(MFA THESIS PROJECT)
CULTURE
MUSEUM OF THE MOVING IMAGE
SUITE NINETEEN EIGHTY-FOUR
GOLDSTEIN’S DEN (SINGAPORE W HOTEL BAR)
(GROUP PROJECT)
RETAIL
GEPPETTO’S TOY WORKSHOP
HOSPITALITY
(SINGAPORE W HOTEL EXECUTIVE SUITE)
MUSEUM OF THE MOVING IMAGE
The Museum of The Moving Image in conjunction with The Robert N. Butler Colombia Aging Center (CAC) are joining forces to expand the museum in order to create a multi-functional museum and therapy center for aging adults. The museum will expand into the building directly behind it, currently Kauffman Studio’s Stage K, to facilitate these new programs and services. The new museum space and therapy areas will provide ways to utilize reminiscence therapy through the user’s five senses by incorporating artifacts, media and technology showcased at the Museum of The Moving Image while also continuing to educate visitors on how moving images are produced for TV, films and other media. The new museum space will integrate new technology, showcase artifacts and objects from the museum and will provide venue space, as well as areas for learning and therapy work and research. Portions of this new addition will be open to all museum patrons, including Silver, the museum’s new restaurant and bar, while other areas will specifically be utilized for therapy, research and administrative purposes.
PERMANENT EXHIBIT SPACE - SECOND FLOOR
CLIENTS
LOCATION
HISTORY & CURRENT BUILDINGS
Built in 1920, Utilized by Paramount Studios Until 1932
Stage K, Kaufman Studios (Blue & White Building). Back Side of the Museum of The Moving Image
Construction of Stage K area in 1919
Entrance to Kaufman Studios & Museum of The Moving Image
New Museum Site Highlighted in Red: Stage K, Kaufman Studios 12, 34-12 36th St, Astoria, NY 11106 (Directly Behind the Museum of The Moving Image)
INSPIRATION & CONCEPT
Existing Museum of The Moving Image
PERMANENT EXHIBIT SPACE - THIRD FLOOR
SECTION AA
3RD FLOOR EXHIBITS
2ND FLOOR EXHIBITS
1ST FLOOR EXHIBITS
Recording Studio with Script Stations, Wardrobe, Rehearsal Space, Editing Booth and Screening Area
Hooded Screening Stations with Built-in Smell-O-Vision Feature
Being John Malkovich, The Taste Experiment, Scream, The Forest of Sound, Biofeedback Exposure, and Your Virtual Reality Experience
DIAGRAMS 3RD FLOOR
Permanent Exhibit
Deck Restaurant & Bar
Existing Courtyard Stairs Elevator Existing Museum of The Moving Image
ENTRANCE
MOVIE SCREENING & ENTRANCE
2ND FLOOR
A
Therapy
Administrative
Permanent Exhibit
RENTABLE VENUE SPACE / TEMPORARY EXHIBITS
MOVING IMAGE EXHIBIT
Temporary Exhibit
FIVE SENSES EXHIBIT
Existing Courtyard
ADMINISTRATIVE
Stairs MOVIE SCREENING
Elevator Existing Museum of The Moving Image
THERAPY
PRIVATE THERAPY OFFICE
1ST FLOOR THERAPY/PUBLIC
INSPIRATION & FF&E
Permanent Exhibit
THERAPY DOMED THEATERS
SERVICE ENTRANCE
Therapy
Administrative
ENTRANCE
Downlight Wallwasher
STEELCASE
Entry & Lobby
LED Strip Uplight
Sconce Small Pendant Large Pendant
Bar Chandelier
