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THE USA DISCOVERY PROGRAM
Agents earn badges as they learn about the diverse destinations and experiences available in the USA. The program incorporates live events, webinars and peer-to-peer learning to help the travel industry get accredited as USA Specialists.
Brand USA promotes the USA Discovery Program through market-specific incentives throughout the year.
Brand USA integrates completion of USA Discovery Program badges for fams and MegaFams.
Program participation includes translation of content in all available languages — no need to select target markets.
YOU CAN BECOME A USA SPECIALIST
PROGRAM BENEFITS 2 3 1
Created and managed by Brand USA, this innovative and interactive online training course will provide you with the knowledge and skills needed to sell trips to the USA more effectively to your customers.
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Brand USA’s Official Online Agent Training Tool
PACKAGE DETAILS
BUILD A BADGE BUILD A CUSTOM BADGE:
n Six brand new pages
• 1 overview page; 4 content pages detailing product with up to 5 facts per page; 1 quiz page resulting in bespoke specialist badge
n Partner social media links
n Promotion in monthly member newsletter
n Support in advertising on USA Discovery Program
n Option to run bespoke incentive program
n Site hosting fee
n Access to Google
n Analytics via Brand USA Reporting Portal
n Translations included
REQUIRED ANNUAL RENEWAL
PARTNER TO SELECT ONE OF THE OPTIONS
n Updates to Extra Learning Badge/Content would include:
BELOW:
• Update up to 150 words; 5 photos (1 per page); Factually incorrect copy; Site hosting fee; Translations included
n Updates to Location State Page * Content would include:
• Update up to 150 words; 1 photo; Factually incorrect copy; Translations included
n Promotional Offer Options include:
• Site hosting fee; Up to four promotional posts (1 per quarter) in a market of your choosing. Posts do not have to be in the same market each quarter; OR, Run a completion incentive for one month in one selected market
*For state partners only
CONTENT REFRESH
n Update up to 250 words per page including quiz
n 5 photos (1 per page)
n Option to run bespoke incentive program
n Site hosting fee
n Access to Google Analytics via Brand USA Reporting Portal
n Translations included
MARKETS:
REPORTING:
37,662 Total Active Users
141,231 Badges Passed
Australia Brazil China France Germany India Ireland Italy Mexico New South United Zealand Korea Kingdom TheBrandUSA.com DISCOVERY PROGRAM