Annual Year in Review - Digital Partner Reporting Book Example

B RAND USA & VISIT CALIFORNIA

Year in Review | Fiscal Year 2019

A MESSAGE FROM BRAND USA’S PRESIDENT & CEO Christopher Thompson

Dear Visit California,

For nearly 10 years, Brand USA has worked to fuel our nation’s economy by inspiring the world to visit the USA. And we are proud to say our partners have been by our side every step of the way to help deliver on this promise. With the support of more than 900 contributing travel brands and destination partners, our collaborations continue to be shining examples of what we can accomplish, together.

We are energized by the fact that these efforts since 2011 have had a significant impact, helping welcome nearly 7 million incremental visitors to the USA, who spent $27.8 billion, which generated $47.7 billion in total economic impact, and supported

an average of nearly 52,000 incremental jobs a year. We know we could not have accomplished these results without our best-in-class partnerships at the local, state and national levels.

We’re pleased to present this customized Year in Review to highlight our cooperative accomplishments and successes in FY2019.

Thank you for your steadfast efforts to attract and welcome international visitors.

Together, we are marketing the USA!

A MESSAGE FROM BRAND USA’S CHIEF MARKETING OFFICER

Thomas Garzilli

To our partners at Visit California,

As the nation’s destination marketing organization, we take pride in our role of being the nation’s storyteller – inspiring visitors from all over the world to experience the limitless travel opportunities the U.S. has to offer. Our ability to promote these facets of the U.S. travel and tourism industry is a direct result of the ongoing support of our partners. Year over year, we continue to add value to our partners through a variety of marketing initiatives and consumer, trade and cooperative programs. What we get in return is a bolstered U.S. economy, innovative campaigns and best-in-class partnerships.

Since 2011, Visit California has been by our side supporting a myriad of marketing initiatives and programs, further enhancing

the image of the U.S. travel and tourism industry. This Year in Review report explores the impact and results of our invaluable partnership with Visit California over the past year. We look forward to forging ahead, together, and continuing our collaborative momentum to showcase the very best the U.S. has to offer to international travelers.

Thank you for your continued support!

Sincerely,

$23,025,000

Total Contribution to Brand USA since 2011

VISIT CALIFORNIA Partnership Objectives

In FY2019, Brand USA worked collaboratively with Visit California to drive visitation from targeted international markets through:

 CREATIVE DEVELOPMENT: Creating inspiring California content and distribution campaigns through integration with the Brand USA #UnitedStories consumer campaign.

 MEDIA: Continuing to develop custom co-op opportunities for California partners under a road trips content strategy, maximizing working media dollars.

 COOPERATIVE MARKETING: Leveraging Brand USA partner programs including the Global Inspiration Program, the China Multi-Channel program, and the China KOL video program as co-op opportunities for partners to come together under a California message.

 TRAVEL TRADE: Increasing amplification of direct to consumer efforts in the India market through a customized media package developed for Visit California.

Markets

Partner Fiscal Year

JULY 1

This book contains reports of media activity taken place during Brand USA’s FY19 (10/1/18-9/30/19). As a result, some of the highlights may relate to prior year’s contributions and plans.

FRANCEINDIA

SECTION

2

BRAND USA & VISIT CALIFORNIA PARTNERSHIP

UNITED STORIES

MARKETS

Leveraging the perspectives of professional cyclists Freddie Rodriguez and Jens Voigt and the Amgen Tour of California, the United Stories Mobile Content Creation Lab filmed from Sacramento, Lake Tahoe, Big Sur and Ventura, and all the way down to Pasadena, to capture the true experience of what a California road trip has to offer.

BEAUTIFUL DESTINATIONS SOCIAL DISTRIBUTION*

86.5M Impressions

122.4K Total Reach

1.1M Video Views

3.7M Instagram Story Impressions

* As of 10/7/19.

UNITED STORIES Integration into Brand USA’s Media Initiatives

This custom execution was part of the Brand USA “United Stories” consumer campaign and delivered a range of videos and images designed to showcase California through social media. Brand USA and Beautiful Destinations also provided real-time posting and added-value exposure through partnerships with Eurosport and Televisa.

