BCX CID BOOK by KRAZYBOYZ

Business Connexion Corporate Identity Toolkit

Section 1

Intro pages

Section 2

Brand world

Section 3

Corporate Signature

Section 4

Secondary Design Elements

Section 5

Stationery

Section 6

Tender Assist

Section 7

Images

Section 8

Advertising

Section 9

Advertorials

Section 10

Brochures

Section 11

Exhibitions

Section 12

Co-branding with Partners

Section 13

Co-branding Internal

Section 14

Corporate Gifts

Section 15

Branded Garments

Section 16

Corporate Signage

Section 17

Interiors

Section 18

Electronic Elements

Section 19

Digital Elements

e-book

index

Business Connexion Corporate Identity Toolkit

corporate identity

toolkit

Business Connexion Corporate Identity Toolkit

why a toolkit? Identity programmes are not static and will run down or disintegrate if not properly maintained. In order to keep our Corporate Identity up-to-date and vibrant, we took the decision to modify the existing logo and refresh our visual language. Remember that the effects of a well implemented corporate image are great in the long term, even if they appear subtle in the short term. We have tried to avoid an unduly prescriptive identity, but it is essential that where rules are in place they are followed in order to effectively define our brand. Failure to adhere to the refreshed identity will result in ‘image blur’ – conflicting perceptions in the mind of our target audience due to poorly coordinated messages. When we follow these guidelines, we make our brand promise a reality for our clients every time they work with us. This toolkit has been developed to assist you in implementing the refreshed identity. This is in line with our broader brand vision. It’s time to use these guidelines as our playbook that will take us to the market in a seamless and consistent way.

a dynamic identity

Business Connexion Corporate Identity Toolkit

caring for the brand The Business Connexion brand is in your hands. It is up to you to make sure that its integrity remains intact. Connective Intelligenceâ&#x201E;˘ is not just a pay-off line, it is the very essence of the way we do business. It describes who we are, how we work and how we measure our success. In order to deliver on this promise we need to live it every day and in each connection we make with our colleagues and our clients. This is why following the Corporate Identity is so important.

the best custodian of the brand is you

Business Connexion Corporate Identity Toolkit

guidelines The Brand Strategy Business Connexion follows a monolithic brand strategy where a single, uniform and consistent Visual Identity System (VIS) is presented to all markets and stakeholders. The brand VIS must always form part of any discussions and negotiations when establishing new subsidiaries, joint ventures, companies or partnerships. Corporate Identity The Corporate Identity must be applied throughout the company. Variations are not permitted. The corporate signature (logo and logotype) must always appear on all written and electronic communications intended for external audiences. Remember, every piece of collateral where branding appears must be approved by the Brand Team prior to being distributed or produced. Refer to the company policy on Corporate Identity and Brand Architecture link: https://workzone-ba.bcx.co.za/sites/mc/Policies/Forms/AllItems.aspx

follow some basic rules and the brand will grow

Business Connexion Corporate Identity Toolkit

corporate identity policy

Brand World

Business Connexion Corporate Identity Toolkit

Who are we and where we are going? Why change? The world as we know it is changing and our industry is changing with it. It is the savvy that are responding to the call for reinvention, that understand the threat of commoditisation that results from a failure to respond to changing market trends and needs. The message is clear – innovate or die. It is this thinking that has invited a fresh appraisal of our 5 year vision and the development of a three part vision essence -The Connexion Zone; Simplifying the Workspace and the African Web of Life. These pillars are the stepping stones to sustainable growth, as well as a bold declaration of our intention to think big and realise the full potential of our industry and the full potential of the intellectual assets within our company. In thinking big we are also committed to thinking differently, as this is how the intelligence within our company can be leveraged to provide us with a clear point of differentiation and reason for being. Our commitment is therefore to behave and think in a way that brings to life our promise of Connective Intelligence™. What is Connective Intelligence™? Connective Intelligence™ is a systems approach to thinking about the world that utilises an understanding of the relationship between parts to create an effect that is greater and richer than the proverbial sum of parts.

• It is the intelligence required to create an output that is exponentially greater than the input • It is an intelligence that makes the connection between the seemingly un-connected to solve problems and effect progress in the world in which we are living • It is an intelligence that creates physical connections that enable the simplicity, richness and affordability of our clients’ connective interactions • It is an intelligence that understands the connection between data and the potential for knowledge • It is the intelligence that will connect us as an organisation, as we unite in pursuit of our common vision and purpose

How Connective Intelligence™ will enable our vision Our vision as a company is to realise the power of our Connective Intelligence™, in order to allow us to achieve our purpose of becoming leading creators of increasingly simple, content rich and affordable knowledge solutions for the African continent and the world. What this means? • This means that our role and responsibility in the industry is that of a pioneer – paving the way for others to follow • This means that we want to be the first ICT company to liberate the business user’s experience of information and communication technology – making the experience simpler and more user friendly for all • This means that we will no longer see ourselves as IT professionals, but as knowledge workers – harvesting content rich intelligence from the data that we house

• This means that we will be part of the movement to democratise ICT products and services – making basic products and services more affordable to all • This means that we will expand our influence, relevance and reach across the continent – in order to provide world-class services to the African continent and the world How Connective Intelligence™ will drive the culture of our organisation Connective Intelligence™ has implications for who we are, how we work and how we hope to ultimately evaluate our success. To be a company that delivers credibly on the promise of Connective Intelligence™, the tenets of this promise need to be practised and polished at home. • Allowing us to move from being a company that currently provides Information and Communication Technology solutions to a company that actively strives to solve problems • That understands the relationship between the jobs that we do and our clients’ broader business challenges • That actively searches for opportunities for our clients as well as ourselves

That sees “good” as the enemy of “great” and constantly strives to change the world by applying our intelligence to the pursuit of breakthrough, world changing connections - one intelligent connection at a time.

Brand World

Business Connexion Corporate Identity Toolkit

The Business Connexion Brand Brand World is a clear articulation of what the Business Connexion brand signifies, how it is perceived, its qualities and attributes. As such it is the benchmark against which all executions and creative work can be objectively reviewed. It also cements a single personality and essence for the brand, so that it remains consistent and true to the organisation’s values and behaviour. Most importantly, it aligns the brand as a key enabler for the business vision.

PERSONALITY Passionate Enthusiastic Warm & committed

Ambitious Bold, courageous & challenging

VALUES Consistent delivery Reliable Effortless interaction Pragmatic BENEFITS • Always at the leading edge • Provides confidence & security • Made to measure

Expert Best skill & talent Smart thought leaders Specialised solutions REASONS TO BELIEVE • SA market leaders • The clients • Empowered industry benchmark • Consistent returns • Home of the best talent

ESSENCE Exceeding Expectations

Leaders World class Set standards Best of breed Focused

Optimistic Positive, Can & Will do, Energising

Trusted Partners Personal & involved Client needs focused Mutually respectful

Dynamic Flair Stylish, Prestigious, Confidently African

Corporate Signature

Business Connexion Corporate Identity Toolkit

corporate signature Like a signature at the bottom of a document, the term â&#x20AC;&#x153;signatureâ&#x20AC;? in visual communications refers to the mark that identifies who we are. The corporate signature consists of the red sphere element combined with the logotype. The new strapline is an integral part of the corporate signature and should never be separated from the logo.

the sign of the brand

Corporate Signature

Business Connexion Corporate Identity Toolkit

the sign of the brand

Corporate Signature

Business Connexion Corporate Identity Toolkit

Corporate signature with strapline The corporate signature is composed of the logotype and the red sphere. Never attempt to typeset the logotype or strapline as they have been created from modified letterforms and kerning tables. No other typeface is permissable for the logotype or the strapline. The grid The grid is derived from the red sphere and is based on multiples and divisions of the red sphere. Units indicated are based on this layout. The proportions of the logo indicated represent an inviolable proportion of 5.5 red sphere units in height to 9.5 red sphere units in width. This relationship of the logo components must be maintained when the logo is reduced and enlarged.

9.5

The strapline The strapline, Connective Intelligenceâ&#x201E;˘, is an essential component of the logo and always appears in the relationship with the logo indicated here. The trademark symbol must always be included. Primary rules Do not attempt to recreate the logo, typeset the logo, separate the logotype from the strapline and red sphere or scale the elements separately. Request finished art from the corporate identity custodian. Do not place the logo on busy backgrounds or on colours which do not form a part of the visual identity. All branding and logo artwork must be channelled through the Marketing Department.

5.5

Corporate Signature

The sphere The red sphere is the accent of the corporate signature and should never be detached from the logo. The sphere cannot be placed in or as part of a design or illustration layout. Never use the sphere to replace a letter in the alphabet or as part of a design i.e the dot in an exclamation mark.

Business Connexion Corporate Identity Toolkit

Corporate Signature

Business Connexion Corporate Identity Toolkit

2 Â˝ sphere distance all round

Corporate Signature

Scaling of the logo Careful consideration is needed when reducing the logo to small sizes. If the logo is reduced more than this the strapline will become difficult to read. The minimum recommended size of the logo is 25mm wide. Care should be taken to maintain the aspect ratio components when scaling the logo. Use the guides and grids in this toolkit when selecting a size for the logo application.

Business Connexion Corporate Identity Toolkit

Recommended minimum scaling of logo and strapline

30mm

The strapline is an essential component of the logo and always appears in relation to the logo as indicated here. The proportions of the logo indicated represent an inviolable proportion of 5.5 red sphere units in height to 9.5 red sphere units in width. This relationship of the logo components must be maintained when the logo is reduced and enlarged. When placing the logo, ensure that it is placed at a proportionate size to the element being branded. The logo should never be too large, but rather add sophistication and elegance to the layout.

Permissable minimum scaling of logo and strapline 25mm

Corporate Signature

Logo variables Corporate Signature: 3D version This logo variant is to be used wherever possible and whenever full colour print is available. Typical applications include corporate stationery, brochures, full colour ads in press and magazines, web and new media. The red sphere may be embossed and spot varnished. NB: Whenever possible supply logo in vector or print-ready Pdf format.

Corporate Signature: 2 spot colours This logo variant is to be used where the 3D red sphere cannot be achieved in process colours, for instance in some signage applications where vinyls are specified, pad printing, silkscreen print or wherever it is impossible to ensure the integrity of the vignette within the red sphere and shadow. Typically this logo will be used for promotional items and client gifts. NB: Whenever possible supply logo in vector or print-ready Pdf format.

Business Connexion Corporate Identity Toolkit

Corporate Signature

Logo variables Corporate Signature: 1 spot colour This logo variant is to be used when only one colour print is available, or where the quality of print cannot be ensured. Typically silkscreen printing and pad printing would demand this version of the logo. When printed as a single colour ink the logo must be either Corporate Black or Corporate Red. The logo may be foiled (matt silver only) or blind embossed. When foiling and embossing, care should be taken to avoid any spread or fill-in of the logo. This version is also specified for use in laser engraving onto metal and glass. NB: Whenever possible supply logo in vector or print-ready Pdf format.

Corporate Signature: 1 spot colour This logo variant is used when newspaper print is required. A recommended 10% black should be added on the red sphere to make sure we get our Business Connexion Red. NB: Whenever possible supply logo in vector or print-ready Pdf format.

Business Connexion Corporate Identity Toolkit

Corporate Signature

Business Connexion Corporate Identity Toolkit

Logo variables 3D version reversed-out Use of the reversed version of the logo is not encouraged in print, brochures and other publicity communications. This logo variant is to be used wherever a reversed out logo is required or where opaque colours are specified, for instance in silkscreen print. Typically it may be used where

2 spot colours reversed-out Use of the reversed version of the logo is not encouraged in print, brochures and other publicity communications. This logo variant is to be used wherever a two-colour reversed out logo is required or where two opaque colours are specified, for instance in silkscreen print. This variant must be used when the logo appears reversed out of the Corporate Metallic Silver. This logo variant is to be used where the 3D red sphere cannot be achieved in process colours, for instance in some signage applications where vinyls are specified,

1 spot colour reversed-out This logo variant is to be used when only one colour print is available, or where the quality of print cannot be guaranteed. Typically silkscreen printing and pad printing would demand this version of the logo. When printed as a single colour ink the logo must be Corporate White. This version is also specified for use in one colour silkscreen print, pad printing, or embroidery onto a dark fabric. Never use the logo in conjunction with non-corporate colours.

sublimation print is available - on banners and graphics for trade shows. In this application the shadow at the base of the red sphere does not form part of the logo and is excluded from the marque. This variant should be used where the integrity of the vignette in the red sphere can be ensured in print.

woven labels, pad printing, silkscreen print or wherever it is impossible to guarantee the integrity of the vignette within the red sphere. In this application the shadow at the base of the red sphere does not form part of the logo. The strapline never appears in Corporate Red in this application because there is insufficient tonal contrast between the background and the strapline. This variant should be used where the integrity of the vignette in the red sphere can be ensured in print.

Corporate Signature

Typefaces Primary typeface: Mundo Sans Mundo Sans has been chosen as the primary typeface because of its clean, distinctive design and versatility between display use and text composition. It is to be used by our appointed advertising and design agencies. Use it for signage, advertising, headings and general design. See specific applications for font size.

Business Connexion Corporate Identity Toolkit

Corporate Signature

Business Connexion Corporate Identity Toolkit

Typefaces Secondary typeface: Verdana Verdana has been chosen as the secondary typeface because of its exceptional legibility and readable outline font. It is one of the most widely used fonts online and accessible by both PC and Mac, and is therefore to be used by Business Connexion staff members for all office communications, PowerPoint® presentations and electronic communications.

