destination
kris-anna mack graphic designer
portfolio
destination
kris-anna mack graphic designer
portfolio
destination Copyright 2016
Class: Portfolio Instructor: Jeremy Stout Academy of Art University Fall 2016 Kris-Anna Mack Cover: Kris-Anna Mack Software: Adobe CS6 Printer: Blurb.com Number of printings: 2 Paper: Southworth 32lb matte cotton Typeface: Mrs. Eaves and Scala Sans www.krisannamack.com krismack11@gmail.com 47ยบN, 123ยบW
“i have learned that if you must leave a place that you have lived in and loved and where all your yesteryears are buried deep, leave it any way except a slow way, leave it the fastest way you can. never turn back and never believe that an hour you remember is a better hour because it is dead. passed years seem safe ones, while the future lives in a cloud, formidable from a distance.” –beryl markham, west with the night
INTRODUC TION
DESTINATION // Portfolio It’s the first trip I’ve taken in which the end wasn’t certain and all of the stops without an itinerary. If you had told me years ago as a young nurse that I would find myself here, I would have laughed at you. But that’s the thing about going somewhere or life as it were. The trip is not entirely at your control, but where you choose to get off and get on again is, and for that I am grateful. –Kris-Anna Mack, MFA 2016
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categrory / class / instructor / photographer type systems / explorations / julia brown / kris mack
DESTINATION
categrory / class / instructor / photographer integrated / observation / marc english / kris mack
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page 62-71
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OBSERVATION
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categrory / class / instructor / photographer thesis development / bike / jeremy stout / kris mack
TYPE SYSTEMS
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page 48-61
page 90-97
categrory / class / instructor / photographer type systems / blossfeldt / julia brown / kris mack
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BIKE
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BLOSSFELDT
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categrory / class / instructor / photographer brand / murray hill / gordon mortensen / kris mack
page 84-89
categrory / class / instructor / photographer directed study / jacks / anthony palmer / kris mack
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page 34-47
page 72-83
categrory / class / instructor / photographer brand / libertad / lian ng / kris mack
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MURRAY HILL
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LIBERTAD
JACKS
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SHIFT
destination
exploration shift // cookbook
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discovery: The internet is full of anecdotal information regarding thyroid disease. Shift brings to light, the struggle and the triumph of cooking and healing in spite of Hashimoto’s Thyroiditis. You don’t have to eat rabbit food and you can enjoy a variety of healthful foods. It is a science based exploration that centralizes information via a website and gorgeous cookbook. project 1 // shift
SHIFT // Cooking for Hashimoto’s
thesis
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JOURNALING
SHIFT // Thesis The process was long and required a lot of journaling, research gathering and reading cookbooks. After 4 journals of notes over the summer, the concept began to take place. The journals are now these kind of cool archives of all the thoughts about the project.
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project 1 // shift
journaling Several journals were kept. Here is a sample of the more colorful ones.
thesis
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COLOR PALETTE
Dragon Fruit Pantone 232 C C7 M84 Y0 K0 R223 G80 B57
Agave Pantone 7465 C C69 M0 Y41 K0 R57 G189 B172
Lemon Curd Pantone 388 C C12 M0 Y83 K0 R232 G231 B78
Hot Sauce Pantone 1788 C C0 M93 Y84 K0 R239 G56 B55
HEX #de4f9c
HEX #38bcab
HEX #e8e74d
HEX #ee3737
LOGO
ALTERNATIVE LOGO
AVATAR
VISUAL S YS TEM
SHIFT // Thesis The visual system comprises of the visual standards, matrix, deliverable chart, timeline and the contract. All of these things are also represented on the process blog and will be linked to the fi nal blog. The visual system sheet shows the approved fonts, logos, social media avatars, photographic and iconic style. This style will follow through from the book through the fi nal project and website.
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project 1 // shift
PHOTOGRAPHIC STYLE & ICONS
TYPEFACE
WEB
PROXIMA NOVA EXTRABOLD
MUSEO SANS 700
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
PROXIMA NOVA REGULAR
MUSEO SANS ITALIC 300
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
visual system Creating a cohesive visual system was integral to creating the cookbook, social media and interactive website.
thesis
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PHOTOGR APHY
SHIFT // Thesis The photography was the most challenging aspect of the project. The recipes were hand crafted and so were the meals. A lot of time spent in the prep kitchen as well as in the photo studio. Over 5,000 photographs were taken to ensure that the food looked appetizing.
