CREATIVITY AVAILABLE TO EVERYONE
We are professional studio for graphic, web design, multimedia and promotion, offering services in advertising and design - for all budgets. Using strong creative background we create integral and optimally applicable “promotional story� for all services and products. Skill, knowledge and years of experience combined with creative, modern approach, and a team of top associates and partner companies, gives us confidence that we can always offer the top level services. Usage of modern technologies offers us the great base for efficient daily communication with our clients, regardless of their location. As our client, you get full service from idea to press ready files (universally usable files that can be processed in production anywhere in the world), and fully functional products like web pages or multimedia presentations. Please fell free to contact us and try out the way we can help you with your needs in graphics, prepress or telling your visual stories in a more creative and efficient manner.
Head Managers
Goran Garojevic, M.Sc. Design
Zarko Radovanovic, M.Sc. Graphic Arts
www.kreda.hr studio@kreda.hr
PROFESSIONAL STUDIO FOR GRAPHIC DESIGN, WEB DESIGN, ADVERTISING AND PREPRESS
SYSTEMS OF CORPORATE PRESENTATION
VISUAL IDENTITIES CORPORATE AND INFORMATIVE MATERIALS MS OFFICE TEMPLATES AND BUSINESS DOCUMENTS PRESENTATION AND SALES SOLUTIONS FORCEFUL VISUALISATION OF YOUR ADVANTAGES LOGO - COLORS - MESSAGES
Logo is the beginning of the story about the identity of your company or the project. However, to ensure the integrity of the story, the simplicity and recognition of such element should be supported by the elaboration of: 1 | System of colors in the viewer, it engenders intuitive reactions through the smart choice of the color scheme, it is possible to focus the attention and to provide the stimulus for the specific reaction. The quality reproduction of the colors is given the special importance in the process of preparation for the production.
WHO ARE YOU?
Your company is only what your clients see in it as their advantage. Therefore, the focus of the planning is directed to the establishing of the key notions and the choice of the adequate presentation style. Key notions represent the right direction toward the efficient solution, and the adjusted visual concept is the final touch on every professionally conducted project.
2 | Promotional texts - the basic slogans and short messages put into the focus the important facts related to the object of promotion. If they are well coordinated with the extended texts and PR articles, and professionally included into the complete visual background, they become the perfect tool of the corporate communication.
THE VIEWER HAS TO SENSE THE DIFFERENCE
The originality ensures the perfect tool of communication - first impression which has to be positive and memorable. We always propose and create solutions by joining the simple visibility of important features which we want to present, with the approach different than the expected, already seen. The information presented in such manner will certainly attract attention and be remembered.
MAKE YOUR PRESENTATION ALWAYS BE A TOP ONE
There is a big difference between “standard” and “standardized” presentation. Standardization in business communication ensures a systematic and precise approach to the clients. Use the adequately conceived presentation templates as the simple tool to achieve significantly better communication effects
MODERN AND EFFICIENT BUSINESS DOCUMENTATION Make a big step forward in the presentation of your company by implementing the elements of the visual and communication concept to all business documentation. Office computer document becomes an excellent promotional material for the clients, but also the motivator of the sense of belonging to company in the employees. Simultaneously, the potentials of the modern applications for quickening and simplifying the work on document processing are substantial.
Logos and emblems
Business cards, seals and envelopes
Maps, folders and blocks
Diaries, bags and prospects Memos and templates
Word templates for the memos Presentation templates Corporate reports www.kreda.hr
↘ Evolva - Corporate identity design, web site design, MS Office templates design, production of printed materials
SYSTEMS OF CORPORATE PRESENTATION
↘ Bauerfeind - POS materials design
↘ Various clients - Visual identity design
↘ County of Varazdin - Visual identity design
www.kreda.hr
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studio@kreda.hr
PROFESSIONAL STUDIO FOR GRAPHIC DESIGN, WEB DESIGN, ADVERTISING AND PREPRESS
COMPREHENSIVE ADVERTISEMENT CAMPAIGNS
IDEAS FOR PROMOTIONAL ACTIVITIES LARGE AND SMALL FORMAT DESIGN, PRESENTATIONS IDEAS REALIZATION FROM CONCEPT TO IMPLEMENTATION TEXTS, PHOTOGRAPHY, EXPERT COUNSELING FROM IDEA TO REALIZATION
THROUGH PLANNING, PRESENTATION AND ORIGINAL IMPLEMENTATION
For us, the analysis is the beginning of every project. Whether we are talking about the draft of the idea or the wider conceptual project, the realization background is always clear and precise, done according to the rules of the profession. In such manner, we can present the design as the purposeful and efficient mechanism in solving the promotional tasks, whether we are talking about the printed or web materials, pictures, graphics or textual messages.