Verdana Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!@#&{ }*§©®± % ‹ › ⁄ ™

See specific applications for font size.

Verdana Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ?!@#&{ }*§©®± % ‹ › ⁄ ™

Verdana Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?!@#&{ }*§©®± %‹›⁄ ™

Verdana Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890?!@#&{ }*§©®± %‹›⁄ ™

Corporate Signature

Business Connexion Corporate Identity Toolkit

Incorrect logo usage This page shows some of the unacceptable applications of the corporate signature. Use the toolkit to understand all applications of the logo. Should you be uncertain how to use the logo, contact the Brand Custodians in Marketing & Communications. There are four primary rules: 1) Do not attempt to recreate the logo by redrawing it in a computer graphics programme. 2) Do not typeset the logotype and strapline. 3) Do not separate the components of the logo or scale the logo components at different ratios. 4) Do not extract the logo from an existing element.

Never underline the logo.

Connective Intelligence

Do not change the font of the logotype or strapline. Do not convert the logotype to uppercase.

Do not rotate the logo.

Do not alter the proportions or relationships between the logo elements.

Do not change the colours of the logotype, sphere or strapline.

Do not apply 3D effects, drop shadows or vignettes.

Do not distort the logo or use perspective effects.

Do not alter the position of the red sphere.

Use the specified colour palette only. Do not place logo on colour backgrounds without the prior approval of the Brand Custodian.

Never replace the red sphere with an alternative icon or picture.

Never use a multicoloured background.

Never reduce the opacity of the logo, for instance, by using it as a watermark.

Never place a frame around the logo.

Corporate Signature

Business Connexion Corporate Identity Toolkit

Correct logo usage On a colour background, picture or graphic a This page shows acceptable applications of the corporate signature on a colour background, picture or graphic. Should you be uncertain how to use the logo, contact the Brand Custodians in Marketing & Communications. The preferred logo use is full colour on a white background. It may be placed within a white panel utilising the minimum safe area (a). A black or grey panel may be used providing the correct logo is specified (b). Refer to â&#x20AC;&#x2DC;logo variablesâ&#x20AC;&#x2122; in the Signature section of the Toolkit.

In situations where the logo must appear on a strong coloured background, the full colour logo is to be placed in a white block, preferred option being squared corners. In certain instances rounded corners can be used. Please channel through the Marketing Department for direction on this and how it can be used. On pale colours the logo may only appear in the one colour black version. It must be stressed that the above usage must be approved by the Brand Custodians in Marketing & Communications.

Colour

Business Connexion Corporate Identity Toolkit

colour This colour guide provides specifications for colour use in various production processes. The Pantone速 colour standard is to be adhered to for spot colour print, and the CMYK process model for all full colour applications. Business Connexion Red should be used sparingly as an accent colour. Business Connexion Grey should never account for more than 25% of the printed surface of any printed communication. Business Connexion Silver is the preferred option to Grey and is recommended for all premium print applications.

a contemporary and elegant colour palette

Colour

Business Connexion Corporate Identity Toolkit

Colour Palette

Business Connexion Red

Process C0 M100 Y100 K0

Business Connexion matt metallic ink

Spot Pantone 1795C

RGB R202 G34 B41

Pantone 877C

Business Connexion White

Business Connexion Black

Process C0 M0 Y0 K100

Spot Process Black

RGB R0 G0 B0

Business Connexion matt Silver foil

Business Connexion Grey

Process C0 M0 Y0 K40

Spot Pantone 422C Use only where metallic is not available

RGB R226 G226 B226

Web Colour #E2E2E2

Synchron

Colour

Business Connexion Corporate Identity Toolkit

Colour Ratio Every communication is an opportunity to establish our brand, and colour is an essential component in doing so.

Fig. 1 Preferred colour ratio

65% white

Our communications have a lot of white space which keeps our identity clean, contemporary and uncluttered. Red is primarily used as an accent colour, and percentages of black (forming grey) or silver are used sparingly.

20% grey

This is a schematic representation of the recommended colour application. The percentages indicate the coverage of the respective colours.

10% red

Fig:1 shows an acceptable colour ratio when applied to printed communications. Fig: 2 shows how the colour weighting may be adjusted for specialised projects, however this may only be applied with the permission of the Brand Custodian.

65% red

5% black

20% to 45% grey

20% white

10% red

5% black

65% white

Fig. 2 Preferred colour ratio

Colour

Business Connexion Corporate Identity Toolkit

Secondary colour palette A secondary colour palette is available for internal use only. The secondary palette was developed to be used where information hierarchies need to be clearly identified, for instance on pie charts and bar graphs and diagrams. Preference should always be given to the primary Business Connexion colour palette; these colours serve an auxiliary design function. Typical applications include PowerPoint速 presentations and newsletters. Tints of the colours are permissible between 90% to 20%.

Olive Green

R=141 G=159 B=147

Olive Green Light

R=193 G=200 B=193

Teel

R= 20 G=124 B=151

Teel Light

R=146 G=176 B=194

Pale Orange

R=240 G=205 B=157

Pale Orange Light

R=248 G=229 B=203

Red Brown

R=167 G= 76 B= 56

Red Brown Light

R=203 G=152 B=132

Gold

R=240 G=184 B= 58

Gold Light

R=247 G=216 B=154

Mud Brown

R=156 G=119 B= 80

Mud Brown Light

R=204 G=179 B=153

Orange

R=249 G=166 B= 98

Orange Light

R=253 G=208 B=169

Grey Light

R=209 G=210 B=212

Red

R=237 G= 28 B= 36

Secondary design elements

Business Connexion Corporate Identity Toolkit

secondary design elements We have developed a system of open and filled circles which form a matrix, suggesting connectivity and the transfer of digital information. It is a flexible visual language to be applied for its visual effect, but should never dominate the visual communication.

a flexible visual language

Secondary design elements

Circle matrix construction The circle matrix is constructed using a fixed grid layout. The space between each circle is x1 circle (represented here by the pale blue circles). The thickness of the circle line should always be as fine as possible, ideally 0.4pt and no thicker than 1pt. When the circle matrix is used on large formats such as banners there is no specific line thickness but as a rule once again â&#x20AC;&#x201C; while retaining line visibility â&#x20AC;&#x201C; ensure all lines remain thin.

Business Connexion Corporate Identity Toolkit

Secondary design elements

Open circle matrix The open circle matrix is a design device to be used sparingly. It is a flexible design element. The primary rule is that it is used with restraint so as not to dominate the logo. Various configurations are possible and these guidelines establish some examples. The circles are open (i.e. a keyline) with one open circle keylined in red as a highlight). The open circle matrix may be spot varnished. The thickness of the circle should never exceed 1pt or be thinner than 0.3pt, except in signage applications (see signage rules). The red circle is used to highlight any one circle in the system.

Business Connexion Corporate Identity Toolkit

Secondary design elements

The filled circle matrix The filled circle matrix is a design device to be used sparingly. It is a flexible design element. The primary rule is that it is used with restraint so as not to dominate the logo. Various configurations are possible and these guidelines establish some examples. The filled circles are a percentage of black between 15% and 25% to achieve a pale grey (with red as a highlight colour). The filled circle matrix may be embossed or spot varnished. You may also explore die cutting. The filled circle is used to highlight any one filled circle in the system. The matrix, although a great design element, should be used sparingly to avoid a polka dot effect..

Business Connexion Corporate Identity Toolkit

Secondary design elements

Combined open and filled circle matrix The combined open and filled circle matrix is a flexible design element. The primary rule is that it is used with restraint so as not to dominate the logo. Various configurations are possible and these guidelines establish some examples. The circles can be open (i.e. a keyline), filled with grey (with red as a highlight colour), embossed or spot varnished. You may also explore die cutting. A red circle or a red filled circle is used to highlight any one circle or filled circle in the system. The matrix can be used over images to enhance a layout, ensuring that the layout remains clean and uncluttered.

Business Connexion Corporate Identity Toolkit

Secondary design elements

3D graphics A range of 3D graphics has been developed for use in communications where pictures are not available, or where an additional visual component is required to supplement the circle matrix. The 3D graphics must always be used in conjunction with the circle matrix. From time to time additional graphics will be added to the toolkit, however you should request digital files from your Brand Custodian and never attempt to generate or recreate the artwork. The graphics may be used in their complete form or cropped according to layout requirements. Note: never reverse the circle matrix out of the red background.

Business Connexion Corporate Identity Toolkit

Secondary design elements

Intersecting arcs An additional design element which can be used is the intersecting arcs, with the red dot placed at the point if intersection. The size of the red dot is to be proportionate to the thickness of the lines, and is usually the same diameter as the sphere of the logo on the layout. The lines must not run over any copy, and when placed on an image with people, it must not cut through the face.

Business Connexion Corporate Identity Toolkit

Secondary design elements

3D graphics This is a typical example of how the 3D graphic can be combined with the circle matrix. You are free to explore alternatives within the rules established in this toolkit. Always refer to the examples of printed elements included in this toolkit.

Business Connexion Corporate Identity Toolkit

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With Compliments

ISO 9001 Certified

bcx.co.za Private Bag X48, Halfway House, 1685, South Africa

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bcx.co.za Private Bag X48, Halfway House, 1685, South Africa

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Memo

5.5

1.5

Confidential. For internal use only.

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3.5

Memo

1.5

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2.5

1.5

2.5

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If undelivered please return to Business Connexion, Private Bag X48, Halfway House, 1685

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Visit bcx.co.za and find out how we can connect your business to a world of endless possibilities.

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25mm gusset folder

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Business Connexion Corporate Identity Toolkit

This is to certify that

TRAINING

INTERNSHIP

Stationery

First name and Surname Identity number

Participated in a Business Connexion Internship programme for

Information Technology 1 September 2009 - 30 April 2010

Benjamin Mophatlane

Sheila Motsepe

Chief Executive OfďŹ cer

Group Executive: Human Resources

This is to certify that

L O N G

S E R V I C E

O U T S T A N D I N G

A W A R D

P E R F O R M A N C E This is to certify that

successfully completed a course in

Awarded to has achieved outstanding performance in

in recognition of twenty five years of loyal service and dedication

Top Achiever of the Month of September 2009

Benjamin Mophatlane Chief Executive Officer

15 April 2010 Issue date

18 August 2010 Issue date

FINANCIAL ACHIEVER

B02-67257B internship_template.indd 1

Issue date

2010/09/13 12:44 PM

X-CALIBRE WINNER This is to certify that

X - C A L I B R E T R I M E S T E R successfully completed a course in

This is to certify that

X - C A L I B R E W I N N E R

X - C A L I B R E

N O M I N E E

This is to certify that

W I N N E R

Joe Smith has achieved outstanding performance and has been recognised as a X-Calibre winner

has achieved outstanding performance and has been recognised as a X-Calibre Trimester winner

has been recognised as a X-Calibre Trimester nominee

Benjamin Mophatlane

Gerhardt Swart

Chief Executive Officer

Group Manager HR: Centre of Excellence

This is to certify that Adrian West

has achieved outstanding performance and has been recognised as a X-Calibre Trimester winner

Benjamin Mophatlane Chief Executive Officer

11 November 2010 Issue date

Issue date

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To realise the power of our connective intelligence

To provide increasingly simple, content-rich, affordable knowledge solutions to Africa and the world

Intellect, Passion, Integrity

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Stationery

Business Connexion Corporate Identity Toolkit

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Stationery

Business Connexion Corporate Identity Toolkit

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Tender assist

Business Connexion Corporate Identity Toolkit

tender assist

business to business

Tender assist

Business Connexion Corporate Identity Toolkit

General considerations The Tender Assist Toolkit consists of multiple documents that express the new corporate identity and visual language.

Corporate Profile

BEE Profile

Client Tender

This section is a visual guide showcasing the primary design elements. Print-ready Pdf files and open design files are available from the Procurement Department on request. The design elements shown here should not be altered in any way as each element forms part of an integrated design “kit”. Logo positions and sizes are inviolable and alternative layouts are not permissible. Only the circle matrix may be used. No images are to be included in the design.

In today’s rapidly evolving information and communication technology landscape, it’s crucial to provide knowledge solutions which are simpler, richer and ultimately more rewarding. That’s what we as one of Africa’s leading ICT companies strive to do every day. Create new possibilities, improve on existing ideas and deliver increasingly simple, content rich, affordable knowledge solutions for Africa and the world. Amplifying the power of connective intelligence.

Corporate Profile

Production notes Please consult the Corporate Identity Custodians and/or Marketing Department for production specifications for each element.

Box File

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BEE Profile

Note The Tender Assist Toolkit is considered a Dynamic CI Element™ and additional layouts may appear from time to time.

Client Tender Tender Client

Making intelligent connections

Client Logo Here Client Logo Here

Client name name Client

Tender No: Tender No:

File Cover Insert/ Front Cover

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Advertising

Business Connexion Corporate Identity Toolkit

advertising

clarity and confidence in printed communications

Advertising

These include: • Follow the guidelines for the use of the corporate signature. • Follow the guidelines for the use of the corporate typefaces. • Follow the guidelines for the use of the corporate style elements (the circle matrix). We make a distinction between Campaign advertising and Product advertising. Campaign advertising Here the only mandatories are the use of the logo with the relevant guidelines pertaining to the logo, and the use of the corporate typeface. See examples in this section.