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project 1 // shift
food styling All of the recipes were created, cooked, styled and photographed by Kris-Anna Mack. Over 5,000 images were shot.
thesis
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COOKBOOK
SHIFT // Thesis The cookbook is a gorgeous, 64 page book featuring delicious recipes that satisfy key diets targeted to help nourish sufferers of Hashimoto’s Thyroiditis. All of the recipes are custom designed, tried and tasted and delicious! Journaling was a huge part of figuring out the direction and feeling of the project.
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project 1 // shift
cookbook The cookbook fi nal cover went through several revisions settling on this one.
thesis
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project 1 // shift
COOKBOOK
SHIFT // Thesis Every spread features a recipe and a photo. A few spreads feature recipes on either side, but mostly the photography and the food styling is what carries this project and brings in the reader.
thesis
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INTER AC TIVE
SHIFT // Thesis The cookbook can be used on the iPad or desktop by viewing it via a direct link. The website also utilizes an embed code that lets the user open up the cookbook on the iPad. The user can view the entire cookbook, page by page via this method. This allows the user to access the book via the e-reader as if it were a hardbound book.
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project 1 // shift
website All of SHIFT can be found at www.shift-diet. com and the journal can be found at www. shift-diet.org.
thesis
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desktop and ipad Interactive site for the cookbook, blog, youtube and website. You can browse the recipes for free on your ipad.
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project 1 // shift
thesis
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project 2 // red
RED // The Color of Life
exploration red // the color of life
the color of life
discovery: Using natural materials to explore the meaning of color took this discovery into the organic realm. Red colors nearly every emotion. Love shares an association with flowers, fun with many kisses, shy, a rumpled fabric and rage– a slashing of violent cuts. All of these explorations used organic materials which is an important connection to the expression of the emotion that these words seek to relate to. kris-anna mack
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E XPLOR ATION
RAGE // A study To capture the feelings and thoughts of these words and their expressions, I had to really study the various things I associated with them– creating a sort of photographic composition of the word. From these photographic explorations, the ideas for the type experiments came.
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project 2 // red
photographic exploration Mood boards were created for each word to capture the essence of what that words emotion would look like.
the color of life
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E XPLOR ATION
RED // The Color of Life Several different materials were explored to create the emotional ties between the word ‘love’ and the associations with it. In the end, nothing said it as poignantly as cut up miniature roses.
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project 2 // red
cutting This particular image was made by collecting various sized rose petals and then cut and laid over a template.
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project 2 // red
Red: A series of 12 posters in tribute to this the undeniable signifier of life.
THE P OS TERS
Red // The Final Expression The final posters and images paying homage to the color red; It’s fire, it’s passion, it’s red faced shyness, the bright of lights, the kiss of fun, the color of love, the breaking of rules, flights of fancy and the color of important notice.
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exploration murray hill club // brand
discovery: Small. Antique. Hand Crafted. Relaxing. Energizing. Murray Hill Club whiskey is spirited yet humble. It is a drink of the hard working but a staple of the top shelf as well. It is never stuff y or pretentious and it is not just some rusty relic. It’s the past with modern purpose. The whisky today takes the best of antiquity and marries a modern flavor, spirit and aesthetic.
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project 3 // murray hill club
MURRAY HILL // Brand Identity
brand identity
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1. object 2. architecture 3. texture 3. person 4. type + color 6. animal 7. activity 8. chair 9. food / drink
WHO ARE YOU?
MURRAY HILL // Brand It was important to explore the past, present and future of the brand in order to fully anticipate what it could become. Several exercises like this were used to really hone in on the personality of the brand.
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project 3 // murray hill club
MURRAY HILL CLUB
brand identity
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project 3 // murray hill club
the club
The wheat
The club. The size must be in proportion to the stamp when used alone. It must not exceed one inch. the entire stamp does not exceed 3.5”.