TRENDS
Some messages are timeless, which means they have universal value. However, even these messages have to be adjusted to the contemporary communication habits of people. As the part of active community of professionals in the advertisement industry, we give special attention to following of the trends and to improvement of the business models, creative solutions and services.
THE DETAILS TIP THE BALANCE TO YOUR SIDE QUALITY - MESSAGE ADJUSTMENT
One of the main rules in stylistic implementation - attention for details - reflects in many elements: graphic forms, hierarchy, composition, color schemes, typography etc. However, this rule pervades all the stages of realization of a larger project. Therefore, the successful advertisement campaign is always your quality, about which you can talk deliberately and with pride, using the interesting promotional solutions with the elements of infallible dramatics, at the right time, on the right place - to the target groups. People are not the same - we react to different stimuli, we have our own attitudes. You require a wider scope of detailed, continuous and dynamic messages which, in their own, specific manner, transfer the key ideas to all the existing and potential clients.
“PROMO-GUERILLAS”: EVERY “FREE SPACE” IS A MEDIUM
A large potential for advertisement exists in the space which surrounds us, and in the places in which we do not expect a message, transferred in a way we are not used to. Finding such situation and interpreting the message in an expert manner insures drawing of the viewer’s attention.
A DESIGN WHICH IS NOT ITS OWN PURPOSE
Everyone is a hidden designer, but the right idea is realized only when we successfully present and emphasize the potential of the subject of our presentation. For the starters, the first impression is very important, because it directs the emotional approach to the presented content; only then, the information transfer begins. In that moment, the text and the picture have to function as the harmonic whole, because only then the viewer will be exposed to the invaluable power of persuasion. Therefore, the design should never be trivial and empty, but perfectly readable and memorable.
Memorable advertisement designs Flyers, brochures and catalogues
Posters and external advertisement Web banners and web sites Promotional photography Copywriting
Printing and material production Social networks www.kreda.hr
↘ Skeyndor - Product package design and promotional materials design
COMPREHENSIVE ADVERTISEMENT CAMPAIGNS
↘ Bauerfeind - Promotional campaign design
↘ Mebimurska bank - Promotional campaigns design BEST CROATIAN POSTER 2011. AUDIENCE AWARD
↘ Ivancica - Promotional campaign materials design
www.kreda.hr
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studio@kreda.hr
PROFESSIONAL STUDIO FOR GRAPHIC DESIGN, WEB DESIGN, ADVERTISING AND PREPRESS
EFFICIENT PROMOTIONAL SOLUTIONS
DESIGN WITH STRONG MESSAGE NEWSPAPER ADVERTISEMENTS AND POSTERS ORIGINAL CONCEPTS OF THE PROMOTIONAL MATERIALS PHOTOGRAPHY FOR FLYERS BROCHURES AND CATALOGUES CREATIVITY IS AVAILABLE TO EVERYONE
AFFORDABLE ALTERNATIVE TO THE EXPENSIVE CREATIVE AND MARKETING AGENCIES
Through the use of forceful creativity, we create a clear, wholesome and optimally applicable promotional story related to both the products and the services. The building of the business identity is a question of professional, systematic approach. Every budget can ensure movement into that direction with the adequate distribution of resources and setting the most efficient models.
THE ORIGINAL CONCEPT CREATES MIRACLES MODERN = WITHOUT LIMITATIONS
To be original in the presentation of own potentials and offers is an irreplaceable element of every
promotion. This fact should be used to make a point and to use a large number of simple methods to transfer message in the right moment, so it will be remembered. This leads most often to the additional interest of the viewer for a product or service, and consequently, to the creation of trust. The certainty of efficient solution is acquired through the planned and professional approach - not taken for granted. Modern communication offers top possibilities and all you need is to act without fear, to make a step toward the new ideas which, in the end, result in memorable presentation and creation of permanent positive identity.