The United Stories - California Road Trip video was integrated in:

 Visit the USA Social/Online Video Distribution

 Itinerary/Content Hosting on VisittheUSA.com

 Eurosport Distribution for Tour de France

 Televisa Distribution

 IPW

 Visit California Board Meeting Sizzle Reel

VISITTHEUSA SOCIAL & DIGITAL DISTRIBUTION*

134M organic & paid impressions

550K social engagements

20.3M video views

EUROSPORTS TV, DIGITAL & SOCIAL DISTRIBUTION

23.8M impressions

630K social engagements

* Televisa media elements still ongoing as of 10/28/19. Itinerary on VTUSA: https://www.visittheusa.com/trip/ultimatecalifornia-road-trip-itinerary

11.7M TV spot views

JCDecaux

JCDecaux creates custom, stand-alone destination campaigns in the United Kingdom dedicated to delivering the highest quality out-of-home (OOH) advertising solutions. Brand USA featured California in a dedicated campaign.

116M

Delivered Impressions

+33% higher than proposed

86.5M

Proposed Impressions

SECTION 2B

BRAND USA & VISIT CALIFORNIA CO-OP PARTNERSHIP OVERVIEW

VISIT CALIFORNIA PARTNERSHIPS

Brand USA and Visit California drove interest to a diverse set of California destinations in key international markets through collaboration via Brand USA cooperative marketing.

FY19 participants included:

GREATER ONTARIO CONVENTION & VISITORS BUREAU

GREATER PALM SPRINGS

CONVENTION & VISITORS BUREAU

VISIT HUNTINGTON BEACH

LAKE TAHOE VISITORS AUTHORITY

LOS ANGELES TOURISM & CONVENTION BOARD

MAMMOTH LAKES TOURISM

MARINA DEL REY CONVENTION & VISITORS BUREAU

PASADENA CONVENTION & VISITORS BUREAU

PIER 39

SAN DIEGO TOURISM AUTHORITY

SAN FRANCISCO TRAVEL ASSOCIATION

SANTA MONICA TRAVEL & TOURISM

SEA WORLD SAN DIEGO

SONOMA COUNTY TOURISM

SOUTH COAST PLAZA

TEAM SAN JOSE

VISIT TRI-VALLEY

VISIT TUOLUMNE COUNTY

VISIT VACAVILLE

VISIT ANAHEIM

VISIT CAMARILLO

VISIT VISALIA

WEST HOLLYWOOD

TRAVEL & TOURISM BOARD

VISIT YOSEMITE / MADERA COUNTY

YOSEMITE GATEWAYS

Co-op Partner Recommendation Overview

MARKETS

Brand USA & Visit California leveraged their strategic partnership to extend customized marketing opportunities to industry partners. By integrating our efforts together, we focused and amplified the welcoming message of California in key international markets.

Core co-op programs for partners in FY2019 included:

Custom Global Road Trips

Global Inspiration Program

The official U.S. travel guide (in print, and digital) is a foundational marketing tool distributed in over 50 countries and translated into 9 different languages.

As a main component of the co-op, the Road Trips package created for both new and renewing partners built off the success of previously themed campaigns. The campaign utilized new and existing California road trip content through an integrated distribution strategy.

Custom China Co-op

In this highly important, but highly complex market, Visit California and Brand USA worked together to create turnkey opportunities for California partners to promote destination awareness, engagement, and booking.

GERMANY INDIA FRANCE

GLOBAL INSPIRATION PROGRAM

PRIMARY MARKETS

 Launched in over 50 countries with 13 editions in 9 languages

465,000 Print Impressions*

Digital Impressions* 17.2M

*Brand USA Overall Results

GERMANYFRANCEINDIA IRELAND

 Print distribution through Brand USA pavilions at global trade shows, U.S. Embassy channels, travel agent locations and targeted consumer distribution

 Digital reach through eGuide editions as well as custom digital editions for travel trade partners

 New Mobile Takeover Ads available in Australia, Brazil, Canada, Germany and the UK

Participating Partners:

 Pier 39

 Lake Tahoe

 Vacaville

 Sonoma Co.

