper context.
Shown here is the business card after being folded twice on itself. The card will cycle through the information and various patterns until it has returned to its original position.
All the patterns featured upon the card will match up with its other half as the card is folded upon itself.
stationary www.heavyhandswingchun.com Phone: (352) 872-2120 756 SE Division Avenue Lake City, FL 32025
The inside pattern of the envelope was created using the background triangular design within the logo repeated over itself.
LOGO
LOGO
UN NO
AD
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E
The design behind BrandMe socks allows the consumer to mix match his or her socks endlessly without the need of pairing to alike socks together. The consumer wears one black sock and one white and can either pair favorite word combinations together or leave the creation completely up to chance; the pairibilities are endless.
Nature
Naughty
Romantic
Random
SOCK GRAB BAGS The consumer of this product will be able to purchase “grab bags� which will be filled with an even amount of socks; half which will be black and the other half white. This bag will be solid black to prevent the consumer from knowing the words he or she will obtain prior to purchase. As shown above, the consumer can also purchase grab bags that have been categorized in order to get an idea of what words they may receive.
1) Obtain black sock. 2) Obtain white sock. 3) Create your brand.
The socks, although generic and plain in appearance, use the power of words to speak for themselves and the owner. Therefore, the socks serve as both the object and the subject matter of the ads.
1) Obtain black sock. 2) Obtain white sock. 3) Create your brand.
1) Obtain black sock. 2) Obtain white sock. 3) Create your brand.
Connex is a fictitious service of 4G wireless networking provided through the secure connection of a working USB flash drive. Its target audiences are those who lead a busy lifestyle and are somewhat reliant on having online access. This is why the tagline “Stay Connected � works appropriately.
LOGO
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PRODUCT DESIGN
The tail lighting bolt of the logo wraps around the flash drive and points to the highest end of the wireless signal indicator. This gives visual aid to its user which end of the signal is the strongest.
The logo will always be printed large in the center of the flash drive. The flash drive itself is one of if not the primary selling point of this brand so naturally the logo should be emphasized to attract attention.
The light bar on the side of the flash drive will indicate the strength of signal the device is receiving. This acts the same way as the signal strength indicator on most wireless devices. The device will most likely be partnered with one of the major service providers in order to receive and emit its signal.
The advertisements for this product are quick and to the point, much like the product itself. For added variety, the ads feature multiple different models of laptop and various common indicators of signal.
The billboard design is directly relatable to the print versions but to adapt to the billboard layout the direction of the ad will flow left to right instead of upwards.
The product’s main selling point is that it can provide wireless signal while on the go. Therefore, it would only make sense to advertise in public places of transport. By doing so, the product captures the attention of people on the go who would most likely benefit from the product.
DIGITAL REPRESENTATION
DIGITAL REPRESENTATION
Throne Portable Toilet Services is a ďŹ ctitious company who specializes in providing portable toilet rentals to organizations, companies, and events in need. Throne takes pride in providing premier rental services and feel their utilities are ďŹ t for royalty.
LOGO
P O R TA B L E T O I L E T S E R V I C E S
P O R TA B L E T O I L E T S E R V I C E S
P O R TA B L E T O I L E T S E R V I C E S
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P O R TA B L E T O I L E T S E R V I C E S
Since the rentals provided by Throne are ďŹ t for a king, every one of its utilities will be equipped with the signature golden throne.
Since Throne’s utilities are fit for a king, the ads should display imagery of royalty. Every image shown in the ads appear to have a pleased expression while also sitting on a thrown. This imagery paired with the product provides further belief into the ads’ tagline.
The PGA Tour’s website has been unchanged for many years and is in need of a redesign. The main focus of the redesign is to attract the interests of the youth. The brand itself appeals more to its older audiences and PGA would like a design that changes appeals to both young and old.
PGA WEBSITE REDESIGN
DISCRIPTOR
AD
BUY TICKETS
TOURNAMENTS
AD
AD
Select a Player
BACKGROUND
BUY TICKETS
BACKGROUND
BACKGROUND
As the wireframes show, the main content of the site will be focused in the center of the layout. The navigation bar will stretch down the left side of the layout and grow and collapse upon navigation. The top navigation will expand downward into the negative space. The right side of the layout will be dedicated to possible advertisement space.
BACKGROUND
AD
BACKGROUND
BACKGROUND
BUY TICKETS
BUY TICKETS
BACKGROUND
BACKGROUND
WIREFRAMES
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HOME PAGE
PLAYERS PAGE
TOURNAMENTS
Mind N’ Body Personal Training is the identity created for an upcoming personal trainer. Rather than putting all focus on creating a sculpted body, this trainer believes it takes a balance of mind and body to become and stay in shape. In order to have a perfect body, then you must put your mind “in” your body.
LOGO
COLOR PALETTE
FRONT
BUSINESS CARD CHRISTINE BONILLA TRAINER
BACK
386-215-3786 START TODAY
Due to the low budget of the business, a simple two-sided business card would suffice. Since the logo has such a double meaning about it, it works by becoming the center of attention enlarged on the front of the card
APPAREL IT TAKES
BOTH
MIND N’ BODY TO STAY FIT
FRONT
By providing the client with T-Shirts upon enrollment, the client will be impressed with the professionalism of the business and stay committed. This is also an easy way to promote and advertise the business because the client will most likely wear the shirt out among the public.
BACK
MERCHANDISE
COUNTDOWN CALENDAR
WATER BOTTLE
Chakra Body Wash is a product inspired by the theory of the internal chakra system and its corresponding colors. The product is designed as men being its primary target audience. The concept is that the owner of the product will literally bathe in the particular energy he is lacking in. The concept influenced the tagline “Soak it in.�
SOAK IT IN.
SOAK IT IN.
SOAK IT IN.
SOAK IT IN.
SOAK IT IN.
SOAK IT IN.
SOAK IT IN.
SOAK IT IN.
SOAK IT IN.
SOAK IT IN.
PASSION COURAGE
CREATION SOAK IT IN.
MEN’S BODY WASH
SOAK IT IN.
MEN’S BODY WASH
SOAK IT IN.
MEN’S BODY WASH
SPIRIT INTUITION EXPRESSION SOAK IT IN.
MEN’S BODY WASH SOAK IT IN.
MEN’S BODY WASH
SOAK IT IN.
MEN’S BODY WASH
SOAK IT IN.
MEN’S BODY WASH
Special
thanks
to my family, my loving fiance, the faculty and staff of
Flagler College, and to anyone else who has helped or supported me along my path to becoming a succesful graphic designer.