JIM CAMPBELL CUSTOM EXHIBIT Tracklighting Service Area Existing Courtyard
STEELCASE
Stairs
Custom Uplight
Elevator
LED Pendant
2' x 4' Panel Lighting with LED Lighting
Theater Lighting System Drop Ceiling with LED Cove & Recess Lighting
ZUO MODERN EAMES OFFICE CHAIR
N
Armstrong Acoustical Paneling & Barrisol Lighting
Custom Bar Fixture & Lighting
Existing Museum of The Moving Image
INSPIRATION - DOMED THEATRE
A
Existing Museum of The Moving Image
LIGHTING PLAN - 1ST FLOOR
FLOOR PLAN - 1ST FLOOR Existing Museum of The Moving Image
GOURMET POPCORN STAND
ADMINISTRATIVE GROUP SPACE & WORKSTATIONS A
ENCLOSED OUTSIDE EXHIBIT
PERMANENT EXHIBIT SPACE WITH A VIEW OF SILVER RESTAURANT
RECORD YOUR VOICE
OPEN TO 1ST FLOOR OPEN TO 1ST FLOOR
SMELL-O-VISION ADMINISTRATIVE
THERAPY GOURMET POPCORN STAND
TEMPORARY EXHIBIT SPACE
TEMPORARY EXHIBIT
SMELL-O-VISION THEATER
FF&E
INSPIRATION
A N SKYWAY TO EXISTING MUSEUM
CAPTAINS CRAFTSWORKS
EAMES MOLDED FIBERGLASS ARMCHAIR
UMBRELLA PENDANT
BLU DOT FIELD LOUNGE CHAIR
RECORD YOUR VOICE
FLOOR PLAN - 2ND FLOOR
LIGHTING PLAN - 2ND FLOOR
SMELL-O-VISION
Existing Museum of The Moving Image
Existing Museum of The Moving Image FLAVORPAPER CUBENISMO (CUSTOM COLORS)
EAMES OFFICE CHAIR
FELIX BAR STOOL
LIGHTING AT EL PRADO MUSEUM
SILVER RESTAURANT & BAR
SILVER RESTAURANT & BAR
SILVER LOUNGE LOOKING INTO PERMANENT EXHIBIT A
OPEN TO 1ST & 2ND FLOORS OPEN TO 1ST FLOOR
RECORDING STUDIO
ENCLOSED OUTSIDE EXHIBIT
EDITING BOOTH & SCREENING AREA
DECK
KITCHEN
PERMANENT EXHIBIT SPACE LOOKING INTO SILVER RESTAURANT SILVER BAR & RESTAURANT
FF&E & INSPIRATION A
N
CUSTOM ART BY ERIKA SIMMONS
LIGHTING PLAN - 3RD FLOOR
Existing Museum of The Moving Image
CUSTOM MOSAIC POLLACK WHIRL BAR TILE DUSK
1929 FILMING OF BATTLE OF PARIS
RRROUND BY AARTTU KUISMA & MELAJOKI
FLOOR PLAN - 3RD FLOOR Existing Museum of The Moving Image CUSTOMIZED KELLY WEARSTLER TITLE PATTERN
CUSTOM DESIGNED CANVAS PICTURE CHAIR DESIGNED BY NAOKI ONO
Gender: Male (45%) or Female (55%) Home Base: South East Asia, Japan, Middle East, Australia Age: 25 – 40 Marital Status: Generally non-married Financial Status: Wealthy (generally family money) Interests: Fashion, technology, socializing, music, art Description: Young adults who either have family money or have substantial money through modeling, acting, etc. at a young age. Considers their friends extremely important and surrounds themselves with their company constantly. Enjoys being the center of attention and likes to entertain. Fashion, art and music are a big focus. Likes to be pampered often. Heavily influenced by “exclusive” and trendy things. While in Singapore: They shop, go to restaurants and nightclubs General Length of Stay: 4 Nights
SUITE NINETEEN EIGHTY-FOUR
Concept Statement: Executive suite Nineteen Eighty-Four is designed and created for young, trendy individuals looking for a fresh take on what Singapore has to offer. These clients are forward thinking and can afford the best.