 Yosemite/Tuolumne

 Mammoth

 Yosemite/Madera

 Visalia

 SeaWorld

 San Diego

 Marina Del Rey

 Los Angeles

 Palm Springs

 South Coast Plaza

 Anaheim

 Pasadena

 Camarillo

 Huntington Beach

 Santa Monica

CUSTOM GLOBAL ROAD TRIPS CO-OP

Program Highlights*

32.37M Total Impressions

46,606 Total Pageviews

542,197 100% Video Views (Media IQ + YouTube)

$4.13M Expedia Hotel+ Flight Bookings Post-View/Click

CUSTOM GLOBAL ROAD TRIPS CO-OP Featured Co-Op Partners

CONTENT REDISTRIBUTION PARTNERS

HUNTINGTON BEACH MARKETING & VISITORS BUREAU

LAKE TAHOE VISITORS AUTHORITY

PASADENA CONVENTION & VISITORS BUREAU

SAN FRANCISCO TRAVEL ASSOCIATION

TRI VALLEY CONVENTION & VISITORS BUREAU

TUOLUMNE COUNTY VISITORS BUREAU

CONTENT CREATION & DISTRIBUTION PARTNERS

SONOMA COUNTY TOURISM

GREATER ONTARIO CONVENTION & VISITOR BUREAU

YOSEMITE MADERA COUNTY

YOSEMITE GATEWAYS

CUSTOM GLOBAL ROAD TRIPS CO-OP

Visit The USA & Video Overview - Content Redistribution

MARKETS

OUTBRAIN*

MEDIA IQ*

Offering opportunities for destination Visit California partners, Visit California’s Road Trip initiative amplified the reach of partner Road Trips content through an integrated marketing strategy.

26.42M Impressions

25,542 Clicks

0.09% CTR

22,043 Pageviews

617,685 Impressions

434,219 Video Starts

$3,885 Clicks

0.63% CTR

VISIT THE USA PAGES* YOUTUBE*

368,221 100% Video Views

22,102 Pageviews

23,072 Unique Pageviews

4,280 Views

*Overall campaign results. See Appendix for partner results.

Two additional Visit California brand layer Outbrain campaigns with 3,400 clicks to existing Trips pages to run in 2020. Pending market selection.

02:29 Average Time on Site

GERMANY INDIA FRANCE

CUSTOM GLOBAL ROAD TRIPS CO-OP

Visit The USA & Video Overview - Content Creation

OVERALL CONTENT CREATION & DISTRIBUTION RESULTS*

VISIT THE USA EXPERIENCE PAGE

2,461 Pageviews

2,138 Unique Pageviews

01:52 Average Time on Site

YOUTUBE

2,413 Views

* Overall campaign results. See Appendix for partner results.

** Sonoma’s Media IQ campaign to run in 2020: 60-day campaign; 200,000 guaranteed 100% views; UK market to be confirmed.

Yosemite Gateways opted to upgrade Expedia impressions in lieu of Media IQ.

MEDIA IQ**

203K Impressions

201K Video Starts

1,072 Clicks

0.53% CTR

167,283 100% Video Views

CUSTOM GLOBAL ROAD TRIPS CO-OP

Expedia Activation

MARKETS

Visit California and its partners were featured in a market-specific Expedia activation campaign to drive conversions and gain insight on attributable California bookings. The campaign leverages unique California content to promote participating destinations in order to engage with travelers to drive bookable results.

OVERALL RESULTS*

5.13M

Total Impressions

$4.13M

Total Booked Hotel & Flight Revenue Post-View/Click

*Overall campaign results. See Appendix for partner results.

