portfolio

Page 1

Krista g i n n e h e g n La


TABLE OF CO

10

06

20

retrospective The classics of the 50’s and 60’s

1950’s

Gas

$1750

SERIES 60

$

$

$4,342

Elvis Presley

air conditioning

today sells for

$3.84 million

production mercedes built

4/5

gullwings

america

1400

shipped to

designer

Rudolf Uhlenhaut

0-60 mph 8.8 seconds first-ever production

direct fuel

injection

features

eggcrate grille

12 louvers

for thermal control inspired by spacecraft

power steering

remote control

trunk

improved brakes

1955 Mercedes-Benz

Solid, luxury car

first popular Mercedes in United States, changing the company’s international image. The gullwing doors were necessary because the car body enveloped the passenger compartment.

$

$

$315 475,000 = today italian lire

500

$

gullwing

$

08

designer bill mitchell

innovations

purchased the 1955 series 60 cadillac and had a neighbor paint it pink. The neighbor named the color of the car Elvis Rose

$3814

lifestyle attracted American public and designers, styles influenced by Atomic Age and Jet Age. Begin to see the appearance of wings, turbines, chrome and tailfins.

new car

a gallon

Cadillac

Jet Set

Average

.27 cents

designer

dante giacosa

size and weight 4.3 ft

one of the first city cars

18 22


ONTENTS

24

32

28 26

30


NITTY-GRITT Spring 2015 ARTS 403 Graphic Design III Texas A&M University 8.75”x10.875”

T

he magazine, “Nitty-Gritty”, is a fictional magazine created to showcase illustrators and hand-letterers that have a little grit in their style. The magazine showcases the designers Jon Contino and Dan Cassaro, including inter-

views with each. Icons representing the interview questions are used throughout the magazine. The spreads are presented on the next page, the title spreads are on a black background then alternate with white background spreads.


TY


retrospective The classics of the 50’s and 60’s Gas

1950’s

$1750

SERIES 60

$

$

$4,342

Elvis Presley

today sells for

$

$3.84 million

0-60 mph 8.8 seconds

mercedes built

4/5

gullwings

america

1400

designer

Rudolf Uhlenhaut

production

first-ever production

power steering

$

.31 cents

a gallon

$

designer ben pon

$

$1870

13 horsepower = about the same as a lawnmower

Average $2752 Muscle cars

most popular color

light blue

60%

of the 1960’s was attracted to the “Hippie Van” because of the appeal of dropping out of middle class society and traveling.

stingray

USa

body styling by Larry Shinoda was inspired by the sea creature of the same name.

196 0

Volkswagen

The counterculture

of imported car registrations in

Corvette

Sting Ray

type 2

65 mph

economy and pony cars were introduced, and the chrome, fins, and wings from the fifties were de-emphasized

new car

volkswagen

rear engine

10 in

wheel diameter

9.75 ft long

in 1962

maximum

4.3 ft length and width

500 kg

figures speed

one of the first city cars

designer

dante giacosa

size and weight 500 cc engine displacement

could comfortably fit in the Fiat 500, despite it’s small size. The car was designed as a city car and attracted Italy’s post-war middle class.

improved brakes

Mercedes-Benz

$

500

Fiat

Gas

trunk

1955

$315 475,000 = today italian lire

1960’s

inspired by spacecraft

first popular Mercedes in United States, changing the company’s international image. The gullwing doors were necessary because the car body enveloped the passenger compartment.

injection

Four people

remote control

12 louvers

for thermal control

Solid, luxury car

direct fuel

shipped to

eggcrate grille

air conditioning

gullwing

$

features

designer bill mitchell

innovations

purchased the 1955 series 60 cadillac and had a neighbor paint it pink. The neighbor named the color of the car Elvis Rose

$3814

lifestyle attracted American public and designers, styles influenced by Atomic Age and Jet Age. Begin to see the appearance of wings, turbines, chrome and tailfins.

new car

a gallon

Cadillac

Jet Set

Average

.27 cents

$

$

$4257

21,513

designer units

bill mitchell

produced in 1963

0-60 mph 5.9 seconds

design evolved from a racecar called the Mitchell Sting Ray

rear split window only offered one year

RET Spring 2015 ARTS 403 Graphic Design III Texas A&M University 8.75”x10.875”


Gas .27 cents

Jet Set $1750 new car 196 0 Volkswagen Average

a gallon in 1962 volkswagen

maximum

speed

rear engine

60%

of imported car registrations in

The counterculture features designer eggcrate 12 louvers $4,342 bill mitchell of the 1960’s was attracted to the “Hippie Van” because of the appeal of dropping out of middle class society and traveling. $

