Keyswide
marketing solutions
2011 3420 Northside Drive Key West, FL 33040
305-292-7777
www.keysnews.com
rates effective January 4, 2011
Cooke Communications FLORIDA LLC keysnews.com
Key West Citizen 3420 Northside Dr Key West, FL 33040 (305) - 292 - 7777 FloridaKeys.com 701 Simonton Street Key West, FL 33040 (305) - 292 - 1880 Marathon Free Press 5190 Overseas Hwy Marathon, FL 33050 (305) - 743-8766 Islamorada / Key Largo Free Press 91731 Overseas Hwy Tavernier, FL 33070 (305) - 853-7277 Ocean Reef Press 35 Ocean Reef Dr Key Largo, FL 33037 (305) - 367-4911 Paul Clarin publisher (305)-292-7777 ext 201 David Singleton advertising director (305)-292-7777 ext 204 Randy Erickson vp operations (305)-292-7777 ext 203 COMPOSING xt 259 ACCOUNTING xt 202 CLASSIFIEDS xt 208 PHOTOGRAPHY xt 243 CIRCULATION xt 222 SPORTS xt 264 MENU GUIDE xt 211 LOCALS GUIDE xt 211
CITIZEN RETAIL DISPLAY ADVERTISING Daily broadsheet with keyswide distribution. Circulation: 10,028 daily 11,100 Sunday IN SEASON 8,900 daily 9,749 Sunday AVG ANNUAL
OPEN RATE (PCI)
Initial rate for all new ads. Based on run date and/or type of organization.
MON - THU $26.08 FRI - SUN $28.30 POLITICAL $26.08 LEGAL $14.29 CIVIC $19.56
COLOR RATES
Multiple / Full Color: $255 Single / Spot Color: $125 added to cost of ad limited space available
PICK UP RATE (PCI)
Applies to additional insertions running within six days of original ad at Open or Contract Rate.
MON - SUN $19.56
CONTRACT RATES (PCI) Ideal for regular advertisers wanting the flexibility to change ad size or message on a continual basis. Rate is based on annual committment of column-inches.
ANNUAL SPACE 200 in 500 in 1,000 in 2,000 in 4,000 in 8,000 in
MON - THU $24.78 $23.47 $22.17 $20.86 $19.56 $18.26
FRI - SUN $26.89 $25.47 $24.06 $22.64 $21.23 $19.81
BUSINESS BUILDER
A monthly program for increasing awareness for your business and building your brand recognition.
30 daily (1 col x 1 inch) placements:
$417.00
15 regularly-scheduled placements:
$268.00
- includes 4 insertions in Paradise and 4 in SM Flyer - includes 2 insertions in Paradise and 2 in SM Flyer
CITIZEN DEADLINES
3PM two business days prior to publication 5PM Wednesday for Sunday publication requiring ad build 5PM Thursday for Sunday publication if ad sent camera-ready
CITIZEN CLASSIFIED ADS
Regular Segments MILE MARKERS NATION WORLD SPORTS REAL ESTATE BUSINESS ENTERTAINMENT CRIME REPORT TODAY IN HISTORY LETTERS TO EDITOR Citizen’s Voice Citizen of the Day What’s Cookin?
CLASSIFIED - DISPLAY
Ideal for custom-designed ads that incorporate images, logos, or graphics, but which requires the targeted audience classified categories offer.