1
EAST ELEVATION 1 : 50
1
2
1
N
3
N
EAST ELEVATION 1 : 50
SOUTH ELEVATION 2SOUTH ELEVATION 1 : 50 1 : 50
3
1
KEY PLAN 1 : 500
1
KEY PLAN FLOOR PLAN 1 : 500 1 : 50
2
SOUTH ELEVATION 1 : 50
SOUTH ELEVATION SOUTH ELEVATION 3 1 : 50 1 : 50
2
KEY PLAN
EAST ELEVATION 1 : 50
SOUTH ELEVATION 1 : 50
1
KEY PLAN FLOOR PLAN 1 : 500 1 : 50 RCP 1 : 100
FLOOR PLAN 1 : 50 RCP 1 : 100
3
1
KEY PLAN 1 : 500
RCP
1
2
3
RCP 1 : 100
N
EAST ELEVATION ELEVATION 1 :EAST 50
3
2
FLOOR PLAN
LIGHTING & FURNITURE
Custom Closet Behind Bed. Drawers Feature Custom Hide Front Panels.
EAST ELEVATION VIEW 1 INTO BEDROOM - CUSTOM LG OLED TV SCREENS 1 : 50
1
EAST ELEVATION 1 : 50
KEY PLAN 1 : 500
KEY PLAN 1 : 500
FLOOR PLAN 1 : 50 2
SOUTH SOUTH ELEVATION ELEVATION 1 : 50 Elevation showing movable LG TV screens extended FLOOR in order to watch TV. PLAN 1 : 50
2
SOUTH ELEVATION 1 : 50
3
SOUTH ELEVATION 1 : 50
3
RCP 1 : 100 SOUTH ELEVATION SOUTH ELEVATION 1 : 50 Elevation showing the movable TV screens retracted in order to completely open the suite.
RCP 1 : 100
1
1
2
2
3
3 Inspired by Warendorf Kitchen Design. Rendered Example of Open Kitchen.
VIEW OF DINING ROOM AND ENTRY
ART & RUGS WALL COVERING FABRICS FINISHES
AXONOMETRIC OF SUITE NINETEEN EIGHTY-FOUR
Juan Francisco Casas
Jurgen Dahlmanns
Jurgen Dahlmanns
Jurgen Dahlmanns
GOLDSTEIN’S DEN
“If you want to keep a secret, you must also hide it from yourself.” ― George Orwell, 1984 Inspired by the writings of George Orwell, Goldstein’s Den playfully considers the idea of a secret society plainly within sight of the world that surrounds you. With a bar, lounge and a secret room, only accessible with special key, Goldstein’s Den encourages visitors to explore the possibilities within. Designed with secret corners around each turn and irregular screened panels that promote a voyeuristic feel, this bar offers guests an experience like none other.
HALLWAY BETWEEN GOLDSTEIN’S DEN & THE APOTHECARY
INSPIRATION: SINGAPORE STREET MARKET. PHOTO BY: JEROME LIM
INSPIRATION: YVES SAINT LAURENT / TOM FORD
BAR AT GOLDSTEIN’S DEN
FABRICS & FINISHES
INSPIRATION: YVES SAINT LAURENT / TOM FORD
GEPPETTO’S TOY WORKSHOP
Geppetto’s Toy Workshop located on Broadway Avenue in New York City has been designed to evoke the imagination of the user while providing a boutique-family-style shopping experience for the consumer and supporting local manufacturing and artistry. The space focuses on the shopping experience of both the consumer and the user, aiming to create an environment that feels larger than life, as if anything can happen. As the brand emphasizes the locally sourced and manufactured element of the products, artists will often be invited to perform a reading on the second floor or run a workshop for the children in the basement. The shop will appear layered in an effort to stimulate the user and consumer to feel as though there are many unique treasures to be found. Design elements intend to engage all of the senses using auditory elements, motion, and transformation.