The wheat is a hand drawn vector taken from a photo of wheat. it sits within the club or is used alone as an accent. The angle within the club must be at 272°.
SKE TCH IT OUT
MURRAY HILL // Brand Spirited and humble. It is a drink of the hard working but a staple in the top shelf as well. It’s small, hand-crafted and hard working just like its patrons and founder. The logo had to follow this premise. Simple shapes and simple colors tried to keep the tone humble on this rebrand.
brand identity
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AUTHENTICIT Y
MURR AY HILL // Brand The concept of antiquity needed authenticity. It was developed using copper solar plate techniques. A negative of the stamp was burned into the front of the copper plate. The resulting stamp has the ability to be used on papers, crates or really any application that calls for it’s use.
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project 3 // murray hill club
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logo use The logo uses both real stamp with a more rustic look and a refi ned set of logos for print and publication.
brand identity
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project 3 // murray hill club
PACK AGING
MURRAY HILL // Brand The brand also extends to ice cream and the packaging mimics the bottles. The bottles are packaged in crates just as they would have been in the 1900’s. Their caps are also sealed in a black wax seal to keep them fresh.
brand identity
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project 3 // murray hill club
brand identity
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desktop and ipad Interactive site for the history and the upcoming events that emerge as the brand enjoys growth.
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project 3 // murray hill club
brand identity
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BIKE // Concept Development
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project 4 // bike
exploration bike // concept development
thesis development
discovery: “There’s a certain amount of freedom involved in cycling: you’re self-propelled and decide exactly where to go. If you see something that catches your eye to the left, you can veer off there, which isn’t so easy in a car, and you can’t cover as much ground walking.” –David Byrne
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front cover The front cover for the book used a cycling stencil found on a biking lane. The type is sketch rockwell used for its strength and clean lines.
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project 4 // bike
“studies have shown that riding a bicycle everyday makes you infinitely more awesome than the entire general population.” –unknown
E XPLOR ATION
BIKE // Thesis Development This project changed my entire outlook on getting from point A to point B. I am now convinced that our communities would be healthier adopting this practice just a few times a week.
thesis development
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DISCOVERY
BIKE // Thesis Development Community cycling is worth exploring as we face global warming. The study took data from the Washington State department of transportation. Bike, easily illustrates and shows the benefits of creating and sustaining cycling communities.
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project 4 // bike
GEAR UP! 01
thesis development
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commutestlouis.com
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interior spread The interior spread shows imagery and more illustration examples for the chapter opener regarding gear and ‘how to’ join or create a cycling community.
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project 4 // bike
thesis development
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project 4 // bike
spreads The entire project and research was laid out to give a sense of pacing and to see if the layouts were effective.
thesis development
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illustrations The illustrations were just doodles that I pulled from my journaling and used to keep some of the heavier points a little bit on the lighter side.
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project 4 // bike
KEEPING IT LIGHT
BIKE // Thesis Development Gathering the facts on the impact of carbon fuels and how cycling greatly diminishes this was the cornerstone of creating the case for BIKE. A lot of little doodles and illustrations were created to help keep the feeling and mood light.
thesis development
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“the bicycle is the most civilized conveyance known to man. other forms of transport grow daily more nightmarish. only the bicycle remains pure in heart.” –iris murdoch
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project 4 // bike
back cover The back cover brings to play one of the small illustrations found througout the book.
thesis development
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DIRECTOR BIOGRAPHY Sofia Coppola was born in 1971 in New York City, New York. The daughter of the acclaimed film di director, Francis Ford Coppola and Eleanor Coppola. film. Coppola was raised in Napa Valley and attended high school there. She attended Mills College and the California Institute of Art but dropped out. During her time there she launched a t-shirt line called Milkfed which has a cult following in Tokyo. She is one of only three women to ever win an Academy Award. She is the winner of many awards including
“I don’t make the sort of films kn release.” Coppola’s style is aesthe isn’t vapid. While not film noir, s
cinematography and interesting a in her films. The character develo unique. She shows a preference fo stood, alienated and transitory ch She is arguably one of the most la and important female directors o
and Oscar and Golden Lion. Coppolas’s style is aesthetically rich and has a very subtle and nuanced characters who often find their lives in these transitory spaces in their lives. She really keys in on the melancholy and reality that life often takes on.
