PETER NGUYEN
DESIGN STRATEGIST | RESEARCH & DESIGNER | JEEP ADVENTURER PAST-HIS-PRIME ATHLETE | FOODIE WANNABE | LIP SYNC MAESTRO
kpnguyen73@gmail.com | 770-363-3156 | kpnguyendesigns.weebly.com
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I’VE ALWAYS HAD A KNACK FOR DEVELOPING...
THUS, I ENJOY “PLAYING” IN THE DESIGN FIELD BECAUSE I LOVE TO... RESEARCH
LEARN
UNDERSTAND
IDEATE
CREATE
STRATEGIZE
COLLABORATE
PEOPLE
I. Overview
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II. Process
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PROCESSES
NEW EXPERIENCES PRODUCTS
P & L 2010-2015 dfsfdl;kajgldksjfl;a dsflkajfdls fsdljflkjslfd
Market Size dfsfdlef;kajgldksjfl;a dsflkafdsfdasdfdsafjfdls fsdljflkdfsdfdsfejslfd
STRATEGIES
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Ju
+ 5
l-‐1
$0 2015
Timeline
15 Se p-‐1 5 Oct -‐1 5 No v-‐ 15 De c-‐ 15 Ja n-‐1 6 Fe b-‐1 6 M ar -‐1 6 Ap r-‐1 6 M ay -‐1 6 Ju n-‐1 6 Ju l-‐1 6 Au g-‐ 16 Se p-‐1 6 Oct -‐1 6 No v-‐ 16 De c-‐ 16 Ja n-‐1 7 Fe b-‐1 7 M ar -‐1 7 Ap r-‐1 7 M ay -‐1 7 Ju n-‐1 7 Ju l-‐1 7 Au g-‐ 17 Se p-‐1 7 Oct -‐1 7 No v-‐ 17 De c-‐ 17
RESEARCH
Au g-‐
Sales in Dollars
MY ROADMAP TO SUCCESS DESIGN STRATEGY
Highly OpCmisCc
INNOVATION
$1,500,000
$1,000,000
OpCmisCc PesimisCc Less Likely
2016
Base Scenario
$500,000
2017 2018
=
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PROJECT TEASERS
FLATFIRE GRILL | INNOVATION & BUSINESS STRATEGY YMCA | RESEARCH & SERVICE DESIGN RICE HUSK STOVE | RESEARCH & PROTOTYPING STOE DESK | RESEARCH & WHITESPACE OPPORTUNITY FLO SKATEBOARD TOOL | INDUSTRIAL DESIGN & INNOVATION CELL PHONE REDESIGN | INDUSTRIAL DESIGN IDSA ATLANTA | MENTORING OTHER WORK | PACKAGING, SOFTWARE, & GRAPHICS
5 7 9 11 13 15 17 19
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INNOVATION & BUSINESS STRATEGY How might we enhance the sensual food experience in the outdoor urban environment? LOOKING INTO TODAY’S MILLENNIAL
IS THERE A MARKET BASED ON THE PROJECTED 13.4 MILLION GRILLS SOLD? Top-down market size approaches
“Grilling is viewed as an extension of the kitchen rather than a tool for special occasions.” 26% of the US’s population lives in the top 10 metro areas today. - US Census Bureau 73% Of 25 – 34 years old, who are college educated, live in metro areas. - Whitehouse.gov
WHAT ARE SOME COMPARISONS?
“Only 1/3 of grill owners think there are grills that fit their lifestyle.”
While compact grills may not be new to the market, the trends point toward a new opportunity. In addition, with Millennial buying power increasing and the desire for a grill that fits different consumer lifestyles, we believe the feature of being dishwasher safe and modular can fulfill certain lifestyle needs.
PORTABLE Ease of Cleaning Assembly 8me Ease of Transport Package size Price
(Weber Q)
(Char-‐broil Bistro)
MOVABLE
SMALL FIXED (Char-‐broil Gas)
(Fuego Element)
STYLISH
Scrubbing grates/ hose
Scrubbing grates/ hose
Scrubbing grates/ hose
Scrubbing grates/ hose
> 5 minutes
> 25 minutes
> 35 minutes
> 20 minutes
Easy
Medium
Difficult
Medium
> 20” x 27” x 24”
> 23” x 23” x 42”
> 44” x 44” x 22”
> 23” x 23” x 36”
> $179
> $179
> $159
> $299
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AN INNOVATIVE SOLUTION
WILL THIS PRODUCT SELL AT THE END OF THE DAY?
