> Access powerful education and boost your career with GOLDWELL. As a creative professional, you and your salon are a dynamic and inspiring team to make your clients look good and feel great every time they visit your salon. Nevertheless, we realise that your team consists of a variety of individuals, with different levels of skill and experience who need individual training and development to maximise their abilities to fulfill the different and individual needs of your clients. The GOLDWELL Education Portfolio 2013 is therefore, designed to support achieving your specific goals, so that you can fulfill your, and your salons true potential. Regardless of experience level, there is a program or seminar that will help you to move forward successfully in your business and career. Attend GOLDWELL learning experiences and make the most of the skills, knowledge and inspiration you will gain to increase your professional development and success. Ask your GOLDWELL team for an education consultation to help you design a training plan that’s right for you and your team in 2013.
Nick Wood, MANAGING DIRECTOR
Irene Meikle, HEAD OF EDUCATION
William Wilson, HEAD OF TECHNICAL AND CREATIVE DIRECTION
SUCCESS IS YOUR CREATIVITY COMING TO LIFE. 1
>> INDEX seminar
level
educator
page 5
the GOLDWELL color cycle mastercolorist growth & development program GOLDWELL color seminars fundamental color 1 level 1 fundamental color 2 level 1 fundamental foil level 1 fundamental elumen level 1 essentials color 1 level 2 essentials color 2 level 2 essentials classic techniques level 2 inspiration color correction level 3 inspiration technique design level 3 color lab level 4 color co-ordination level 4 training others 1 level 5 training others 2 level 5 mastercolorist certification days all levels lecturer’s awareness GOLDWELL color expert
6 10 mastercolorist mastercolorist mastercolorist mastercolorist mastercolorist mastercolorist mastercolorist mastercolorist mastercolorist mastercolorist mastercolorist mastercolorist mastercolorist
educator educator educator educator educator educator educator educator educator educator educator educator educator
GOLDWELL educator GOLDWELL educator
34
color zoom ’13 “beautify” inspiration color zoom ´13 ”beautify“ collection workshop
level 3
35
color zoom educator
38
inspiration team global masters couture coloring and cutting trend inspirations color and cut creative excellence express color and cut iconic classic coloring and cutting london style coloring and cutting equipment required
2
13 14 15 16 19 20 23 24 25 26 27 29 29 30 31 32
Mark Leeson Beverly C Paul Scully Terri Kay at Mark Leeson Shane Bennett Lisa Whiteman handouts
certificate of participation
40 42 43 44 45 46 47
seminar
educator
page
on the edge coloring and cutting long hair an evening with on trend twenty 13 color and cut classic cutting bridal & event hair up men’s classic cutting shiatsu
Neil Barton Michael Barnes Burlingtons Lexingtons Sarah Hodge Erik Lander Shinobu Sekiya
58
curls perm
GOLDWELL Educator
GOLDWELL GOLDWELL GOLDWELL GOLDWELL GOLDWELL GOLDWELL GOLDWELL GOLDWELL GOLDWELL GOLDWELL
Educator Educator Educator Educator Educator Educator Educator Educator Educator Educator
GOLDWELL learning destinations & education team booking & must-know information
62 62 62 63 63 63 64 64 65 67 68
business & leadership lets get social – social media the fantastic salon front of house/reception/retail develop your people skills – with zoo keeping the art of communication
59 60
in-salon and regional seminars ultimate gloss ultimate coverage topchic/ultimate coverage nectaya ultimate blonde ultimate transformation ultimate creativity color zoom ’13 – beautify collection fundamental color 1 and 2 fundamental elumen Inspiration color correction be more. achieve more. customised in-salon program
48 49 50 53 54 55 56 56
Samantha Ward Alan Austin-Smith Mikaela Martin Mikaela Martin
70 71 72 72 74 76
refreshments
3
4
>> THE GOLDWELL COLOR CYCLE > Maximise your clients’ potential by providing the ultimate hair color experience. When clients visit your salon, they expect a high level of technical knowledge and expertise. But that is not the only reason they choose to come to you and your salon. They value the total experience that you provide from a professional consultation through to the advice you give them about how to maintain their hair at home. By focusing on the key communication and touch points of the GOLDWELL Color Cycle, you can continue to excite your clients and build your reputation as a color expert. All GOLDWELL Education has at its foundation the easy and effective 5-step Color Cycle approach to help boost your overall color success with clients. Take part in GOLDWELL color programs and live the GOLDWELL Color Cycle in your salon to achieve perfect color results and greater client satisfaction and loyalty. E
AT HO ME
NC
IN SALON
PO A C
4
S R T- C E OL O
R
3
TI O E N
2
M A I N T EN A
1
NSULTATION
LOR ON TI CO E- AR A PR REP P
5
CO
A IC U PL NIQ P A CH TE
5
>> MASTERCOLORIST GROWTH & DEVELOPMENT PROGRAM
6
>> MASTERCOLORIST GROWTH & DEVELOPMENT PROGRAM > For aspiring colorists and color impassioned stylists. Participate in GOLDWELL color seminars and train towards being certified specifically for your level of experience by designing your own training plan from the Mastercolorist Growth & Development program packages. This modular system enables you to customise your training experience and achieve your aims in an ongoing way. Development and certification levels: >> Level 1: Mastercolorist ASSISTANT >> Level 2: Mastercolorist TECHNICIAN
>> Level 3: Mastercolorist SPECIALIST >> Level 4: Mastercolorist ARTIST
GROWTH & DEVELOPMENT PROGRAM
>> Level 5: Mastercolorist TRAINER
Each level consists of taking part in a seminar series at GOLDWELL and in between completing projects that keep your learning alive and help you gain real experience. Comprehensive learning materials are provided to help you prepare for your certification at each level. By joining this program you will be able to: > achieve the highest level of quality, client satisfaction and loyalty > increase your knowledge and skills and be positively challenged > boost your creativity and profile your competence > feel fearless, respected and accomplished and enjoy achievement > be able to share your knowledge and skills to develop others Start today to become a recognised Mastercolorist and capitalise on your dedication to your professional education.
7
>> M ASTERCOLORIST GROWTH & DEVELOPMENT PROGRAM > For aspiring colorists and color impassioned stylists. Take part in the Mastercolorist Growth & Development program to gain knowledge and practical color skills about products and how to use them, communication and consulting with clients, creativity and design, color services and solutions as well as how to transfer training to others. To find out more about each individual Mastercolorist seminar, look out for the Mastercolorist icon as seen opposite or ask your GOLDWELL team for an education consultation to help you select the right Mastercolorist training package for you. Each level has a Mastercolorist folder, and enrolment on the programme entitles you to a 20% discount on all seminars in that level.
8
GROWTH & DEVELOPMENT PROGRAM
LEVEL 5 LEVEL 4 LEVEL 3 LEVEL 2
• Color Lab • Color Co-ordination
• Training Others 1 • Training Others 2
• Essentials Color 1 • Essentials Color 2 • E ssentials Classic Techniques
• I nspiration Color Correction • Inspiration Technique Design • Inspiration Color Zoom ’13 – ”Beautify“ Collection
See page 13–16
See page 19–23
See page 24, 25 & 37
See page 26 & 27
See page 29
• Certification Day
• Certification Day
• Certification Day
• Certification Day
• Certification Day
LEVEL 1 • • • •
Fundamental Fundamental Fundamental Fundamental
Color 1 Color 2 Foil Elumen
Mastercolorist ASSISTANT
Mastercolorist TECHNICIAN
Mastercolorist SPECIALIST
Mastercolorist ARTIST
Mastercolorist TRAINER
9
>> COLOR
10
>> GOLDWELL COLOR SEMINARS > Wide scope of individual seminars for specific needs. Hair color is creative, exciting and a large part of our daily business and for salon clients it is of high value for beauty, wellbeing and expression. If you are just starting up or already very experienced as a colorist, there is a GOLDWELL color program well suited to your individual needs and level of experience. Combine individual seminars and enroll in those that carry the Mastercolorist icon to create your own personalised training plan. For more information about Mastercolorist certification, please refer to pages 6–9 or ask your GOLDWELL team for help.
