Eyewear Design Spring/summer 2015
Kanokporn Sattayachai
Brand Analysis Eyewear s/s 2015
Brand Analysis
Eyewear S/S 2015
http://www.veyewear.com/ https://www.facebook.com/VEYEWEAROfficial
Brand : V-eyewear Owner : Jaspal Group (fashion clothing brand) Target Group - Unisex - High school - Working age - Urban fashionable lifestyle
Prodect : eyewear Key style : Cool Casual x Retro Vintage Concept of Barnd : Wear Your Independence Campaign release - 1 ST CAMPAIGN - FRIENDS CAMPAIGN - V EYEWEAR X SCRUBB
Marketing mechanism - Grand Opening - Promotion - Celebrity on product - Advertorial
Product Analysis Eyewear s/s 2015
EYEWEAR TRENDS MATRIX ANALYSIS FRAME
LENS
POLARIZE
PHOTOCHROMIC
POLYCARBONATE
MID-HIGH INDEX
CLUBMASTER
STANDARD PLASTIC
AVIATOR
GLASS LENS
SQUARE
METERIAL
etc.
CATEYE
GRADIENT
PANTOS
EFFECT SOLID COLOR
WAYFARER
ETC.( GOLD,WOOD)
ROUND
MATERIAL
PLASTIC
CLASSIC
MODEL
SUNGLASSES
SHAPE
METAL
TYPE
GarrettLeight
Earth wood hampton
Matthew Williamson
Illesteva
FENDI
FRAME
LENS
Oliver Peoples
DKNY
MYKITA
Oliver Peoples
Lack Spade
POLARIZE
PHOTOCHROMIC
POLYCARBONATE
MID-HIGH INDEX
CLUBMASTER
STANDARD PLASTIC
AVIATOR
GLASS LENS
SQUARE
METERIAL
etc.
CATEYE
GRADIENT
PANTOS
EFFECT SOLID COLOR
WAYFARER
ETC.( GOLD,WOOD)
ROUND
MATERIAL
PLASTIC
CLASSIC
MODEL
SUNGLASSES
SHAPE
METAL
TYPE
FRAME
LENS
POLARIZE
PHOTOCHROMIC
POLYCARBONATE
MID-HIGH INDEX
CLUBMASTER
STANDARD PLASTIC
AVIATOR
GLASS LENS
SQUARE
METERIAL
etc.
CATEYE
GRADIENT
PANTOS
EFFECT SOLID COLOR
WAYFARER
ETC.( GOLD,WOOD)
ROUND
MATERIAL
PLASTIC
CLASSIC
MODEL
SUNGLASSES
SHAPE
METAL
TYPE
Holly Matte
Oliver Peoples
PERSO
TOMFORD
ASOS
FRAME
LENS
POLARIZE
PHOTOCHROMIC
POLYCARBONATE
MID-HIGH INDEX
CLUBMASTER
STANDARD PLASTIC
AVIATOR
GLASS LENS
SQUARE
METERIAL
etc.
CATEYE
GRADIENT
PANTOS
EFFECT SOLID COLOR
WAYFARER
ETC.( GOLD,WOOD)
ROUND
MATERIAL
PLASTIC
CLASSIC
MODEL
SUNGLASSES
SHAPE
METAL
TYPE
MOSCOT
Thom Browne
Zero Maria Cornejo
Ralph Lauren
Steve Alen
Eyewear Trends Matrix Analysis Matrix Analysis Products : 20 models Brand Analysis : 18 brands Main Query : 5 part
Sunglasses
Solid color
Classic
Gradient
(optical)
No.1
Meterial
Frame
Lens
Plastic
Photochromic
No.1 wayfarer
Eyewear Image Scale elegant
classic
chic
vintage
modern
retro
cool
Retro - Casual casual
Target Scene Setting Eyewear s/s 2015
Target Scene Setting Product : V-Eyewear s/s 2015 Collection : 2 collections(spring/summer) Zakka Breeze / Ocean Humming Model target : up to 4 models or more follow Matrix Analysis
Sunglasses
Solid color
Classic
Gradient
(optical)
No.1
Meterial
Frame
Lens
Plastic
Photochromic
No.1 wayfarer
Demographic - Unisex - Age 16 - 35 years old
- Optical / Fashion - Urban living lifestyle
Geographic - Resident : Non-Resident (70:30) - Student : Working Age (40:60)
- Male : Female (50:50)
Psychographic - follow street style trend and iconic cerebrities - Identity style
Behavior
- Spend time on social network or urban society - spend money on what they interesting and it’s unique - Fashion trend is all around - Love and trust in the pop brand in town - Follow trend from man-to-man - Accept what suitable for their lifestyle and fall in that brand
Favorites
Eyewear Design Eyewear s/s 2015
- Mood & Tone - Model No. 01 - 04
MOOD & TONE
Eyewear S/S 2015
ZAKKA BREEZE
Eyewear S/S 2015
Model no.01
ZAKKA BREEZE
Eyewear S/S 2015
Model no.02
ZAKKA BREEZE
MOOD & TONE
Eyewear S/S 2015
OCEAN HUMMING
Eyewear S/S 2015
Model no.03
OCEAN HUMMING
Eyewear S/S 2015
Model no.04
OCEAN HUMMING