The Amazing Features of Google Plus Specializing in inbound marketing at www.Kreatepop.com
These days there are a myriad of ways through which information about businesses and marketing is accessible in the online world. The current age being the age of social media makes it possible that every time a video, blog or article gets posted, anyone can share the content. However, some techniques are preferred over the others. For instance, when there is a lot of buzz with regards to ‘likes’ and ‘tweets’, there is yet another icon ‘+1’ hailing from Google Plus (+). Google + made its inception by the end of year 2011, making it a tad bit newer than its various competitors which had been around for quite a while by then. Today, it has a following of more than five hundred million users globally. Though people are very much acquainted with the +1 sign, the business page in Google+ is yet to win its fame of usage. However, considering the growing trend in Google +, it can be said that it would not be long before people would be in pace with its trend. The following is an outline on Google + and its various profits to online businesses. Setting up a Google+ account •
An email account of Gmail
•
An account of Google +
Google can make both of these accounts simultaneously upon simply visiting Once you have read all the basic information and signed in, you are ready to start. Signed in The first thing you need to do once you have made your account is to complete your profile. You would need to do this well before you join anything or start making connections and hangouts.
When moving in the interface of Google+, it is important to learn how to start the menus. Note: Usually a click on an icon or button opens the menu options, in Google + there is a hovering or linger option. This means if you linger on any option you would locate menus and supporting options there. Setting your Profile If you get a little confused as to where to locate your profile page, navigate to the top corner on the left and linger on the icon ‘Home’. In the drop down ‘Home’ menu, locate the icon for profile. Another way to access your profile is by going to the right of your leftward profile picture. Your profile should appear very professional and clear. This is because it is the precise information that all your prospective clients and customers would view personally. The profiles on Google+ comprise of two pictures. One is your main or cover picture that visitors would view upon visiting your profile page. Second would be more of a graphical one that would appear next to all the activities you would do on Google+.
Profile Picture On Google+, whenever you appear on a post, a group or any circle listing, your profile picture would come along with your name. This is one of your ways to market on Google+. You are required to upload a profile image of 250x250 pixels. The key here is to use an image that can be recognized in small or big and something that appears to be nice. An incentive of Google+ profile image is that you can appear to be distinct in the search results. This means whenever you make a Google search, your small picture would come next to the valid link of webpage or title of the post. This is exactly what would award you with an edge over others in the engine search results. One thing that you should keep in mind is that the profile picture does not appear by itself. This means that you can get it for your respective blog and entry links. The important thing is how.
Go to your Google+ profile page and navigate to the ‘Links’ section. Use this link to connect and add your blogs, websites, profiles and other related content on the web. Your ‘Google Authorship’ is now active. In order to confirm your authorship, you can make use of WordPress plug-in. You can locate this on the site, upon a quick plug-in directory search. It is very significant to invest in a little time and energy to market yourself and product power in the Google + search results. The good part is that it is free and being pictorial, it is your image setter. Cover Photo This is your other picture on your profile of 940 x 180. Contrary to the rules of other social networking sites, you can put up whatever you want as your cover picture. This means you can market your business, upload promotional material and offers, discount deals, in short anything that enhances your brand name on the web. Once you have finalized your setting of your profile images, now is the turn to have a look on various features of Google+. Google+ Newsfeed Newsfeed of posts will be running in the middle of your page. You have the choice to set your newsfeed as a general flow of posts or you can customize it in order to view the posts of just your friends, family and circles that are linked to you on Google+. You can also comment on the posts that appear in your newsfeed. Circles in Google+ Just as we have our own circle of friends and family at home and workplace, likewise, you can create circles of people on Google+. You create circles of people you want to keep in touch and communicate on this site. This is not strictly valid for family and friends but all your colleagues and acquaintances you share interests with, follow, and look up to in your life.
As it happens in other social media networks you need not to send an invite to someone you want to connect. All you have to do is to, linger over the name of the person you want to add and you would find a whole list of circles created by you. Tick the particular circle or circles you want to categorize them in and this is it. Next, you should start creating up your connections. In here, you need not to send posts to everyone. You can tweak accordingly as to which particular circle of yours would get what post. This would allow you to send the same post to a particular group of people when you need or to send it to as many as you want. This means that it is in your hands to create customer circles and send them targeted content and offers whenever you want. Google+ has an extremely helpful ‘Added you’ button that notifies you about the people who have added you in their circles. Since no one sends requests or asks to be accepted, it comes down to the basic sense of business when you want to connect with someone.
