Super by kristen baranano

STYLE GUIDE 2017

TABLE OF CONTENTS INTRODUCTION HOW WE PRESENT OURSELVES BRAND GUARDRAILS BRAND ASSETS

Super League Gaming Classic Logo

Logo Usage Guidelines

Logo Clearance Guidelines

SLG Acronym Logo

SLG Logotypes

City Series Logo

City Club Logos

City Club Usage

Brand Colors

Brand Artwork

Brand Typography

PARTNER ASSETS

Theatre Assets

COLLATERAL

SLG Collateral

SUPER LEAGUE STYLE GUIDE | PAGE 2

INTRODUCTION

League of Legends City Champs, Season 1 Champions, Chicago Force, 2016

Welcome to our Style Guide These guidelines explain the aspect of our

but powerful idea about our company: Super

and social gaming experience are essential to

Why now? Our brand and teams symbolize

values and how to consistently convey them.

League always delivers on the promise of fun

creating a deep bond with fans of our brand.

much more than the community, competi-

While you’ll find rules for the correct logo, co-

play, inclusiveness and entertainment for all.

tion, commitment and connectedness of our

lour palette and typography usage, our goal

products and services. They represent a set of

is larger than defining any one design specifi-

values and the unique offering that we pro-

cation. We want to help all of our stakehold-

vide to our players and members.

ers clearly communicate a simple,

Every Super Leaguer is a custodian of our

If we don’t properly convey our brand mes-

community and must reinforce this message;

saging and hierarchy, we run the risk of dilut-

We’re the good guys of gaming, and our goal

ing its value and confusing our players. The

is to uplift players and publishers alike while

clear promise and delivery of a fun, fair,

creating a platform for gamers to connect.

SUPER LEAGUE STYLE GUIDE | PAGE 3

HOW WE PRESENT OURSELVES

Brands are like people, in the way that

the same as a serious person trying to

of the brand, no matter how small, is an

they present themselves. A name im-

convince you that they’re funny. They

integral part of accurately communicating

mediately conjures up a collection of

might be hilarious, but their statement

Super League Gaming to the world. In the

elements, like a style, personality, look,

is harder to trust because of the brand

following pages, you’ll learn how to use our

and feel.

they’ve established.

logos, typography, voice, photography and

When some of these elements seem

In order to make make sure that our Super

off, everyone notices. A buttoned-up

League brand elements amplify rather than

brand using memes and slang feels

fight each other, we’ve created some guide-

nomenclature to support our brand.

SUPER LEAGUE STYLE GUIDE | PAGE 4

BRAND GUARDRAILS

AT O U R C O R E :

SUPER LEAGUE STYLE GUIDE | PAGE 5

TONE OF VOICE

Lorem ipsum dolor sit amet, consectetur

acteistic malesuada ante rutrum et. Vivamus

Praesent pulvinar arcu arcu, accumsan mattis

adipiscing elit. Cras at urna nec nunc por-

ultrices faucibus venenatis. Curabitur in ante

sem cursus ac. Quisque gravida a nisl in dapi-

ta cursus. Quisque porttitor turpis urna, at

id ante laoreet malesuada. Maecenas vitae

bus. Mauris luctus, nisl eget aliquet dignissim,

bibendum eros congue et. Vestibulum tris-

finibus turpis. Pellentesque a tristique mauris.

augue enim interdum lacus, id pretium dui

tique faucibus suscipit.

Sed blandit neque non dui posuere, a ele-

mi egestas lorem.

mentum nulla pellentesque. Nam molestie lobortis sem vel viverra. Mauris sapien leo, viverra non aliquam a, placerat

Maecenas id iaculis sem, ut ullamcorper

in erat. Suspendisse fringilla pharetra augue,

nunc. Quisque finibus fermentum suscipit.

ÂŠ 2017 SUPER LEAGUE

SUPER LEAGUE STYLE GUIDE | PAGE 6

BRAND ASSETS

CLASSIC LOGO

To be used when...

audience is unfamiliar with Super League, (e.g. press)

communicating with a broad audience

Paired with our partnersâ&#x20AC;&#x2122; corporate logos

Should always be...