CUSTOM GLOBAL ROAD TRIPS CO-OP Expedia Activation

1,200,074 Impressions 529 Post-View/Click Hotel Room Nights

$126,704 Post-View/Click Gross Hotel Bookings

2,829,217 Impressions

8,763 Post-View/Click

Hotel Room Nights

$2,266,415 Post-View/Click

Gross Hotel Bookings

3,582 Post-View/Click Flights Booked

$1,393,102 Post-View/Click

Flight Bookings

1,100,066 Impressions

1,449 Post-View/Click

Hotel Room Nights

$303,515 Post-View/Click Gross Hotel Bookings

96 Post-View/Click Flights Booked

$36,395 Post-View/Click Flight Bookings

*Overall campaign results. See Appendix for partner results.

CUSTOM CHINA CO-OP Overview

MARKET

In China’s constantly evolving media landscape, Brand USA and Visit California helped partners target prospective travelers with relevant programming. This campaign engaged audiences across China’s leading trip planning, social and video platforms, including a social influencer campaign targeting millennials.

Program Highlights*

88.6 Million Total Impressions

VISIT CALIFORNIA 2019

CUSTOM CHINA CO-OP CAMPAIGN ELEMENTS:

 “I Know This Spot” Social Influencer: Destination Video Guide with Social Distribution

 iQiyi: Hosting of “I Know This Spot” Videos on Brand Video Channel & Traffic Generation

 Mafengwo Visit California Travel Guide

 Ctrip Campaign + Share of Voice on a GoUSA.cn Experience Page with Traffic Generation Campaign including external links to bookable Ctrip product

332,745 Total Clicks

10.85 Million+ Total Views (Pageviews, Editorial Views + Social Views)

7,656 Social Interactions

* Overall campaign numbers for all Custom China VIsit California co-op programs.

CUSTOM CHINA CO-OP Overview

CHINA CO-OP PARTNERS

VISIT ANAHEIM

GREATER PALM SPRINGS CONVENTION & TOURISM BUREAU

MAMMOTH LAKES TOURISM

TEAM SAN JOSE

SEA WORLD SAN DIEGO

WEST HOLLYWOOD

MARKETING & VISITORS BUREAU

CUSTOM CHINA CO-OP “I Know This Spot” Social + iQiyi Overview

MARKET

Leading Chinese influencer Jessica Beinecke promoted Visit California partners on “I Know This Spot,” a Chinese-English digital travel series. More than just a travel video in Chinese, these digital videos bridge cultural and language barriers and create exciting local experiences for Chinese tourists. Last year, Jessica’s U.S. destination videos were viewed 100+ million times on Chinese social media.

Visit California partners were featured in 5 two-minute videos that aired on Jessica’s Weibo and MiaoPai accounts and were hosted on the Visit California iQiyi channel.

MIAOPAI + WEIBO CUMULATIVE RESULTS*

9.3M

Total Impressions Total Views

7,656

Total Reposts, Comments and Likes

* Brand USA Overall Results

CUSTOM CHINA CO-OP

“I Know This Spot” Social + iQiyi Overview

Visit California Custom China Co-Op partners’ videos were also hosted on the iQiyi Visit California Brand Video Channel. An iQiyi traffic generation program drove viewers to the page during a 3-week campaign period.

35M

iQiyi Estimated Impressions

OVERALL PARTNER RESULTS FOR BOTH CAMPAIGN FLIGHTS

CUSTOM CHINA CO-OP Ctrip

Brand USA managed a program with Ctrip, China's leading online travel agency, to promote a custom Visit California campaign page and travel product accessing 300 million active members on the platform. iPinYou programmatic ads were also used to target Chinese users outside the Ctrip platform to drive additional traffic to the custom campaign page.

CAMPAIGN OVERVIEW

17.1M Impressions

55,308 Clicks

137% Achievement

CUSTOM CHINA CO-OP Mafengwo

MARKET

Visit California partners were featured in a custom travel guide to promote its destination on Mafengwo, China’s largest travel-related social network.

Total Campaign Impressions

277,437

12.39M Clicks

Editorial Views 373,000+ Campaign flights: 12/11/2018 - 6/10/2019

SECTION

2C

BRAND USA & VISIT CALIFORNIA TRADE INITIATIVES

USA DISCOVERY PROGRAM

483 Total Users Passed

The USA Discovery Program is Brand USA’s official online travel agent training tool. It inspires the travel industry through education on the diverse destinations and experiences available across the country. It also provides accreditation as USA Specialists.