$

grille

stingray

Cadillac

SERIES 60

USa

65 mph

lifestyle attracted American p and designers, styles influenced by Ato Age and Jet Age. Begin to see the app ance of wings, turbines, chrome and ta

type 2

1950’s figures $1870

$

designer

$

bill mitchell

innovations

$4257

Corvette Elvis Presley

purchased the 1955 series 60 cadillac and had a neighbor paint it pink. The neighbor named the body styling by Larry Shinoda Rose colorwas of the car Elvis inspired by the sea creature of the same

Sting Ray

design

$3814

today sells for

designer

inspired by spacecraft

0-60 mph

c

t

5.9 seconds

power steering

improve brakes

rear split window

evolved from a racecar called the Mitchell Sting Ray

only offered one year

1955

is laid out by decade and then by Rudolf Uhlenhaut ars from the 50’s and 60’s is cars from that decade, for a total of five cars in focus. Each car is ilthe topic of this infographic 0-60 mph titled “Retrospective”. The styling lustrated by a black and white phois influenced by retro car adver8.8tograph with various colored boxes tisements and the colors are also covering them, which was popular on vintage car advertisements. vintage inspired by the colorful seconds cars of the 50’s. The information

C$3.84 million

production mercedes built

1400 gullwings

4/5 shipped to

first-ever production

direct fuel

gullwing

$

produced in 1963

air conditioning

name.

$

21,513 units

for thermal control

Mercedes-Benz

Solid, luxury car

first popular Mercedes in United States, changing the company’s international image. The gullwin doors were necessary because the car bod enveloped the passenger compartment.

TROSPECTIVE injection

$

$

$315 475,000 = today italian lire

00

america

designer dante giacosa

size and weight

one

the fi city c


EVOLUTION O Fall Semester, 2014 VIST 405 Senior Graphic Design Studio Texas A&M University

E

volution of Women” is the result of my professor allowing me the freedom to address any personal subject of my choosing for my final project.The project is a poster series detailing political and professional gains for women throughout history.The series concludes with a statement on the current state of women in society and the struggles and barriers that still need to be broken down. Each poster takes on a timeline format, with a vary-

ing color scheme and layout. The illustrations were created in Illustrator and textured and shaded in Photoshop. The treatment of text ranges from poster to poster, but is organized with consistent typography in different weights for emphasis. The detail to the left is shown to provide legibility on screen because each poster is intended to be viewed in print at 20”x40”.


OF WOMEN


ROLES


T

he first poster in the series is titled “Roles of Women� and covers career and household roles for women starting in

colonial times and ending with today. Each time period breaks down traditional and emerging roles of women in that decade.

S OF WOMEN


GAINS FOR W


period chosen highlights conferhe second poster in the series ences held, organizations created, is titled “Gains for Women� and legislation enacted to benefit and covers legislative and politi- women and protect their rights. cal gains for women beginning in 1848 until present day. Each time

T

WOMEN


A WOMAN’S


STRUGGLES

T

he third poster in the series is titled “A Woman’s Struggles” and addresses issues encountered by modern women throughout their lifetimes. Each

stop on the timeline focuses on an age range in a woman’s life and the typical problems a woman may encounter. The purpose is to show where change is still needed.


LA

Fall Semester, 2014 VIST 405 Senior Grap Texas A&M Universit 20”x30” poster


L

a Dolce Vita is a classic Italian movie that embodies all the charm and romance of Italy. Inspiration was taken from the concept of vintage Italian.The title sequence and poster are inspired by the elegance of Louise Fili’s work and the beautiful signs of Italy she has documented in her book, “Grafica Della Strada”.This book documents different signs with beautiful typography or tiled lettering she has en-

countered over the years during her travels in Italy.The illustrations were created in Illustrator, including the textures. The color is based from realistic colors that could be found on the streets of Italy. The poster is intended to look like a tile sign, like the many images of tile lettered signs in Louise Fili’s book. The still above from the sequence is supposed to look like a marble sign with the letters engraved in it.

Link to title sequence: https://www.youtube.com/watch?v=ioOTxYxpXcA

A DOLCE VITA

phic Design Studio ty


MTU YEARBO Summer 2014 MTU America Inc 8.5�x11�

M

TU America Inc is an international supplier of off-highway diesel engines for applications such as trains, yachts, military defense vehicles, mining vehicles, etc. I interned in the marketing department of MTU America Inc in the Summer of 2014. I learned about corporate environments and was called on to follow strict brand guidelines. The yearbook is distributed in-

ternally and covers events and achievements from the year at the American headquarters. I was asked to design the yearbook cover with the objective to encompass the personality, people, events and success of MTU in one graphic. The shape of the MTU logo is filled with icons representing the company as a whole. The icons are monochromatic to match the color of each shape in the logo.