11
>> COLOR
12
Register
9.30 am
Start
10.00 am
Finish
5.00 pm
Bring
Pin tail comb
Investment
£155 or 1035 GOLDWELL points
NVQ
Level 2
London
Tue 15 JAN
Tue 2 JUL
Tue 5 FEB
Tue 30 JUL
Tue 26 FEB
Tue 13 AUG
Tue 19 MAR
Tue 3 SEP
Tue 9 APR
Tue 24 SEP
Format:
Tue 30 APR
Tue 15 OCT
One day seminar including hands-on workshop
Tue 21 MAY
Tue 5 NOV
Tue 11 JUN
Tue 26 NOV
Fundamental Color 1 Educator: GOLDWELL Mastercolorist Educator
GROWTH & DEVELOPMENT PROGRAM
LEVEL 1
Experience Level: • New to working with GOLDWELL Colorance • Starting coloring career • Preparing for LEVEL 1 Mastercolorist ASSISTANT certification Participants gain: • All aspects of the GOLDWELL Colorance system and services • Understanding client needs according to the GOLDWELL Color Cycle Focus areas: • Demi-permanent coloring with Colorance range including COLORANCE, COLORANCE COVER PLUS and COLORANCE EXPRESS TONING Tones • Service options and working methods • All supporting ranges and products: Soft Color, DualSenses and GOLDWELL StyleSign • Communication and customer service relating to Demi-permanent services
13
>> COLOR
Fundamental Color 2 Educator: GOLDWELL Mastercolorist Educator
GROWTH & DEVELOPMENT PROGRAM
LEVEL 1
Format: One day seminar including hands-on workshop
9.30 am
Start
10.00 am
Finish
5.00 pm
Bring
Pin tail comb
Investment
£155 or 1035 GOLDWELL points
NVQ
Level 2
London
Wed 16 JAN
Wed 3 JUL
Wed 6 FEB
Wed 31 JUL
Wed 27 FEB
Wed 14 AUG
Wed 20 MAR
Wed 4 SEP
Wed 10 APR
Wed 25 SEP
Wed 1 MAY
Wed 16 OCT
Wed 22 MAY
Wed 6 NOV
Wed 12 JUN
Wed 27 NOV
Experience Level:
Book Fundamental Color 1 and Fundamental 2 together for £220 or
• New to GOLDWELL Topchic Hair Color
1470 GOLDWELL points
• Preparing for LEVEL 1 Mastercolorist ASSISTANT certification • Has certificate of participation in Fundamental Color 1 Focus areas: • Exploring the needs of salon tinting clients • Foundation coloring knowledge and skills • Universal color law, consultation, preparation, application, post-color care, home hair care and rebooking • Instruction in the GOLDWELL Color Cycle applicable to tinting services • The Topchic (2-10 series) and Colorance (Color-Balancing) systems • All associated in-salon and at home support products
14
Register
Fundamental Foil
Register
9.30 am
Start
10.00 am
Finish
5.00 pm
Bring
Pin tail comb
Investment
£155 or 1035 GOLDWELL points
NVQ
Level 2
London Mon 14 JAN
Educator: GOLDWELL Mastercolorist Educator
Mon 18 MAR GROWTH & DEVELOPMENT PROGRAM
LEVEL 1
Mon 20 MAY Mon 29 JUL Mon 23 SEP
Format:
Mon 25 NOV
One day seminar including hands-on workshop Experience Level: • New to foiling and creative techniques • Preparing for LEVEL 1 Mastercolorist ASSISTANT certification • Has certificate of participation in Fundamental Color 1 and 2 Focus areas: • Fundamentals of foiling for first-timers - commercial foiling made easy • Sectioning, slicing and weaving - horizontal, diagonal and vertical placement within quick and easy creative services • Topchic, SilkLift and Colorance systems • Step by step instruction according to the GOLDWELL Color Cycle • Support products for optimum color results and complete client satisfaction
15
>> COLOR
Fundamental Elumen
Register
9.30 am
Start
10.00 am
Finish
5.00 pm
Bring
Pin tail comb
Investment
£155 or 1035 GOLDWELL points
NVQ
Level 2–3
London Mon 4 FEB
Educator: GOLDWELL Mastercolorist Educator
Mon 8 APR GROWTH & DEVELOPMENT PROGRAM
LEVEL 1
Mon 10 JUN Mon 12 AUG Mon 14 OCT
Format: One day seminar including hands-on workshop Experience Level: • New to Elumen • Preparing for LEVEL 1 Mastercolorist ASSISTANT certification • Has certificate of participation for Fundamental Color 1, 2 and Fundamental Foil Focus areas: • Experience a technologically advanced, non-oxidative permanent coloring concept • Comprehensive instruction in Elumen High Performance Color for unique exclusive salon services - fundamental Elumen technology, methods, application and after care • Achieving extraordinary color results for clients
16
17
>> COLOR
18
Essentials Color 1 Educator: GOLDWELL Mastercolorist Educator
GROWTH & DEVELOPMENT PROGRAM
LEVEL 2
Format: One day seminar including hands-on workshop
Register
9.30 am
Start
10.00 am
Finish
5.00 pm
Bring
Pin tail comb
Investment
£155 or 1035 GOLDWELL points
NVQ
Level 3
London
Tue 22 JAN
Tue 18 JUN
Tue 12 FEB
Tue 9 JUL
Tue 5 MAR
Tue 20 AUG
Tue 26 MAR
Tue 10 SEP
Tue 16 APR
Tue 1 OCT
Tue 7 MAY
Tue 22 OCT
Tue 28 MAY
Tue 12 NOV
Experience Level: • New to tinting for grey coverage and, or new to fashion coloring • Has certificate of participation for Fundamental Color 1, 2 and Fundamental Foil • OR is certified in LEVEL 1 Mastercolorist ASSISTANT Focus areas: • Specific needs of blondes, brunettes, redheads and grey coverage clients • Achieving successful tinting results from start to finish • Topchic and TriFlective Naturals systems in relationship to grey coverage • Utilization of fashion shades from the Topchic and Colorance systems • Awareness of the GOLDWELL Color Cycle • Support products that provide full customer service and perfect color results
19
>> COLOR
Essentials Color 2 Educator: GOLDWELL Mastercolorist Educator
GROWTH & DEVELOPMENT PROGRAM
LEVEL 2
Format: One day seminar including hands-on workshop
Register
9.30 am
Start
10.00 am
Finish
5.00 pm
Bring
Pin tail comb
Investment
£155 or 1035 GOLDWELL points
NVQ
Level 3
London
Wed 23 JAN
Wed 19 JUN
Wed 13 FEB
Wed 10 JUL
Wed 6 MAR
Wed 21 AUG
Wed 27 MAR
Wed 11 SEP
Wed 17 APR
Wed 2 OCT
Wed 8 MAY
Wed 23 OCT
Wed 29 MAY
Wed 13 NOV
Book Essentials Color 1 and Essentials Color 2 together for £220 or Experience Level: • New to highlighting, decoloring and toning and, or using GOLDWELL blonde products • Has certificate of participation for Fundamental Color 1, 2 and Essentials Color 1 • OR is certified in LEVEL 1 Mastercolorist ASSISTANT Focus areas: • Insights into the needs of blonde clients • Communication, coloring procedures, products and home hair care • Knowledge and skill regarding blonde services • GOLDWELL Topchic (HiBlondes Control and NeutraLights) and SilkLift systems • Core salon services related to highlifting, decoloring and blonde refinement (toning)
20
1470 GOLDWELL points
21
>> COLOR
22
Essentials Classic Techniques
9.30 am
Start
10.00 am
Finish
5.00 pm
Bring
Pin tail comb
Investment
£155 or 1035 GOLDWELL points
NVQ
Level 2
London Mon 11 FEB
Educator: GOLDWELL Mastercolorist Educator
Register
Mon 15 APR GROWTH & DEVELOPMENT PROGRAM
LEVEL 2
Format:
Mon 17 JUN Mon 19 AUG Mon 21 OCT
One day seminar including hands-on workshop Experience Level: • New to classic foiling techniques • Has certificate of participation for Fundamental Color 1, 2 and Fundamental Foil as well as Essentials Color 1, 2 • OR is certified in LEVEL 1 Mastercolorist ASSISTANT Focus areas: • Instruction in classic techniques and adapting placement and formulations • Dimensional coloring according to client needs and current fashion direction • Commercial, salon core highlighting services • Perfecting skills associated with working productively using Topchic (HiBlondes Control and NeutraLights), Colorance and SilkLift systems • All associated support products
23
>> COLOR
Inspiration Color Correction Educator: GOLDWELL Mastercolorist Educator
