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Empowerment of Entrepreneurs Self Empowerment Series In this series of empowerment, as reflected in our Women’s power, Facebook, Twitter, YouTube and Google plus pages, we focus on empowerment of entrepreneurs
‘Knowledge
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2012
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ENTREPREUNER EMPOWERMENT~
HELPS SOCIETY
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SO DOES ENCYCLOPEDIA ~
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Are you sick and tired of being told by everyone that you have to make a business website? The fact is that advertising your services or products on the Internet is both extremely effective and extremely competitive. If you already have an established local business you can make your own web site grow your existing business, by using the Internet to sell more of your services and products while also earning extra world wide Affiliate Sales Commissions as a bonus income stream. If it is built right, your business website becomes your "silent business partner" that works for you around the clock 24/7 to make sales and earn Internet income! If it is built wrong, it can cost you thousands of dollars a year, and not give you any new customer leads or earn you any income. In fact if you set up business as an internet marketer and you do not know the pitfalls and dangers to avoid, your website can send you broke in only a few months! But, just imagine if you could make your own web site with all the powerful features, just like professional Webmasters, but without all the headaches. What if I told you that it can be as simple as making a text copy and paste in a document when you type a letter on your computer? Believe me when I say that if you already have a business brochure or catalogue, you now have most of your website content already written for you. Then all you need to do is a little bit of research to make full use of search engine optimization techniques, so that Google and Yahoo drive thousands of people to YOUR website every month looking for the information you have to give them about your industry, your products and services and your affiliated products. And for less cost than an ad in the Yellow Pages telephone directory. It is so simple to build a business website nowadays that it is almost childs play. I believe that you are never too young or to old to make your own website for profit. You just need the right tools at the right price to make it worth your time and effort. And you need a system that does not make you dependent on using a webmaster to service your website. It has to be so simple to update that anyone in the business can do it whenever it is needed.
There are several ways to make a business web site. And there are just as many traps to avoid! For instance, you may be tempted to hire a freelancer/programmer to do it for you. You can find such talents for hire through the search engine of Google. Alternatively, you may go to one of the reputable freelance sites and put up your project for bidding. You may want to familiarize yourself with the freelance site before you post your project for bidding. Sounds great? Well not if you want to have control of your website, and if you don't want to pay someone every time you need a change made. Another way is to grab yourself a free site, but this way is usually the least effective. It makes your business look unprofessional and since you do not own the website domain name, you have no control of what happens to the site. If the host shuts down, you also lose your website, and all the business website promotion materials online and off line will now be redundant and you will lose a ton of business. If you decide you will register your own website business domain name and build a website that you own, you will need to get a small business web site hosting service. Anyway, hosting usually comes in several plans, and these start from under USD10 a month. These can sound like cheap website hosting at the start, but once you add up the costs of adding an email service, an ezine mailout service, and the costs to have surveys or any forms on the site, and buying the Dreamweaver or WYSIWYG or other software to help you learn and create html formatted documents... it can end up costing you hundreds of dollars every month from your credit card automatic debits. You also need to factor in the cost of online advertising like payper-click to get you some targeted visitors looking specifically for your business services or products. If you don't know what you are doing, that alone can cost you a few thousand dollars a month, and maybe still not get you any sales. Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. And no matter how much time and money you spend when you build a business web site or start a web site marketing internet business, you don't even know if you will get any of that free referral traffic from the search engines. That free traffic is the golden ring you are always aiming for in making a profitable website for your business. A lot of so called experts will tell you that A Search Engine Optimization Company can be an invaluable asset in your Internet marketing campaign. The problem is that they cost hundreds and even thousands of dollars just to tell the internet that your website exists. A good hosting service should include automated keyword optimization analysis, and automatically update the search engines of new pages you build, and update your blog with your latest content, and help you with link exchanges... and so on. These
SEO services should be included as part of your hosting services, so don't settle for less, and don't pay extra to these companies. To avoid the most common pitfalls you need to do your homework and make sure your hosting provider will deliver on all their promises, and try to get personal recommendations from people you already know. Ask your business associates how successful their websites are in generating sales income and new leads for business prospects. This is a sound way to learn from the mistakes of others, as most corporate websites, that look so flashy with all the whistles and bells, are actually less useful than a poster on a bulletin board, and don't drive any new business to the company at all! They are just there to service their existing clients who already know about the company and just visit the website like a very expensive online catalogue. But if they tell you their websites give them a new business lead every couple of days, and creates the amount of sales and income they planned for it to achieve, simply ask them how they built it and what hosting service they used. Another risk you face is building a business website that becomes so popular with visitors that your hosting provider starts to increase your monthly hosting fees because of your bandwidth usage. Or even worse, you finally get some viral marketing that works, and your host and website crashes... off line! A disaster when you are launching a new product campaign and your hosting service can't cope with the traffic. So check that your host GUARANTEES it will never let your website go offline, never, ever. Top quality and immediate help and support you need as a newbie to website building should always be included as part of your hosting package. And I mean human help, not automated support desk responses generated by computers speaking gobbledygook to you. Let me tell you a quick story... when I struggled to work out how to use .php in building a website, I had one website hosting help desk operator kindly suggest that I 'do a Google search' for information on 'how to build a website' so that I could then work out by myself how to do this using their hosting service. To say the least, that was not very helpful or educational. It is unbelievable what some really well known hosting providers get away with. I was talking to Helene Malmsio who has built around 30 websites for herself and her clients and she was saying that she has tried many website hosting and building options but keeps coming back to Site Sell, because the sites she has built with their system are all profitable affiliate income earners, generating regular customer leads for her happy clients, and are ranked by Alexa to be in the top 1-2 percent of the www of around a billion websites.
Since search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity and Alexa ranking of your website is so important. If the customers do not find your website, you have no possibilities of making any sales. Helene says that her clients have discovered that with the right web site hosting service they did not even need any special skills at all to make their own web sites and in fact most have gone on to create more than one website with SBI in other topics of interest as a separate internet business. So despite outlining some of the most common pitfalls and risks to your wallet here, it is clear that if you do your homework, you can make a business website that is insanely profitable and drive your business to levels you never before dreamed of. You just need to know who to speak to and make sure you only deal with people who demonstrate a successful track record and have an impeccable reputation for integrity. Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to accomplish, it will most likely fail to accomplish anything. So to avoid the biggest and most expensive mistakes in making your own website, compare hosting features offered by companies like Yahoo! Web Hosting Pro, Verisign Web Business Expert, SBI and Microsoft bCentral Professional. Do the research so that you have a comprehensive business website with annual cheap internet hosting, no monthly charges on your credit card, and everything you need is included in the one low fee. Your goal? To start using the information in here so that you will publish a profitable theme-based information-jammed content site. Monetize with the cream of affiliate programs, blend in additional AdSense and other revenues. Finally... build a business web site that WORKS. Diversify as you grow your web site marketing internet business. And make sure above anything else, that you pick the right internet website hosting provider to grow with your growing business needs.
You can get more valuable tips about how to build a business web site that is profitable and simple to build and maintain at http://strategic-services-aust.com Download the free website building reports while you are there.
Article Source: http://EzineArticles.com/?expert=Shahzad_Hanif
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