Easy to assemble
2016
2017
Revenue
$1,449,960
$5,976,795
Royal2es to Fla6ire
$50,749
$209,188
$143,634
$86,180
$68,944
Units Sold
22,307
91,951
63,136
37,881
30,305
Highly OpCmisCc
OpCmisCc
PesimisCc
Less Likely
2018
Base Scenario
Based on the projected market, manufacturing costs, and $129 MSRP, the FLATFIRE grill will make around $6 million in revenue for year two!
$500,000
2016
2017
2018
Se p-‐ 15 Oc t-‐1 5 No v-‐1 5 De c-‐1 5 Jan -‐16 Fe b-‐ 16 M ar -‐16 Ap r-‐1 6 M ay -‐16 Ju n-‐ 16 Ju l-‐1 6 Au g-‐1 6 Se p-‐ 16 Oc t-‐1 6 No v-‐1 6 De c-‐1 6 Jan -‐17 Fe b-‐ 17 M ar -‐17 Ap r-‐1 7 M ay -‐17 Ju n-‐ 17 Ju l-‐1 7 Au g-‐1 7 Se p-‐ 17 Oc t-‐1 7 No v-‐1 7 De c-‐1 7
5
l-‐1 Ju
g-‐1
5
2015 Au
Sales in Dollars
$1,000,000
$0
2020
$4,103,820 $2,462,292 $1,969,834
$1,500,000
Dishwasher safe
2019
Timeline
The FLATFIRE Grill is the first easy-to-assemble, easyto-clean gas grill that has been specifically created for the Urban Millennial. It takes a grill, which would otherwise be a large, cumbersome object, and offers a high style solution that is perfect for quick and easy BBQ’s. The design of the grill reflects today’s trend balance between simplicity, style, and technology that are seen in numerous products sold to Urban Millennials.
Cooks 6 - 7 burgers
Easy transporting 6
RESEARCH & SERVICE DESIGN How may we increase membership at the YMCA? The objective of this project was to find insights into why people weren’t going to the YMCA
FINDINGS
SECONDARY RESEARCH & INTERVIEWS
Emily (24 - Non-user): Goes to Lifetime because all my friends go there. Everything was nice and clean; they also had good instructors. The Y looks “cheap” but doesn’t know what it offers.
Vickie (62 - User): Goes to the YMCA because it’s “not intimidating.” Likes that it’s friendly, helping, and very divers. “It really promotes confidence!” Has lots of activities and a pool.
Ben & Liz (28 & 27 - Former user): Use to go as kids, but haven’t been since due to location. Uses a clubs because it’s cheaper as has guest passes. Wants flexible hours, good equipment, & reasonable price.
Rachel (32 - Former user): Even thought the YMCA is safe, reliable, and clean, “I felt like nothing was aimed for me.” It wasn’t really “trendy or cool” when she got older. Gym she goes now is closer.
Bill (41 - Non-user): Most important thing is proximity and location. He usually works out 3-4 times a week. Doesn’t want to be around “idiots” when working out. Won’t work out if it’s not clean.
Tyrell (17 - User): Goes to the YMCA because it’s “safe.” He would go to the Y with his friends usually after school. It’s a place that he “trusts” as it has a general positive atmosphere.
WHAT ARE THE INSIGHTS WHICH WE CAN GROUP TOGETHER? AEIOU FRAMEWORK
Once enough findings were found from the research and interviews, they were put into themes to provide focus and insights
“I don’t think it’s for me”
“No one hung there out that I knew”
“What do they have other?”
“Know nothing about it”
“It’s not as clean”
“The equipment is outdated”
“It’s full of kids and old people”
“It’s not for me anymore”
“It’s not convenient for me to get to”
“It’s too far from home”
“I wouldn’t go there enough times”
“I just want to be in and out”
How can the Y get more people into the door?
How can the Y change some of its perception?
How can we bring the Y be closer to people?
AWARENESS
PERCEPTION
LOCATION
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JUST IDEAS, BUT MAYBE THEY COULD MAKE AN IMPACT The following solutions were selected based on upon the data gathered group data. STEP - “How can the Y get more people into the door?” (Awareness) YMCA goer calls a friend or family, who then invites others
Everyone meets at a the starting point
Participants go through a series of challenges and obstacles relating to YMCA values and areas of focus
START!
Participants finish at the Y!