In most instances body copy should be no smaller than 8pt on 11pt leading with the maximum point size 9.5pt on 13 pt leading. Headlines, subheads and captions will be determined by specific layout requirements, but the general rule is for headers to be in either 50% K, Business Connexion red 100M 100K or 100K.

JHB 27328

Introduction The Business Connexion identity has been developed to provide a substantial degree of flexibility when producing advertisements. Advertising cannot easily be standardised into a limited number of grids. In order to retain the integrity of Business Connexion’s image it is, however, important that a number of style elements are carried through across all advertising material.

Business Connexion Corporate Identity Toolkit

Circle matrix The circle matrix is used sparingly. Typically it can be used over an image (without a red accent circle) either as an overlay or a knock back, although this is not mandatory. Do not place the circle matrix over a person’s face or other important pictorial detail. Images Refer to the section: “Images: use of commissioned photography or stock photography” for guidelines on style of images to be used in adverts. The following page shows examples of permissable layouts.

could there be success in an ink stain One day an engineer put his pen down by a hot soldering iron. The ink heated up and suddenly shot out, creating one big mess. Instead of getting upset, the engineer decided to use this accidental experiment to his advantage. Based on the principle of spurting heated ink, he developed the first inkjet printer and a new era in printing began. A picture perfect result from a rather messy beginning. Connecting different things to create something extraordinary: that’s Connective Intelligence TM . That’s why we as a leading African ICT company have

Product advertising These adverts will always contain all the Business Connexion style elements: the logo, typefaces, circle matrix and/or arcs. The examples on the following pages are a guide to typical Corporate advertising layouts. Because different briefs will require different design solutions and different amounts of text, we have not been overly prescriptive so that future design solutions may be accommodated. You should follow these examples for style.

taken on Managed Print Solutions. To create new possibilities, improve on existing ideas and make connections that have the power to change the world. Visit bcx.co.za and find out how we can connect your business to a world of endless possibilities.

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Advertising

Business Connexion Corporate Identity Toolkit

Campaign advertising Here the only mandatories are the use of the logo with the relevant guidelines pertaining to the logo, the use of the corporate typeface and the use of the circle matrix as a brand identifier.

Corrporate advertising A4 grid

See examples in this section. Note: The use of non-CI typefaces in headlines may be allowed in some circumstances, but only with the permission of the Brand Custodians.

Image area

Headline and body copy area max 80mm

Logo and circle matrix area

5.5

Type area determined by publication

Advertising

Business Connexion Corporate Identity Toolkit

Campaign advertising. This grid indicates the relative positions of text, graphics and image area based on an A4 format. Publication type areas vary. This grid is based on a logo height of 20mm. The circle matrix should be implemented as per the examples shown in this section of the toolkit. Refer to the Secondary Style elements for grid construction. Note that the circle matrix is a dynamic element and may be positioned on the picture area or elsewhere in the layout: see examples as a guide to usage.

Type area determined by publication

37.5

Headline area

Picture area

3.5

5.5

Body copy area

Logo and circle matrix area

Advertising

Business Connexion Corporate Identity Toolkit

Product advertising

Amplifying the power of connective intelligence.

www.bcx.co.za

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Advertising

Product advertising This grid indicates the relative positions of text, graphics and image area based on an A4 format. Publication type areas vary. This grid is based on a logo height of 20mm. The circle matrix should be implemented as per the examples shown in this section of the toolkit. Refer to the Secondary Style elements for grid construction. Note that the circle matrix is a dynamic element and may be positioned on the picture area or elsewhere in the layout: see examples as a guide to usage.

Business Connexion Corporate Identity Toolkit

Product advertising A4 grid

37.5

13.5

130mm

Headline area

15mm 1.5

The two grids shown are standard grids; millimetre measurements are approximate, and are adaptable dependant on amount of copy required. Additional grids for different page sizes should be requested from the Brand Team.

155mm

126mm

Picture area

1.5

3.5

Headline area

15mm

1.5

Body copy area

45mm

16.5

Body copy area 5.5

5.5

20mm

Logo and circle matrix area

5.5

20mm

6.5

Type area determined by publication

Based on logo height of 20mm

Type area determined by publication

Maximum logo area

Based on logo height of 20mm

Advertising

Recruitment advert - Full colour version The Business Connexion identity has been developed to provide a substantial degree of flexibility when producing advertisements. Advertising cannot easily be standardised into a limited number of grids. In order to retain the integrity of Business Connexion’s image, it is however, important that a number of style elements are carried through across all advertising material. These include: • Follow the guidelines for the use of the corporate signature (consult the relevant publications for dot gain and ink density adjustments). • Follow the guidelines for the use of the corporate typefaces. • Follow the guidelines for the use of the corporate style elements (the circle matrix). In most instances body copy should be no smaller than 8pt on 11pt leading with the maximum point size 9.5pt on 13 pt leading. Headlines, subheads and captions will be determined by specific layout requirements, but the general rule is for headers to be in either 50% K, Business Connexion Red 100M 100K or 100K.

Business Connexion Corporate Identity Toolkit

The leader in ICT has choice opportunities for you in Gauteng and the Western Cape.

Business Connexion provides ICT solutions and services to many of South Africa’s leading companies. These include JSE-listed and key public sector organisations, parastatal enterprises, numerous medium-sized emergent companies and a number of African countries. Our clients are as diverse as our employees and we have a space for you on our team. Owing to the growth of our customer base, we have the following vacancies for appropriately skilled and dynamic IT professionals:

Mainframe Support (Ref. 60014/1) In support of IBM z/Series (including middleware:CICS, Websphere & MQ), there are vacancies for Junior System Engineers, System Engineers, Senior System Engineers and Principal System Engineers. To be successful, you must have knowledge of mainframe z/Series hardware and software, since you must be able to install and maintain the products as well as related vendor-supplied utilities, such as CA-7, CA-Jobtrac and BMC Mainview. 1-10 years’ experience is also required. Workload performance management and ITIL skills and knowledge of VTAM, TCPIP and programming in Assembler and REXX would be advantageous.

A detailed Curriculum Vitae must be submitted by 14 August 2009 as follows: Gauteng applicants Malebo Ramitshana at malebo.ramitshana@bcx.co.za Western Cape applicants Marianna James at marianna.james@bcx.co.za

The leader in ICT has choice opportunities for you in Gauteng and the Western Cape. Business Connexion provides ICT solutions and services to many of South Africa’s leading companies. These include JSE-listed and key public sector organisations, parastatal enterprises, numerous medium-sized emergent companies and a number of African countries. Our clients are as diverse as our employees and we have a space for you on our team. Owing to the growth of our customer base, we have the following vacancies for appropriately skilled and dynamic IT professionals:

140x125mm

Database Administrators (Ref. 60014/4) Junior DBAs, DBAs, Senior DBAs and Principal DBAs are required to support database management systems in Oracle, IMS, DB2 and SQL Server on z/OS, UNIX and Windows servers In order to perform database administration services, such as tuning database management systems, performance monitoring, database structures and environmental maintenance, you must understand database structures and how they meet business requirements. Proficiency in ITIL principles, proactive and reactive problem resolution, as well as backup and recovery tools and scripts, are essential. 1-10 years’ experience is very important.

UNIX Support (Ref. 60014/2) In support of IBM p/Series, i/Series, AIX, SUN Solaris, Linux and Novell, there are vacancies for Junior System Engineers, System Engineers, Senior System Engineers and Principal System Engineers. These roles require knowledge of both hardware and software and 1-10 years’ experience. You must be able to install and maintain AIX, Sun Solaris, OS400 and Linux operating systems as well as related vendor-supplied utilities, such as HACMP and LVM. Performance management and ITIL skills and the ability to programme scripts in Cron and Pearl would be advantageous.

Storage and Backup Management (Ref. 60014/5) Vacancies exist for Junior System Engineers, System Engineers, Senior System Engineers and Principal System Engineers for storage technologies (IBM Enterprise SAN, EMC Enterprise SAN, HP Enterprise SAN, Cisco SAN, Brocade SAN, SVC & TPC) and backup technologies (EMC Networker and IBM TSM). Storage Engineers must possess a thorough understanding of SAN management software and hardware. Duties include performance monitoring, installation, configuration, upgrades, storage presentation, fabric zoning and faultfinding of enterprise storage for multiple customers. Backup Engineers must possess skills in basic SAN management, BackupExec and NetBackup and must be experienced in backup monitoring, configuring, upgrading, faultfinding and proactive actions for a multicustomer hosting environment. Experience ranging from 1-10 years is required for all levels.

Microsoft Server Support (Ref. 60014/3) Vacancies exist for Junior System Engineers, System Engineers, Senior System Engineers and Principal System Engineers for Windows Server and VMware support. System Engineers must possess a thorough understanding of server management software and hardware. Your duties include performance monitoring, installation, configuration, patch and release management, upgrades, as well as problem resolution on Microsoft Server and VMware environments for multiple customers. For all levels, MCSE 2003 is required, along with with 1-10 years’ practical experience.

A6 . The circle matrix is used sparingly. Typically it can be used over an image (without a red accent circle) either as an overlay or a knockback, although this is not mandatory. Do not place the circle matrix over a person’s face or other important pictorial detail.

Mainframe Support (Ref. 60014/1) In support of IBM z/Series (including middleware:CICS, Websphere & MQ), there are vacancies for Junior System Engineers, System Engineers, Senior System Engineers and Principal System Engineers. To be successful, you must have knowledge of mainframe z/ Series hardware and software, since you must be able to install and maintain the products as well as related vendor-supplied utilities, such as CA-7, CA-Jobtrac and BMC Mainview. 1-10 years’ experience is also required. Workload performance management and ITIL skills and knowledge of VTAM, TCPIP and programming in Assembler and REXX would be advantageous.

Advertising

Recruitment advert - Black and white version The Business Connexion identity has been developed to provide a substantial degree of flexibility when producing advertisements. Advertising cannot easily be standardised into a limited number of grids. In order to retain the integrity of Business Connexion’s image, it is however, important that a number of style elements are carried through across all advertising material. These include: • Follow the guidelines for the use of the corporate signature (consult the relevant publications for dot gain and ink density adjustments). • Follow the guidelines for the use of the corporate typefaces. • Follow the guidelines for the use of the corporate style elements (the circle matrix). In most instances body copy should be no smaller than 8pt on 11pt leading with the maximum point size 9.5pt on 13 pt leading. Headlines, subheads and captions will be determined by specific layout requirements, but the general rule is for headers to be in either 50% K or 100K. Circle matrix The circle matrix is used sparingly. Typically it can be used over an image (without a red accent circle) either as an overlay or a knockback, although this is not mandatory. Do not place the circle matrix over a person’s face or other important pictorial detail.

Business Connexion Corporate Identity Toolkit

The leader in ICT has choice opportunities for you in Gauteng and the Western Cape.

140x125mm

The leader in ICT has choice opportunities for you in Gauteng and the Western Cape.

Mainframe Support (Ref. 60014/1) In support of IBM z/Series (including middleware:CICS, Websphere & MQ), there are vacancies for Junior System Engineers, System Engineers, Senior System Engineers and Principal System Engineers. To be successful, you must have knowledge of mainframe z/ Series hardware and software, since you must be able to install and maintain the products as well as related vendor-supplied utilities, such as CA-7, CA-Jobtrac and BMC Mainview. 1-10 years’ experience is also required. Workload performance management and ITIL skills and knowledge of VTAM, TCPIP and programming in Assembler and REXX would be advantageous.

Advertising

Business Connexion Corporate Identity Toolkit

Recruitment advertising. These grids are a guideline only. When constructing these layouts, careful consideration needs to be given to the logo size i.e minimum allowed, as well as ensuring that the logo is proportional to the overall page size.

Recruitment advertising 39x7 grid

Body copy can be set in either one or mulitiple columns, dependant on the amount of copy required. Template sizes available throught the Marketing Department are 140mmx125mm, 200mm x 4 column, and 390mm x 7 column. The nearest size to the media booked must be used and adapted as needed, while maintaining the corporate image.

Headline area

Intro area

Recruitment advertising 20x4 grid

Headline area

Intro area

Recruitment advertising 140x125mm grid Body copy area

Body copy area

Headline area

Body copy area Intro area

Body copy area

Matrix and logo area Matrix and logo area Contact detail area

Contact detail area

Matrix and logo area

Advertorials

Business Connexion Corporate Identity Toolkit

advertorials

clarity and confidence in printed communications

Advertorials

Business Connexion Corporate Identity Toolkit

Advertorials

Introduction The examples on the following pages are a guide to typical advertorial layouts. Because different briefs will require different design solutions and different amounts of text, we have not been overly prescriptive so that future design solutions may be accommodated. You should follow these examples for style. In most instances body copy should be no smaller than 8pt on 11pt leading with the maximum point size 9.5pt on 13 pt leading. Headlines, subheads and captions will be determined by specific layout requirements, but the general rule is for headers to be in either 50% K or spot metallic. Because advertorials are usually text-heavy, you may break text with quotes and textbreakers (see examples). You should request design samples and templates from the Marketing Department. Circle Matrix The Circle matrix is used sparingly. Typically it can be used over an image (without a red accent circle) either as an overlay or a knock back, although this is not mandatory. Do not place the Circle Matrix over a person’s face or other important pictorial detail. The examples at right are a visual guide to the application of the visual language. Images: use of existing images You will often have to use existing images for advertorials. Always attempt to obtain images of the highest quality, shot by a professional photographer.

