Krista Angelene Murton
Dual Fashion Design and Marketing Major murtonka@mail.uc.edu
issuu.com/kristamurton (For Full Projects) 859 803 8707
Lands’End
3/4 RAGLAN TEE SLUB OR NOVELTY JERSEY
Spring/Summer Boys Apparel LS COLOR BLACK STRIPE TEE SUPER TEE JERSEY, 100% COTTON
Super Tee Glow in the Dark Contrast Thread
AI Flat Sketches
Spring/Summer Childerns Sleep Wear
Super Tee Sleeve Detail
Poplin Pant
GRAPHICS
Poplin Sleep Short Pipping Detail
Garment Construction
Garment Construction
UC’s campus is basically a giant wind tunnel. To help me brave the winter weather I created a scarf that covers the mouth and can double as a hood. I doubled a heavy woven to allow for maximum air packets to keep the heat in and added decorative wooden toggles on the gathering for aesthetics.
Trend Forecasting
Divinations By
Krista Murton
Fall
DIVINATIONS
Chronicle
Ad Campaign CLOCKWORK
Clockwork is an ad campaign for a One-handed see
CLOCKWORK
through Lipstick applicator.
Target Consumer
She is a hardworking, driven, and goal orientated person that needs to get a lot of things done in what feels like no time. She is sophisticated, fashionable, and an early adapter.
Clockwork Figure 1.2 sample visual
Marketing Strategy
MODE
MODE Danielle Mills Crishana Manigan Simha Israel Brittany Barker Krista Murton
MODE Brand Equality Pyramid
Positioning Strategy MODE has the lowest prices
MODE makes accessible the products its target consumer wants and or needs
Theater
THEATER
Theater
University of Cincinnati College Conservatory of Music
Color Theory
Space Study
Form Study FORM
Illustration
Illumination Study
Illustration
Negative Space Study
Graphic Design
LOGO & CD Case
Graphic Design
Mesh and Life Trace Study
Thank You
For Your Consideration
Krista Angelene Murton Fashion Design murtonka@mail.uc.edu 859 803 8707
“Imperfection is beauty, madness is genius and it’s better to be absolutely ridiculous than absolutely boring”
Marilyn Manroe