The logo shown above is the only approved Super League Gaming Classic Logo.

ÂŠ 2017 SUPER LEAGUE

full-color, not black and white.

most prominent branding in a design layout

associated with positive, approved, and on-brand imagery

vetted against all of our Logo Usage Guidelines

Should never be...

used in conjuction with other Super League logos

SUPER LEAGUE STYLE GUIDE | PAGE 8

LOGO USAGE GUIDELINES

Do not stretch

Do not rotate

Do not alter colors

Do not remove elements

Basic Logo Requirements LOS ANGELES

· Do not recreate or alter the logo.

! P M CHA Do not add elements

Do not add language

· Do not copy and paste any logos from printed materials,

Do not place too close to other elements

Use correct version for background

screenshots or from our website. · Use only approved digital files that have been downloaded from original data sources provided by Creative Services

SUPER LEAGUE STYLE GUIDE | PAGE 9

LOGO CLEARANCE GUIDELINES

Area of Isolation The Super League Classic logo requires a minimum clear zone in order to protect readability and to ensure the logo is a prominent element wherever it is used. Do not place extraneous elements within the areas created by the elements from the logo themselves. See guide to left, for reference.

SUPER LEAGUE STYLE GUIDE | PAGE 10

SLG ACRONYM LOGO

To be used when...

audience is familiar with Super League, (e.g. existing players)

communicating with a known audience

Should always be...

most prominent branding in a design layout

associated with positive, approved, and on-brand imagery

vetted against all of our Logo Usage Guidelines

Should never be...

ÂŠ 2017 SUPER LEAGUE

used in conjuction with other Super League logos

SUPER LEAGUE STYLE GUIDE | PAGE 11

SLG LOGOTYPES

To be used when...

audience is unfamiliar with Super League

communicating with a broad audience

Should always be...

most prominent branding in a design layout

associated with positive, approved, and on-brand imagery

vetted against all of our Logo Usage Guidelines

Should never be...

ÂŠ 2017 SUPER LEAGUE

used in conjuction with other Super League logos

SUPER LEAGUE STYLE GUIDE | PAGE 12

CITY SERIES LOGOS

SUPER LEAGUE STYLE GUIDE | PAGE 13

BRAND COLORS

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230. 177. 231 71.10. 0. 0 #00B1E7 306 C