PREPARATION AND EXPERT SUPERVISION OF THE PRODUCTION
Today, even the seemingly impossible things can be done. The graphic is placed almost on everything - from the paper business cards to the concrete facades or streets. It would be shame not to use all possibilities. However, for the maximum effect, we always aim to respect the expert and experiential norms, with the standardized preparation and planning. Only through the comprehensive approach to all operational stages of the project in printing and producing we can guarantee the successful realization. In such manner, you will always keep the quality and cost-effectiveness of the funds invested into the promotion.
Memorable advertisement solutions
SYMBOLICS IN MESSAGE TRANSFER
Symbols as the powerful tools of visual communication are the universal message carriers. Basically, these are the codes which create certain wider picture in our unconsciousness and memory. Therefore, they are extremely powerful. We, as the information senders, know what they communicate, and to each viewer they leave enough space to process the information in a way adjusted to him/her. After the reading, the message achieves the desired dimension of personal communication. When we talk about the message in promotional idea, we look at it as a tool which realizes the desired goal. It is not necessarily the narrowly defined and thematically dry information, but the set of precise pictorial and textual elements which are cooperating in creative manner, stimulating a reaction on the personal level.
Advertisements in newspapers and magazines Flyers, brochures, catalogues
Posters and external advertisement Promotional photography and processing Copywriting
Printing and designing the advertisement materials Creative interior designing
www.kreda.hr
↘ Various clients - Promotional materials design
EFFICIENT PROMOTIONAL SOLUTIONS
↘ Solvis - Promotional materials design
↘ VIDI magazine - Magazine cover design 1. PRIZE
↘ Peugeot - Promotional materials design
↘ Radio 101 - Promotional campaign visual design 1. PRIZE
www.kreda.hr
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studio@kreda.hr
PROFESSIONAL STUDIO FOR GRAPHIC DESIGN, WEB DESIGN, ADVERTISING AND PREPRESS
PACKAGE DESIGN AND PROJECTING
PACKAGE IDEAS AND 3D VISUALISATION DESIGNING AND MANUFACTURE OF THE TEST SAMPLES DESIGN OF PACKAGES FOR ALL TYPES OF PRODUCTS DESIGN OF STICKERS AND ORIGINAL ADVERTISEMENT STANDS SOLUTIONS FOR THE DEMANDING CONTEMPORARY BUYERS THE GOAL IS TO BUILD THE BRAND AND TO INCREASE THE SALE
We will start with a sentence of one of our clients, which is telling more than anything else: “One thing is sure – after we introduced the new design and package, our sales went up!”. In a time when all types of information are available to us on all sides, if we want to transfer a valuable message about our product to someone, we need to have a solution which is in accordance with the needs, interests and communication habits of the people to whom the product is intended. The quality of the product has to be accompanied by the modern presentation, through the deliberated stylistic solution of the package, to enable the timely and efficient focusing of the viewer’s attention, and to ensure the continuous building of the positive identity of the brand or the product.
STICKING OUT FROM THE MASS
MAKE IT ADJUSTED TO THE BUYER’S TRENDS
From our experience, we can argue that the best product in the world cannot achieve the market presence it realistically deserves if it is not accompanied by a quality presentation. In a system of massive market competition at all levels, the potentials of the product can reach the full realization and acceptance by the buyers only if the key messages about the product are presented to the buyers in an original, interesting or emotive manner. Most often we talk about the first impression, trend style or one well-designed detail which will entice the positive perception, emotional reaction and deliberation. Of course, the real use value is equally important factor in building of the loyalty to a brand or a product.
VISUALISATION
The top computer technology and modern graphic methods enable us to create, in relatively simple manner, a 3D visual template of the final version of the package. In such manner, we save a lot of time used for the making of the classical model, and we can contemplate about the certain aspects of graphic and spatial package design in a very efficient manner.
Cardboard box packages
TECHNICAL ELABORATION OF THE MOST DEMANDING PROJECTS
Designing the package is an equally important segment as the designing of the related graphics. Whether it is simple package sticker or the complete solution, the important question is always the choice of the best material and form which will satisfy all needs, from the aesthetic, to the practical, to the transport issues. Therefore, the cooperation of the designer and the technologist in the process of package production is one of the key preconditions for the quality of the final product. We pay special attention to the adequate transfer of the concept of the idea through the project task to the graphic design and preparation for production, so that the most demanding product is within the frame of the high professional standards.