GROWTH & DEVELOPMENT PROGRAM
LEVEL 3
Format: One day seminar including hands-on workshop Experience Level: • New to color correction or using GOLDWELL products for color correction services • Has certificate of participation for Fundamental Color 1, 2 and Essentials Color 1, 2 • OR is certified in LEVEL 2 Mastercolorist TECHNICIAN Focus areas: • Professional salon solutions for turning color challenges into thrilling results • System Color Remover and Pre-Pigmentation • Corrective services using Topchic, Colorance, SilkLift and Elumen systems • Coloring darker, filling; tinting back and overcoming color fading • Fashion coloring on lightened hair, toning and ‘no fuss’ low-lighting • Removing artificial color
26 24
Register
9.30 am
Start
10.00 am
Finish
5.00 pm
Bring
Pin tail comb
Investment
£155 or 1035 GOLDWELL points
NVQ
Level 3
London
Tue 29 JAN
Tue 16 JUL
Tue 19 FEB
Tue 6 AUG
Tue 12 MAR
Tue 27 AUG
Tue 2 APR
Tue 17 SEP
Tue 23 APR
Tue 8 OCT
Tue 14 MAY
Tue 29 OCT
Tue 4 JUN
Tue 19 NOV
Tue 25 JUN
Inspiration Technique Design Educator: GOLDWELL Mastercolorist Educator
GROWTH & DEVELOPMENT PROGRAM
LEVEL 3
Format: One day seminar including hands-on workshop Experience Level: • New to designing techniques or looking for new inspiration • Has certificate of participation for Fundamental Color 1, 2, Fundamental Foil and Fundamental Elumen, Essentials Color 1, 2 and Inspiration Color Correction • OR is certified in LEVEL 2 Mastercolorist TECHNICIAN Focus areas: • Designing techniques that are customised to individual client needs • Modifying formulae, sectioning and placement to adapt to different styles, length, texture, color history and client needs to create individual color results • Creating and naming your own creative services and sharing your ideas to inspire each other • Enriching your creativity with new and original ideas that have the potential to expand your menu of color services
Register
9.30 am
Start
10.00 am
London Wed 20 FEB Wed 24 APR
Finish
5.00 pm
Wed 26 JUN
Bring
Pin tail comb
Wed 7 AUG Investment £155 or 1035
Wed 9 OCT Wed 20 NOV
GOLDWELL points NVQ
Level 3
25 27
>> COLOR
Register
9.30 am
Start
10.00 am
Finish
5.00 pm
Bring Pin tail comb. You will receive our Color Lab pack in the mail prior to the seminar
Color Lab Educator: GOLDWELL Mastercolorist Educator
Investment
£155 or 1035 GOLDWELL points
NVQ
Level 3
London Mon 11 MAR GROWTH & DEVELOPMENT PROGRAM
LEVEL 4
Mon 3 JUN Mon 16 SEP Mon 18 NOV
Format: One day seminar including hands-on workshop Experience Level: • Has certificate of participation for Fundamental Color 1, 2, Fundamental Foil, Fundamental Elumen, Essentials Color 1, 2, Essentials Classic Techniques, Inspiration Color Correction and Inspiration Technique Design • OR is certified in LEVEL 3 Mastercolorist SPECIALIST Focus areas: • Evolving existing skills to create your own formulae and color schemes • Color sense, awareness and visualization • Recreating colors adapted from different visual references • Experimental and exploratory experience that will inspire confidence in color design • Developing color intelligence and stimulating color potential • Experience the full spectrum of GOLDWELL color products
26
Color Co-ordination
Register
9.30 am
Start
10.00 am
Finish
5.00 pm
Bring
Pin tail comb
Investment
£155 or 1035 GOLDWELL points
NVQ
Level 3
London Mon 4 and Tue 5 MAR
Educator: GOLDWELL Mastercolorist Educator
Mon 8 and Tue 9 JUL GROWTH & DEVELOPMENT PROGRAM
LEVEL 4
Mon 30 SEP and Tue 1 OCT
Format: Two day seminar including practical hands-on workshops Experience Level: • Has certificate of participation for Fundamental Color 1, 2, Fundamental Foil, Fundamental Elumen, Essentials Color 1, 2, Essentials Classic Techniques, Inspiration Color Correction and Inspiration Technique Design • OR is certified LEVEL 3 Mastercolorist SPECIALIST Focus areas: • Co-ordinating a color concept into a co-ordinated collection • Behind the scenes of how to recreate the GOLDWELL annual Education Collection techniques • Process of how to co-ordinate a collection prior to, during and after the design • Basic project management relating to producing a collection • Building your own collection concept from start to finish • Demonstrations on live models • Gaining ideas via sharing with each other and presenting your concepts
27
>> COLOR
28
Training Others 2 Training Others 1
Educator: GOLDWELL Mastercolorist Educator GROWTH & DEVELOPMENT PROGRAM
Educator: GOLDWELL Mastercolorist Educator
LEVEL 5
GROWTH & DEVELOPMENT PROGRAM
LEVEL 5
Format: Two day seminar including interaction and project work
Format: Two day seminar including interaction and project work Experience Level: • Has certificate of participation for Fundamental Color 1, 2, Fundamental Foil, Fundamental Elumen, Essentials Color 1, 2, Essentials Classic Techniques, Inspiration Color Correction, Inspiration Technique Design, Color Lab and Color Co-ordination • OR certified in LEVEL 4 Mastercolorist ARTIST
Level: • Has certificate of participation in for Fundamental Color 1, 2, Fundamental Foil, Fundamental Elumen, Essentials Color 1, 2, Essentials Classic Techniques, Inspiration Color Correction, Inspiration Technique Design, Color Lab, Color Co-ordination and Training Others 1 • OR is certified in LEVEL 4 Mastercolorist ARTIST Focus areas: • Expanding on training principles gained in Training Others 1
Focus areas: • Fundamental presentation and training principles • Effective planning, designing and conducting one-on-one or small group salon training sessions • H ow to share your expertise and experience in a training role and help others to grow and be successful Register
9.30 am
Start
10.00 am
Finish
5.00 pm
Investment
£200 or 1355 GOLDWELL points
NVQ
Level 4
London Mon 10 JUN
• Training process and learning styles • Planning and designing team and individual training plans • Types of training topics, environments and delivery methods • Fulfilling different types of training objectives and evaluating training effectiveness • Basis to develop as a dedicated trainer within your organization Register
9.30 am
Start
10.00 am
Finish
5.00 pm
Investment
£200 or 1355 GOLDWELL points
NVQ
Level 4
London Mon 2 SEP
29
>> COLOR
LEVEL 1: Mastercolorist ASSISTANT Wed 3 APR Wed 5 JUN Wed 28 AUG Wed 13 NOV
Mastercolorist Certification Days
LEVEL 2: Mastercolorist TECHNICIAN Wed 24 APR Wed 19 JUN Wed 7 AUG GROWTH & DEVELOPMENT PROGRAM
Wed 6 NOV
Each level of the Mastercolorist accreditation is a key to success and acknowledgement of your ongoing growth
LEVEL 3: Mastercolorist SPECIALIST Wed 8 MAY
and development.
Wed 3 JUL Wed 2 OCT
You will be able to show concrete evidence of your achievements and commitment and to be celebrated as a
LEVEL 4: Mastercolorist ARTIST Wed 20 MAR
true color expert at each level. Gaining your certification
Wed 4 SEP
will further help to build your confidence, reputation and
Wed 23 OCT
credibility with salon clients. Select a date from the options below for your target level after the due completion date of your seminar training plan. The one day certification test will include testing in product and core skills and active completion of 2 models.