OOK


SUSTAIN THE Spring Semester, 2014 ARTS 304 Graphic Design II Texas A&M University 18”x24”


E CRANE

S

ustain the Crane is a fictional non-profit invented for an endangered species, the Japanese crane. The project included a logo design, business card design, envelope and letterhead design, and a poster design to advertise and bring awareness to the cause. The poster design is inspired by Japanese art. The crane is valued in Japanese culture, and

is prevalent in their ancient folklore and art. The design highlights the importance of the crane in Japanese culture and the tagline expresses its value in folklore. The logo design is inspired by the Japanese flag and is intended to emphasize the beauty and grace of the crane.The back of the business card has a Japanese pattern to reference Japanese culture.



WASP NEST Spring Semester, 2014 ARTS 304 Graphic Design II Texas A&M University 18”x24”

T

The songbook is an accordion fold book that illustrates the lyrics of the song “Wasp Nest” by The National. The song is about a beautiful woman who

is also dangerous. The recurring image is of the wasp nest and wasps.The wasp population grows as the song progresses to emphasize the danger and drama associated with the woman in the song.


DOOR KNOCK Spring Semester, 2014 ARTS 304 Graphic Design II Texas A&M University 18”x24”


KER BOOK

D

uring my study abroad in Italy, I was completely captivated by the unique door knockers I encountered in each European town I traveled to. As I traveled, I photographed or sketched any door knocker I saw, and then made prints of them in

my printmaking class. The book is bound with the coptic binding technique, using leather and paper purchased in Florence. The book’s pages are filled with photographs, drawings, and prints of diverse door knockers. A Venetian door knocker is attached to the cover.


T

his print is one of the unique door knockers I found on my travels throughout Italy. The print to the right is a crescent moon with little drawings inspired by things I saw in Italy. The

technique is hard ground etching. Using traditional techniques in Italy has influenced my perspective as far as learning to break away from the computer and pick up a pencil and draw.

PRINTMAKIN Fall 2013 Italy Study Abroad 5�x5�


NG


M

ickey’s Sliders is a restaurant in College Station, Texas. I did the branding for Mickey’s as a freelance designer for LaurelHouse Studio, which is a graphic design and architecture company in Bryan, Texas. The client wanted a Picasso one-line drawing style logo, so the slider in the logo is one continuous line with color accents throughout.

The client wanted a banner series advertising different topics, such as freshness and special sauces. The banners were visible from the street, so they needed to be colorful and eye-catching to draw people in to the restaurant.The four banners were inspired by vintage typography and chalk lettered signs.

MICK Summer 2013 LaurelHouse Studio client: Mickey’s Sliders 3.5”x2” and 21”x72” for each banner


KEY’S SLIDERS


DOWNTOWN Spring 2013 Downtown Bryan Association 18”x24”

D

uring my internship for Downtown Bryan Association, I was asked to design a poster for the Downtown Street and Art Fair. Downtown Bryan is a historic area seeking to revive itself and attract visitors by bringing culture and art to the area. The poster design

is intended to attract modern culture, but also remind visitors of it’s historic beauty that gives it so much character. The image in the background shows historic buildings in downtown Bryan. The rest of the design is very modern, merging the two personalities of Downtown Bryan’s brand.


Krista Langehennig EDUCATION

kristaroselang@gmail.com 512.921.6556 3909 Trout Dr. Austin, TX 78749

Texas A&M University | May 2015

Bachelor of Science in Visualization | Minor in Art and Architectural History

GPA: 3.6/4.0

Santa Chiara Study Center | Fall 2013 Study abroad semester away in Castiglion Fiorentino, Italy Related courses: Intro to Graphic Design | Graphic Design I | Graphic Design II Graphic Design Studio | Printmaking | Web Design | Drawing for Visualization | Principles of Design I, II, & III | Writing for Design SKILLS

Proficient in: Adobe Illustrator | Adobe Photoshop | Adobe InDesign | Illustration Typography | Branding | Photography | Drawing | Painting Familiar with: Adobe After Effects | HTML | CSS | UI | Book Binding | Printmaking

WORK EXPERIENCE

Freelance Graphic Designer | LaurelHouse Studio May 2013–present Branding, website layout design, logo design, poster and banner design, brochure design, T-shirt design, publication layout design Graphic Design Intern | MTU America Inc May 2014–August 2014 Advertisements, brochures, logo design and T-shirt design for internal events, event graphics, poster design, logo uses guide design, photography Graphic Design Intern | Downtown Bryan Association January 2013–May 2013 Poster design for downtown city of Bryan events, newsletter graphics Facebook graphics and branding for a downtown Bryan art installation Visitor and Volunteer Services Intern | Blanton Museum of Art June 2012–August 2012 Assisted the Manager of Visitor and Volunteer Services during museum exhibits and events, review of volunteer assignments, trained new volunteers, and updated the volunteer database.

ORGANIZATIONS

American Institute of Graphic Arts | Member 2011-present References available upon request.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.