246. 146. 30 0.51. 99. 0 #F6921E 715 C

230. 30. 37 3.99 . 98 . 0 #E61E25 485 C

0.0.0 75.68.67.90 #000000 Black 6 C

255.255.255 0.0.0.0 #FFFFFF White

230. 30. 37 3.99 . 98 . 0 #E535E5 485 C

230. 177. 231 71.10. 0. 0 #C4C4C4 306 C

246. 146. 30 0.51. 99. 0 #666666 715 C

0.0.0 75.68.67.90 #000000 Black 6 C

255.255.255 0.0.0.0 #FFFFFF White

230. 30. 37 3.99 . 98 . 0 #E61E25 485 C

0.0.0 75.68.67.90 #000000 Black 6 C

255.255.255 0.0.0.0 #FFFFFF White

230. 30. 37 3.99 . 98 . 0 #E61E25 485 C

0.0.0 75.68.67.90 #000000 Black 6 C

255.255.255 0.0.0.0 #FFFFFF White

230. 30. 37 3.99 . 98 . 0 #E61E25 485 C

0.0.0 75.68.67.90 #000000 Black 6 C

255.255.255 0.0.0.0 #FFFFFF White

SUPER LEAGUE STYLE GUIDE | PAGE 14

BRAND ARTWORK

SUPER LEAGUE STYLE GUIDE | PAGE 15

CITY CLUB IDENTITIES BOSTON REVOLT

CHICAGO FORCE

DALLAS DYNAMITE

DENVER DRAKES

HOUSTON BLAST

LAS VEGAS WILDCARDS

LOS ANGELES SHOCKWAVES

MIAMI MENACE

FULL LOGO

ICON

MASCOT

CREST

CITY LOGO

CITY LOGOTYPE

SUPER LEAGUE STYLE GUIDE | PAGE 16

CITY CLUB IDENTITIES NEW YORK FURY

PHOENIX BLAZE

SAN FRANCISCO RADICALS

SEATTLE SURGE

VIRTUAL STORM

COMING SOON

FULL LOGO

ICON

MASCOT

CREST

CITY LOGO

CITY LOGOTYPE

SUPER LEAGUE STYLE GUIDE | PAGE 17

CITY CLUB IDENTITY GUIDELINES

FULL LOGO

CREST

The full club logo with the mascot and crest should be used in most applications. It is the full representation of the city club.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore quis magna aliquam erat volutpat.

ICON

CITY LOGO

The club icon or typographical logo can be used to represent the city club in simplified applications.

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ÂŠ 2017 SUPER LEAGUE

MASCOT

CITY LOGO TYPE

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ing elit, sed diam nonummy nibh euismod tincid-

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unt ut laoreet dolore quis magna aliquam erat vo-

laoreet dolore quis magna aliquam erat volutpat. Ut

lutpat. Ut wisi enim ad minim veniam.

wisi enim ad minim veniam, quis nostrud tincidunt.

SUPER LEAGUE STYLE GUIDE | PAGE 18

CITY CLUB ARTWORK

LOS ANGELES

LAS VEGAS

PHOENIX

SAN FRANCISCO

CHICAGO

DALLAS

DENVER

HOUSTON

MIAMI

NEW YORK

SEATTLE

VIRTUAL

SUPER LEAGUE STYLE GUIDE | PAGE 19

BRAND TYPOGRAPHY MONTSERRAT

FUTURA

HELVETICA NEUE

ALDO THE APACHE

PLAYER

MONTSERRAT

FUTURA EXTRA BOLD

HELVETICA

Aldo the apache

player WIDE BOLD

EXTRA BOLD MONTSERRAT MEDIUM Montserrat Regular

Montserrat ultra light montserrat ultra light montserrat ultra light montserrat ultra light montserrat ultra light montserrat ultra light montserrat ultra light montserrat ultra light montserrat ultra light. montserrat ultra light

Futura Heavy

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NEUE BOLD

Helvetica Neue Medium

HELVETICA NEUE REGULAR

Aldo the Apache is the font used for the SLG locktype logo.

BRAND PHOTOGRAPHY - SPIRIT

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omnis iste natus error sit

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voluptatem accusantium.

sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, a

ÂŠ 2017 SUPER LEAGUE

SUPER LEAGUE STYLE GUIDE | PAGE 21

BRAND PHOTOGRAPHY - SHOT LIST

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C. Ed ut perspiciatis unde

D. Ed ut perspiciatis unde

E. Ed ut perspiciatis unde

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voluptatem accusantium.

ÂŠ 2017 SUPER LEAGUE

SUPER LEAGUE STYLE GUIDE | PAGE 22

PARTNER ASSETS

THEATRE PARTNER ASSETS

CINEMARK

SHOWCASE

HARKINS

iPIC

LANDMARK

SUPER LEAGUE STYLE GUIDE | PAGE 24

COLLATERAL

SLG COLLATERAL

Email Signature

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Letterhead

ÂŠ 2017 SUPER LEAGUE

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SUPER LEAGUE STYLE GUIDE | PAGE 26

.PPTX TEMPLATES

There are multiple ppt x templates designed for agnostic, League of Legends, and Minecraf t presentations. Each template will have various page compositions that are commonly used. Image sections and t ype will be f ully editable.

SUPER LEAGUE STYLE GUIDE | PAGE 27

FOR MORE INFORMATION PLEASE CONTACT info@superleague.com

FOR DISCUSSION

LEGACY BRANDING

Do these have a place in our current branding? If so, should they be revised; if not, should they be retired?

SUPER LEAGUE STYLE GUIDE | PAGE 30

BRAND COLORS Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore quis magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud tincidunt Exercitation ullamcorper suscipit.