30
Register
9.30 am
Start
10.00 am
Finish
5.00 pm
Bring
Pin tail comb
Investment
ÂŁ50 or 335 GOLDWELL points
Location
London
LEVEL 5:
Mastercolorist TRAINER
Wed 20 NOV
Lecturer’s Awareness Educator: GOLDWELL Academy Educator Format: One day seminar including demonstrations Experience Level: Full time college lecturers Focus Areas: • For full time college lecturers to keep up to date and informed about GOLDWELL color products and information • S etting your own agenda on color topics covered as well as covering any new GOLDWELL color products introduced recently • In the afternoon these products and their uses are demonstrated on 1-2 models following the GOLDWELL Color Cycle • A n important focus is how to teach these methods and information onto others Register
9.30 am
Start
10.00 am
Finish
5.00 pm
Investment
£20 or 135 GOLDWELL points
NVQ
Level 3
London
Wed 30 JAN
W ed 17 JUL
Wed 13 MAR
Wed 18 SEP
Wed 15 MAY
Wed 30 OCT
31
>> COLOR
plans into action. Our experts will always be helping you to bring out your own passions and ideas in creative color and increase your confidence in the wider business world • A holistic mix of product information and hands-on sessions with models putting the concepts taught into action. From hair science
GOLDWELL Color Expert Educator: GOLDWELL Academy Educator
Format: 12 days (6 weeks, 2 days per week) Experience Level: Experienced colorists and salon owners Focus Areas: • T here are few courses in Europe that can give you this level of expertise and personal tuition. There’s a limit of just seven people per course. Closely assisted by our own experts, anyone attending this course will leave The Academy with the skills to become an expert educator and color specialist within their own Salon team • T his intensive 12 day course offers a combination of inspired learning and personal development, which will not only help you later hone others talents but will bring out your own creativity and help concentrate your business skills and industry aspirations • T he emphasis for this exclusive course is on how you can create the salon you want. You’ll receive training on compiling menus, choosing complimentary services, pricing structures and building the skills you’ll need within your team. You’ll learn color planning, how to train others in color selection, application and style creation. There will also be sessions on business building and putting your business
32
working through the comprehensive GOLDWELL color portfolio • We will give you the expert technical and business skills you’ll need to run a successful salon, plus, the ability to coach and develop yourself and your team into being true color experts Register
9.30 am
Start
10.00 am
Finish
5.00 pm
Bring
Pin tail comb
Investment
£2,000 or 13,335 GOLDWELL points
NVQ
Level 3-4
Location
London
Color Expert 1 Mon 14 and Tue 15 JAN Mon 21 and Tue 22 JAN Mon 28 and Tue 29 JAN Mon 4 and Tue 5 FEB Mon 11 and Tue 12 FEB Mon 18 and TUE 19 FEB Color Expert 2 Mon 8 and Tue 9 APR Mon 15 and Tue 16 APR Mon 22 and Tue 23 APR Mon 29 and Tue 30 APR Mon 13 and Tue 14 MAY Mon 20 and Tue 21 MAY Color Expert 3 Mon 15 and Tue 16 JUL Mon 22 and Tue 23 JUL Mon 29 and Tue 30 JUL Mon 5 and Tue 6 AUG Mon 12 and Tue 13 AUG Mon 19 and Tue 20 AUG Color Expert 4 Mon 7 and Tue 8 OCT Mon 14 and Tue 15 OCT Mon 21 and Tue 22 OCT Mon 28 and Tue 29 OCT Mon 4 and Tue 5 NOV Mon 11 and Tue 12 NOV On completion of the color expert course we award prior recognition of Mastercolorist levels 1–3
33
A movement of an urban community has taken over the catwalks of the fashion capitals – which has inspired the global GOLDWELL Color Zoom Creative Team to develop a new, wonderful collection. What is the hippest trend for 2013? Beautify! Rarely has a trend been this easy going and multifaceted: it’s all about making the world a more worth while place to live in – through cheer and positive thinking. The eclectic mix & match of colors, material and patterns becomes the most important design element that gives you as a creative artist possibilities to develop innovative designs with individual charm and style. The looks are characterised by unconventional color combinations and cuts that reveal even more surprising details after styling. Learn how you can implement this current fashion trend in your salon in an easy and versatile way by attending a Color Zoom seminar. Delight your trend-conscious clients with the new Mix & Match Concept, new trend shades and your creativity. Beautify your Client – a trend that is fun for you and your clients!
>> COLOR ZOOM ’13
34
Inspiration Color Zoom ’13 “Beautify” Collection Workshop
Register
9.30 am
Start
10.00 am
Finish
5.00 pm
Bring
A pintail comb
Investment
£155 or 1035 GOLDWELL points
NVQ
Level 3
London Mon 25 FEB Mon 25 MAR
Educator:
GROWTH & DEVELOPMENT PROGRAM
GOLDWELL Color Zoom Educator
LEVEL 3
Format: One day seminar with look and learn demonstration in the morning and afternoon hands-on workshop Experience Level: • Color and trend oriented hairdressers looking for new inspiration • Has certificate of participation in Fundamental Color 1, 2, Fundamental Foil, Fundamental Elumen, Essentials Color 1, 2, Essentials Classic Techniques, Inspiration Color Correction and Inspiration Technique Design • OR is certified in Level 2 Mastercolorist TECHNICIAN Focus areas: • The new Color Zoom ´13 ”Beautify“ – Mix & Match Concept • Explanation and demonstration in an up-close- and personal way • Step by step instruction on the sectioning, placement, color schemes • Color story underpinning the different trend looks • Possibilities on how each technique can be customised for your salon client • Complete palette of GOLDWELL color products and a new, trend inspiration for your salon services
35
36
>> COLOR ZOOM CHALLENGE ’13 > The international GOLDWELL Color Award: Your inspiration sets the trend! Do you have a good feeling for trends and love fashion? Take part in the Color Challenge! As a winner, you will receive the unique chance to develop the global Color Zoom Collection 2014 together with the GOLDWELL Master Team! Prove your passion for color in the international live competition and interpret the Beautify trend in your own creative way. Make yourself a worldwide name: SET THE TREND! To participate, choose the category that suits you: Creative, New Talent or Partner Colorist. Send us your interpretation of the Beautify trend by May 31st 2013.
B E A U TI
FY
LO S
A NG
ELE
S
Go for it: ask your GOLDWELL Educator or Sales Representative for the Color Zoom Challenge entry pack. Take part and look forward to the international Color Zoom event in October 2013 in Los Angeles, USA. You can find more inspiration and information at www.colorzoom.com. We’re looking forward to your participation!
G 2 0 11
LOB A
L W IN
NER S
37
>> INSPIRATION TEAM
38
>> TALENTED AND PASSIONATE ARTISTIC & COLOR EDUCATORS > Be inspired by creative masters Attend GOLDWELL inspirational artistic programs and be exposed to energetic and interesting educators who live and breathe their craft and wish to share their skills, ideas and experience with you. Gain real-life insights, new creative concepts, tips and hints to add to your own portfolio of skills and experience. Globally renowned educators as well as up-and-coming talents will inspire you toward maximizing your skills when you attend creative shows, events, look & learn seminars or in an exclusive In-Salon seminar for your team. GOLDWELL Artistic & Color Master programs will help you to boost your skills in: > Salon creative coloring > Cutting, styling, finishing > Editorial and photographic > Fashion and trend information > Long hair upstyling and conversions > Competitions and awards Ambassador Educators are all British Hairdressing Awards finalists or winners. Artistic Educators are dynamic salon owners or successful key salon team members. Ask your GOLDWELL team about upcoming events or go to pages 32–35 for more information about Color Zoom.
39
>> GLOBAL MASTERS > Global Color and Artistic Master Team Members A new global structure of Global Color and Artistic Masters has been added to the GOLDWELL Education Portfolio for 2013 to represent 4 key world regions. The aim of which is to create a strong creative and inspirational link across the world, so that input to and from the countries and regions can be shared and optimized to salons globally. We proudly announce the selection of the team for 2013 and congratulate William Wilson as a local color hero from the UK, for his selection as a Global Color Master – EUROPE. Williams achievements and contribution have led to him being the ideal ambassador – the voice and creative color mind representing the region together with the new global team of masters from: EUROPE > Global Color Masters – William Wilson, UK and Agnes Westerman, Netherlands > Global Artistic Master – Mario Krankl, Austria AMERICAS > Global Color Masters – Timothy Switzer, Canada and John Simpson, USA > Global Artistic Master – Dimitrios Tsioumas, USA ASIA > Global Color Master – Peter Wu, Taiwan AUSTRALIA/PACIFIC > Global Color Master – Monica White, Australia > Global Artistic Master – Shane Henning, Australia The Global Master team and network contribute to the development of education and color concepts and help bring those to life, support skill building for Education teams and salons. While the role of William and the team of Global Color Masters focusses on color concepts, together the Global Color and Artistic Masters work in unison to provide a well rounded team of global talent and experience and a complete balance of skills, knowledge and inspiration for GOLDWELL salons worldwide. You can see some of William’s work on pages within this GOLDWELL Portfolio. Global Masters help salons around the world be creatively inspired and support maximizing your skills via special and interesting know how and topics. You can learn personally from them by attending scheduled activities around the world.
