SPOR 7933 SPORT EVENT MANAGEMENT Lecture 2 Special Events Mega and Minor Events
2013
Special Events
Characterised by size and scale/form (Allen, O’Toole, Harris & McDonnell, 2011)
Context affects the definition:
1. Organisations: A special event is a one-time or infrequently occurring event outside the normal programme or activities of the organising body
2. Customers: To the customer a special event is the opportunity for a leisure, social or cultural experience outside the normal range of choices or beyond everyday experience (Getz, 2005, p. 16)
Common categories: Mega or Hallmark
Special Events - Mega
“Mega-events, by way of their size or significance, yield extraordinarily high levels of media coverage, prestige, or economic impact for the host community, venue or organisation”. (Getz, 2005, p. 6)
www.2010safwc.com
Special Events - Hallmark
An event possessing significance in terms of; tradition, attractiveness, quality, or publicity. The event provides the host venue with a competitive advantage.
Event and destination become inextricably linked (Getz, 2005)
Event becomes synonymous with the place (Allen, O’Toole, Harris & McDonnell, 2011)
Which category does the Olympic Games fit into?
Mega Event
What is the purpose? 
To celebrate the principles of Olympism in a festival atmosphere providing a unique way of uniting people from different cultures in peace, harmony and friendship.
The Olympics
What do people want from the Olympics? The
host city? Spectators? Coaches + athletes?
International events 
What are the potential benefits of hosting international events? Limitations?

Hosting international events is intended to enhance local esteem, display local skills and cultural attitudes, improve the reputation of a city, to demonstrate civic pride and the ability to mobilise resources. (Getz, 2005)
Impacts of International Events
What impacts do you think these Events have had on New Zealand internationally?? Economic Tourism/commercial Physical Socio-cultural Psychological Political
Major events Capable of attracting significant visitor numbers, media coverage and economic benefits. (Allen, O’Toole, Harris & McDonnell, 2011, p.14)
Local or Community Events

Most communities produce a host of festivals and events that are targeted mainly to local audiences and are staged primarily for their social, fun and entertainment value. (Allen, O’Toole, Harris & McDonnell, 2011, p.14)
Typology of planned events Cultural celebrations Political and state Arts and entertainment
Getz, 2005
Business and trade Educational and scientific
Sport competitions Recreational Private events
Trends and forces - EM 
Your perceptions?
Trends/Impacting Forces Continued growth Professionalisation of Event Managers Strategic development The ‘x’ factor Facility/venue development Sponsorship Accountability Economic forces Political Technological
The Event Industry
Event organisations
Event companies
Industry suppliers
Venues
Industry Associations
Regulatory bodies
Sectors
Government Sector
Corporate Sector – focused internally or externally
Community Sector – location/interests
Group activity
Groups of three… 5-10 mins ‘Create’
an event – ‘front of mind thinking’
Answer the following questions: What is the event all about? Who is it for? What do you need to make this event work? How will you measure the success of this event?
Event Project 100%
50% practical - industry events Due:
Allocated Event Day
50% individual written Due:
Tuesday 5th November, 2013
Balance of event components
Operations Strategy
Promotion Sponsorship Risk Management
Event Options 2013
Special Olympics North Harbour Secondary Schools Event Interschool Skate / Scooter / BMX Comp Sport Waitakere 2km Fun Run Waitakere BMX Open Day U18 NZ Kahus vs Aust girls team series and U18 NZ Hawks vs Victorian Amateur Football Association series Iwi of Origin (touch)