exploration observation // film festival
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discovery: Coppola’s fi lms are a study in aesthetics and tension. They are ethereal and all at once lonely. You get the sense that her subject, characters and the scenery are all struggling to reconcile themselves with one another. To create there sense of angst, the work of Andrew Wyeth seems to most capture the feelings her fi lms evoke. Her characters are always just out of reach, a touch desperate and trying to fi nd equilibrium or a foothold.
project 5 // observation
nown for wide etically based but it
he uses over exposed and signature shots opment is also or the misunderharacter story lines. auded, intriguing of our time.
FESTIVAL HISTORY The festival will run November 5-8, 2014 at the St. Louis Fox Theater.. Fans of Sofia Coppola will view all five of her major films including a fourteen minute introduction highlighting her first attempt at directing. The purpose and hope of this film festival is to capture the contrasting aesthetic of Coppola’s characters, her films and indeed her own life Festival Lineup Lick the Star (1998), The Virgin Suicides (1999), Somewhere (2010), Lost in Translation (2003) Marie Antoinette (2006), The Bling Ring (2013).
OBSERVATION / SoďŹ a Coppola Film Festival
film festival
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project 5 // observation
P OS TER
OBSERVATION // Film Festival The posters had to be colorful and capture the audiences attention. The colors and central wheel of films stands out in most environments.The poster is shown in different environments to highlight versatility.
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FINAL TAKES
OBSERVATION // Film Festival The Sofia Coppola Film festival comprises of multiple levels of col- lateral to include high level event planning and marketing. The brand of At a Distance includes business collateral, posters, tickets, badges, uniforms, a movie trailer, six selected fi lms, a program, website and other marketing collateral.
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project 5 // observation
film brochure The pocket schedule mimics the brochure and allows for ease of carrying and keeping on time, making sure you get to the events you want to.
film festival
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OBSERVATION SOFIA COPPOLA FILM FESTIVAL
THE FOX THEATER PROUDLY PRESENTS / WWW.OBSERVATIONFILMFEST.COM / NOVEMBER 5, 2015
VIP
final tickets and vip pass A VIP lanyard is all it takes to get into the fi lm festival celebrating Sofi a Coppola with backstage access and all the swag.
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project 5 // observation
final tickets Wrist bands for entrance were a top priority using lightweight materials easy to remove.
film festival
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“it seems that the greatest difficulty is to find the end. don’t try to find it, it’s there already.” –sophia coppola
final kit // the end The entire package of items can be rolled up in the black bag; cell phone cover, vip pass, tickets, button and pocket schedule.
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OBSERVATION SOFIA COPPOLA FILM FESTIVAL
THE FOX THEATER PROUDLY PRESENTS / WWW.OBSERVATIONFILMFEST.COM / NOVEMBER 5, 2015
film festival
VIP
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LIBERTAD // Brand Guide
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project 6 // libertad
exploration libertad // brand guide
brand
discovery: We seek establish and understanding of our customers and connect with them on an emotional level. Each line chooses a particular customer segment, and once chosen, sets out to create sustainable points of distinction with that segment. The emphasis is on creativity.
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E XPLOR ATION LIBERTAD // Annual Review Amazing photography of interaction with animals gives the Libertad brand unique distinction.
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project 6 // libertad
photography The art direction and photography are by both Kris-Anna Mack and photography by Amanda Compson.
brand
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book cover Book cover features clothing, and company history on jacket fl ap.
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project 6 // libertad
brand
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design process book The process book chronicles all of the research that went into creating the libertad brand system.
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project 6 // libertad
E XPLOR ATION
Libertad // A Brand New Story A patchwork of hand drawn images and interesting textures to embody the brand of Libertad to create a distinctive brand identity.
brand
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brochure catalog The brochure and catalog for libertad was created to go out to clients. photography and art direction: Kris-Anna Mack, art direction and Amanda Compson, photographer.
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project 6 // libertad
interior spreads Sample interior spreads of photography. Photography for brochure spreads, KrisAnna Mack.
brand
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the website Showcasing all of the brands offerings in a user fr iendly format available in both screen and mobile.