40
> Europe
William Wilson Global Color Master
Agnes Westermann Mario Krankl Global Artistic Master Global Color Master
> North America > Asia
Dimitrios Tsoumis Global Artistic Master
Timothy Switzer Global Color Master
John Simpson Global Color Master
Peter Wu Global Color Master
> Australia Pacific
Shane Henning Global Artistic Master
Monica White Global Color Master
41
>> NATIONAL MASTERS > Ambassador Educators
Mark Leeson Couture Coloring and Cutting Format: One day seminar. Morning demonstration on models. Afternoon hands-on workshop completing 1 model Experience Level: Hairdressers with cutting skills that are looking for inspirational ideas
Mark Leeson Mark Leeson has been hairdressing for more than 25 years and in 2004 he won his first British Hairdressing
on coloring and cutting Focus Areas: In this seminar Mark will reveal his award winning techniques for coloring and cutting giving a couture edge, helping you to create color
Award. Since then he has won a long list of awards,
and cuts for the individual. Mark will work with color techniques such
and has been twice nominated for British Hairdresser
as threading, shadowing and splash
of the Year. Mark’s stunning photographic work has Register
9.30 am
Start
10.00 am
Finish
5.30 pm
Renowned for his exceptional colour work and superior
Bring
Scissors, combs and brushes
shows, Mark is a first-class educator and remains one
Investment
£220 or 1470 GOLDWELL points
of Goldwell’s most popular ambassadors. His
NVQ
Level 3
made him one of the most respected hairdressers in the world.
collections never fail to make front covers and his ability to transform the ordinary into the extraordinary is simply mesmerising.
>> hair: Mark Leeson >> make up: Melanie Arter >> stylist: Bernard Connolly >> photography: Paul Scala
42
London Mon 4 MAR Mon 9 SEP
Beverly C Trend Inspirations Color and Cut Format: One day seminar. Morning demonstration on models. Afternoon hands-on workshop completing 1 model Experience Level: Hairdressers with cutting skills who are looking for inspirational
Beverly C
ideas on coloring and cutting Focus Areas: Trend Inspirations Color and Cut – This seminar with Beverly C will focus
Legendary stylist Beverly C is one of the most prolific
on a day of inspiring education featuring the most current looks. Using
hairdressers in the business. A renowned international
her extensive knowledge and talent to translate the best looks for the
artist and creative director, twice winner of British
client working on suitability, age group, face shapes and what’s hot
Hairdresser of the Year, the first female stylist to be awarded an MBE, and a regular in the press and on T V,
Register
9.30 am
Start
10.00 am
Finish
5.30 pm
Bring
Scissors, razor, combs and brushes
much of her success to the mentoring she received
Investment
£220 or 1470 GOLDWELL points
during her early career. As a Goldwell ambassador
NVQ
Level 3
she relishes passing on her expertise, enthusiasm,
London Mon 18 MAR Mon 7 OCT
Beverly is adored and admired everywhere for her no-nonsense approach to making women look and feel beautiful. She is passionate about educating and owes
commercial and creative talent, to stylists in the UK and around the globe - inspiring hairdressers everywhere.
>> hair: Beverly C for Goldwell >> make up: Lauren Mathis >> stylist: Bernard Connolly >> photography: Desmond Murray
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>> NATIONAL MASTERS > Ambassador Educators
Paul Scully Creative Excellence Format: One day seminar. Morning demonstration on models. Afternoon hands-on work shop completing 1 model Experience Level: Hairdressers with cutting skills that are looking for inspirational ideas
Paul Scully Paul Scully’s Surrey based Scully Scully salon has enjoyed growing success and has earned a reputation as one of the top color specialists nationwide.
on coloring and cutting Focus Areas: Classic signature looks that will build and define your business with easy and practical ideas. This course will cover coloring and cutting techniques.
Paul Scully balances a busy career, presenting shows and seminars worldwide whilst maintaining a loyal
Register
9.30 am
salon-based clientele. The Scully Scully philosophy
Start
10.00 am
Finish
5.30 pm
Bring
Scissors, combs and brushes
Investment
£170 or 1335 GOLDWELL points
NVQ
Level 3
is to translate their show work into workable and wearable looks for clients of all ages and walks of life. Teaching Creative Excellence gives Paul Scully the opportunity to pass on his knowledge and placement ideas.
>> hair: Paul Scully >> make up: Jo Sugar >> stylist: Jane Target >> photography: Desmond Murray
44
London Mon 8 JUL
Terri Kay at Mark Leeson Express Color and Cut Format: One day seminar. Morning demonstration on models. Afternoon hands-on workshop completing 1 model Experience Level: Hairdressers with cutting skills that are looking for inspirational ideas on coloring and cutting Focus Areas: Terri brings her salon experience to teach young stylists quick and
Terri Kay Terri Kay is the manager for Mark Leeson Hair Body
easy, but very effective color and cut techniques helping to grow the
and Mind and has been hairdressing for more than
stylist’s column
25 years. With a long list of awards to her name, including three times winner of Eastern Hairdresser
Register
9.30 am
of the Year. Terri is an educator who truly understands
Start
10.00 am
Finish
5.30 pm
how to create a winning collection and is now in the
Bring
Scissors, combs and brushes
Investment
£170 or 1135 GOLDWELL points
Her technical knowledge is exceptional and her work is
NVQ
Level 3
regularly featured in hair magazines all over the globe.
London
M on 21 JAN Mon 5 AUG
British Hairdressing Hall of Fame.
Having worked alongside world-renowed hairdresser Mark Leeson for more than 20 years, Terri is an excellent educator who is renowned for her superb teaching skills and enthusiasm for hairdressing.
>> hair: Terri Kay at Mark Leeson Hair Body and Mind >> color: Mark Leeson >> make up: Victoria Baron >> stylist: Bernard Connolly >> photography: Andrew O’Toole
45
>> NATIONAL MASTERS > Ambassador Educators
Shane Bennett Iconic Classic Coloring and Cutting Format: One day seminar. Morning demonstration on models. Afternoon hands-on work shop completing 1 model Experience Level: Hairdressers with cutting skills that are looking for inspirational ideas
Shane Bennett Shane Bennett – 3 times Northern Ireland Hairdresser of the Year and member of the British Hairdressing Hall of Fame is currently based at his salon in
on coloring and cutting Focus Areas: A consumer led course taking the foundation classic techniques and developing them further to make them more commercial for salon use. Shane brings his salon expertise to this course
Hillsborough. Shane is a regular face on Irish television and his photographic work is featured in
Register
9.30 am
both trade and consumer magazines nationally and
Start
10.00 am
Finish
5.30 pm
internationally.
Bring
Scissors, combs and brushes.
Shane’s elegant salon has become a beacon of
Investment
ÂŁ170 or 1335 GOLDWELL points
exceptional hairdressing and customer service. His
NVQ
Level 3
reputation has grown from strength to strength and he travels extensively promoting the hairdressing
London Mon 22 APR
industry. He has a passion for beautiful hair and is an expert in the art of dressing hair and long hair work.
>> hair: Julie Cherry, Shane Bennett Salon >> make up: Claire Mc Evoy >> stylist: Geraldine Connon >> photography: Jim Crone
46
Mon 11 NOV
Lisa Whiteman London Style Coloring and Cutting Format: One day seminar. Morning demonstration on models. Afternoon hands-on workshop completing 1 model Experience Level: Hairdressers with cutting skills that are looking for inspirational ideas on coloring and cutting Focus Areas: Being London based Lisa will share her experience with coloring and cutting bringing ideas from her busy Mayfair salon
Webster Whiteman Lisa Whiteman has been in the industry for over 20 years. As well as being a co-owner and Director of stylish salon Webster Whiteman in Mayfair, she has been a trainer and
Register
9.30 am
mentor to many salon owners and talented up-and-
Start
10.00 am
coming hairdressers both nationally and internationally.
Finish
5.30 pm
Bring
Scissors, combs and brushes
Investment
£170 or 1135 GOLDWELL points
for the utmost level of professionalism, which has been
NVQ
Level 3
rewarded with nominations for numerous top industry
Her high standards and reliability have led to a reputation
awards. Lisa’s incredible skills have also seen her build London Mon 10 JUN Mon 18 NOV
up an extensive list of celebrity clients. Member of the International Color Zoom 2012 Creative Team.