Products packages
Food and cosmetics packages
Stickers for all types of package products Stickers for the bottled products (wines, oils etc)
Advertisement stands and promotional packages www.kreda.hr
↘ Farmex - Package design
↘ EnergyPlus - Package design and promotional materials
↘ PZ Varaždinsko povrce - Food package design
PACKAGE DESIGN AND PROJECTING
↘ Skeyndor - Package design and promotional materials
www.kreda.hr
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studio@kreda.hr
PROFESSIONAL STUDIO FOR GRAPHIC DESIGN, WEB DESIGN, ADVERTISING AND PREPRESS
FIELD AND STUDIO PHOTOGRAPHY
PRODUCTS STUDIO PHOTOGRAPHY PHOTOGRAPHY OF OFFICES AND PRODUCTION FACILITIES PROFESSIONAL DIGITAL PHOTOGRAPHY PROCESSING VIDEO PRESENTATIONS AND SHORT CLIPS EVEN THE LAYMAN SEE THE DIFFERENCE BETWEEN AMATEUR AND PROFESSIONAL PHOTOGRAPHY
ORIGINALITY OF THE PHOTOGRAPHY STRENGTHENS THE PRESENTATION
Digital times have enabled the availability of quality photo cameras to the average user, which unfortunately results in significant deviations in the quality of the photos which can be find in various types of promotional materials. However, this is also an enormous potential for those who recognize the power of the top professional photography production. We assure that the photography is one of those areas in which it is very clever to invest, because nowdays the accessibility of the visual content is excellent and it creates a special, more intimate relationship of the average viewer with the message we deliver.
The companies should not be perceived by the (potential) clients as being out of reach, virtual and distant. Use the photography to convey a powerful message of availability and professionalism, and put into the focus the strengths and the potentials of people and technologies which the buyers ask of you.
PHOTOGRAPHY HAS TO BE ADVANTAGE IN PROMOTION
SHOW THE AUTHENTICITY OF YOUR WORK AT THE TOP VISUAL LEVEL
After processing
Before processing
PHOTO MONTAGES FOR THE INFALLIBLE DESIGN
BEFORE AFTER
The imagination is always an excellent tool for creating a top promotional story. By combining the imagination and creative photography, with the use of the digital graphic tools, there are almost no limits in promotion. Most of the best world campaigns visualisations are based on the similar methods of visual presentation.
THE DESIRED RESULT ALWAYS REQUIRES THE KNOWLEDGE AND EXPERIENCE IN THE PROCESSING OF THE PHOTOS “Raw” photography rarely reproduces the reality in a real manner. This is under the influence of our perception, which differentiate spatial from flat forms with all the visual features – light, shading, perspective, form composition etc. Contemporary graphic tools enable us to make interventions on the initial photography to achieve the top final result which will help us to see the photographed object as we would see it in the real space.
Studio photography
Photos of building facades, interiors and office rooms
Photos of production and work processes
Computer photo processing retouching and color correction Original photo montages Video materials www.kreda.hr
↘ Solvis - Production facilities photography for promotional materials
FIELD AND STUDIO PHOTOGRAPHY
↘ Matrex - Production facilities photography
↘ Zrinski - Production facilities photography
↘ Zlatarna Dominik - Products photography
www.kreda.hr
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studio@kreda.hr
PROFESSIONAL STUDIO FOR GRAPHIC DESIGN, WEB DESIGN, ADVERTISING AND PREPRESS
LARGE FORMAT AND IMAGING
LARGE FORMAT ADVERTISEMENTS DESIGN STOREFRONTS AND CAR PROMOTIONAL LABELING DESIGN IDEAS FOR IMAGING OF INTERIOR AND FACADES DESIGN - PREPARATION - PRINT AND PROCESSING - MONTAGE LARGE SURFACES POTENTIAL
PLACE YOUR MESSAGES ON ALL AVAILABLE PLACES
Modern graphic technology enables us to adjust our products to almost all promotional needs and idea styles. The availability of materials and techniques turns every space in advertisement potential. Wall stickers, Styrofoam, Plexiglas, cardboards and clothes painted in original creative designs can be an excellent addendum to your already organized space, or they can represent an independent whole which will be great alternative to the standard methods of interior design.
VEHICLES AS MOBILE ADVERTISEMENTS
It is a great thing when the vehicle reflects the story of the company’s corporative identity. From the decent designs to the large graphics which covers the whole vehicle, we put into the focus the message, visual or textual, which has to be recognized and remembered by the observers in a very short notice.