Images: use of commissioned photography or stock photography Images are a key component of our visual language enabling us to communicate and express our brand values. Avoid cliché, obvious situations, insincere smiles and poses, images which seem fake or forced. Avoid the obvious: a normal situation may be looked at in a fresh way which, ergo, expresses the spirit of doing things differently. Show real people in real situations, but with a new and engaging way of seeing. Never use poor quality or badly composed images. Images may be used to illustrate the text but should where possible express an idea - for instance partnering, innovation, solutions, networking. Do not incorporate symbols - a red ball for instance is too obvious and is linked conceptually to the old corporate identity. You will often be required to show images of office workers and computers. When showing people in their work environment, look for something a little different: an unusual camera angle (as if you were an “unobserved observer”); or an informal meeting. Look for an engaging, intriguing visual which will cut through the communications clutter. Always use high quality images which express innovation, creative and intelligent solutions. The photographic style must have a contemporary feel (rather than retro, duo toned, etc).

We are not opposed to desaturated, high contrast or grey scale images, as long as the ‘tone of voice’ is right. Image manipulation can quickly make an image look artificial and this must be avoided. If you need to shoot technology items, never show outdated technology, choose interesting crops and situations which convey an emotion (serious intent, focus, professional ease, etc.) When you choose images of people, they should be real people, in real situations. They should seem professional but approachable, easy to be with, likeable. Never use fish eye lens distortions or silly poses. The subject may be shown smiling or laughing if appropriate but this must never be posed or forced. Note Additional designs may be added to this section from time to time.

Advertorials

Business Connexion Corporate Identity Toolkit

Advertorials Shown here are examples of advertorial layouts. See the introductory page of this section for a full breakdown of layout specifications. Templates should be requested from the Marketing Department.

Revitalised Business Connexion aims to win in Public Sector

Consumers take charge of convergence; Business gains the benefit

Isaac Mophatlane, Group Executive: Client Engagement - Public Sector at Business Connexion, talks about the company’s Public Sector involvement and how it plans to more comprehensively address this market going forward. Business Connexion, which already dominates the local government market as a software and services supplier, aims to make a much bigger mark in the Public Sector market as a whole. The company is a trusted supplier in the local government sector, where it holds an approximately 50% market share in terms of enterprise resource planning (ERP) systems.

Users are driving convergence and taking it well beyond what techies in lab coats could have dreamed up. The services and applications that characterise convergence are based on the network and data centre infrastructure and conveniently hidden from the user, who benefits from the service without having to understand how it works.

“The company comes with a

The company comes with a great technological pedigree and partners on the highest level with leading technology vendors like IBM, Microsoft, Cisco and EMC. We are an important partner for these players and are able to use this technical expertise for the benefit of our Public Sector users. Indeed, Business Connexion can supply a full service for its government partners to help them, in turn, deliver the services they are mandated to do. One of the pain points that GITOs often experience is that they have no knowledge of their IT inventory. IT Environment Audit Services from Business Connexion can help them to determine the number of users, desktops, printers, network lines and capacity as well as applications they have in their environments. The organisation can also assist in formulating a detailed IT plan. If

partners on the highest level

Isaac Mophatlane is the Group Executive: Client Engagement Public Sector at Business Connexion.

“No-one saw Web 2.0 applications like Facebook and

Isaac co-founded Software Connection with his twin brother, Benjamin, in 1996. This company merged with Seattle Solutions in 2001 to form Business Connexion and in 2004 it merged with Comparex Africa.

as such, these are perfect examples of SaaS and cloud computing models. They’re driven not by businesses or technologists, but rather by a public which is able to

with leading technology vendors Avaya.” Isaac Mophatlane, Business Connexion

He is a member of the Black Management Forum (BMF), the Electronics Industry Federation (EIF) and the Black IT Forum (BITF). Isaac is also the non-executive Chairman of the Alt-x Listed African Dawn Investment and is the Deputy Non-executive Chairman of the Catholic Education Investment Company.

Business Connexion’s efforts to deliver systems that accelerate service delivery, and introduce accountability and traceability into municipalities goes

very easily use and consume services which add value to their lives.”

GITOs don’t know where they are going with their IT, they could end up making the wrong purchases at the wrong time. Business Connexion has years of experience in translating business requirements into IT implementations through Enterprise Architecture Services. It is thus in a unique position of enabling the government to speed up service delivery to citizens using the power of ICT.

connectivity of government branches in rural areas, Thusong centres and municipalities.

An IT system only has value if the users are able to access it - but many Public Sector entities find their disaster recovery isn’t up to scratch, with problems arising in terms of complete business continuity processes and procedures relating to backups, tapes and redundancy.

Skills are always an issue, and the Public Sector is no exception - indeed, it has the added disadvantage of finding it difficult to retain skilled staff members. Business Connexion is able to supply skills on a contract basis, or partner with government departments to complete projects.

To help mitigate this problem, Business Connexion offers business continuity services and a managed hosting solution. For instance, it is the only company in South Africa with a Tier IV Data Centre qualification. And it’s also able to offer services on demand. Government departments are hungry for the services that can be carried on a Next Generation Network. Business Connexion, as SITA’s partner in the Government’s NGN is best placed to help with basic

A major pain point that all organisations are facing is security. In the Public Sector context, Business Connexion is trusted and certified by leading security vendors to provide all security services from patch management, anti-virus, intrusion prevention, single sign-on, identity and access management and so on. Business Connexion has the experience of deploying such in the Private Sector and is ready to lead government departments into the next generation.

Public Sector entities can also benefit from more advanced network services like voice over IP, mobile applications, video or online security. Business Connexion can help.

Business Connexion’s Public Sector department is responsible for engaging with government customers, but it is backed up by the technological expertise residing within the group as a whole. Business Connexion’s Technology Group delivers innovative solutions based on a wide range of technology and expertise that help customers improve their productivity, empower their staff and enhance their competitiveness. The main areas of focus include technology platforms to run communications systems; server and storages systems for data centres, and applications to deliver financial, ERP and payroll solutions. The Services Group offers clients a full range of services that can meet all our customers’ ICT needs. Services include business consulting; communication services; computing services; collaboration services; data centre services; infrastructure management; Microsoft services; optimisation services; professional services; storage; services and operations management; SAP services, and workspace services.

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beyond the underlying technologies, infrastructure and applications. It also provides expertise, knowledge and insight to support those tasked with service delivery, which is reflected in the levels of engagement between Business Connexion as a supplier and municipalities as the customer. “This engagement may start at the bottom or at the top. We are able to add value from a strategic level, where we work with, for example, municipal managers and Chief Financial Officers, or in some instances, with the heads of various units within the municipality” Thomson says. “The engagement even reaches to a political level, with mayors and members of the mayoral committees. This provides the understanding of the tasks at hand that are their specific priorities.” Nyawane elaborates that Business Connexion prides itself on understanding each client’s requirements before going to work on solution creation and delivery. “We draw on a considerable number of competencies to provide solutions to government that accurately meet their needs. It is essential that these – the tools at our disposal – are brought to bear in the most effective manner possible” From an executive level Business Connexion works all the way down to the user, including training and support to ensure that the system and the process it powers functions optimally.

Solutions, ad hoc support and delivery The IT industry tends to place emphasis on solutions delivery but in many instances it is not a solution that is needed, but an intervention to solve an immediate problem. Nyawane explains further that, “We work off the premise that service delivery is paramount for government. Achieving that depends on the availability of ICT equipment, personnel and a process. The government institution may have these elements in varying degrees, but needs an ad hoc intervention to make sure everything runs smoothly. We can support existing capability or resources on the ground to make sure the client’s expectations are met.” Business Connexion’s ability to deliver is a reflection of the organisation’s competencies. Thomson explains that, “Within government, there are institutions that are faced with a lack of capacity, especially in outlying areas. These may want to look at outsourcing their ICT needs and we will place experienced consultants on site to ensure the smooth operation of their systems.” Aside from the reality of a large population to serve with limited resources, the next obstacle faced by many municipalities is the availability of skilled personnel. There is a trend amongst employees to move to municipalities that are able to pay better salaries, while the private sector remains

Meeting the human resources challenge Business Connexion may be a technology company, but it takes its role further than just solution provision. The company understands that human resources is, and will remain, an ongoing challenge for municipalities and this is the reason behind its investment in initiatives that directly address the problem. Modise Nyawane, Regional Executive - Local Government, explains that, “In addition to internship programmes, we are exploring ways of working with tertiary educators to produce graduates who are able to complete their studies, join local government and immediately get to work.” Graduates are often challenged by the lack of practical experience to back up their theoretical knowledge. Business Connexion is working to establish strong partnerships with the South African Local Government Association (SALGA), municipalities and training institutions. The aim is to establish a pool of employable graduates by supplementing their academic training with practical, real-world experience. Planning to launch this initiative is well underway with plans to partner with the Tshwane University of Technology aligned with its public administration studies.

“... these ‘simple’ applications provide an outstanding example of how and where computing is going.”

What underpins these sorts of applications is

Connectivity also comes into the equation; reliability of the connection is critical, as is the cost and availability

massive storage and processing capacity, all of which is completely hidden from the end user. “These

of different transport modes (wireless or wired and the many permutations of each).

applications are super-simple for the end user, but rely on practically unprecedented data centre capacity and scale. As such, these ‘simple’ applications provide an

The real advantages of a move to converged business services analogous to ‘personal’ services like Facebook, is

outstanding example of how and where computing is going,” Tabe says. Web 2.0 is ushering in a dynamic change in the application environment. Applications and how they are used are being driven by the people using it and not the industry. Development is taking its cue from the demands of the user. Simultaneously, the people accessing these applications are no longer either at home or at work, blurring the roles of industry and user. This blurring reinforces the contention that the Web 2.0 model has the potential to be just as applicable for the programmes used by businesses. “It’s not just

that they will offer unmatched flexibility and convenience to companies. “The convenience of Facebook is substantial. It can be accessed wherever and through whatever device is handy, be it a smart phone, a terminal or a notebook. Similarly, business systems powered by converged networks and infrastructure in the cloud, will be easily and conveniently accessible,” says Tabe. The flexibility brings a massive advantage, “You could open shop in a new town and have all the applications you need to do business practically immediately. Telephones, accounting, productivity applications – with these residing in the cloud, all that is required is a connection to the Internet and all the workers in the office can be provisioned with everything they need,

the applications; the way corporations communicate with their consumer of their products and services is

right away.”

becoming more collaborative and more interactional. What the user is thinking is becoming more important and more relevant.”

Paying for services can be done on a ‘per use’ basis, allowing the business to accurately match its technology and application consumption with its performance and need.

Putting applications into the cloud and making them available when, how and where business users need them requires some changes, says Tabe. These are primarily geared around security and an application billing model. “Facebook and Twitter have proven that

“It’s the future of computing and it’s being driven by customer requirements which are overwhelmingly geared towards convenience and improved quality of life,” Tabe concludes.

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Evolving together into a powerful partnership Business Connexion, EMC, enabling public sector delivery

While sound business principles must guide the actions of government, it has drivers that are quite different from those of the corporate world. Government does not choose its customers, instead around 50-million South Africans are their customers.

Nyawane’s colleague Donald Thomson, Business Unit Manager - Development, explains that the Local and Provincial Government competency engages with government through a variety of models. He believes that “It is at these levels that government really meets the people – primarily through municipalities”.

operation of a business are delivered. Twitter coming, which today are part of everyday society,” says Tabe. “And while we don’t think of them

Isaac was appointed to his current position in 2004.

Intelligent innovations in government

The skilful application of information and communication technology is critical in meeting this challenge. Business Connexion has a long track record of supporting government in this regard. “It is arguably through well-designed and deployed IT systems that government is able to feasibly facilitate service delivery across the population,” he says.

to guarantee uptime or capacity, it changes when applications which are necessary for the successful

About Isaac Mophatlane

B01-63572B Gov DPS.indd 1

Every South African is entitled to receive a range of services by virtue of their citizenship. Modise Nyawane, Regional Executive - Local Government in Business Connexion’s Local and Provincial Government Competency, says that this places a massive strain on limited government resources to successfully deliver the services in line with its constitutional mandate. “Perhaps even more than in industry, government is faced with the challenge of achieving massive efficiencies to enable it to meet the needs of its citizens,” says Nyawane.

While these organisations can provide their services on a ‘best effort’ basis and have no real obligation

great technological pedigree and

Business Connexion is also a trusted partner within state-owned enterprises. For example, it has partnered with the South African Revenue Services in upgrading their Communications Infrastructure. It has also provided ICT solutions to municipalities and the metro’s ranging from its industry leading web based e-Venus; which addresses all aspects of Local Government management such as financial management, human resources, salaries and wages, performance management, strategic sourcing, supply chain management, risk and insurance management, town planning, business intelligence, document management and workflow; to tradtional ICT services. The company has been around for 29 years and is fully-transformed, which counts alongside our technology expertise to make us a partner of choice.

the model works. The capacity that users need is in the cloud and scales to meet their needs,” he says.

that the ‘consumerisation’ of technology is driving the acceptance of advanced concepts such as Software as a Service (SaaS) and cloud computing, but that gearing the model for business takes a little more consideration.

like IBM, Microsoft, Cisco and Business Connexion has also ventured into the provincial and national government markets, with notable successes. For instance, it runs the state’s payroll system, Persal, and also assisted SITA in the roll-out of its next-generation network which will carry a host of government services.