>> hair: Lisa Whiteman >> make up: Gina Anderson >> stylist: Bernard Connolly >> photography: Barry Jeffery
47
>> NATIONAL MASTERS > Ambassador Educators
Neil Barton On The Edge Coloring and Cutting Format: One day seminar. Morning demonstration on models. Afternoon hands-on work shop completing 1 model Experience Level: Hairdressers with cutting skills that are looking for inspirational ideas
Neil Barton Neil Barton of Neil Barton Hairdressing in Edinburgh has been in the industry for over 15 years. With an
on coloring and cutting Focus Areas: Coloring and Cutting for contemporary styles for all your clients. Neil Barton will encourage you to explore the dimensions of hair using new
award winning salon in the centre of Edinburgh, his
techniques – the Neil Barton way. The course will cover quick coloring
team are trained to the highest standard. He has a
and cutting techniques
passion for quality service as well as cutting edge Register
9.30 am
Start
10.00 am
Finish
5.30 pm
Hairdresser of the Year and global winner of Goldwell
Bring
Scissors, combs and brushes
Color Zoom 2010 leads his artistic and education team,
Investment
£170 or 1335 GOLDWELL points
constantly evolving and keeping ahead of the game –
NVQ
Level 3
creativity. Neil Barton, four times finalist for Scottish
they are the next generation in hairdressing.
London Mon 24 JUN Mon 23 SEP
Member of the International Color Zoom 2011 Creative Team.
>> hair: Neil Barton >> make up: Nora Nora >> stylist: Jo Phillips >> photography: Stuart Weston
48
Michael Barnes Long Hair Format: One day seminar. Morning demonstration on models. Afternoon hands-on workshop working on mannequins Experience Level: Hairdressers looking for new ideas and confidence with styling long hair
Michael Barnes Focus Areas: If you want to perfect the art of long hairdressing then this is the seminar for you. Michael Barnes takes you from basics to catwalk and
Hairdressing is in Michael’s blood having been in the
avant-garde styling. Michael feels that dressing long hair has
industry for almost 40 years. His love and passion for
unlimited possibilities and therefore allows hairdressers the freedom
the trade and his extensive knowledge gained through
to express their creativity
his career bring a wealth of experience. An artist in long hair, creatively he has an enviable reputation for
Register
9.30 am
Start
10.00 am
Finish
5.00 pm
Bring
Combs and brushes
Michael has a very successful, busy salon in central
Investment
ÂŁ170 or 1135 GOLDWELL points
London and still runs a busy column of clients.
NVQ
Level 3
being a master of Avant Garde, which makes Michael an excellent teacher for this long hair seminar.
London Mon 29 APR Mon 15 JUL
>> hair: Michael Barnes >> make up: Valentina Tiurbini >> stylist: Nikki Massey >> photography: Andres Reynega
49
>> NATIONAL MASTERS > Ambassador Educators
An Evening With Format: An evening of stimulating and inspiring hairdressing Level: All hairdressers looking to be inspired Focus Areas: An evening up close and personal with industry leaders. View their latest hair collections, their ideas and aspirations in an informal relaxed atmosphere, demonstrating the latest collections focusing on coloring and cutting along with hair styling Register
6.30 pm
Start
7.00 pm
Finish
9.15 pm
Investment £65 or £260 (5 tickets) or 435 or 1735 (5 tickets Investment GOLDWELL points NVQ
Level 2–3
London Mon 18 FEB Beverly C
50
Mon 3 JUN
Mark Leeson
Mon 4 NOV
Michael Barnes
51
>> NATIONAL MASTERS > Artistic Educators
52
Burlingtons On Trend Twenty 13 Color and Cut Format: One day seminar. Morning demonstration on models. Afternoon hands-on workshop completing 1 model Experience Level: Hairdressers with cutting skills that are looking for inspirational ideas
Burlingtons
on coloring and cutting Focus Areas: The Burlingtons Art Team will take you through this season’s hot
Burlingtons was launched in 1983 by hairdresser Clive
trends in color, cuts and style. This will help you to identify trends, and
Colman. The journey began in London and there are
interpret and adapt them to your clients requests
now eight salons throughout the UK. The group has become renowned for its funky dynamic team who
Register
9.30 am
constantly deliver first class hairdressing. Throughout
Start
10.00 am
Finish
5.30 pm
this seminar the Burlingtons Art Team will share their
Bring
Scissors, combs and brushes
with top tips and inspiring ideas, giving stylists plenty
Investment
£170 or 1135 GOLDWELL points
of adaptable new looks to take back in to the salon.
NVQ
Level 3
expertise on the latest hot trends in cutting and colour,
London Tue 2 APR Tue 25 JUN
>> hair: Isha Samms, Burlingtons >> make up: Amanda Tang >> stylist: Rupert Kingston >> photography: Diego Bonfanti
53
>> NATIONAL MASTERS > Artistic Educators
Classic Cutting Format: Two day seminar with a combination of demonstration and core information as well as hands-on workshop completing 3 models Experience Level: Assistants and junior stylists Focus Areas:
Lexingtons
• There’s no substitute for a good foundation in Classic Cutting skills. Every single style you will ever create comes from a solid knowledge of how to achieve a bob, a fringe or cutting to perfection. This seminar is for any
Andy Kyriacou has been in the Hairdressing industry
stylist ready to step up and really make a difference on the salon floor
for over 30 years. Owner of Lexingtons, with two salons in London, he has been a GOLDWELL partner for over 20 years. Andy’s philosophy to a successful salon is Education. Dedication and a strong working
• T his seminar will cover demonstration and information, consultation skills, face shapes, hair lines and hair growth, sectioning and angles as well as finishing and cross checking.
ethic is his top priority to his colleagues, and the
Register
9.30 am
ultimate care and customer service to his clients.
Start
10.00 am
Finish
5.00 pm
Bring
Scissors, combs and brushes
Investment
£285 or 1900 GOLDWELL points
NVQ
Level 2
Lexingtons continues to strive forward in pushing the boundaries. As well as constantly putting together unique concepts for high-profile photographic shoots and stage work.
London Mon 11 and Tue 12 MAR
Andy, along with Tamara, have been educators at the Goldwell Academy for eight years and Andy is four times winner of the Color Zoom Challenge (UK),
>> hair: Lexingtons >> make up: Sotiris Lovaris >> stylist: Sotiris Lovaris >> photography: Agata Preyes
54
Mon 1 and Tue 2 JUL Mon 2 and Tue 3 SEP Mon 25 and Tue 26 NOV
Bridal & Event Hair Up Format: One day seminar. Morning demonstration on models. Afternoon hands-on working on mannequins. Experience Level: Hairdressers looking for new ideas on bridal hair Focus Areas: Demonstration of Bridal & Event Hair up. Followed by an interactive session with techniques and tips to add to a stylist portfolio that will build a foundation to amazing hair up& build individual confidence.
Sarah Hodge Abby & Karly Whittaker are directors of the large Sarah Hodge Hairdressing Group in the West Country.
Register
9.30 am
From a young age they have had the opportunity to
Start
10.00 am
work with, and learn from the very best in the industry.
Finish
5.00 pm
They have evolved their core values and are now
Bring
Combs and brushes
Investment
ÂŁ170 or 1135 GOLDWELL points
rewarded & recognized. This year alone, 6 nominations
NVQ
Level 3
including a prestige British Hairdressing Nomination
showcasing their work which has already been highly
for Wales & the South West region 2012. London Tue 7 MAY Tue 10 SEP
>> hair: Abby & Karly Whittaker >> make up: Liz Pugh >> stylist: Jacqueline Grey >> photography: David Oldham
55
>> NATIONAL MASTERS Shinobu Sekiya
> Artistic Educators Erik Lander
Men’s Classic Cutting
Shiatsu Format: One day seminar. Pairing up and practicing on one another, following demonstration by Shinobu Sekiya, finishing with the technique of
Format: One day seminar. Morning demonstration on models. Afternoon handson workshop completing 1 model, finishing with a demonstration model Experience Level: All levels of hairdresser who want to gain knowledge of scissor over comb or clippering
Shiatsu shampoo and massage Experience Level: All levels of hairdresser who want to master the art of Shiatsu Focus Areas: The seminar covers demonstration on the pressure points, movement and pressure type, products for massage, what the points do and also
Focus Areas: • T his seminar is focused on training the very best practice in
the Shiatsu shampoo technique
professional, classic men’s barbering skills Register
9.30 am
• D emonstration, full consultation, hair growth pattern, scissor over
Start
10.00 am
comb, clipper work and shapes to suit men. This seminar will give
Finish
5.00 pm
Investment
£100 or 667 GOLDWELL points
NVQ
Level 2
you the confidence to work with male clients when doing scissor over comb and clipper techniques Register
9.30 am
Start
10.00 am
Finish
5.00 pm
Bring
Scissors, combs and brushes
Investment
£170 or 1135 GOLDWELL points
NVQ
Level 2
London Tue 19 MAR Tue 4 JUN Tue 24 SEP Tue 19 NOV
56
London Mon 28 JAN Mon 13 MAY Mon 1 JUL Mon 16 SEP MON 28 OCT
57
>> STYLE CHANGE. STYLE SUPPORT > Products and services for texture and change Many clients have natural hair textures they don’t want and wish to change. To improve texture, volume or manageability or to provide clients the experience they wish for with an exciting new fashion look and fulfill desire for change, you need the right tools, products, knowledge and skills to be able to offer straightening and curling services for your clients. Join a GOLDWELL seminar to find out more about new technologies, products and salon services, learn in an interactive environment and gain practical hands-on experience.
