BRAND USA 2021 CUSTOM CANADA PROGRAM TRAVEL SOUTH USA
Kick-Start Canadian Travel Recovery to the South
KEY BENEFITS
Program uniquely built to amplify the Southern region with partners featured together
Welcome Canadian travelers back to the Southern USA with a customized program designed to reach travelers at key stages in the planning process. From inspiration and engagement to activation, this program emphasizes destination readiness and elevates the Southern region with a unified voice, highlighting unique experiences and places of interest.
Travel South USA partners who chose to participate in the 2020 Canada Spring Multi-Channel program (currently on pause) along with new partners have the opportunity to be part of this integrated program, which includes new content creation and robust media distribution as added value.
Partners receive full usage rights to newly created video content* which can be used across their owned channels in perpetuity
A multifaceted media strategy drives engagement with content on partners' sites and on the Travel South USA subsite
Dedicated Travel South USA Expedia landing page and media campaign designed to optimize bookings across the region
Detailed reporting at partner and regional levels
*May vary based on level of participation for cities within state co-ops
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POSTMEDIA NETWORK GOOGLE DISPLAY NETWORK VIDEO CREATION & DISTRIBUTION EXPEDIA ACTIVATION + BOOKINGS
Content on Canada’s Key Consumer Print and Digital Channels* Targeted Engagement and Traffic Generation
Each partner will receive a dedicated article featured on the Visit the USA content hub on NationalPost.com
Partners benefit from 750,000 print and digital impressions driving to the hub**
Added Value: Partners are featured on the print cover wrap of the National Post newspaper
* This is available only for partners already committed to the 2020 program Canada Spring Multi-Channel
** These are not dedicated partner ads; they drive to campaign landing page where partners are featured. Metrics will include total views, page views and time spent on hub.
Expand brand reach, awareness and engagement on Google’s network of mobile websites and apps
Drive traffic to partner content' through numerous targeting options based on audiences’ past online behavior and interests
Partners receive guaranteed clicks to the landing page of their choice (clicks vary by tier)
Banner creative will be updated at no charge
Social Cuts with Programmatic Display Campaign – NEW! Included Especially for Travel South USA
Video created with existing b-roll
Partners receive full rights in perpetuity
Partners can also utilize this content across their owned channels
Video will be featured on partner page on TravelSouthUSA.com
Programmatic display campaign extends reach and drives traffic to partner content on TravelSouthUSA.com
Generate Real, Measurable Results
Partners receive media impressions to their custom landing page or hotel results page (depending on level of participation)
NEW: Travel South USA dedicated landing page created with customized content and designed to feature all partners, including newly created video content
1M impressions will drive to Travel South USA landing page
Detailed reporting
Contact your Brand USA or Miles Engagement Team member to participate.
VIEW SOCIAL CUTS VIDEO EXAMPLE
PARTNER PACKAGE DETAILS: EXISTING PARTNERS
Contact
TIER POSTMEDIA ARTICLE POSTMEDIA PRINT & DIGITAL TRAFFIC DRIVER CAMPAIGN GDN CLICKS SOCIAL CUTS W/ FULL RIGHTS PROGRAMMATIC DISPLAY CAMPAIGN EXPEDIA MEDIA: PARTNER DEDICATED EXPEDIA OFFER PAGE EXPEDIA MEDIA: TRAVEL SOUTH USA HUB 1 750 Words 750,000 Impressions 4,600 (1) :15; (1) :30 300,000 Impressions 900,000 Impressions Custom Landing Page 1 Million Impressions 2 750 Words 750,000 Impressions 4,000 (1) :15; (1) :30 200,000 Impressions 415,000 Impressions Biased Hotel Search Results Page 1 Million Impressions State Co-op Partners Featured with State Content 750,000 Impressions Varies by co-op (1) :15; (1) :30 N/A N/A Inclusion in Travel South USA Hub 1 Million Impressions
your Brand USA or Miles Engagement Team member to participate.