OPEN RATE (M-Th) OPEN RATE (Fr-Su)
$21.48 $22.06
3 Consecutive Days 7 Consecutive Days
$21.05 $20.62
PICK-UP RATE
$16.11
CONTRACT RATES ANNUAL SPACE 200 in 500 in 1,000 in 2,000 in 4,000 in 8,000 in 10,000 in
MON - THU FRI - SUN $20.41 $20.96 $19.33 $19.85 $18.26 $18.75 $17.18 $17.65 $16.11 $16.55 $15.04 $15.44 $13.96 $14.34
Seasonal Features
CLASSIFIED - LINE ADS 1 DAY 3 DAYS 7 DAYS 14 DAYS 28 DAYS Private Party $14.42 $35.02 $77.51 $142.40 $230.72 additional lines
Business
additional lines
$3.00
$3.00
$3.00
$3.00
$3.00
$20.60 $51.50 $82.40 $154.50 $243.08 $2.00
$2.00
$2.00
$2.00
$5.00
Employment $20.60 $51.50 $93.22 $172.78 $309.00 additional lines
$3.00
$3.00
$3.00
$4.00
$5.00
(private party, business, and employment rates include 1 to 5 lines)
GUARANTEED SELLER items up to $499 addit’l lines (over 3)
$20.60
items up to $4999 addit’l lines (over 3)
$36.05
$2.00
(Rate includes 1-3 lines one month maximum)
$5.00
YARD SALE MAP Two Days : $30.90 PERSONAL ADS 30 Days: $57.68 LEGAL AD RATE $13.87 / column-inch
GO-TO GUIDE
Two Wks : $140.00 One Mo: $200.00 Two Mo: $350.00 Three Mo: $450.00 (Add Logo: $10) Ask about double-size ads
NEW YEAR’S MENU KEY WEST REGATTA VALENTINE’S DAY EASTER MENUS MOTHER’S DAY MEMORIAL DAY GRADUTATION FANTASY FEST THANKSGIVING MENU BEAT THE PROS CHRISTMAS MENU LAST MINUTE GIFTS
FREE PRESS
middle keys | upper keys
Description
The Free Press gives localized flavor to the news coverage for the communities along the more than 800 miles of islands it serves. With in-depth coverage of local and county-wide issues, the Free Press has earned a reputation of quality, consistency, and professionalism. Being heavily involved in this close-knit community, The Free Press is active in all area Chambers of Commerce, arts organizations, and other professional associations.
Circulation
Upper Keys: 12,800 weekly Median age 45. Avg income $86K Middle Keys: 11,000 weekly Median age 44. Avg income $64K Published every Wednesday.
Distribution
Upper Keys edition targets Key Largo and Islamorada. Middle Keys edition targets Big Pine Key and Marathon.
RETAIL RATES (PCI) MARATHON / BIG PINE KEY ISLAMORADA /KEY LARGO
RETAIL CLASSIFIED
Open $14.88 Political $14.88 Civic $11.16
$14.58 - - - - - - - -
RETAIL
CLASSIFIED
$15.47 $15.47 $11.60
$15.16 -------
to duplicate insertions within six PICK-UP RATE (PCI)Applies days of ad at Open or Contract Rate.
MARATHON / BIG PINE KEY ISLAMORADA /KEY LARGO
RETAIL CLASSIFIED
RETAIL
CLASSIFIED
$11.16 $14.14 CONTRACT RATES (PCI)
$15.01
$14.71
MARATHON / BIG PINE KEY ISLAMORADA /KEY LARGO
6 WK 13 WK 26 WK 52 WK
RETAIL CLASSIFIED $14.43 $14.14 $13.69 $13.41 $12.65 $12.39 $11.90 $11.66
RETAIL CLASSIFIED $15.01 $14.71 $14.23 $13.95 $13.15 $12.89 $12.38 $12.13
FREE PRESS DEADLINES
3PM MONDAY - for the upcoming Friday MARATHON publication 12PM FRIDAY - for the following Wednesday ISLAMORADA/KEY LARGO
OCEAN REEF PRESS Description
At the northernmost tip of the Keys lies the private, gated community of Ocean Reef. It has three golf courses, more than 40 tennis courts, a 175-slip marina, and an airport. This exclusive publication is dedicated to life in Ocean Reef, and is the only weekly newspaper mailed to every household in the community. Off-season editions are mailed to summer homes in over 40 states.
Circulation
4,000 weekly (Nov - May), four off-season issues (Jun - Sep) Published on Fridays
Distribution
The residents of Ocean Reef. Bulk distribution to community gathering places
ocean reef community, key largo
RETAIL RATES (PCI) Open $21.10 Political $21.10 Civic $15.83
PICK-UP RATE $15.83
SERVICE DIRECTORY Small Ad $43.50 Large Ad $87.00
Applies to duplicate insertions within six days of ad at Open or Contract Rate.
(3” x 1.75”) (3” x 3.00”)
CONTRACT RATES 6 WK Committment $20.50 13 WK Committment $19.50 Season Committment $18.50 MEMBER TO MEMBER
$104.50
Applies to ads placed by members of Ocean Reef.
