TOUCH POINTS

The more public and accessible this campaign is, the better. As well as reaching as many women of as broad an age range as possible, to reach their partners, husbands, friends and colleagues will only strengthen the network of understanding, and open up avenues for conversation. A wide variety of print, digital, retail and personal touch points will enable the Sisterhood’s Let’s Talk campaign to infiltrate women’s lives in a variety of ways.

Talking with a friend … helped remove isolation by finding out that others were feeling the same way. We could turn to each other and say “I feel crazy.”

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(Bremner et al., 2019)