230. 30. 37 3.99 . 98 . 0 #E61E25 485 C

230. 177. 231 71.10. 0. 0 #00B1E7 306 C

246. 146. 30 0.51. 99. 0 #F6921E 715 C

230. 30. 37 3.99 . 98 . 0 #E61E25 485 C

0.0.0 75.68.67.90 #000000 Black 6 C

255.255.255 0.0.0.0 #FFFFFF White

230. 30. 37 3.99 . 98 . 0 #E535E5 485 C

230. 177. 231 71.10. 0. 0 #C4C4C4 306 C

246. 146. 30 0.51. 99. 0 #666666 715 C

0.0.0 75.68.67.90 #000000 Black 6 C

255.255.255 0.0.0.0 #FFFFFF White

230. 30. 37 3.99 . 98 . 0 #E61E25 485 C

0.0.0 75.68.67.90 #000000 Black 6 C

255.255.255 0.0.0.0 #FFFFFF White

230. 30. 37 3.99 . 98 . 0 #E61E25 485 C

0.0.0 75.68.67.90 #000000 Black 6 C

255.255.255 0.0.0.0 #FFFFFF White

230. 30. 37 3.99 . 98 . 0 #E61E25 485 C

0.0.0 75.68.67.90 #000000 Black 6 C

255.255.255 0.0.0.0 #FFFFFF White

SUPER LEAGUE STYLE GUIDE | PAGE 31

230. 30. 37 3.99 . 98 . 0 #E61E25 485 C

230. 177. 231 71.10. 0. 0 #00B1E7 306 C

246. 146. 30 0.51. 99. 0 #F6921E 715 C

230. 30. 37 3.99 . 98 . 0 #E61E25 485 C

0.0.0 75.68.67.90 #000000 Black 6 C

255.255.255 0.0.0.0 #FFFFFF White

230. 30. 37 3.99 . 98 . 0 #E535E5 485 C

230. 177. 231 71.10. 0. 0 #C4C4C4 306 C

246. 146. 30 0.51. 99. 0 #666666 715 C

0.0.0 75.68.67.90 #000000 Black 6 C

255.255.255 0.0.0.0 #FFFFFF White

230. 30. 37 3.99 . 98 . 0 #E61E25 485 C

0.0.0 75.68.67.90 #000000 Black 6 C

255.255.255 0.0.0.0 #FFFFFF White

230. 30. 37 3.99 . 98 . 0 #E61E25 485 C

0.0.0 75.68.67.90 #000000 Black 6 C

255.255.255 0.0.0.0 #FFFFFF White

230. 30. 37 3.99 . 98 . 0 #E61E25 485 C

0.0.0 75.68.67.90 #000000 Black 6 C

255.255.255 0.0.0.0 #FFFFFF White

SUPER LEAGUE STYLE GUIDE | PAGE 32

230. 30. 37 3.99 . 98 . 0 #E61E25 485 C

230. 177. 231 71.10. 0. 0 #00B1E7 306 C

246. 146. 30 0.51. 99. 0 #F6921E 715 C

230. 30. 37 3.99 . 98 . 0 #E61E25 485 C

0.0.0 75.68.67.90 #000000 Black 6 C

255.255.255 0.0.0.0 #FFFFFF White

230. 30. 37 3.99 . 98 . 0 #E535E5 485 C

230. 177. 231 71.10. 0. 0 #C4C4C4 306 C

246. 146. 30 0.51. 99. 0 #666666 715 C

0.0.0 75.68.67.90 #000000 Black 6 C

255.255.255 0.0.0.0 #FFFFFF White

230. 30. 37 3.99 . 98 . 0 #E61E25 485 C

0.0.0 75.68.67.90 #000000 Black 6 C

255.255.255 0.0.0.0 #FFFFFF White

230. 30. 37 3.99 . 98 . 0 #E61E25 485 C

0.0.0 75.68.67.90 #000000 Black 6 C

255.255.255 0.0.0.0 #FFFFFF White

230. 30. 37 3.99 . 98 . 0 #E61E25 485 C

0.0.0 75.68.67.90 #000000 Black 6 C

255.255.255 0.0.0.0 #FFFFFF White

SUPER LEAGUE STYLE GUIDE | PAGE 33