OCEAN REEF PRESS DEADLINE
2PM MONDAY - for the upcoming Friday publication
PARADISE
key west | lower keys
| free racks
RETAIL RATES (PCI) PICK-UP RATE $21.23 Open $28.30 Political $28.30 Civic $21.23 CONTRACT RATES 6 WK Commitment 13 WK Commitment 26 WK Commitment 52 WK Commitment
Applies to duplicate insertions within six days of ad at Open or Contract Rate.
$27.45 $26.04 $24.06 $22.64
PARADISE DEADLINE
5PM MONDAY - for the upcoming Thursday publication
Description Paradise is the consummate guide to the happenings about town. It provides coverage of the arts, entertainment, places to eat and stay, and highlights of the week’s events. With a finger on the pulse of the social community, if it’s going on, it’s going in. Circulation 14,500 weekly Published every Thursday. Distribution Inserted into Thursday Citizen and delivered to free-standing racks throughout the community.
SOUTHERNMOST FLYER
naval air station key west
| sigsbee island
RETAIL RATES (PCI) Open $12.37 Pick-Up $ 9.28
Circulation 4,000 weekly Published every Friday.
CLASSIFIED RATES (PCI) Open $ 9.91 Pick-Up $ 7.43 SOUTHERNMOST FLYER DEADLINE
3PM MONDAY - for the upcoming Friday publication
SOLARES HILL
the high point in keys reading
RETAIL RATES (PCI) PICK-UP RATE $19.56 Open $26.08 Political $26.08 Civic $19.56 CONTRACT RATES 6 WK Commitment 13 WK Commitment 26 WK Commitment 52 WK Commitment SOLARES HILL DEADLINE
Description The Navy’s premier training facility ensures quality of life for the Key West military community. Cooke Communications handles all advertising, production, & distribution.
Applies to duplicate insertions within six days of ad at Open or Contract Rate.
$25.30 $23.99 $22.17 $20.86
4PM WEDNESDAY - for the upcoming Sunday publication
Distribution To the 1,953 active duty personnel, 5,319 family members, 209 reserve, and 1,005 civilians every Friday.
Description The highest point in weekly reading in Key West, this venerable publication focuses in depth on the news that impacts our community, including local, county and state government, tourism issues and trends, and cultural arts for locals & tourists alike. Circulation 10,872 - 11,110 weekly Median age 55. Med income $45K. 43% travel 3 times or more per year. 55% keep the paper a week or more. Published every Sunday. Distribution In the Sunday Citizen with loyal following of long-time readers.
SPECIAL SECTIONS niche market publications Health File Quarterly tab focused on health, wellness, lifestyle choices, physical fitness, stress management, community programs, and overall wellbeing.
Bridal Magazine Key West is second only to Las Vegas for destination weddings. Promote your wedding services in this highly anticipated, widely distributed annual publication.
34,000 copies. published: jan, apr, jul, oct
34,000 copies. published: february
Locals Guide
StayCation
This ecclectic magazine features local attractions, restaurants, and events. Stories cover the unique and the unusual. Tourists and locals alike count on it for savings and specials.
Annual publication promoting summer vacation activities and destinations right here in South Florida and the Florida Keys. Show the services you offer right here in our own back yard!
26,000 copies. published: monthly
34,000 copies. published: june
Menu Guide
Historic Front Pages
With so many restaurants to choose from, how will guests find you? Hugely popular at hotels and hotspots, the Menu Guide ends up in just the right hands..the hands of the hungry!
Key West’s rich history has unfolded over the past 100+ years on the front pages of the Citizen. We bring those memories back, allowing you to catch the attention of a nostalgic audience.
UPPER KEYS: 40,000 pub: jan, mar, jun, sept LOWER KEYS: 60,000 pub: feb, may, aug, nov
26,000 copies published: once a year
Home & Garden
Hurricane Guide
Whether starting a home improvement project or sprucing up the landscaping, residents look no further than this bi-annual magazine for everything they need, even the kitchen sink.
Help locals and visitors prepare for Hurricane Season with your products and services aimed at the safety of their homes, property, and families in Key West.
34,000 copies published: mar, jul, nov
34,000 copies published: may
Island Life Almanac
Fantasy Fest
The essential Keys Lifestyle Manual, we focus on all aspects of living in the islands. Target local consumers and solicit visitors who look to this annual edition for guidance and local services.
34,000 copies published: september
The streets line up with hundreds of thousands of people every October for Key West’s biggest party of the year. Promote your venue, event, products & specials during this exciting time.