>> CURLS
58
Perm Educator:
Register
9.30 am
Start
10.00 am
Finish
5.00 pm
Bring
Pin tail comb
Investment
ÂŁ100 or 935 GOLDWELL points
NVQ
Level 2
London Tue 11 JUN
GOLDWELL Academy Educator
Format: One day seminar. Morning product and core information. Afternoon workshop completing 1 model or mannequin Experience Level: Assistants who are building up their core skills, or for more experienced technicians who want to perfect their perming skills Focus Areas: Perming will always be a core skill for any serious stylist. In this seminar you will learn classic application and the best practice to achieve a good result. A GOLDWELL Academy Educator will take you through how to select the right products and perfect the right timings. This is an excellent starting point for perming services
59
>> IN-SALON AND REGIONAL SEMINARS
60
>> Goldwell In-Salon Seminars > Learn in your salon together as a team. GOLDWELL In-Salon seminar modules are specifically designed to suit the needs of the salon team and are delivered at your salon, so that everyone can attend and you can train as a team. Because we understand that it‘s not always possible to involve every one, every time at GOLDWELL Learning Destinations. In-Salon seminars are highly valued, meaningful and effective because the team can learn and apply their new skills immediately in the salon and gain instant results. In-Salon seminar options: Seminar Modules: > > > > > >
Ultimate Gloss Ultimate Coverage Ultimate Blonde Ultimate Transformation Ultimate Creativity C olor Zoom ’13 – Beautify Collection
Timing:
Format:
Investment:
3 hours
15 minute overview of the products, 2.5 hours practical and 15 minutes recap
£500 or 3334 GOLDWELL Points
Contact your GOLDWELL team to find out how to qualify for Exclusive In-Salon private trainings for your team and GOLDWELL loyalty programs.
61
>> IN SALON SEMINARS
Ultimate Blonde Educator: GOLDWELL Educator
Ultimate Gloss
Ultimate Coverage Topchic Ultimate Coverage Nectaya
Educator: GOLDWELL Educator
The blonde client is an extremely important part of any salons business and in this seminar we cover the topics of Topchic HiBlonde Control
Educator: GOLDWELL Educator
11 and 12 Series including Blonding Cream and Blonding Cream Ash for use when highlighting or for full head coloring. Silk Lift pre-lightening
During this seminar you will perfect demipermanent coloring with Colorance Color. This
Work confidently when dealing with white/grey
is used when featuring bleach as well pastel
will give you confidence to use these colors
hair. This seminar will teach you GOLDWELL
toning using Colorance Color and Elumen. New
effectively knowing how to promote different
methods and products for white coverage,
Blonde is also covered here.
service options to your clients in the salon.
including Men ReShade. Models 2 models for blonde. 1 model –
Models 2 models – for Colorance Color
Topchic or Nectaya N and NN shades will be
NVQ
used in this workshop. Elumen maybe
Level 2
Please make sure that your models have been skin/patch tested
incorporated for color balancing.
highlighting NVQ
Level 2
Please make sure that your models have been skin/patch tested
Models 2 models with white/grey hair – retouch or virgin. 1 model with coarse resistant white/grey hair and 1 model with fine/ normal white/grey hair NVQ
Level 2–3
Please make sure that your models have been skin/patch tested
62
retouch or virgin full head. 1 model
Ultimate Creativity
Color Zoom ’13 – Beautify Collection
Educator: GOLDWELL Educator
Educator: GOLDWELL Educator
Ultimate Transformation Educator: GOLDWELL Educator
Topchic fashion shades and Elumen High Performance Color are used in conjunction
New for 2013, you will learn the new trends and
with techniques from Go Color to inspire and
techniques defined by the Color Zoom Master
release creativity. Commerciality is also
Team.
important to give you new service ideas. Models 2 models for fashion coloring
Perform color correction confidently. In this seminar we look at color removal and prepigmentation. Giving the stylist the opportunity to color change in any situation. Colorance Low Lights are also covered.
Models 2 models for fashion coloring
NVQ
NVQ
Please make sure that your models
Level 2
Please make sure that your models
Level 2–3 have been skin/patch tested
have been skin/patch tested
Models 2 models for color correction. 1 model for color removal, 1 model for pre-pigmentation NVQ
Level 2–3
Please make sure that your models have been skin/patch tested
63
>> REGIONAL SEMINARS
Fundamental Elumen Educator: GOLDWELL Educator
Fundamental Color 1 and 2
Experience Level: Stylist, Salon Manager
Educator: GOLDWELL Educator
Focus Areas: • T his seminar will help experienced stylists to become expert with all the usages of Elumen from choice of color, application, development,
Experience Level:
removal and aftercare.
All levels • P rovides increased confidence to use Elumen color in your salon Focus Areas: • For total GOLDWELL Color confidence. A starting point on your
Register
9.30 am
journey for those new to the GOLDWELL brand. Covers topics such as
Start
10.00 am
color consultation and analysis, the GOLDWELL color wheel, lotion
Finish
1.00 pm
choice, mixing and white coverage and pre-lightener Investment £25 (with a redemption of a GOLDWELL retail product • C onfidence in color knowledge will increase your revenue potential and create more client opportunities
when you attend the course) NVQ
Level 3
Contact your local GOLDWELL Register
9.30 am
Start
10.00 am
Finish
1.00 pm
Investment £25 (with a redemption of a GOLDWELL retail product when you attend the course) NVQ
Level 2
Contact your local GOLDWELL representative or educator for dates
64
representative or educator for dates
FRASERBURGH
Inspiration Color Correction Educator: GOLDWELL Educator
EDINBURGH
GLASGOW
Experience Level: Junior Stylist, Stylist, Salon Manager
BELFAST Focus Areas: • T his seminar will help experienced stylists to become color
NELSON
correction experts in their own salon. Focusing on correcting color, understanding underlying tones, bleaching, color removal and
LIVERPOOL
pre-pigmentation • P rovides valuable knowledge and increased confidence to deal with
BIRMINGHAM
any color challenge you face in your salon Register
9.30 am
Start
10.00 am
Finish
1.00 pm
HITCHIN SWANSEA
NVQ
Level 3
NEWPORT BRISTOL
TAUNTON SOUTHAMPTON
Investment £25 (with a redemption of a GOLDWELL retail product when you attend the course)
LEEDS MANCHESTER SHEFFIELD
ST. AUSTELL
NORWICH
IPSWICH EPPING BASILDON BRACKNELL CANTERBURY BEXHILL-ON-SEA EASTBOURNE
PLYMOUTH
Contact your local GOLDWELL representative or educator for dates
65
66
>> BE MORE. ACHIEVE MORE. CUSTOMISED IN-SALON program > Achieve more – being more successful together. To be successful as a salon today, you need more than just technical know-how and first class products. It takes effective teamwork, shared values and outstanding creativity to attract clients and to keep them coming back to your salon. Our Be More. Achieve More. customised In-Salon training can help you achieve this. Create a customised Be More. Achieve More. In-Salon program from a selection of 12 seminar modules: >> Communication >> Maximizing Results >> Choose to Win >> Consultation >> Live the Color Cycle >> New Generation Client >> Goal Setting >> Boosting Creativity >> Home Hair Care >> Client Types >> Making it Happen >> Passion Wins Being more and achieving more for your clients will help your business improve and deliver the success you deserve. Ask your GOLDWELL advisor how you can participate in the Be More. Achieve More. In-Salon program today.