Agents learn geographical information for regions, states and territories to become a Regional Expert. Agents can then earn special badges and custom partner badges. Unique features of the program include MegaFam integration, peer-to-peer learning, live events and webinars.

108 Australia & New Zealand

1 China

6 France & Germany

240 India

50 Mexico

65 UK & Ireland

13 Global

FRANCE GERMANY INDIA MARKETS

BRAND USA TRAVEL WEEK

MARKETS

Brand USA is proud to showcase the unique features and experiences of partner destinations, including California, through impactful pavilions at travel trade shows around the world.

 Visit California

 Discover LA

 San Francisco Travel

 Visit Santa Monica  Sonoma County Tourism

 Visit Anaheim

 Visit West Hollywood

SECTION

3

BRAND USA & VISIT CALIFORNIA CONTINUED EXPOSURE

VISIT THE USA SOCIAL MEDIA

FY2019 Global Exposure

MARKETS INDIA FRANCE GERMANY

Brand USA engages with its 7 million+ social community on a daily basis through our always-on social media strategy. Through a robust content mix, we communicate the breadth of experiences that the USA has to offer.

* Brand USA Overall Results

GOUSA SOCIAL MEDIA

FY2019 China Exposure

Brand USA shares California’s story with an active, vibrant community of pre- and post-travelers on the GoUSA-branded WeChat and Weibo pages.

166,019 WeChat Followers as of Oct. 1, 2019

* Brand USA Overall Results

SOCIAL MEDIA INFLUENCERS

MARKETS

Brand USA leverages global content creators to travel to the USA, sharing their experiences and inspiring their audiences to come visit. Our strategy utilizes influencers, not only for content creation but also for distribution, to effectively reach a larger audience in key international markets.

RESULTS ACROSS ALL FY19 INFLUENCER INTIATIVES:

Impressions 376M

Total Views 8.1M 46M Total Engagements

* Brand USA Overall Results

ASK A LOCAL

MARKETS

“Ask a Local,” Brand USA’s documentary-styled campaign, shares amazing, authentic travel experiences through the voices and faces of U.S. residents.

 Features local personalities telling and sharing their favorite places, experiences and attractions

 Destinations featured on Ask A Local landing page on Visit The USA global sites

 Brand USA’s content and distribution strategy drives consumers to engage with this authentic travel content

Impressions* 3M Video Views* 54M

*Brand USA’s overall results

FRANCE GERMANY INDIA

THE TELEGRAPH

Brand USA developed multi-media campaigns with The Telegraph, the UK’s number one quality newsbrand and travel publisher, to promote the USA and drive interest for visitation.

California was featured in following campaigns and promoted through The Telegraph’s channels:

EURONEWS Redistribution of BBC’s USA Through Music

MARKETS

FRANCEGERMANY

Utilizing the Euronews.com digital audience, Brand USA redistributed the BBC’s “USA Through Music” vignette series through Euronews digital platforms.

EURONEWS.COM REACH*

23.8M

Pageviews

7.7M

Unique Browsers

Lifetime Downloads

4.4M

EURONEWS MOBILE APPS* Monthly Sessions

BLOOMBERG

MARKETS

In 2019, Brand USA launched a six-month digital and print campaign with Bloomberg Media Group. The campaign leveraged Hear the Music assets and targeted Bloomberg’s affluent, travel-ready audience in eight markets.

120.8M

Total Campaign Impressions

76,377

Clicks

*Brand USA overall results

GERMANY INDIA FRANCE

NZME

Music has the power to unlock the transformational power of travel. Whether it’s the music genre that defines your city or the sound of nature in the national parks, with Brand USA’s “How Does Your USA Sound?” New Zealand Media and Entertainment (NZME) campaign, travelers uncovered the unique sounds of the USA.

Visit California was featured in the campaign and connected with over 3.3 million New Zealanders each week. Visit California was also inlcuded in an editorial story, print advertising and digital advertising with a call-to-action through House of Travel.