Posts on Google+ This is the easiest part of Google+. All you have to do here is to go to the ‘Share what is new’ box and type in whatever you want to say or share. This can be anything under the sun from pictures to blogs, videos and links. Next, you can choose who you want to send it to. Where you have typed your posts, below it there is a'+ Add Name...' option. You can mark it public; choose a particular circle or type in names of individuals you want to send it. Moreover, Google+ has a built-in feature with Gmail where you can send your respective posts through email to your list of contacts. Pages on Google+ Google+ allows businesses to come up with pages for their accounts. This gives an advantage to businesses for they can choose one cover picture or go for five smaller ones for the top side of page. This means that businesses would now have the choice to focus
from five different facets of their business. It also becomes easier to change the pictures and keep them updated as opposed to coming up with a completely new cover photo every time to match the niche of your business. The Google+ page for business gives a range for statistics. Businesses can make use of ‘discover’ section in order to view as to who is sharing and ‘+1’-ing their posts. In addition, businesses can keep themselves updated by keeping a check on the trending topics in the ‘discover’ section. Communities on Google+ There are different communities on Google+. Some are open where everyone is free to join and become a member; Others are closed or rather private ones where only specific individuals can belong in and you need to request if you wish to join such communities. Once you are a part of any community, you can regulate as to what posts you get. Posting in communities is unlike than regular posting and categorized in to different types.If you wish to stop viewing replies from particular posts, then you can ‘mute’ it by lingering on the ‘v’ at the right top corner of the post. For businesses, communities have proved to be very rewarding in terms of market research. Hence, you can send invitations to people who are perfect for your business and may be helpful in collecting useful information all the while reflecting a positive image of the best customer. Google +1 Just as Facebook has ‘Like’, Pinterest has ‘Pin It’, Google+ has its ‘+1.’ It is very much rampant all over the internet in articles, blogs, in pictures, websites in short everywhere. +1'ing on Google+ Well Google+ has the '+1', and now that you know about it, you'll see it all over the internet - in online articles and blog posts, next to pictures and videos and on websites and online shops.
In Google+, ‘+1’ is your way of portraying what you like in circles. This could be anything interesting or fun that impresses you and you wish to share. You need not to remember everything that you marked with a ‘+1.’ This is because your profile has a tab for ‘+1’ which keeps track of all your ‘+1’s’, hence, you can view them whenever you want. Vanity URLs on Google+ This is the most crucial part of your business marketing since this is how your respective Google+ address would appear in the search browser. In short, this is what your prospective customers would click and look for, thus, associating your identity alongside theirs. Vanity URLs refer to those URLs, tailored to reveal the name of your company. For instance, https://plus.google.com/+davidbeckham is the respective vanity URL of the popular football player, David Beckham. Google+ allocates a URL by default to everyone. This could be a long and boring one; one that could be difficult to remember. For now, Google+ has Vanity URLs but awards them specifically to people who are either high on the status, business or those who have a massive following. As a business owner, you can request for a vanity URL but without falling in either of the aforementioned categories, it is difficult to attain one. Google+ has shared that vanity URLs will be accessible to users in near future. Until that happens, there are definitely ways through which you can make your web address not only memorable but striking for any viewer. There are sites with the likes of http://gplus.to,http://gplusnick.com and http://plus.ly that can help you attain better alternatives for your respective URL. This means you can now easily set your own vanity URL and switch with the one Google+ has given you. For example of your URL is https://plus.google.com/241972256878225489728 with the aid of http://gplus.to it can change in to http://gplus.to/YourBusinessName. This not only looks better to the eyes but there is also less of a chance of your forgetting it as opposed to a series of twenty one remembers you would have to remember.
To summarize, here are some of the highlighted advantages of Google+ for businesses: •
Visual marketing: You can market your respective profile making use of all
advertising tactics. This would increase your rankings in search results on Google each time your blog or website is sighted. •
It is very convenient to segregate people in circles and practice targeted
communication with them. •
Google+ pages for business offer less restriction and more freedom to gather
statistics. •
The cover picture is a great way to market your business with the help of discount
offers, promotion, contact details and what not. •
Built in assimilation with Gmail, Picasa and YouTube is a bonus at Google+
•
Blog and website linking is convenient
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You can be part of communities to exhibit and research your business in a better
way.
Concisely, Google+ is one of the ideal social media networking sites to depict your pictures. The pictures are bigger in size and given a new perspective in the albums of Google+. This in itself is a great way of showing stuff about your business and products on Google+. You need to have a start at Google+ to fully experience in. The decision lies only with you as to what you are going to do once you are a part of it. This means you need to build your Google+ tactic the moment you decide to be part of it. This could be anything from building video content, communication with circles or working on your community, hence, a strategy is necessary. If you do not have one for yourself, then Google+ can finish off all plans and marketing strategies that are depended on social media and SEO tools to generate leads, increase sales and create traffic on the web.
We are aware of the fact that it is not possible to manage everything in a day and your growing business keeps you busy to the core. This is next to impossible to look after the business and manage online marketing at the same time, for it can prove to be fruitless and of course, tiring. So how can we help? We have all it takes to make businesses and products like yours to be a great hit in the online world. Contact us at www.Kreatepop.com to learn more about using Google+ for your business.