POSTERS, ADVERTISEMENT STANDS AND DIGITAL TECHNOLOGY STATIC AND PORTABLE SOLUTIONS WITH AFFORDABLE PRICES
Various models of presentation and sale, from the fair events to the promotions in malls or office buildings, beside the printed materials require the interesting, attractive visual background. Digital technology of the print enables the making of small series of excellently designed promotional items - posters, background and freestanding displays etc. They are set as the fixed elements for longer periods, or are packed in very practical transportable packages which enable the setting in distant locations. Along with the excellent graphic design, you get a great promotional scope.
CRAMMING - THE TRAP OF THE LARGE FORMATS Although the very term “large” means lots of space, this fact should be translated into the advantage of the advertisement design, not its flaw. Most often, the amateur approach falls into the trap of large quantity of information which chokes the communication and makes it inefficient. Therefore, the good advice is always - lesser is better.
Megaboards and posters Roll-ups and banners
Freestanding and desk stands Vehicle painting
Storefront and facade painting Promotional solutions for sale and office rooms External and internal labeling www.kreda.hr
↘ OTB Dubai - Facade graphic design and promotional materials design
LARGE FORMAT AND IMAGING
↘ KTD - Megaboards design
↘ Various clients - Graphic design for roll-up displays
↘ Skeyndor - Design of storefronts graphic
www.kreda.hr
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studio@kreda.hr
PROFESSIONAL STUDIO FOR GRAPHIC DESIGN, WEB DESIGN, ADVERTISING AND PREPRESS
WEB DESIGN VIDEO AND MULTIMEDIA
WEB SITE AND NEWSLETTER DESIGN SYSTEMS FOR INDEPENDENT WEB CONTENT EDITING ANIMATED WEB BANNERS DESIGN BUSINESS AND PROMOTIONAL MULTIMEDIA PRESENTATIONS DO YOU HAVE A WEB SITE WHICH WILL BE VISITED FREQUENTLY?
BUSINESS DECISIONS ARE OFTEN MADE BASED UPON THE WEB SITE CONTENT
Your web site has to enable the viewers the access to the content of personal and professional interest. You can offer and emphasize to them the solutions of certain dilemmas or problems, and help them in achieving personal satisfaction. You can certainly entice them to think about the subjects they neglected before, which you deem to be important from your own experience and business orientation. In such manner, you acquire the trust of the on-line visitors, which is the precondition of every efficient communication. Therefore, on the efficient web site, the stern and standardized business approach always requires more relaxed accompanying content, with the
original design adjusted to the target groups of viewers.
WEB-BANNERS YOU SIMPLY HAVE TO CLICK
The animated web banner is, basically, a visual motivator, trying to attract the attention in the most efficient manner. Here, besides the quality composition of the elements and the use of colors, the emphasis is on the designer’s ability to be a good director. Within cca ten seconds, which is the average period the viewer is focused on the banner, all the important features have to be presented visually and textually – therefore, the efficient simplicity is the most important rule here.
REFLECT YOUR BUSINESS SHORT VIDEO - CLIPS THROUGH WEB INTERFACE The technology has enabled a When a potential client visits your web site, he/she acquires the first impression. An intelligent design will ensure that the first impression engenders the interest for the content in the visitor. Then, the interface ergonomics comes into play - it has to reflect the elements of your business and promotional idea and to ensure the efficient navigation.
wide scope of on-line promotional solutions. The short video clips can be used for the direct and original communication, as the independent channel, through the social networks or the web. Video interview, review or presentation of the manufacturing process will offer a fresh and vivid representation of your promotional story
E-NEWSLETTERS
Whether you are offering products or services, the electronic newsletters are a powerful tool of communication and activation of the potential market, but also of information exchange with the existing buyers and clients. A professionally designed newsletter leaves an impression of seriousness and commitment to your business, which creates additional trust in the viewer. You can present your business vision in the form of short articles and news, and use this channel to ensure higher frequency of visits of your web sites.
Original conceptual solutions and web site design Analysis of the company needs and elaboration of solutions for web communication Electronic newsletters and web promotional solutionsa Animated web banners Design of the interface for web applications Video production for web promotion www.kreda.hr
↘ Various clients - Web site design
WEB DESIGN VIDEO AND MULTIMEDIA
↘ Various clients - Business web applications design
↘ Various clients - Animated web banners design
www.kreda.hr
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studio@kreda.hr