50,000 copies published: october
GUIDELINES
AD SPECS and DIMENSIONS RETAIL CLASSIFIED Column Widths Column Widths 1 col 2 col 3 col 4 col 5 col 6 col 7 col 8 col
1.27” 2.64” 4.04” 5.38” 6.76” 8.13” 9.50” 10.87”
1 col 1.72” 2 col 3.55” 3 col 5.38” 4 col 7.21” 5 col 9.04” 6 col* 10.87” *citizen only
citizen
The tropical small town atmosphere, historic surroundings and beautiful sunsets bring in approximately 3.8 million visitors from around the world, generating approximately $19 million in revenue annually, with about a 3% growth estimated each year.
SAMPLE SIZES
Seasons
6 col x 21.5” 5 col x 11” 3 col x 21.5” 5 col x 5.5” 3 col x 11” 3 col x 4.5” 4 col x 5.5” 3 col x 3” 3 col x 5.5” 2 col x 7” 2 col x 2” 2 col x 2”
Regions
MAX DEPTH
- broadsheet 21.5” high weeklies - tabloid 11” high
Full Pg Half Pg 1/4 Pg 1/6 Pg 1/8 Pg Bus. Card
broadsheet tabloid
DEADLINES CITIZEN MON TUES WED THU FRI SAT SUN
DEADLINES Friday 12pm Friday 3pm Monday 3pm Tuesday 3pm Wednesday 3pm Wednesday 4pm Wednesday 5pm Thu (no proof) 5pm
THE FLORIDA KEYS MARKET Tourism
WEEKLY PUBLICATIONS PAPER RUNS DEADLINES FREE PRESS(isla/kl) WED Frid 12pm THU Mon 5pm PARADISE FRI Mon 2pm OCEAN REEF FRI Mon 3pm FREE PRESS (mar) FRI Mon 3pm SM FLYER SUN Wed 4pm SOLARES HILL
The warm winter climate sees a boom in tourism from early October to late April. Summer vacation season then kicks in from May to September, offering yearround appeal for locals and tourists alike. The Florida Keys are separated into three main sections. The Lower Keys stretch from Key West to Big Pine. The Middle Keys consist of Marathon & surrounding islands, while the Upper Keys include Islamorada to Key Largo.
SUBMISSION & COLOR SETTINGS
Camera-Ready Artwork accepted with the following criteria. FTP is available for file transfer. Contact your representative for access. FILE FORMAT: InDesign (.indd), PDF, EPS, PSD, TIFF, JPG, AI, & DOC.
RESOLUTION: 300 minimum pixels per inch (ppi) BLACK & WHITE: Build in Grayscale Mode FULL COLOR: Build in CMYK Mode and set blacks to 100% K. SPOT COLOR: Build in CMYK. Designate spot areas on the Cyan channel, leaving M & Y channels empty. Indicate desired ink color to your ad rep.
ADDITIONAL SERVICES PRE-PRINTED INSERTS
INSERTS PER YEAR 01 - 12 13 - 51 52+ Civic Rate Pick-up
1-24pgs
24+pgs
$58.89 $50.06 $47.11 $47.11 $44.17
$69.49 $59.07 $55.59 $55.59 $52.12
Min Charge: $300.00 Size Requirement: Min - 4.5” x 7” Max - 10.5” x 12”
Available Wed - Sun
Additional charges may apply on holidays.
COLOR ADS
$125 spot $255 full Four color CMYK process available. Space limited so please contact us for options. GUARANTEED PLACEMENT 25% optional upgrade to reserve ad location
INTERNET ADVERTISING
Web hosting, site development, banner advertising, webcam and SEO services. Ask your representative for details.
CITIZEN READERS
54% male and 46% female 63% are age 35+ 61% have some college education 33% hold college degrees 58% employed 21% retired 59% own a computer 47% of subscribers $50K /year or more 66% of subscribers are homeowners 80% of Lower Keys residents consider Citizen their primary local news source (statistics based on 2006 survey)
Columns versus Inches Ad widths are measured in columns, just under 2 inches wide; height is measured in inches. Width x height = Total ColumnInches. Deadline When reservations for ad space are made, even if the artwork is still pending. Weekly vs. Bulk Inch Contracts Bulk contracts require minimum ad space. Weeklies require minimum runs. Civic Rates Special rates designed for non-profits, government, & community organizations.
For more information: CONTACT YOUR AD REPRESENTATIVE
305-292-7777