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project 6 // libertad
brand
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12 3 45
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project 7 // game of jacks
JACKS // Infographic Posters
exploration jacks // infographic
infographics
discovery:
To remember how to teach and communicate we have to look back to simpler moments in life. Recreating a child’s game of Jacks, we take a stepwise approach to communicating the how to of play. Distillation of all that information into an easy to use infographic adds the element of sophistication in an otherwise simple task.
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sketches The first step was to sketch the entire game to find the various ways you could collect data from this game.
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project 7 // game of jacks
the tosses During the playing of the game, hundreds of tosses and their positions were photographed and noted as possible infographic data points for the study.
infographics
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the poster Multiple iterations to culminating in the final trifold poster. This unique approach to plotting and illustrating data for the game of jacks from an actual game. The trifold was chosen because it can be positioned in a stand up way during game play.
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project 7 // game of jacks
infographics
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project 8 // blossfeldt
BLOSSFELDT // Masters of the Camera
exploration
discovery:
blossfeldt // book series
Karl Blossfeldt was more than a master in the study of micro photography. His botanical explorations captured more than just the small details of the subject, but created an more intimate connection between the viewer and the object. The book series looks to showcase these photographic explorations.
masters of the camera
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project 8 // blossfeldt
masters of the camera
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BLOSSFELDT
BLOSSFELDT // Masters of the Camera Masters of the Camera spoke to me and for itself. One of the earliest explorations I created was to examine the dance between layout and typography.
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project 8 // blossfeldt
masters of the camera
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blossfeldt interior spread Center interior spread for Blossfeldt, Masters of the Camera project.
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project 8 // blossfeldt
masters of the camera
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12345678901234567 89012345678901234 12345678901234567 12345678901234567 89012345678901234 12345678901234567 12345678901234567 89012345678901234 12345678901234567 89012345678901234 12345678901234567 89012345678901234 12345678901234567 TYPE // Posters
exploration type // letters posters
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discovery: One of the earliest explorations was to examine letters, their shapes, their forms, parts and functions. How giving a little breathing room or tightening up the kearning or leading would create a radical transformation in the legibility and aesthetic. Welcome to the letter ‘K’ and alphabet study.
project 9 // type forms
B letter studies
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T YPE S YS TEMS
TYPE SYSTEMS // Type K Study Using different organic materials, choose a letter to study. The K was my natural pick to take on a journey through the gothic, transitional, garalde and humanist type choices. Some of these explorations yielded interesting results.
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project 9 // type forms
letter studies
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the letter k type study Using a flashlight and cutout over blue paper to create this almost x-ray like exploration of the letter k.
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project 9 // type forms
letter studies
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the letter a // type study
S
lab serif ypeface, also called mechanistic, square serif or Egyptian, is a type of serif typeface characterized by thick, block-like serifs. Serif terminals may be either blunt and angular or rounded. Slab serif typefaces generally have no brackets and are considered to be a subset of modern serif typefaces.
A
SLAB SERIF the letter study Another piece of the letter project was to create three similar posters of three different letters. The posters are on the next spread.
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project 9 // type forms
BC
the letter b // type study
the letter c // type study
ransitional typeface also called realist, has less calligraphic flow than most earlier typefaces. Generally they have greater contrast, more vertical stress in bowls of lowercase and generally more horizontal serif head.
G
TRANSITIONAL
GARALDE
T
letter studies
aralde ypeface, also called aldine in homage to Claude Garamond and Aldus Manutius. In general, the garaldes have finer proportions than the humanists, and a stronger contrast between downstroke and upstroke. The weight of the garaldes are distributed according to an oblique axis.
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project 9 // type forms
letter studies
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THANK YOU!
THANK YOU // End of the Line Thank you to all my fellow students, professors and colleagues for pushing me and encouraging me. Fake it ‘til you make it. Thank you to my family for supporting my goals and for always being there. Thank you to my greatest teacher ever, Pinecone. Feel free to drop me a line. I am usually somewhere on that map. Wishing you the highest joy.
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thank you // end of the line
the end
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www.krisannamack.com // krismack11@gmail.com instagram:krisannamack // twitter:backyardsalad