About EtNABIO is pure vegan cosmetic line. Manufacture in a registered laboratory in Sofia, Bulgaria. The products are developed by a consultant cosmetologist. All ingredients are bio-certified. Skin care with a pure composition, a pleasant aroma and a responsible attitude towards nature.
Story EtNABIO was launched in 2020. The first line of products was for hand skin care. After few months of strict disinfection our hands became so sensitive. That’s how the official two products - hand cream & hand mask were born. This is innovative system skin renewing without nature harming. We then went on to develop the hair and face series. brand identity manual
Target clients group EtNABIO products have a fresh look, in symbiosis with the magic inside. They meet the needs of the modern woman who keeps her youthful spirit but chooses self-care wisely. The packaging is tailored to the minimum use of plastic, which fully resonates with the desire of customers to adapt their everyday life to the needs of nature. The young woman is looking for a clean solution for natural beauty care and EtNABIO fully meets her expectations.
Mission Sustainability is one of the first criteria that each of our items must meet. The products are biodegradable, when using them you do not pollute the waters and the environment, due to their completely natural composition. Aluminum packaging is used, and production strives to reduce plastic and its emissions footprint.
The small EtNABIO team wants to delight your senses and enrich your skin in an incredible way. Precise formulation of each product is the secret of that wonderful feeling after applying EtNABIO cream.
The name combines the spirit of the free ethnic style and reminds of the organic origin of the content.
brand identity manual
Smallest used size up to 30 px height.
brand identity manual
At least 40% of logotype lenght free space between the logo position and the end of media artboard.
40%
And at least 40% of logotype lenght free space between the logo and other graphics. brand identity manual
40% 40% 40%
40%
When placing the logo in a square, keep 70% of logotype hight above the middle line.
Apply the samo principle placing the logo in a rectangle. Keep 100% of logotype hight above, and 110% below the logo. brand identity manual
70% 30% middle line 70% 30% middle line
Full and official logo, standartly used.
Shortend logotype, suitable for special needs and smaller space usages like favicon or Instagram profile photo. brand identity manual
Different color variations according to different product lines or applience.
brand identity manual
Pantone P 179-13 C
Pantone P 95-5 C
Color pallete
Pantone P 179-13 C - Main color in logotype. Mostly used for text and information on packaging.
Pantone P 95-5 C - Secondary color. Mostly used for titles on packaging .
Pantone P 129-5 C, Pantone P 52-5 C, Pantone P 10-8 C rarely used colors for graphic and illustrations.
White color is used for some graphic elements.
White
Pantone P 10-8 C
brand identity manual
Pantone P 52-5 C
Pantone P 129-5 C
EtNABio brand identity is based on font family Acrobat with esspecially design local cyrillic form.
brand identity manual
#E0DCDA main background color
#786893 main text color for titles
#555557 preferted text color for important messages
Logo and text information are presented on warm natural grey tone #E0DCDA.
Main color combination for logo in plain background
Additional color combination for logo in plain background for face skin care graphics.
When background is active color texts and graphics are presented in pure white #FFFFFF.
When background is active color logo is presented in pure white #FFFFFF.
Monochrome logo on light background.
Color logo usage on photography is acceptable only on plain background.
White monochrome logo is placed in not so bussy area.
identity manual
Logo with mood typography.
Minimalistic photography with atractive layout.
EtNABIO’s mission is to deliver pure skin & hair care without harming nature. The main goal is to present the countless advantages of pure cosmetics and natural skin and hair care. The brand maintains a friendly tone, with which it wants to contribute to a better awareness of the daily steps to take care of nature. The products bring freshness, nourishment and a delicious aroma to caress all the senses.