Tabi Tabe, Product Manager, Communications and Security Services at Business Connexion contends

attractive to those who gained skills whilst in a municipality’s employ. “This is a reality that government must face and as a key service provider we play an important role in creating a larger pool of skilled workers” says Nyawane. Placing personnel on site contributes to capacity building and knowledge transfer that empowers individuals while adding to the group of skilled employees. “The idea is to give the municipalities the opportunity to sustain their own service in the future,” explains Thomson. Business Connexion’s Centre of Excellence, a shared service centre model perfect for municipalities in close proximity, allows a variety of skills and competencies to be conglomerated. This provides effective support of several localities that result in large economies of scale and a lower overall delivery cost. Thomson adds that, “With shared service centres, it is essential that there should be no impact on each municipality’s autonomy when using the centre, and that their information security is ensured.”

A changing landscape for technology usage In both public and private sectors purchasing decisions are not swayed by fancy features and impressive gadgets. They want real value that supports real improvement. Thomson says that is what defines the way government purchases ICT today and how suppliers should

deliver. “The system user wants to press a button and get results. They don’t need to know and don’t care about the software or hardware platform,” says Thomson. The traditional vendor-based approach of walking in and throwing out any prior infrastructure has evolved to where ICT buyers want their previous investments to continue delivering value. “Technology has moved from standalone to integrated systems, with a range of success. Integrated systems must successfully drive and support business processes. In terms of municipal service delivery, we’re talking about what we need to do to make sure that all citizens receive accurate accounts, that services, like licensing, are accessible, and that integration reaches from the municipality out to the citizens using mediums like kiosks or the Internet,” Thomson explains. As concepts enhance a municipality’s ability to reach its customers, service providers must optimise existing systems and technologies for improved delivery. “The challenge falls to us to create layers that retain value while creating openness for integration not just today, but into the future,” says Thomson. Nyawane stresses this need to enhance and retain existing investments, adding that it is necessary to start with the problem points. “What we have found is that the problem points are not necessarily technology related, but can be sub-optimal processes or lack of training and capability amongst users. Technology is an enabler, providing the

building blocks, but it has to be combined with the right expertise to deliver the desired results.”

Taking responsibility and putting people first Government is required to be responsive, responsible and accountable, but Nyawane points out that this extends to service providers as well. “Our role is essential for government to meet its mandate. This places a duty on Business Connexion to live up to the Batho Pele [people first] principle to make government environments work effectively.” Achieving that depends on close collaboration between the municipalities and its service providers. He explains that it boils down to the human factor, “There needs to be a greater drive for, and appreciation of partnership resulting in the building of a skills core, the creation of value and ultimately, the delivery of high quality services for the South African public.”

“Perhaps even more than in industry, government is faced with the challenge of achieving massive efficiencies to enable it to meet the needs of its citizens.”

People have the basic right to have water, services, shelter and passports. Business Connexion and EMC South Africa’s partnership is committed to helping public services get closer to meeting demands for basic Government fundamentals for South Africa’s citizens. Isaac Mophatlane, Business Connexion’s Group Executive, Public Sector explains, “We are assisting various public departments to meet the needs of South African citizens – and working with a partner like EMC is key for us in this environment. The public sector represents around 17 percent of the Business Connexion Group’s revenues and EMC is our biggest partner.” The Business Connexion Public Sector Team consists of over 700 people located on sites around the country with responsibility for national and local Government including the departments of Home Affairs, Public Service and Administration, Safety and Security, Trade and Industry, Justice, Constitutional Development, and Science and Technology. EMC South Africa’s Partner Manager, Vic Booysen adds, “Both of our concerns have evolved in terms of their business profile and product portfolio. Business Connexion is a serious technology and services partner, offering hardware, software and storage solutions services.” “EMC is focused on assisting our clients to amplify the power of Connective Intelligence. This can be defined as the intelligence required to take existing connections and make them simpler, richer and ultimately more rewarding. This means understanding the nuances and complexities of our clients’ businesses and how they can be simplified effectively. We believe in communicating the concept of Connective Intelligence as a unique value proposition,” says Booysen. Mophatlane highlights the need for skills development in the public sector, “Despite our

advances as a nation, there are still people working in this area who have never been exposed to technology. Knowledge and skills transfer programmes for public servants are crucial to upgrading standards and delivering services to the public. Without this, there is no question that even the finest technology is redundant. Public Servant buy-in is essential.” “There is so much we can do with the technology to improve and inform our citizens. RDP housing is just one area where simple technology can be used to improve service delivery. For example, regular SMS updates to RDP applicants informing them of where they stand in the housing approval queue would do much to reassure citizens that Government is working on delivering on its promises,” explains Mophatlane. Crime fighting is another area where the application of appropriate technology can add immense value. Mophatlane gives an excellent example, “Enabling police intelligence to exchange and cross-reference information about criminals and their activities will go a long way to achieving more arrests. Linking this with an efficient judicial process should also lead to more convictions.”

“We believe in communicating the concept of Connective Intelligence as a unique value proposition.” Booysen Mophatlane echoes the rising concerns of all South Africans, “There are significant social challenges and if citizens don’t see results, they will ask where the money paid to Government is being spent.” When asked about any significant Business Connexion successes, Mophatlane says his expert team prides itself in delivering successful projects, on time and within budget.

Vic Booysen and Isaac Mophatlane

“The number of clients who return to us again and again is testament to our ability to deliver.” Booysen adds, “There is continual investment in skills throughout a project roll-out. In-depth technical knowledge is required in order to understand the complex operations in an array of public service departments.” Booysen describes just one of the reasons why the partnership between EMC and Business Connexion is so beneficial by addressing the issue of on-line versus archive data and integrating legacy applications. “While data needs to be archived, it must remain accessible. Business Connexion understands this. This is one of the reasons why we have partnered with them. They were our first business partner in South Africa and currently our biggest. Business Connexion is an EMC Signature Solutions Centre Partner with its own centre of excellence where skills and solutions can be demonstrated, allowing clients to test before investing.” “EMC and BCX share a common vision and focus – a partnership based on mutual respect and trust, and leading edge technology solutions that adds value to our end-user customers, both in South Africa and throughout the continent,” Booysen concludes.

Modise Nyawane

www.bcx.co.za

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B01-62688b BCX Advertorial.indd 1

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Advertorials

Business Connexion Corporate Identity Toolkit

Grid 1 A4 Single page, 2 column grid Logo anchored top right Use these layout principles for all magazine page sizes. Layout specifications will change slightly according to the individual publication page dimensions. Retain the circle unit of measure for type area and retain the 40mm logo size. Unit of measure The logo is 40mm wide. The unit of measure is derived from the red sphere. It provides a consistent guide for logo placement and grids across all elements. For example: 4 units of measure = 4 x the diameter of the red sphere.

headline area

2.5

body copy and picture area

Typefaces The corporate typeface is Mundo Sans. Headline: Between 25pt and 45pt Mundo Sans Regular over 11pt leading, left aligned, K50 or M100 Y100. Intro paragraph copy: 13pt Mundo Sans Medium over 15pt leading left aligned, K50 or M100 Y100. Body copy: 9pt Mundo Sans Regular over 11pt leading, justified, K100. Inset text: 10pt Mundo Sans Regular over 15pt leading, K50. 6mm gutter. Circle matrix Refer to the examples of advertorials in this toolkit for design and layout. The circle matrix is a dynamic design element and can be placed at your discretion; it must never dominate the layout. Refer to the circle matrix section of the Toolkit.

Circle Matrix area

Advertorials

Business Connexion Corporate Identity Toolkit

Grid 2 A4 Single page, 3 column grid Logo anchored top right Use these layout principles for all magazine page sizes. Layout specifications will change slightly according to the individual publication page dimensions. Retain the circle unit of measure for type area and retain the 40mm logo size. Unit of measure The logo is 40mm wide. The unit of measure is derived from the red sphere. It provides a consistent guide for logo placement and grids across all elements. For example: 4 units of measure = 4 x the diameter of the red sphere.

headline area

2.5

Typefaces The corporate typeface is Mundo Sans. Headline: Between 25pt and 45pt Mundo Sans Regular over 11pt leading, left aligned. K50 or M100 Y100. Intro paragraph copy: 13pt Mundo Sans Medium over 15pt leading left aligned. K50 or M100 Y100. Body copy: 9pt Mundo Sans Regular over 11pt leading, justified. K100. Inset text: 10pt Mundo Sans Regular over 15pt leading, K50. Circle matrix Refer to the examples of advertorials in this toolkit for design and layout. The circle matrix is a dynamic design element and can be placed at your discretion; it must never dominate the layout. Refer to the circle matrix section of the Toolkit.

Circle Matrix area

Advertorials

Business Connexion Corporate Identity Toolkit

Grid 3 A4 Single page, 2 column grid Logo anchored bottom right Use these layout principles for all magazine page sizes. Layout specifications will change slightly according to the individual publication page dimensions. Retain the circle unit of measure for type area and retain the 40mm logo size.

2.5

Unit of measure The logo is 40mm wide. The unit of measure is derived from the red sphere. It provides a consistent guide for logo placement and grids across all elements. For example: 4 units of measure = 4 x the diameter of the red sphere.

body copy and picture area

Circle Matrix area

Advertorials

Business Connexion Corporate Identity Toolkit

Grid 4 A4 Single page, 2 column grid Logo anchored bottom right 4

Use these layout principles for all magazine page sizes. Layout specifications will change slightly according to the individual publication page dimensions. Retain the circle unit of measure for type area and retain the 40mm logo size. Unit of measure The logo is 40mm wide. The unit of measure is derived from the red sphere. It provides a consistent guide for logo placement and grids across all elements. For example: 4 units of measure = 4 x the diameter of the red sphere.

headline area or Circle Matrix area

2.5

body copy and picture area

4mm gutter. Circle Matrix area

Circle matrix Refer to the examples of advertorials in this toolkit for design and layout. The circle matrix is a dynamic design element and can be placed at your discretion; it must never dominate the layout. Refer to the circle matrix section of the Toolkit.

Advertorials

Business Connexion Corporate Identity Toolkit

Grid 5 A4 DPS, 2 column grid Logo anchored top right Use these layout principles for all magazine page sizes. Layout specifications will change slightly according to the individual publication page dimensions. Retain the circle unit of measure for type area and retain the 40mm logo size. Unit of measure The logo is 40mm wide. The unit of measure is derived from the red sphere. It provides a consistent guide for logo placement and grids across all elements. For example: 4 units of measure = 4 x the diameter of the red sphere. Typefaces The corporate typeface is Mundo Sans.

4 4 3

headline area

body copy and picture area

Circle Matrix area

2.5

Headline: Between 25pt and 45pt Mundo Sans Regular over 11pt leading, left aligned, K50 or M100 Y100.

6mm gutter.

Advertorials

Business Connexion Corporate Identity Toolkit

Grid 6 A4 DPS, 3 column grid Logo anchored top right Use these layout principles for all magazine page sizes. Layout specifications will change slightly according to the individual publication page dimensions. Retain the circle unit of measure for type area and retain the 40mm logo size. Unit of measure The logo is 40mm wide. The unit of measure is derived from the red sphere. It provides a consistent guide for logo placement and grids across all elements. For example: 4 units of measure = 4 x the diameter of the red sphere. Typefaces The corporate typeface is Mundo Sans.

4 4 3

headline area

Circle Matrix area

2.5

body copy and picture area

Headline: Between 25pt and 45pt Mundo Sans Regular over 11pt leading, left aligned, K50 or M100 Y100. Intro paragraph copy: 13pt Mundo Sans Medium over 15pt leading left aligned, K50 or M100 Y100. Body copy: 9pt Mundo Sans Regular over 11pt leading, justified, K100. Inset text: 10pt Mundo Sans Regular over 15pt leading, K50. Circle Matrix area

4mm gutter. 3

Advertorials

Business Connexion Corporate Identity Toolkit

Grid 7 A4 DPS, 2 column grid Logo anchored bottom right Use these layout principles for all magazine page sizes. Layout specifications will change slightly according to the individual publication page dimensions. Retain the circle unit of measure for type area and retain the 40mm logo size. Unit of measure The logo is 40mm wide. The unit of measure is derived from the red sphere. It provides a consistent guide for logo placement and grids across all elements. For example: 4 units of measure = 4 x the diameter of the red sphere.

headline area

headline area or Circle Matrix area

body copy and picture area

2.5

Circle Matrix area

6mm gutter. 3

Advertorials

Business Connexion Corporate Identity Toolkit

Grid 8 A4 DPS, 3 column grid Logo anchored bottom right Use these layout principles for all magazine page sizes. Layout specifications will change slightly according to the individual publication page dimensions. Retain the circle unit of measure for type area and retain the 40mm logo size. Unit of measure The logo is 40mm wide. The unit of measure is derived from the red sphere. It provides a consistent guide for logo placement and grids across all elements. For example: 4 units of measure = 4 x the diameter of the red sphere.

headline area

headline area or Circle Matrix area

2.5

body copy and picture area

Typefaces The corporate typeface is Mundo Sans.

body copy and picture area

Circle Matrix area

6mm gutter. 3

Advertorials

Business Connexion Corporate Identity Toolkit

Proportion and alignment The logos should be of similar size; the partner logo should not dominate the Business Connexion logo. Align the logo to the baseline or left edge, and size both logos to the same height rather than width. With some logos you may need to use your discretion and take into consideration the visual weight rather than the physical dimensions of the partner logo. Any application of the Business Connexion brand must be cleared and approved by the Marketing Department before publication.

logo height Baseline alignment

Clear space: logo and strapline The logo has a clear space surrounding it. This is an inviolable zone surrounding the logo and strapline that must be maintained in order to keep the logo and strapline clear of any distracting graphics or text. The clear space is defined by the circle measure. When the logo is scaled this measure retains a fixed ratio. Ideally the partner logo should be at a distance from the Business Connexion logo, but the guide here indicates the minimum proximity of the partner logo. Position Negotiate the dominant position for the Business Connexion brand, either the far left logo in a horizontal scenario or the top logo in a stacked scenario. Where a second company is financing the end product the second best position is negotiated, i.e. second from top or second from left.

