EVINCE EVINCE EVINCE EVINCE EVINCE
2020 EVINCE All Rights ReservedÂŽ No part of this publication may be reproduced, distributed or tranmitted in any other form, or by any other means; including photocopying, or other electronic/ mechanical methods, without prior permission of the editor. Except in the case of brief quotations embodied in crtitcal reviews and certain other non-commercial uses permitted by copyright law. EVINCEÂŽ Colombo, Sri Lanka Release; May 2018 Publication design by Krisheni Nanayakkara Printed in Sri Lanka
INDEX
05
07
EVINCE
BRAND PHILOSOPHY
09
11
INTRODUCTION
CUSTOMER
15 EVINCE THE BRAND
EVINCE /ɪˈvɪns/ “Reveal the presence of (a quality or feeling); indicate.” We create new perspectives and inspire innovation for our customers.
05
04
P O W E R
BRAND PHILOSOPHY Rather than foretelling the future, we visualise future potentials. Our approach tailored uniquiely according to current trends. We pride ourselves in inspiring with ideas to take our customers towards a trendy yet, minimal wardrobe. Like a dictionary, we aim to become a reference point to other brands in order to define future trends.
07
04
W I L D
INTRODUCTION In a time where the feelings of uncertainty and conflict is prevelant, there is a big fear of the different, with the everchanging social shifts of gender fluidity and equality, clashes of religious and political views.
09
04
D A U N T L E S S
CUSTOMER Demographic AGE: 17-23 GENDER: Female GENERATION: Milennial SOCIO-ECONOMIC STATUS: Middle/Upper Middle Class
11
04
U N D I S T U R B E D
04
04
C O N S T A N T
EVINCE: THE BRAND
EVINCE: THE BRAND
17
04
23
24
25
26
27
04
29
30