9.3M

132,744 Total Campaign Impressions

Clicks

MEGAFAMS Trade Initiatives

MARKETS

Brand USA MegaFams highlight the various experiences an international traveler can have in the USA – to, through and beyond our gateways. MegaFams are made possible by the generous support of our partners, such as Visit California which host unique itineraries to educate the travel trade and help promote the destination to key international markets.

PRODUCT FAMS Trade Initiatives

MARKETS

Brand USA coordinates and executes multiple fams for senior decision makers and product managers from each target market. This initiative focuses on destination introduction and development of new products.

BRAND USA INSIDER GUIDES Trade Initiatives

Brand USA Insider Guides are self-drive itineraries shared with receptive tour operators to add product and promote on their channels.

The Brand USA Insider Guides live on Brand USA's Travel Trade website, which is a one-stop shop for the international travel trade industry including pre-built itineraries, destination images, a list of receptive tour operators, visa guidelines, videos and a U.S. education hub.

Visit California is featured in these seven U.S. itineraries on the Travel Trade website*:

Pacific Northwest Wine Trail

Pacific Coast Music Trail

Los Angeles & Southern California

Giant Tress and Ancient Forests

San Francisco, California Wine Country & Yosemite National Park

*As of 10/1/19

SECTION

4

BRAND USA FY2019 UPDATES

BRAND USA FY2019 OVERVIEW

CAPTIVATING GIANT-SCREEN FILMS

“Into America’s Wild”

 During IPW 2019, Brand USA announced its third film for release in IMAX® and giant-screen theaters in collaboration with MacGillivray Freeman Films — “Into America’s Wild.” The film will lead international audiences on a cross-country journey of the USA’s great outdoors to showcase scenic byways, ancient homelands, little known trails, and hidden gems that form the natural tapestry of America

“America’s Musical Journey”

 The initial success “America’s Musical Journey” resulted in the expansion of the music platform for fiscal year 2019, including the addition of 10 new featured artists and cities as part the “Hear The Music, Experience The USA” campaign. The film also premiered in four destinations: London, Sydney, Melbourne, and Sao Paulo, and won four awards: the HSMAI Adrian Award, three Silver ADDY Awards, and the Gold Medal at the New York Festivals TV and Film Awards.

“National Parks Adventure”

 Brand USA’s first, giant-screen film, “National Parks Adventure” is currently showing in more than 100 theaters globally and is available on Netflix, demonstrating the continued strong interest of viewers worldwide.

BRAND USA FY2019 OVERVIEW

INNOVATIVE CONSUMER AND TRADE INITIATIVES

GoUSA TV

 In 2019, GoUSA TV became available for download globally on iOS and Android devices, which extends Brand USA’s strategy to immerse audiences in content that is both an entertainment and educational point of view of destinations and experiences available across USA. Brand USA also began adding episodic content to captivate viewers and entice them back to the channel.

Mega Media Venture

 In fiscal year 2019, Brand USA, in collaboration with TravMedia and in partnership with Marriott International, American Airlines, and destination marketing organizations across the entirety of the United States, completed the first-ever largescale media fam – Mega Media Venture. Brand USA invited 50 international journalists to the 50 states, five territories, and the District of Columbia yielding more than 60 global articles with a total advertising value of over $9 million by top-tier journalists from Australia, Brazil, Canada, China, EMEA, France, Germany, Hong Kong, Italy, Japan, South Korea, Mexico, New Zealand, and the United Kingdom.

United Stories

 In January of 2019, Brand USA along with Beautiful Destinations launched the creative campaign – United Stories, which utilizes mobile content creation labs to spotlight first-person perspectives of American culture via locals, influencers, and travelers alike. The content gathered conveys the warm and welcoming nature of Americans and from all corners of the U.S. and further amplifies the unique U.S. travel experiences, events, and attractions.