Vertical alignment

Advertorials

Business Connexion Corporate Identity Toolkit

Co-branded advertorials Use these layout principles for all magazine page sizes. Layout specifications will change slightly according to the individual publication page dimensions. Retain the circle unit of measure for type area and retain the 40mm logo size. Unit of measure The logo is 40mm wide. The unit of measure is derived from the red sphere. It provides a consistent guide for logo placement and grids across all elements. For example: 4 units of measure = 4 x the diameter of the red sphere.

Headline area and Circle Matrix area

2.5

Body copy, Circle Matrix and picture area

Typefaces The corporate typeface is Mundo Sans. Headline: Between 25pt and 45pt Mundo Sans Regular over 11pt leading, left aligned. K50 or M100 Y100. Intro paragraph copy: 13pt Mundo Sans Medium over 15pt leading left aligned, K50 or M100 Y100. Body copy: 9pt Mundo Sans Regular over 11pt leading, justified, K100. Inset text: 10pt Mundo Sans Regular over 15pt leading, K50. 6mm gutter. Circle matrix Refer to the examples of advertorials in this toolkit for design and layout. The circle matrix is a dynamic design element and can be placed at your discretion; it must never dominate the layout. Refer to the circle matrix section of the Toolkit.

Advertorials

Business Connexion Corporate Identity Toolkit

4 4 3

Headline area

Circle Matrix area

2.5

Body copy and picture area

Intro paragraph copy: 13pt Mundo Sans Medium over 15pt leading left aligned, K50 or M100 Y100. Body copy: 9pt Mundo Sans Regular over 11pt leading, justified, K100. Inset text: 10pt Mundo Sans Regular over 15pt leading, K50. 6mm gutter. Circle matrix Refer to the examples of advertorials in this toolkit for design and layout. The circle matrix is a dynamic design element and can be placed at your discretion; it must never dominate the layout. Refer to the circle matrix section of the Toolkit.

Advertorials

Business Connexion Corporate Identity Toolkit

4 4 3

Headline area

Circle Matrix area

2.5

Body copy and picture area

Advertorials

Business Connexion Corporate Identity Toolkit

Headline area or Circle Matrix area

2.5

Typefaces The corporate typeface is Mundo Sans. Headline: Between 25pt and 45pt Mundo Sans Regular over 11pt leading, left aligned, K50 or M100 Y100.

Body copy and picture area

Intro paragraph copy: 13pt Mundo Sans Medium over 15pt leading left aligned, K50 or M100 Y100. Body copy: 9pt Mundo Sans Regular over 11pt leading, justified. K100. Inset text: 10pt Mundo Sans Regular over 15pt leading, K50. 4mm gutter.

Brochures

Business Connexion Corporate Identity Toolkit

brochures

clarity and confidence in printed communications

Brochures

Introduction The examples on the following pages are a guide to typical brochure layouts. Because different briefs will require different design solutions, we have not been overly prescriptive so that future design solutions may be accommodated. You should follow these examples for style. In most instances body copy should be no smaller than 8pt on 11pt leading with the maximum point size 9.5pt on 13 pt leading. Headlines, subheads and captions will be determined by specific layout requirements, but the general rule for headers is to be in either 50% K or spot metallic.

Business Connexion Corporate Identity Toolkit

Images may be used to illustrate the text but should where possible express an idea - for instance partnering, innovation, solutions, networking. Do not incorporate symbols - a red ball for instance is too obvious and is linked conceptually to the old corporate identity.

You will often be required to show images of office workers and computers. When showing people in their work environment, look for something a little different: an unusual camera angle (as if you were an “unobserved observer”); or in an informal meeting. Look for an engaging, The Business Connexion URL must appear on all intriguing visual which will cut through the layouts. All final layouts must be approved by the communications clutter. Brand Team before proceeding to production. You should request design samples and Always use high quality images which express templates from the Marketing Department. innovation, creative and intelligent solutions. The photographic style must have a contemporary Circle Matrix feel (rather than retro, duo toned, etc). The Circle Matrix is used sparingly. Typically it can be used over an image (without a red accent We are not opposed to desaturated, high circle) either as an overlay or a knock back, contrast or grey scale images, as long as the ‘tone although this is not mandatory. Do not place of voice’ is right. Image manipulation can quickly the Circle Matrix over a person’s face or other make an image look artificial and this must be important pictorial detail. The given examples avoided. are a visual guide to the application of the visual language. If you need to shoot technology items, never show outdated technology, choose interesting Images crops and situations which convey an emotion Images are a key component of our visual (serious intent, focus, professional ease, etc.) language enabling us to communicate and express our brand values. Avoid cliché, obvious When you choose images of people, they should situations, insincere smiles and poses, images be real people, in real situations. They should which seem fake or forced. seem professional but approachable, easy to be with, likeable. Never use fish eye lens distortions Avoid the obvious: a normal situation may be or silly poses. The subject may be shown smiling looked at in a fresh way which, ergo, expresses or laughing if appropriate but this must never be the spirit of doing things differently. Show real posed or forced. people in real situations, but with a new and engaging way of seeing. Never use poor quality or badly composed images.

Graphics and illustrations Permitted colour palette for diagrams and graphics: • Black or percentages of Black to achieve Grey • Corporated Red 100% M 100%Y • You may add percentages of Black to the Corporate Red to a maximum of 40% K. You may not lighten the Red by reducing the percentages of Magenta and Yellow. No additional colours are permitted without the permission of the Marketing Department. Production guidelines CMYK print Metallic Silver on premium, coated, matt or half matt stock, no less that 250gsm Spot UV varnish pictures Metallic Silver graphics Printer should be consulted on all production issues including stock, inks, folds, special processes, etc. Note Additional designs will be added to this section from time to time.

Brochures

Business Connexion Corporate Identity Toolkit

Brochures Corporate Brochure

Shown here are examples of brochure layouts. See the introductory page of this section for a full breakdown of layout specifications. Templates should be requested from the Marketing Department.

South Africa

Business Connexion is a Proudly South African Information and Communications Technology

Midrand (Head Office) Telephone +27 (0)11 266 5111 Facsimiale +27 (0)11 266 1088 Business Connexion Park 789 16th Road Randjespark Midrand

Cape Town Telephone +27 (0)21 550 3000 Facsimile +27 (0)21 550 3020 Ring Road Century City Montague Gardens Cape Town

Johannesburg Telephone +27 (0)11 517 2000 Facsimile +27 (0)11 5172177/88 Third Avenue Rivonia Sandton

Durban Telephone +27 (0)31 560 9100 Facsimile +27 (0)31 560 6008 1 Cranbrook Crescent Cranbrook Park La Lucia Ridge Office Park La Lucia

Pretoria Telephone +27 (0)12 427 0300 Facsimile +27 (0)12 427 0368 Block F Glenfield Park Cnr Glenwood Road & Oberon Avenue Faerie Glen Pretoria

(ICT) company with a unique understanding of the challenges facing the African continent. Each

East London Telephone +27 (0)43 743 2860 Facsimile +27 (0)43 743 2817 Atlantic House Ocean Terrace Office Park Moore Street Quigney East London

day we build on our track record of delivering innovative world-class services and competitive, innovative business solutions to Africa’s most successful corporations and public sector clients.

Our client-centric approach

with the strength, resilience and diversity of a large organisation. We strive to integrate the strategic

Dar Es Salaam, Tanzania Telephone +255 22 213 6601 Facsimile +255 22 213 6602 3rd Floor Morani House Maktaba Street Dar Es Salaam Tanzania

Lusaka, Zambia Telephone +0260 211 256 346/7 Facsimile +0260 211 256 348 12 Kalembwe Close Rhodes Park Lusaka Zambia

• Business Connexion’s Local Government ERP solution, eVenus, provides services to 86 local

All our business solutions are developed and implemented by drawing on the expertise of our

• Business Connexion designed, developed, implemented and maintains the South African

Government clients and produces more than 4.5 million statements to Southern African ratepayers.

strategic and operational business needs.

Maputo, Mozambique Telephone +258 2149 5540 Facsimile +258 2149 4831 Rua de kassuende No. 140 Bairro da Polana Maputo Mozambique

Government’s integrated transversal system PERSAL (Personnel and Salary).

The strength of partnership

Our offices

Delivering a world class partnership involves nurturing strong relationships and partnerships with

Our offices in South Africa, Africa and the United Kingdom provide clients with a single interface

many of the world’s leading ICT companies. In an ongoing quest to deliver innovative solutions that

supported by a combination of expert business units. Our shared services team provide clients with

add real business value to clients, we combine our expertise, tools, resources and vertical sector

integrated human resources, commercial, financial, and marketing and communication support.

knowledge with that of our partners.

Our clients

Our partners include: Actuate, Avaya, (CA), Cisco, Citrix, EMC , HP, IBM, Infor, KPIT Cummins,

Business Connexion runs mission-critical ICT systems for many JSE-listed organisations and manages

Microsoft SA, Nortel, Northgate HR, Novell, Oracle, OpenText, SAP, Sun Microsystems, Symantec,

products, services and solutions for key public sector organisations, parastatal enterprises and a host

TTI-Telecom, VM-Ware and Zantaz EAS.

of medium sized emergent companies. Business Connexion is proud to have earned top-level certification and received awards from many We boast unrivalled expertise across a range of vertical industry sectors including financial,

of these partners.

telecommunications, petrochemicals, healthcare, automotive and the public sector.

Empowering Africa

Our credentials

In April 2004, Business Connexion was relaunched after the merger between Business Connexion

• Business Connexion supports many high profile clients in the financial services sector. • Our telecommunications expertise has been key to bridging Africa’s digital divide through the

International

Making intelligent connections

Business Connexion, United Kingdom Telephone +44 (0)845 678 1122 Facsimile +44 (0)845 678 1123 Connexion House, 4 Arlington Court Whittle Way, Arlington Business Park Stevenage Hertfordshire SG1 2FS

eliminate paper and reduce fraud.

value of ICT into each of our clients’ business strategies.

Technology and Services Group business units. Our solutions are designed to meet our clients’

Africa Lagos, Nigeria Telephone +234 702 5337 780 109 Awolowo Road Ikoyi Lagos Nigeria

to enable service delivery including implementing an automated leave workflow solution to

approach that facilitates the flexibility and close client relationships of a small, mobile organisation

Port Elizabeth Telephone +27 (0)41 397 6000 Facsimile +27 (0)41 397 6001 BCX Park 106 Park Drive Central Port Elizabeth

Windhoek, Namibia Telephone +264 61 204 0000 Facsimile +264 61 204 0009 Cnr Jan Jonker Road & Therer Street Windhoek Namibia

• Business Connexion has worked with many public sector departments using ICT solutions

Our clients form the focus of our business. Our unique business model ensures a client-centric

We are a leading black empowered company with a proud 29-year track record. We employ over

rollout of large telecommunications projects in South Africa, Nigeria and Zambia.

4 500 employees, over 30% of which are from previously disadvantaged backgrounds. Business

• Business Connexion delivers a wide variety of solutions to the petrochemical industry providing

Connexion is 20.01% black-owned with a 50% black representation at board level.

the ICT backbone for the delivery of over 40% of South Africa’s liquid fuel requirements.

Visit www.bcx.co.za and find out how we can connect your business to a world of endless possibilities.

Solutions (Pty) Ltd and Comparex Africa (Pty) Ltd signalling a clear commitment to transformation.

implementation of prepaid mobile systems in Mozambique, Tanzania and the DRC as well as the

• Business Connexion successfully pioneered South Africa’s first world-class, paperless medical facility in KwaZulu-Natal with the implementation of an integrated hospital information electronic patient

We are also a founding partner of “Savant”, a public-private partnership that markets South Africa’s ICT innovations locally and abroad.

record system. • Business Connexion helps leading vehicle manufacturers overcome the challenges of the local automotive industry by providing total outsourcing of in-house ICT departments through complex network integrations to delivering a 30% cost saving on maintenance.

Visit bcx.co.za and find out how we can connect your business to a world of endless possibilities.

SAP SERVICES >>>>

Cost effective

SAP upgrades

SAP Customer Relationship Management

A superior knowledge of SAP systems,

Our approach to upgrades is based on an international

CRM strategies require technology to support the

an understanding of your business needs and our

best-practice methodology, which guarantees that we

connection between suppliers, customers and prospects,

predefined best-practice methodologies, all ensure

meet our objectives for rapid, cost effective and successful

wherever they may be. At Business Connexion, we have

that your business operates optimally.

upgrades without compromising quality, completeness or

a passion for CRM. We understand network integration,

accuracy of projects. We also have extensive experience

the outsourcing of entire ICT departments and the

in technical as well as functional upgrades.

various customer points of contact - from SMS to direct

In addition to this and in partnership with you -

mail and beyond. We are thus in a unique position to

we achieve economies of scale, ensuring you a cost effective service. It makes sense. Intelligent sense.