Promotions and incentives are given to the participants
HONESTY
THE YMCA TREASURE HUNT Promoting all the YMCA values while generating interest and participation
SOCIAL RESPONSIBILITY
HEALTHY LIVING
STRETCH - “How can we change the perception of the Y?” (Perception) Ad for competition shows requirements. Ad offers all participants a 3-week trial at the YMCA to shoot the video
THE YMCA VIRAL VIDEO A “YMCA” video contest that promotes the many activities and classes which the YMCA offers
Viewer invites friends to go to the YMCA and shoot the video
Participants learn about the YMCA offerings and shoot the video at their local YMCAs
Videos are submitted. A new winning video goes viral every month - winners gets more promotions and incentives to the YMCA
A continuous lifecycle occurs as new participants enter the Y and make a video upon viewing winning videos
LEAP - “How can we bring the Y to you?” (Location) Over 1.7 million people take the CTA daily
Average CTA commuters spend over 45 minutes getting to work
You could get a lot done in 45 minutes during your commute... Like working out!
By having a partnership between CTA, DIVVY, and the YMCA, one could achieve his or her daily fitness goal Train
YMCA + DIVVY + CTA A collaboration that let’s you workout or “train” on the go
+ +
OR
Another 4,000 take the DIVVY daily
OR
Train Train
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RESEARCH & PROTOTYPING Can we promote safer cooking while ending deforestation? THERE’S AN ONGOING CRISIS IN NICARAGUA
THE ALTERNATIVE SOURCE FOR COOKING FUEL Rice husks are hard, indigestible protective coverings of grains of rice. They are usually used for building material, fertilizer, insulation material, or fuel. There’s almost an endless source of rice husks within these rural areas.
BUT HOW DOES IT AFFECT RURAL LIVING?
HOW DO WE MAKE FIRE FROM RICE HUSKS? The natural airflow from a chimney or vent helps with the use of a two-step gasification process. This process includes: 1) Fire converting rice husks into gas 2) Gas igniting with hot oxygen to produce a flame
Through pictures and interviews, the team was able to understand the rural living conditions and daily necessities that involve cooking
WHY AREN’T THESE OPTIONS VIABLE?
CONVENTIONAL WOOD • $5 - $10 per week • Releases harmful fumes
RICE HUSK QUASI • Needs constant tending • Will go out after 4 mins
RICE HUSK BATCH • Needs a battery • 20 mins of run time
Unfortunately, there aren’t any options that satisfy the requirements of rural cooking and growing deforestation 9
THE ITERATIVE PROCESS FOR SUCCESS
DESIGN
Since there wasn’t a viable solution based on the research, the team set out to prototype and develop a rice husk stove that uses no electricity, but could also last over 35 minutes. A constant 3-month cycle of sketching and prototyping was done to ensure the requirements were met. Local traders were able to make the stoves using simple hand tools.
PROTOTYPE
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RESEARCH & WHITESPACE OPPORTUNITY Can we create a new system that addresses today’s living restrictions? Currently, there is growing need for space-saving furniture that will enable a room to be used for multiple functions. And as the world’s city population increases, this trend will continue.
QUANTITATIVE RESEARCH
WHAT’S ON THE MARKET?
COMPETITION ANALYSIS & PATENT RESEARCH
Desk Space Preference
Desk Size Preference
Aesthetic
Multi-purposeful
OPPORTUNITY
Lifecycle
Systematic
Desk Assembly Preference
Quantitative research and initial stakeholder interviews were done to understand user preferences. While patent and competition researches were done to ensure that the final solution did not infringe what was already on the market. A competition analysis was done to find the market opportunity/ whitespace. With all these inputs, the team was able to prioritize needs and ideate solutions around these requirements.
PRIORITY FUNCTION/CONSTRAINTS TREE & OPPORTUNITY MORPH CHART
Even though there are a lot of solutions, most do not hit the four key marks: aesthetics, multi-functional, systematic, and lifecycle. 11
CONCEPT EVALUATION
QUALITATIVE & CONFIRMATION RESEARCH Anthropometric Study
Based on videography interviews, evaluation methods, and research results, the team decided against a dinner table/study concept (C). Instead, we selected the slide shelf concept (A) due to footprint and easiness of transition from passive to active states A
B
C
2 3 3 2 2 2 3 3 2 2 3 3 3 2 3 3 3 3 3 3 2 3 58 2.64
3 1 2 3 3 2 2 2 4 4 1 2 2 1 2 2 2 3 2 2 1 3 49 2.23
4 4 1 4 3 3 2 3 3 4 2 3 2 2 2 2 3 3 2 4 2 3 61 2.77
Concept Criteria Working Space Leg Space Working Principle Size of Footprint Façade Passive Storage Ac=ve Storage Ease of Opera=on Simplicity & Opera=on Opera3on Closing Efficiency Opera=on Appeal Maintenance Ease of Use Ergonomics Storage Access Ease of Assembly Assembly Number of Parts Cost Produc3on # of Different Parts MFG Method Risk Free Use Safety Comfortability Ease of Disassembly Transporta3on Packaging Total Rela%ve Total
STOE DESK The StoeDesk is an innovative solution that combines aesthetics and functionality to high quality modular furniture. The solution is the foundation for a modular system of space saving furniture that will address the needs for tomorrow’s population.