Hear the Music, Experience the USA

 Building on the success of the film “America’s Musical Journey” and the 2018 campaign “Hear The Music, Experience The USA,” Brand USA expanded the integrated marketing campaign to include 10 talented artists whose hometown musical heritage has influenced their interpretation of two iconic American songs: “What I Like About You” by the Romantics and “Boogie Shoes” by KC and the Sunshine Band. Viewers get an authentic and experiential look into uniquely American sounds and utilizes the power of American music to promote the U.S. to international travelers.

BRAND USA FY2019 OVERVIEW

EXPANDING GLOBAL CONNECTIONS

Brand USA Travel Week Europe

 The first-ever Brand USA Travel Week Europe took place in London, U.K. This U.S.-immersive event showcases the diverse range of travel experiences available throughout the United States and provides a revolutionary business platform for U.S. suppliers to engage with key buyers across select international markets. The buyers represent companies with a strong interest in leveraging opportunities to grow arrivals to the USA. Brand USA also announced Brand USA Travel Week India will take place in October 2020, and Brand USA Travel Week Europe will return to London, U.K. in September 2020.

2019 U.S.-China Tourism Leadership Summit

 In its 13th year, Brand USA joined the Ministry of Culture and Tourism of the People’s Republic of China to host the U.S. – China Tourism Leadership Summit. This year, under the theme of “culture and tourism,” the two entities convened in Seattle, Washington, to build and strengthen relationships between the U.S. and Chinese tourism industry leaders and government officials through dialogue and cultural engagement. Attendees were also able to experience several local attractions Seattle has to offer travelers.

USA Discovery Program

 Brand USA announced the expansion of its signature USA Discovery Program, an award-winning online travel agent training platform, to France, Italy, Korea, and Spain. Soon, Brand USA teams in these markets, with the French site also being promoted in Belgium and Luxembourg and the Germany site being promoted in Austria and Switzerland, will work with the travel trade, travel media, and Visit USA Committees to promote the program.

APPENDIX

BRAND USA & VISIT CALIFORNIA CO-OP INDIVIDUAL

CO-OP PARTNER RESULTS

VISIT CALIFORNIA CO-OP PARTNER RESULTS

Greater Ontario Convention & Visitors Bureau

VISIT CALIFORNIA CO-OP PARTNER RESULTS

* Traffic pulled May 2019 – October 2019.

VISIT CALIFORNIA CO-OP PARTNER RESULTS

Lake Tahoe Visitors Authority

CONTENT DISTRIBUTION PARTNER RESULTS

VISIT CALIFORNIA CO-OP PARTNER RESULTS

Pasadena Convention & Visitors Bureau

* Traffic pulled May 2019 – October 2019.

CONTENT DISTRIBUTION PARTNER RESULTS

VISIT CALIFORNIA CO-OP PARTNER RESULTS

San Francisco Travel Association

* Traffic pulled May 2019 – October 2019.

**Media IQ campaign to run in 2020: 60-day campaign; 300,000 guaranteed 100% views.

VISIT CALIFORNIA GLOBAL ROAD TRIPS CUSTOM CO-OP REDISTRIBUTION: PACKAGE A

VISIT CALIFORNIA CO-OP PARTNER RESULTS

Sonoma County Tourism

*Media IQ campaign to run in 2020: 60-day campaign; 200,000 guaranteed 100% views; UK market to be confirmed.

VISIT CALIFORNIA CO-OP PARTNER RESULTS

Visit Tri-Valley

VISIT CALIFORNIA GLOBAL ROAD TRIPS CUSTOM CO-OP REDISTRIBUTION: PACKAGE A

* Traffic pulled May 2019 – October 2019.

**Media IQ campaign to run in 2020: 60-day campaign; 300,000 guaranteed 100% views.

VISIT CALIFORNIA CO-OP PARTNER RESULTS Visit Tuolumne County

* Traffic pulled May 2019 – October 2019.

**Media IQ campaign to run in 2020: 60-day campaign; 300,000 guaranteed 100% views.

VISIT CALIFORNIA CO-OP PARTNER RESULTS

Yosemite Gateways

* Yosemite Gateways opted to upgrade Expedia impressions in lieu of Media IQ.

VISIT CALIFORNIA CO-OP PARTNER RESULTS

Visit Yosemite / Madera County