SAP hosting

support your industry across the entire SAP and CRM

Should you need us to host your SAP applications;

ecosystem. Support that goes beyond the expected.

we will acquire, implement and manage the infrastructure needed to do so in our Business Connexion Tier lV

At Business Connexion, we have a passion for

Design-Certified Data Centre.

SAP solutions. Through our understanding of your business requirements, we create worldclass best-practice SAP solutions to support and bring value to your business.

SAP Services offered SAP implementations Business Connexion has an integrated and participative approach to implementing SAP solutions. Our SAP consultants not only have a vast knowledge of SAP solution capabilities, but also have expertise across a number of industries, including: automotive, mining, manufacturing, petrochemical services and utilities. This means that our implementations are done with reduced risk ensuring successful implementations. Our expertise, your peace of mind. SAP support and maintenance Our clients have access to a world-class and highly flexible SAP Support Centre that is structured and engineered to offer a tiered solution approach that covers all aspects of SAP support and maintenance. If you found this brochure useful, you may also find the following service areas helpful to you and your business.

Infrastructure Services Collaborative Workspace Services Communications and Security Service Management Centre Service Integration Application and Project Services Microsoft Services

Business Connexion Midrand (Head Office) Telephone +27 (0)11 266 5111 Business Connexion Park, 789 16th Road, Randjespark, Midrand

SAP Services

Visit bcx.co.za and find out how we can connect your business to a world of endless possibilities.

COLLABORATIVE WORKSPACE >>>>

What Collaborative Workspace offers you?

Collaborative Workspace benefits at a glance

Collaborative Workspace provides you, your staff and

Boosts Productivity

colleagues with an optimised working environment.

Due to the fact that all important business data and

It gives authorised members of your company access

resources can be accessed from anywhere in the world,

to data and company IT resources, as well as the ability

at any time, employees now have the freedom to go

to interact with each other, securely and quickly, from

where the business needs them, while at the same time

anywhere, at any time.

continuing their duties in real-time, thus boosting productivity.

Business on the go. Quick turnaround.

Cost effective

Real-time information. Fast Track. Security.

We are aware that a one-size solution does not fit all.

Collaborative Workspace does more than

Thus we have ensured that Collaborative Workspace gives

put you on the playing field. It gives you

you the freedom to differentiate your user base across

the edge you need to win the game.

service tiers. Best of all, you get the right service at the right price, so ultimately you end up saving money.

What is Connective Intelligence™? The intelligence you need to understand how business and technology works enabling you to invest in a company that keeps you in touch, in charge and in control of your business wherever you are, whenever you need too.

Hassle-free Because we manage your IT infrastructure end-to-end, your valuable skills resources can focus on what’s important to your core business, rather than being tied up trying to ensure your IT infrastructure operates optimally.

The Smart Workspace The level and intensity of technology has changed the

However, in the midst of technological changes, some

very face of business. How it is conducted and how

requirements remain constant. For example; staff continue

interactions between staff and customers take place.

to require a place to meet, where they can draw real time company information, access IT resources and

If you found this brochure useful, you may also find the following service areas helpful to you and your business.

Infrastructure Services SAP services Communications and Security Service Management Centre Service Integration Application and Project Services Microsoft Services

Business Connexion Midrand (Head Office) Telephone +27 (0)11 266 5111 Business Connexion Park, 789 16th Road, Randjespark, Midrand Visit bcx.co.za and find out how we can connect your business to a world of endless possibilities.

Collaborative Workspace

The world no longer operates on a nine-to-five basis,

applications, safely and quickly. Technological advances

as technology has made it possible for individuals to

have removed the need to construct buildings for this

be more responsive to customer needs and enquiries.

function - this requirement can be fulfilled through a virtual

There is no longer a rigid timeframe. Business happens

workspace, enabling staff to work at any time and from

anywhere, anytime. Productivity is now gauged by output

any global location. This concept is better known as

and technology is the main enabler capable of enhancing

Collaborative Workspace.

the ability to deliver, when and where required.

A clever solution for the information age.

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Exhibition collateral

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Exhibition collateral

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Co-branding with partners

Business Connexion Corporate Identity Toolkit

co-branding with partners

partnering to achieve effective communication

Co-branding with partners

Introduction The Business Connexion logo is often communicated in conjunction with other company logos, particularly in partner advertising, banners, event collateral and campaign collateral. If a Business Connexion execution incorporates partner logos, (i.e. Business Connexion designs, produces and pays for the execution), the partner logo will be placed as per the Business Connexion grid and rules. This ensures high visibility for the partner logo without compromising the Business Connexion identity. Where Business Connexion’s logo is incorporated into a partner execution (i.e. the partner designs, produces and pays for the execution) – and where Business Connexion does not control the size or placement of the logo – the following minimum standards must be adhered to: Clear space: logo and strapline The logo has a clear space surrounding it. This is an inviolable zone surrounding the logo and strapline that must be maintained in order to keep the logo and strapline clear of any distracting graphics or text. The clear space is defined by the circle measure. When the logo is scaled this measure retains a fixed ratio. Ideally the partner logo should be at a distance from the Business Connexion logo, but the guide here indicates the minimum proximity of the partner logo. Position Negotiate the dominant position for the Business Connexion brand, either the far left logo in a horizontal scenario or the top logo in a stacked scenario. Where a second company is financing the end product the second best position is negotiated, i.e. second from top or second from left.

Business Connexion Corporate Identity Toolkit

logo height Baseline alignment

Partner logo straplines We discourage the use of partner straplines as these may further complicate the visual communication, creating “clutter”. However if the partner logo has guidelines which require a strapline to be anchored to the logo, the strapline must sit within the designated area for the logo which may cause the partner logo to be reduced accordingly. As we are unable to foresee all future partner logo applications, you may need to assess the usage rules in line with the guidelines above, i.e. consider visual weighting rather than physical dimensions. The partner logo may never exceed the dimensions of the Business Connexion logo.

Vertical alignment

Co-branding with partners

Business Connexion Corporate Identity Toolkit

Adverts and advertorials See Co-branding Introduction for guidelines. Templates available from the Marketing Department.

Product advertising co-branding A4 grid

Advert

37.5 13.5

Amplifying the power of connective intelligence. Headline area 1.5

Picture area

3.5

Ad emmy nostie facil dolore modipiscilit exero odio odionse quipsummy numsandit augait et iure tio consed ex exercil lamet, core exeratie dunt vel inis aliquate dignim quipisi ex esequip ea feuis atuerosto dolore dolor sisit wismod tet adionsectet praestrud dolore delit auguera essectet nos doloreet, quis accumsan velis euis nonsendigna ad eum venit, sustrud dolessenis autem in utem do od modip el do consenim velit ing eliquam non henis nulput am iriure dunt num dolorperiure magna core magna accumsandre dolent wis euguerit nis adiat la at, consed dolenissed modolor in henim in hendreetue tem nos num ipit wisis numsan ut velent ulputpatisim volor senim vendre dolortion er aliquamet adipisi. www.bcx.co.za

Body copy area

5.5

Business Connexion Logo

Position of additional partner logos (partner logos can track to left or right within the partner logo area)

Type area determined by publication

Based on logo height of 20mm

Partner Logo

Additional partner logos

Co-branding with partners

Business Connexion Corporate Identity Toolkit

Advertorials See Co-branding Introduction for guidelines. Templates available from the Marketing Department. 4

Evolving together into a powerful partnership 2.5

Business Connexion, EMC, enabling public sector delivery

Headline area or Circle Matrix area

Body copy and picture area

Vic Booysen and Isaac Mophatlane

Circle Matrix clear zone 4

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Position of additional partner logos (partner logos can track to left or right within the partner logo area)

Co-branding with partners

Business Connexion Corporate Identity Toolkit

Pull up banners See Co-branding Introduction for guidelines.

Co-branded banners: one partner logo

Co-branded banners: three partner logos

Co-branding with partners

Business Connexion Corporate Identity Toolkit

Brand wall See Co-branding Introduction for guidelines. e

Co-branded brand wall: one partner logo

Co-branded brand wall: three partner logos

Co-branding with partners

Business Connexion Corporate Identity Toolkit

Tear drop banners See Co-branding Introduction for guidelines.

Co-branded tear drop banners: one partner logo

Co-branded tear drop banners: three partner logos

Co-branding with partners

Business Connexion Corporate Identity Toolkit

A-frame pop-up banners See Co-branding Introduction for guidelines.

Co-branded A-frame pop-up banner: one partner logo

Co-branded A-frame pop-up banner: three partner logos

Co-branding Internal

Business Connexion Corporate Identity Toolkit

co-branding internal

Co-branding Internal

Business Connexion Corporate Identity Toolkit

Trademarks, Joint Ventures and Products are always represented in our corporate typeface, Mundo Sans Medium Italic. The logotype is locked into specific layout relationships with the mother brand. Trademarks, Joint Ventures and Products are always positioned 2 roundels to the right of the Business Connexion logo. The height of the Trademarks, Joint Ventures and Products logotype is always identical to the B-height of â&#x20AC;&#x153;Businessâ&#x20AC;?. Logotype is always 45K. Always scale the elements as a unit to ensure the relationships remain unaltered.

MPS

B height

Co-branding Internal

Business Connexion Corporate Identity Toolkit

Trademarks, Joint Ventures and Products are always represented in our corporate typeface, Mundo Sans Medium Italic. The logotype is locked into specific layout relationships with the mother brand. Trademarks, Joint Ventures and Products are always positioned 2 roundels to the right of the Business Connexion logo. The height of the Trademarks, Joint Ventures and Products logotype is always identical to the B-height of “Business”. Logotype is always 45K. Always scale the elements as a unit to ensure the relationships remain unaltered. Where a trademark abbreviation (TM) is required, always align to the top of the Trademarks, Joint Ventures and Products logotype.

MPS™

B height

Co-branding Internal

Business Connexion Corporate Identity Toolkit

Type area determined by publication

Based on logo height of 20mm

37.5 13.5

Amplifying the power of connective intelligence. Headline area 1.5

Picture area

3.5

Body copy area 13

5.5

MPS

5.5

Logo area

Co-branding Internal

Business Connexion Corporate Identity Toolkit

In stationery applications the same rules apply except that the Trademarks, Joint Ventures and Products logotype is positioned at extreme left of the element. 4

Co-branding for Business Connexion properties only applies where there are legal requirements, or where the respective entity is a stand alone company owned by Business Connexion.

MPS

Co-branding for these purposes is only permissible on corporate stationery elements for corporate communication.

Lauren Strathmore Connectivity 51 Eastwood Drive Sandton 2123

Date

Physical address line one Physical address line two Postal address line one Postal address line two T +27 0 xx xxx xxxx F +27 0 xx xxx xxxx www.bcx.co.za

Dear Lauren Raesto odiat. Il dolorerat, quam et autpate magnibh eugue venit, volorem ver sum veliquam zzriurerate conse facillu ptatum ip eum iriuscin henim veliquam er ip euisl dio od dolenis nos dignibh et wismolobore faccummodo consed te vercipit niatinit loborer sectem zzrit wis at adip eugait iustie dio od er sumsan et landion sequam, quatem quip estrud tat praesse tie dit dolor sectet wis autpat ip eu feui bla commy nonsequat nim dolore ercing eu feuis dolore moloreet, suscipsum dunt et veniam, consed magna feu facipit veriliquam adipisi erilut serimat. 5

Tue te modolortinim euguer sisi blam zzrit. Facilit ate feugiat ummolobore vent ad el ute consed ting erit nibh et, commy nulluta tuerostrud moleniamet. On vulputpat, veliscin etum quisi. Ud ming eum quat nostrud tatis ad modo odigna ad del ullaortion ex et acilit luptat. Eriure faci blaore consed tie minim zzriure facilit ipsustrud te feugait wis nit ea facinis nonsenisisis nulputat vullan hent praestrud dolobore et atummy nullan vent eum erim. Kind Regards

Thandi Dlamini Sales Manager CC: Susan Woods

ISO 9001 certified Business Connexion (Pty) Ltd. Reg. No. 1993/003683/07 Directors: AC Ruiters LB Mophatlane MW Schoeman NN Kekana FL Sekha JF Buchanan Company Secretary: Johan De Koker

Co-branding Internal

PowerPoint速 templates The PowerPoint速 template for Trademarks, Joint Ventures and Products is identical to the standard template except for the position of the logo. The Trademarks, Joint Ventures and Products logotype is always aligned right and the whole logo device moves left of this alignment to provide room for longer names. Request sample templates from your Marketing Department.

Business Connexion Corporate Identity Toolkit

MPS

Corporate gifts

Business Connexion Corporate Identity Toolkit

corporate gifts

quality corporate gifts that leverage the brand

Business Connexion Corporate Identity Toolkit

Corporate gifts

A wide selection of corporate gifts and promotional items are available. In line with the brand, these item selections drive Connective Intelligence™ and technology. New items will become available from time to time. As a general guideline to selecting an item, it is important that quality items are sourced and that the latest technology is specified in order to maintain our brand image. All items can be ordered through procurement via: workzone-ba.bcx.co.zasites/mc/default.asp Logo positions Each item will have its own design and print constraints. Use only the positive and reversed-out versions of the logo shown here. Incorporating the circle matrix You may use the circle matrix in conjunction with the Business Connexion logo. Refer to the Secondary Elements section of the Toolkit for guidelines. The circle matrix may be located close to the logo or elsewhere on the item. Page 2 of this section gives examples of typical applications. Size-restricted print areas When the minimum permissible logo size has been exceeded, the copy: Business Connexion. Amplifying the power of Connective Intelligence™ should be used so as not to compromise logo legibility. Red, black, grey or silver may be used.

