that way
CAMPAIGNS
Loose Leaf Apparel This campaign turns a shared disgust for mainstream t-shirt brands into an fun and actionable cause. Copywriter, Photographer - Kris Kobe Art Director, Video Editor - Joel Swenson Design Concept - Joel Swenson and Kris Kobe
introducing...
enforced by
My name is ________, and I just got blown for a
6/5
Justin
Rezistance
Loose Leaf Blowers
@TshirtCrime Minneapolis, MN
T-shirt crime enforcers. We give citations to d-bags wearing Affliction, Ed Hardy, Tapout, and any other brand that’s over-designed, over-priced, and over-printed. Help us. Report #TshirtCrime. Snap a pic. Send it our way.
TshirtCrime Loose Leaf Blowers
Caught this nozzle in Dinkytown wearing #Rezistance. Spelling it w/a Z doesn't make it any less of a #TshirtCrime. pic.twitter.com/xFt4D8a
TshirtCrime Loose Leaf Blowers
Friend guilty of #TshirtCrime? Snap and pic and add the location. We’ll try to make it to the intervention.
TshirtCrime Loose Leaf Blowers
Committing #TshirtCrime isn't illegal, but it does pigeonhole the wearer into the #douchebag category nicely. Easy to spot/avoid/REPORT!
TshirtCrime Loose Leaf Blowers
Yin yangs, wings, fleur de lis, hearts, and swords. All potentially meaningful symbols, unless combined on one shitty shirt. #TshirtCrime
SFX: Whistle Blows
SFX: Camera Shutter
SFX: Camera Shutter
Offender: “My name is ________, and I just got blown for a t-shirt crime.”
Amnesty International These magazine ads increase awareness of conflict diamonds by dramatizing the meaning of diamonds as a gift or symbol. Copywriter, Art Director - Kris Kobe Photographer - Justin Stubleski
Mike Minehart: Rock Photographer Mike needed to stand out more to musicians and their managers. These leave-behinds make Mike part of their music and part of their success. Art, Copy - Kris Kobe
NEW LOGO
BACK VIEW
BUSINESS CARDS
ANGL
ANGLE VIEW
LOGOS
Luci Ancora A family restaurant offering fresh, hand-made seasonal Italian cuisine, using local sustainable ingredients.
Comet Tool A manufacturing company specializing in precision machining and deep-hole drilling.
Lee Odden, CEO of TopRank Online Mktg. An infographic illustrating a key concept in Lee’s book. Design by Kris Kobe Copy was provided
Today's consumer is connected to digital media, content and advertising via internet enabled devices – pretty much wherever they go. This shift in technology and consumer behavior has created new marketing opportunities for companies. Understanding how customers discover, consume and engage with content will help you optimize your digital marketing and communications across the customer lifecycle for more sales and longer, more meaningful customer and brand relationships.
C
N R E U Y E O J R H E T M O ar e l T C S U
for Discovery, Con h t a P sum the
nd
En
ge me
The Path to purchase starts Search Engines Company Sites Social Media
na
ga
of consumers turn to search engines to find information on products, services or businesses prior to making purchases.
pt i o
nt
of smartphone owners access social networks through apps at least once per day.
Adults in the US: 88% have a cell phone 57% have a laptop 19% have an e-reader 19% have a tablet
58%
Up to of consumers would recommend a company that delivers a relevant online customer experience. of Facebook users have purchased something because of ads or comments they saw there. Sources: Lightspeed Research, GroupM Search, Fleishman-Hillard, Pew Internet, YouTube, JZ Analytics/Broadcom, Ipsos, Monetate, Lithium Technologies
PREY, by Michael Chricton A cover redesign for Chricton’s science fiction thriller. Design by Kris Kobe Copy was provided
thanks
me
KRIS KOBE 763.458.5738 kris.kobe@gmail.com