VIEW OF MAIN FLOOR FROM STAIRWAY
ENTRANCE CONCEPT
PINOCCHIO SKETCH
ENTRANCE DESIGN
READING NOOK CONCEPT STAIRWAY DESIGN
CLOCK & STAIRWAY CONCEPT
2ND FLOOR - READING NOOK
2ND FLOOR - BOOK SHELVES
SECTION - 3 FLOORS
BASEMENT - ACTIVITIES SPACE
MAIN FLOOR - RETAIL SPACE
BASEMENT - CUSTOM MANUFACTURING SPACE
ESTUDIO OLAECHAU LAW OFFICE (NEW YORK OFFICE)
(NEW YORK OFFICE)
WINDSTAR CRUISES LOBBY (NEW YORK OFFICE)
COMMERCIAL
DOCTORS WITHOUT BORDERS
ESTUDIO OLAECHAU LAW OFFICE
The law firm of Estudio Olaechau, one of Peru’s largest and oldest, is opening their first office in the United States at 1095 6th Avenue in New York City. Within this space, the firm is eager to celebrate their history and culture while retaining their focus on growth and brand awareness in this new market. Upon research, most people initially think of Machu Picchu when asked about Peru. Although the firm would like to honor this part of their history, they would like to instead take the design concept of their space in a newer, fresher direction. In Peru, the spider and web represent hunting nets, and therefore they are associated with prosperity and progress. In addition, the spider image has been seen as a powerful political symbol. The concept of the web and its connection with nature is the corner stone of the design for the office and will help solidify the firm’s brand identity within the US market.
DESIGN CONCEPT
SPIDER WEB STUDY 2
SPIDER WEB STUDY 1
SPIDER WEB STUDY 3
FLOOR PLAN 21ST FLOOR
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FLOOR PLAN 20TH FLOOR
N
41st STREET
42nd STREET
AVE. OF THE AMERICAS
EXISTING TENANT SPACE
41st STREET
42nd STREET
AVE. OF THE AMERICAS
AVE. OF THE AMERICAS
41st STREET
42nd STREET
EXISTING TENANT SPACE
EXISTING TENANT SPACE
INSPIRATION - NAZCA LINES - PERU Photo Source: Corey Spruit
DESIGN PROCESS
AXONOMETRIC 20TH FLOOR
AXONOMETRIC 21ST FLOOR
DOCTORS WITHOUT BORDERS
Doctors Without Borders is moving into a new office space at 41 Madison Avenue in New York City. They would like this location to be filled with light and have an appropriate balance between individual vs. group work spaces within an open plan design. The office needs to have multiple transitional situation rooms that can be modified based on the needs of their current projects. They would like the overall mood of the space to feel light and fresh; a mix between the functionality of the working components and the comfort of the space. Incorporating their brand identity into the space in an important factor to the overall aesthetic of the design.
MAIN CONFERENCE ROOM
FRONT ENTRY
N
CUSTOM ACOUSTICAL PANEL DESIGN
TRANSITIONAL CONFERENCE ROOM
KITCHENETTE & LOUNGE KITCHENETTE
REFLECTED CEILING PLAN
Inspired by their boats and tagline, “180 Degrees from Ordinary,” Windstar Cruises’ new lobby entrance at 110 East 28th Street in New York City creates an experience for the visitor in an unexpected way.
WINDSTAR CRUISES
Common elements, like wood, metal and concrete, found on their ships and at the ports in which they dock, have been used in unique ways to create an extraordinary adventure for the visitor as they pass through the lobby. The deconstruction of each material gives the guest a sense of the inner workings of their cruise line and the unique experience each customer will have on one of their boats. The inverted sails, an iconic image of the company, helps to reinforce their brand and the core messaging of the organization.
ENTRANCE - MAIN DOOR
CUSTOM WALLCOVERING DESIGN
CONCEPT SKETCH
CONCEPT SKETCH ENTRANCE - TOWARD ELEVATORS
CIRCULATION DIAGRAM
PROGRAM / ZONING DIAGRAM
SOLID / VOID DIAGRAM
2015 HOLIDAY HOUSE COMPETITION
QUILTING BEE SOCIETY (GERIATRIC CO-HOUSING UNITS)
RESIDENTIAL
(SPONSORED BY ROBERT ALLEN)
1. Exclusive use of Robert Allen fabrics 2. Recommended use of Robert Allen or Arteriors furniture, lighting and accessories 3. A $5,000 budget all other products (not Robert Allen or Arteriors) placed within the room 4. Easy installation and removal of all products The room that I have designed celebrates the interior designer as an artist on display. Nothing is more personal than the opportunity to shape another’s environment, and we, as interior designers, have an amazing responsibility to take a space and make it great. It is this opportunity that thrusts designers on Center Stage to be examined and appreciated for the artistry that they perform. The focal point within the room is the East wall which has been converted into a portal for an audience to look into the room and its design. Interior designers are all artists and work to transform spaces into an amazing artistic expressions. As designers, we are all putting ourselves on Center Stage, pulling back the curtains and allowing others to get a glimpse into our creation.