Percentage of what people will use the conceptual desks for
FEATURES
Modular system that combines high functionality, aesthetics, and long lifecycle
Customizable vaneer panels to suit the user’s style and aesthetic needs
A combination of a honeycomb structure, aluminum frame, & veneer covering provide strength/durability
The desk contains safe electrical connections and can be flatpacked for shipping
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INDUSTRIAL DESIGN - INNOVATION Can we bring something new into the marketplace? Current skateboard specific tools provide strain to wrists and take over 40 minutes to perform maintenance whenever there’s a broken board. Unfortunately, there’s no telling when a skateboard will break - and the idea of bringing a large and heavy power drill does not appeal to the active professional skateboarder.
THE OPPORTUNITY FOR INNOVATION INDUSTRIAL
EASE OF OPERATION
THEREFORE, COULD WE DESIGN A TOOL THAT IS LIGHT, POWERED, AND SPECIFICALLY FOR THE SKATEBOARD MARKET?
STRAIN & EFFORT
HOW ABOUT ALSO USING ALTERNATIVE POWER LIKE THESE PRODUCTS?
OPPORTUNITY
SKATEBOARD SPECIFIC 13
OH THE POSSIBILITIES...
THE INNOVATION
Solar power for “on-the-go”
Convenient to have
The FLO skateboard tool is a compact tool specifically created for professional skateboarders to carry around in their backpacks when they go out for a full day of skateboarding. Since their days often consist of traveling to different locations, this drill replaces traditional skateboard tools to provide quick efficiency, ergonomic support, and less strain for the skateboarder’s wrist when performing maintenance. A balanced mixture of soft fillets and simple, clean lines seen on the product allows the FLO skateboard tool to not blend in with other traditional drills. The design also reflects today’s disruptive, yet fluid skateboarding culture.
Light, yet powerful
Small and easy to use 14
INDUSTRIAL DESIGN Why do people have to compromise? The objective of this project was to redesign a cell phone that would not only be suitable for a one-armed contractor, but also universally for other users
NARROWING THE DESIGNS...
THE CONTRACTOR
THE PHONE THAT OUR CURRENT CONTRACTOR USES
- Small Keyboard - Not Ergonomic - Slippery Surfaces - No Simple Access Functions - No Voice Command - No Camera
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THE SOLUTION The ZNK redesigned cell phone is an ergonomic, dual-sided cell phone specifically created for a one armed individual. The phone features large keys, simple access functions, and a comfortable fit for easily operation with one hand.
FRONT
BACK
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MENTORING Can we develop tomorrow’s leaders to use design as a tool?
SKETCH
TEST
BUILD
This 3 week IDSA Outreach program allowed professionals to teach the ID process and design strategy to local highschools
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DELIVER
Not only were the students able to create a DIY lamp for under $25 dollars, they were able to use design as another tool for problem solving.
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19 Local Environmental Control for Maestro Systems
ECmini
BioSystems
axion Keep cell culture area at specific CO2 levels Control flow rate to maintain or drive concentration of CO2 Quick Disconnect & auto shut off features Turn off gas supply at the system rather than the source Over 200 hours of use on a standard 220 cubic foot tank Custom fit to Maestro to reduce gas loss.
Control flow rate to maintain or drive concentration of CO2
ECmini
BioSystems
axion
PACKAGING
SOFTWARE
GRAPHICS
OTHER WORK
ABOUT PETER As an agile multi-disciplined design strategist with expertise in using design thinking to impact and grow business, I love getting to understand the holistic problems of what, why, and how - challenging to change a stigma or reframe a paradigm to improve an overall experience. My backgrounds and experiences in diverse environments/industries and with multiple stakeholders allow me to view problems from multiple angles and become non-bias to proactive or reactive findings. I thrive best in a collaborative and creative environment, working handin-hand to learn and build innovative and meaningful solutions that will make a impact. Currently seeking an opportunity in areas of research design, innovation, or new product development that discovers meaningful insights and create innovative products, solutions, and experiences.
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