Print processes Pad printing is the recommended print process. Where there is a suitable substrate you may laser engrave the logo and Circle Matrix onto the item. Transfers, decals and dome labels are permitted where pad printing or engraving are not possible. At all times the highest quality print is required to maintain the quality image of the brand. On dark backgrounds, Business Connexion silver foil or metallic ink should be specified in preference to white. Incorporate the circle matrix where possible in all designs (see examples).

Business Connexion. Amplifying the power of Connective Intelligence™ Business Connexion. Amplifying the power of Connective Intelligence™ Business Connexion. Amplifying the power of Connective Intelligence™

Business Connexion Corporate Identity Toolkit

Corporate gifts

Examples of logo positions on corporate gifts. These examples are not exhaustive, therefore you will need to consider the colour of the item, surface texture and size. Consult your supplier/printer for optimum results. Logo size should be proportional to the item being branded. Note minimum logo sizes specified in the signature section. Whilst you may use your discretion for logo positioning, avoid using the logo in large sizes on corporate gifts.

Branded USB case

Mouse

Pen

Branded USB case: dome-sticker

Flash drive

Branded garments

Business Connexion Corporate Identity Toolkit

branded garments

wearing the brand

Branded garments

General considerations Corporate clothing is an important component of our identity as it is often the first point of contact with the brand. It is therefore important that only the highest quality garments are specified and that the branding elements are of a consistently high standard. High quality, woven labels have been specified to be sewn into the garment in specific positions. There must always be a flat label placed on the reverse of the garment, centred just below the collar. Optional additional looped labels may be placed either on the cuff of the left sleeve, or at the front waistband on the left side. Each shirt will thus contain two logos. The diagrams on the right show preferred label positions. These must be ordered from the Procurement Team or Marketing Department. The labels have been designed to predetermined specifications. All Business Connexion garments have been chosen for their contemporary elegance, comfort and brand-consistent colour. Should you wish to specify different garments, please contact the Marketing Department for approval and for advice on label positioning. The diagrams shown here are a guide only. The designs of the garments may change from time to time. Each garment must be evaluated for optimum location of the logo labels. Note: All corporate clothing must be approved by the Marketing Department. Label artwork may be obtained from the Marketing Department.

Business Connexion Corporate Identity Toolkit

Menâ&#x20AC;&#x2122;s garments optional label positions

Branded garments

Business Connexion Corporate Identity Toolkit

Womenâ&#x20AC;&#x2122;s garments optional label positions

Branded garments

Business Connexion Corporate Identity Toolkit

General considerations The logo must only be sewn in specified positions on the garments. The examples shown here indicate the recommended size and position of the logo. The size and position are approximate in view of the fact that the shirt sizes and manufacturing specifications vary.

Looped label

38mm

At all times, the best quality garments must be sourced â&#x20AC;&#x201C; even for promotional items. This will serve to further establish our brand as a quality brand.

Production notes Woven labels have been specified for all premium garments.

27mm

The looped label is positioned on the garment hem and wraps from the front to inside of the fabric. A flat woven label is sewn flat onto a variety of promotional items including umbrellas, caps, bags and other fabric items.

fold

Contact the Procurement Team or Marketing Department for labels.

Flat labels

55mm

38mm

27mm

35mm

Corporate Signage

Business Connexion Corporate Identity Toolkit

corporate signage The following pages represent a general overview of the internal and external corporate signage. A detailed specification and design guide is available from the Marketing and Procurement Departments.

Corporate Signage

External corporate signage Detailed guide to be requested from the Marketing and Procurement Departments.

Business Connexion Corporate Identity Toolkit

Corporate Signage

External corporate signage

Reserved

Reserved Mr . Johnstone

Visitors

Business Connexion Corporate Identity Toolkit

Corporate Signage

Internal corporate signage Detailed guide to be requested from the Marketing and Procurement Departments.

Block A

Text in this position

Text in this position follow the existing panel size hierarchy but use the Mundo font family

Text in this position

Text in this position follow the existing panel hierarchy but use the Mu font family

Text in this position

Block A

Text in this position

Text in this position follow the existing panel size hierarchy but use the Mundo font family

Text in this position

Business Connexion Corporate Identity Toolkit

Corporate Signage

Internal corporate signage

Corporate Service Sales Division Client Information

No Smoking

Right of admission reserved Text in this position follow the existing panel size hierarchy but use the Mundo font family

CG 10

Boardroom 1 Occupied

Francesca Eastwood

slider panel

Rosalynne Baigrie Rosalynne Baigrie

Rosalynne Baigrie

Interiors

Business Connexion Corporate Identity Toolkit

interiors The following pages represent a â&#x20AC;&#x153;mood boardâ&#x20AC;? on how our brand translates into a 3D environment. The details are not designed for interior designers to specify from, but a guideline for the personality of our brand as expressed in spatial design.

connective intelligence in spatial design

Interiors

Vinyl door decals Request templates from the Marketing department

Conference Room 1 Business Connexion Corporate Identity Toolkit

Interiors

Block A: Atrium

Techno Room Block A: Reception

Block A: Atrium

Bar Area

Block F: Chill Area / Pause Area

Interiors

Closed Offices

Think Tank 2

Open Plan Offices 2 Connect Room

Open Plan Offices 1

Think Tank 1

Business Connexion Corporate Identity Toolkit

Electronic elements

Business Connexion Corporate Identity Toolkit

electronic elements

consistency across electronic media

Business Connexion Corporate Identity Toolkit

Electronic elements

Organogram Request the Organogram template in Microsoft PowerPoint® and Microsoft Word® from your Marketing Department. Use only the permissible secondary colours setup within the template – do not create additional colours. Refer to the secondary colour palette in the signature section of the Toolkit. Full guidelines are available from the Marketing Department. Shared Services Marius Schoeman Group Executive

Hugo Winterbach Chief Information Officer

Vanessa Olver Group Executive: Finance

Lawrence Weitzman Group Financial Services

Strategy & Innovation Ashika Kalyan Group Executive Marketing & Communication

Justin Maier Group Manager Brand Connectivity

Sheila Motsepe Group Executive Human Resources

Matthew Blewett Group Executive Commercial

Arnold Beyleveld Business Services

Marius Schafer Commercial Services

Marius Van Zyl Shared Services Accounting Services

Gerhard Swart Performance Enablement

George Raath Legal Services

Mike Dorfan Business Finance Performance Management

Carva Pop Training & Development

Marietjie Stansfield Supply Chain Management

Victor Antezana  Group Execu+ve  Strategic Ini+a+ves

Ma.hew Blewe.  Group Execu+ve  Revitalisa+on

Jimmy Morakile Transformation Andy  Brauer  Group Execu+ve  Chief Technology Oﬃcer

Stefan Wolvaardt Assurance

Business Model

Client Engagement

Services & Technology

Benjamin Mophatlane

Tim Schumann Group Executive Technology Group

John Jenkins Group Executive Services Group

Chief Executive Officer David Muil Premier Clients

Client Engagement Isaac Mophatlane Group Executive Public Sector

Sydney Ramutla Group Executive Premier Clients

Mothusi Lukhele Group Executive Africa and UK

Sydney Ramutla Group Executive Premier Clients

Shared Services Vanessa Oliver Group Executive: Finance

Sheila Motsepe Group Executive Human Resources

Ashika Kalyan Group Executive Marketing & Communication

Matthew Blewett Group Executive Commercial

Marius Schoeman Group Executive

Technology and Services

Thembu Gumbi State Owned Enterprises

Herman Taljaard Africa

Pierre Lundberg Mining

Geraldine Russell Western Cape

Andre Vermeulen UK

Michele Hall Retail & Banking

Henk De Weerdt Central Government

Andrew Nicholson Deal Zone

John Jenkins Group Executive Services Group

Victor Antezana Group Executive Strategic Initiatives

MatthExecutive ew Blewett Group Revitalisation

Andy Brauer Group Executive Chief Technology Officer

Joy-Marie Lawrence Eastern and Western Cape

Xolani Mbulawa Eastern Cape Matumane Tshabalala Johannesburg Gary Meyer KZN Henry Smith QLink Herman Venter Provincial and Local Gov

Mitch Prins Western Cape

Derek Glass Unified Network Services

Anthony Ndaba Business Development Corporate Clients

Phillip Bezuidenhout Corporate Clients

Lambertus van Heerden EMC and HP

Christiaan Pretorius Cisco

Marthinus Wissing Professional Services

Coerie Coertzen Public Sector

Steven Kramer IBM

Pieter de Waal Technical

Louis van Wyk Business Consulting

Andrew Swanepoel Mining

Waldi Penzhorn SUN

Eric McGee Security

Marius Jonker SAP Services

Andre Van der Merwe ITIL

Grant Mufford Software Services & Consulting

Martin Rix Pre-Sales

Jaco Moolman Application Services

Rossouw Van Schalkwyk ICT Risk and Governance

Gerald Albertyn Customer Services

Gysbert Erasmus Commercial

Vish Rajpal Systems Integration

Anton Groom KZN Tim Schumann Group Executive Technology Group

Mothusi Lukhele Group Executive Africa and UKaa

Brian Forbes Industrial

Willie Ackerman Petrochemical

Strategy and Innovation

Isaac Mophatlane Group Executive Public Sector

George Loate PQV

Colin Desroches Service Management

Craig Miles East London: Public Sector

Lieben Badenhorst KZN

Otto Koetje Johannesburg

Dirk Nel Microsoft Solutions and GIS Hannie Bothma Training

Roelof Botha Pretoria

Nadine Coetzee Licensing and Operations

Darryl Buchannan Eastern Cape

Alexander Letter Communications Security

Susanna Langenhoven GIS

Graham Crundwell KZN

Nimesh Bhaga Client Support Systems

Johann Komarek New Business Development

Johan van Huyssteen Service Operations

Charl van Wyk East London: Private Sector

Izak Burger Data Center Services

Patrick Monks Port Elizabeth Andre Lepart Pretoria Athol Dand KZN

Frik Coetzer Global Service Management Centre

Stuart Matthysen Sales Management

Paulo Convalves Eastern Cape

Rodney Smith Unified Network Services

Alexander Stewart KZN

Jody Thompson PQV: KZN

Leon Pretorius Pre-Sales

Lukas Swart Pretoria

Derek Millroy PQV: Johannesburg

Chris Dorn Product Management

Sian Boshoff Western Cape

Nicolette Anthony Western Cape Julian Liebenberg Product & Opportunity Management

Renett Lombard PQV: Johannesburg

Johan Schalkwyk Product Architecture

Charles Isaacs PQV: Western Cape

Hester Lee Service Transition

Dale Barnard Microsoft: Western Cape

Eben van Heerden ICT Asset Management

Raymond Bothe Western Cape Mike Venter Nanoteq Dawie Raath Technology Financing

Electronic elements

PowerPoint速 Presentations: Image templates Various layouts are available to provide visual interest. Only use approved images in the image templates. The Business Connexion logo must always appear in its full colour version on a white background (see signature section of the Toolkit). Circle matrix The Business Connexion circle matrix consists of filled and open circles. This element will be updated with additional designs from time to time. The circles are 0.4pt. The colour break for the grey of the open and closed circles is: R177 G180 B187. The colour break for the red filled circle is: R202 G34 B41. Note: The examples shown here are for look and feel. Full guidelines are available from the Marketing Department.

Business Connexion Corporate Identity Toolkit

Digital elements

Business Connexion Corporate Identity Toolkit

How to use this guide Section 1

Website

Section 2

Microsite

Section 3

Intranet

Section 4

Banners

Section 5

Email Signature

Section 6

Internal Communication

Section 7

Electronic Recruitment

Section 8

Online Invites

Section 9

Emailers

Section 10

PowerPoint Presentations

Section 11

Organograms

Section 12

Electronic Brochure

index

Digital elements

Business Connexion Corporate Identity Toolkit

How to use this guide

The aim of this guideline is to help you provide a clear brand experience for visitors to the Business Connexion website. Best practices of user experience design have been integrated throughout the guide to facilitate this brand experience. Business Connexion is not a static environment, it is continually changing and growing and as such these guidelines have been kept quite broad to facilitate changes to the site. This guideline document is best used in conjunction with the CSS style guide and provides examples and code snippets to easily implement the Business Connexion styles on any new pages. Before creating any new styles or images, check the templates provided to see if any of the comprehensive lists of styles or content types fit your requirements.

Digital elements

Business Connexion Corporate Identity Toolkit

website

Digital elements

Business Connexion Corporate Identity Toolkit

Site Layout & Component Spacing 1 Column Components in this layout: Header Google Search Main Navigation Campaign Images News ticker Second Navigation (images) Footer

Google Search

Header Main nav

23px

Campaign Images

News ticker

10px 10px

Second nav

Footer 16px

Digital elements

Business Connexion Corporate Identity Toolkit

Site Layout & Component Spacing 2 Column Components in this layout: Header Google Search Main Navigation Campaign Images Second Navigation (copy) Bread crumb Content Banner/Image Bookmarks Tag Cloud

Google Search

Header Main nav

23px

Campaign Images

Second nav Breadcrum

10px 10px 10px

Banner/ Image

10px Bookmarks

Content 10px