FLOOR PLAN
N
CONCEPT SKETCHES
2015 HOLIDAY HOUSE COMPETITION
In 2015 Robert Allen held their first ever student design competition in conjunction with Holiday House. Holiday House is a designer showhouse in New York City organized to benefit The Breast Cancer Research Foundation. Eight students were selected and given from September 1 to November 1, 2015 to design a pre-selected room within the house. The students had to follow specific rules when designing the room which included:
NORTH ELEVATION
A VIEW OF CENTER STAGE
EAST ELEVATION
SOUTH ELEVATION
WEST ELEVATION
Robert Allen - Samurai Bloom
WALL TREATMENT
Alfred Eisenstaedt - Print
Benjamin Moore - Blue Haze
Antique Mirror
Robert Allen Twill Works Fuchsia, Nyori Citine, & Marble Arch Fuchsia
DRAPERIES
ALCOVE BENCH
CEILING Arteriors - Zanadoo Chandelier
Robert Allen - Lilliflora Tusk
Robert Allen - Lady Elsie Fuchsia, Amazon Flower Platinum, & Drapery Hardware
Flavor Paper - Andy Warhol Selfie
Benjamin Moore - Snowfall & Seacliff Heights Robert Allen - Provocation Steel (Fabric Wrapped Wall)
NORTH & WEST WALLS
Robert Allen - Trey Sofa
Robert Allen - Karoo Mohair Champagne, Pattu Ottoman Gold, Mia Purple, & Lady Elsie Fuchsia
Arteriors - Heath Lamp & Osmond Nesting Tables
Arteriors - Hendrix Lamp & Barnes Side Table
ACCESSORIES
SOUTH WALL
FLOOR TREATMENT
Faile - Print
Stark - Apollo 2 Cyclone (Donation)
Arteriors Accessories
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13 Lynn Bianchi - Contemplation 2008 (Donation)
Arteriors - Jacoby Floor Lamp
Arteriors - Trilby Chair
Robert Allen - Breathe It In Water & Lady Elsie Berry
Arteriors - Ringo Arteriors - Worchester Table Etagere
Arteriors -Vero Chair
Arteriors - Saba Desk
Arteriors - Casper Lamp
Robert Allen - Liza Armchair
Robert Allen - Mammys Garden Fuchsia & Marble Arch Turquoise
QUILTING BEE SOCIETY - COMMON SPACE
Nearly 115 years ago, the Holy Trinity Lutheran Church established the Quilting Bee Society focused on bringing warmth and love to those in need through handmade quilts. The society, along with the church, has decided to develop a cohousing project for its members. The 10-apartment floor with shared common space will be available to members of the society who are 65+ years old. The residents will be able to enjoy a common space which includes a large kitchen, spa, living room and activities room. The activities space has been designed so that residents and other society members can utilize the space to share in the quilting experience, as well as other activities including: exercise, exhibitions, parties, etc. Society members will be able to enjoy the community within the space while being able to share their experience and knowledge with others.
LIVING & DINING ROOM
ACTIVITIES ROOM
Spa 9’10” x 26’4”
MAIN ENTRANCE
Kitchen 11’10” x 19’4”
Dining Room 16’ x 19’4”
B
Living Room 20’ x 21’5” Main Entrance Activities Room 32’ x 22’
FLOOR PLAN
RCP
SECTION BB
B