“Be More. Achieve More. – what an amazing and inspirational program, presented by the GOLDWELL Education Team. The program has highly motivated our team with exceptional retail sales. Our team left each seminar with a new and intense way of approaching clients with listening and responding to their needs, which relates in a more successful and positive work environment for the whole team and overall business success”. K AREN RONALD JRs Hairdressing, Glasgow
67
>> BUSINESS & LEADERSHIP
68
>> DRIVE YOUR BUSINESS AND INSPIRE YOUR TEAM > Reinvigorate your salon for greater business success Starting a salon business isn’t easy. Being successful is even harder. But with the right preparation, planning and professional advice, you can succeed and have your business grow. The key is a wide variety of management know-how, which is often not taught on the salon floor or hairdressing schools. Gain insights from real-life industry success models and specialist consulting experts who have your best interests in mind. Focus areas that may interest you include: > Salon branding, PR, marketing and profiling your salon > Attracting, motivating, retaining, training and building high-performance salon teams > Consumer insights, relationship building towards a consistent and profitable client base > Developing your color business, recommending and selling additional services and retail products Energise yourself and your business by booking now into these must not be missed programs.
69
>> BUSINESS & LEADERSHIP Samantha Ward Lets get Social – Social Media
Samantha Ward Sam is the in-house PR & Communications Manager
Format:
for Goldwell in the UK. She works closely with trade
One day Seminar
and consumer press, keeping them up to date with
Experience Level: Salon Owners, managers, whoever manages social media!
news from our brands. Sam is responsible for brand communication strategies for traditional, digital and social media formats. She also works as a salon
Focus Areas:
business consultant offering PR advice and strategy
• Welcome to the buzzing world of social media – learn how to harness the power
guidance to partner salons, helping them to get heard
of two-way media to boost your salon business. This interactive, hands-on workshop explores the importance of building your brand image online, identifying
in a competitive industry.
your target market and communicating your key messages via social media. • Your will leave with a Social Media Action Plan to help you develop your online strategy and start promoting your salon straight away! Register
9.30 am
Start
10.00 am
Finish
4.30 pm
Social Media Expert Guest Integrating social media into your business has never been more important, and as a result Goldwell work with a variety of social media experts from around the UK, experienced
Bring Laptop, Ipad or other tools for accessing and updating social media sites (not essential, but beneficial)
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in creating websites, digital marketing, E-commerce and all aspects of social media. Our expert guests are highly
Investment
£100 or 668 GOLDWELL points
NVQ
Level 3–4
London
M on 4 MAR
advantage of the opportunities it brings – looking at
Mon 9 SEP
Facebook, Twitter and other major social networks.
experienced in working with salons to provide training to maximise social media, giving you all the tools to take full
Alan Austin-Smith The Fantastic Salon Format: One day seminars
Alan Austin-Smith
Experience Level: Salon owners, managers, stylists
Founded in 1991 by training inspirer Alan AustinFocus Areas: • ‘Do you want a Fantastic Salon or just a good one?’ • T hese one day business seminars are packed with simple and
Smith, the company is based on the philosophy that 50% of being a fantastic hairdresser has nothing to do with picking up a pair of scissors; rather it’s all
effective strategies for re-igniting the passion and building
about image, communication, relationship building
a winning business!
and making the client feel good about themselves. Through this concept, they have devised a range of
Register
9.30 am
Start
10.00 am
Finish
4.30 pm
Provided
Handouts, certificate of participation.
inspiring programmes that help stylists develop their confidence, motivation and skills to become 100% rounded hairdressers.
Investment £155 or 1035 GOLDWELL points per course or all 4 for £500 or 3340 GOLDWELL points NVQ
Level 3–4
London
M on 29 APR The Fantastic Boss
Founder of The Fantastic Hairdresser Company, Alan Austin-Smith, is thrilled to be working on these seminars.
Mon 24 JUN The Perfect Client Mon 30 SEP
Not Just a Junior
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>> BUSINESS & LEADERSHIP
Mikaela Martin Develop your people skills – with Zoo Keeping the art of communication Format:
Mikaela Martin Front of house/Reception/Retail
One day seminar Experience Level: Salon owners, managers, stylists, receptionists, assistants
Format: One day seminar
Focus Areas: • T his session is dynamic, energetic, motivational and fun. It’s a skill
Experience Level:
“Learning the art of communication”. At the end of this session you
Salon owners, managers, receptionists
will be able to read peoples personalities and understand how to communicate and achieve the best without getting frustrated!
Focus Areas: • H ow to get the most out of your booking system, (even without a computer) • Understand the importance of retail and display. • T he importance of team’s working relationship with the receptionist client. • Average client bill
Register
10.30 am
Start
11.00 am
Finish
4.00 pm
Provided
Handouts, certificate of participation.
Investment £60 or 400 GOLDWELL points per course or book both courses together for £100 or 668 GOLDWELL points
Register
10.30 am
Start
11.00 am
Finish
4.00 pm
Provided
Handouts, certificate of participation.
Investment £60 or 400 GOLDWELL points per course or book both courses together for £100 or 668 GOLDWELL points
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NVQ
Level 3–4
London
M on 18 MAR
NVQ
Level 3–4
London
M on 25 NOV
Mikaela Martin Mikaela is a high energy, charismatic individual with a unique ability for creating vision and unlocking untapped potential. A hairdresser by trade, Mikaela has spent sixteen years working in sales and marketing for large multi-national companies. Mikaela is known for her enthusiasm and tenacity and believes excellence is not a skill it’s all about attitude. It doesn’t matter where you come from. If you work smart and hard you will succeed in all you set out to do For the last four years Mikaela has focused on her salon business as well as coaching and motivation for hair and beauty salons across the UK. Spirit Hair Company are four years finalist at the BHBA. Her business philosophy is “back to basics” always the best place to start. Once your foundations are in place the rest is about consistency in delivering; marketing, motivation, communication skills, customer service, new clients and last but not least profit.
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>> GOLDWELL LEARNING DESTINATIONS > Connect with others and improve your skills. We understand that running a thriving, successful salon can be as demanding as it is enjoyable. That’s why we’ve designed energising programs. If you want to take a break and recharge your creative batteries in a focused, educational environment join us at GOLDWELL learning destinations to be inspired and develop your skills. Connect with other passionate professionals at a GOLDWELL learning destination in your region, a national urban hot spot or an iconic international destination. Make the most of different types of education programs and special events designed for your success: > color seminars, mastercolorist growth & development programs > product know-how and salon services > trend info and fashion news > business building and business management > creative and artistic programs and special events If you plan to take a break of more than just one day, feel free to ask your GOLDWELL team about where to stay and what you can do in your free time. Contact 020 7318 4000 for more information.
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>> The GOLDWELL Academy Address: 29 Sackville Street, Mayfair,
London W1S 3DX
Phone: 020 7318 4000 Fax:
020 7318 4001
75
>> BOOKING & MUST-KNOW INFORMATION
Bookings
However you chose to pay, we’ll send you a confirmation of your firm booking and a receipt in the post.
4 Easy steps to booking your education and inspiration for 2013 1. S elect the courses you wish to attend. It’s a good idea to
(All prices quoted are inclusive of VAT)
GOLDWELL Points
double check that none of your choices overlap. 2. C all our booking hotline on 020 7318 4000 (we’re here Monday to Friday, 9am–5.30pm) and give us details of which courses you wish to attend and the dates you’ve chosen. 3. We’ll reserve you a place on your chosen courses and send
Courses can also be purchased using the GOLDWELL point system. Please ask your GOLDWELL representative for details.
Cancellation policy
you details by post. 4. W hen you receive your course details we’ll ask for payment.
If you are unable to attend a course, cancellations must
Your reserved place on the course is secured the minute we
be made in writing and received a minimum of 15 working days
receive your payment.
prior to the course commencement date. Due to advanced model and guest artist booking fees we’re sorry but we can’t
How to pay
offer you a refund after this date.
You can pay for your courses by sending us a cheque made out
The GOLDWELL Academy reserves the right to change course
to ‘GOLDWELL Professional Haircare Ltd.’ to the address
dates, content and prices without written notification.
below; or by Switch, Visa or Mastercard over the phone, simply call the booking hotline number, 020 7318 4000, to pay. Remember to have your details handy.
>> phone 020 7318 4000
fax
post
020 7318 4001
The GOLDWELL Academy,
robyn.collier@kao.com
29 Sackville Street, London, W1S 3DX 76
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