SCOPE OF SERVICES
At Child Care Biz Help, we provide an all-encompassing marketing framework designed to capture the attention of your precise target audience. Our tailored Marketing Solutions Proposal is crafted to support existing church daycares looking to strengthen their presence and deepen connections in their community.
Our comprehensive package combines strategic planning with actionable marketing tactics focusing on enhancing enrollment, boosting staff recruitment and expanding community partnerships. It includes a suite of services from website content enhancement to dynamic social media and pay-per-click (PPC) campaigns, all designed to align with your daycare’s mission and values. Our approach is centered on leveraging your established foundation while introducing innovative strategies to drive growth and engagement, ensuring your church daycare becomes and remains a preferred choice for families seeking quality early childhood education and for staff seeking early childhood career paths.
We focus our marketing services around these four pillars in order to boost your brand ararenewss grow your enrollment:
» Brand Identity
» Advertising & Promotion Strategies
» Reputation & Brand Awareness
» Social & Online Marketing
INVESTMENT & TERM
INVESTMENT
» $1,500 One-Time Setup/Onboarding Fee
» $2,150 Monthly Marketing Services
» $800 Minimum Ad Spend Budget; Google Pay-Per-Click, Facebook and Instagram Ads
TERM
» Six-month initial term with an extension for up to 12 months
DELIVERABLES
» Goal setting and metric development to ensure attraction of new families for enrollment and the recruitment of new early childhood professionals
» Quarterly marketing strategy development to focus on increasing enrollment and attracting staff
» Online image review to ensure keywords are incorporated, sales copy, and calls-to-action (CTAs) are effective, and the overall user experience is strategic
» Verify website back end is SEO friendly (title tags, meta-descriptions, updated framework)
» Digital advertising including a minImum of one (1) Google Pay-Per-Click ad and (1) Facebook/Instagram ad/boost
OUTCOMES
» Website landing page design and development to forward all CTAs for conversion; consider website temporary pop-up if needed for added CTA
» Social media and PPC strategy includes social media templates, content writing, image development, and communications calendar
» Email automation templates and setup (as needed)
» One press release per year
» Secret shop, tour coaching and closing the enrollment
» Local business online directory publishing - list daycare in online directories and/or repair any inconsistencies in name, address, and/or phone numbers
» Increased Awareness: Through strategic website content enhancement and dynamic social media and PPC campaigns, more families will become aware of the daycare’s offerings.
» Higher Conversion Rates: The development of a website landing page and temporary pop-ups aimed at conversion will facilitate a smoother path for interested families to enroll their children.
» Attractive Online Presence: Online image review and SEO improvements will make your daycare more visible in search engine results, drawing in more prospective families.
BOOSTED STAFF RECRUITMENT
» Targeted Recruitment Campaigns: The marketing strategy will include efforts to attract early childhood professionals, making use of social media templates, content writing, etc.
» Enhanced Job Visibility: With an improved online presence and strategic keyword incorporation, your daycare will reach a wider audience of qualified candidates.
EXPANDED COMMUNITY PARTNERSHIPS
» Increased Engagement & Partnerships: Regular updates through online marketing and grassroots efforts will keep the community informed and engaged, fostering stronger partnerships.
STRATEGIC GROWTH & ENGAGEMENT
» Quarterly Strategy Development: Ongoing marketing strategy sessions will ensure that your daycare achieves full enrollment and remains full.
» Continuous Performance Monitoring: Goal setting and metric development will allow for the measurement of marketing effectiveness, enabling data-driven adjustments to strategies.
The CCBH team understands the complexities of online marketing activities and guarantees full transparency of all work being completed.
The CCBH team will provide monthly metrics of all strategies, including examples of all sales copy, images used, conversions, clicks, and other engagements. A new strategy with clear deliverables and outcomes will be established monthly for accountability and measurement.
ATTACHMENT
DETAILED DESCRIPTION OF MARKETING SERVICES
Learn more about each marketing service: DIGITAL ADVERTISING
1
SOCIAL MEDIA POSTING
1
MARKETING PLAN DEVELOPMENT
3
LOCAL BUSINESS ONLINE DIRECTORY PUBLISHING
PUBLICATIONS & MAILERS
6 2
BILLBOARDS & RADIO
7
GRASSROOTS MARKETING
8
4 5
COLLATERAL PIECE DESIGN SERVICES
Digital Advertising
Gain new enrollments, attract high quality staff, drive traffic to schedule tours, increase customer engagement, boost brand awareness, and increase sales to your business by reaching people where they are. Social media paid advertising is very cost-effective because advertisers have a wide variety of targeting options at their disposal. Here we use Google, Facebook and Instagram to target your audience (based on demographics, interests, location, relationship status, education, household income, and life events). Digital ads will be a set monthly budget directed toward gaining new enrollments and/or recruitment efforts if needed.
Our team will conduct the following in terms of digital ads:
» A complete list of keywords will be provided along with all ad and sales copy
» Every ad will be directed toward a corresponding landing page; development of the landing page is included in the one-time setup fee
» Produce a monthly video report showing the ins and outs of all paid advertising including impressions, clicks, and conversions
2 Social Media Posting
Posts, images, and engaging content (such as videos and quizzes) are provided on a monthly basis utilizing your childcare center’s branding and tone of voice. Target is to gain new enrollments, attract new staff, gain more followers, and increase brand awareness.
Through this service, you’ll receive:
» Four branded and unique social media posts per week with supporting content
» Monthly social media content strategy filled with ideas on how to increase engagement
» Posting of all content on Facebook and Instagram including any corporate provided content
» Optimize Google My Business
» Social media content following childcare strategy guidelines; includes engaging and sharing content
» One social media ad to target new customers (does not include ad spend budget)
3 Marketing Plan Development
The development of a marketing plan is a critical step in achieving your goals and establishing effective connections with your target audience. This process entails conducting a thorough analysis of the market, assessing your competition, and understanding consumer behavior in order to create a well-thought-out strategic roadmap.
Our approach involves crafting a quarterly marketing strategy that delineates specific objectives, identifies the most appropriate marketing channels, optimizes resource allocation, and establishes measurable key performance indicators (KPIs).
4 Local Business Online Directory Publishing
Stay connected to the communities you serve and completely conquer your digital presence online. We submit your business information in a network of directories that power search engines, navigation systems, voice search, mobile apps, and more — and create accurate listings your customers can count on.
» Includes Google business profile optimization (listing setup, photo upload, NAP verification)
» Google Maps (grow visibility by becoming visible on Google Maps for certain keywords)
» Fully managed and drafted responses for all of your reviews
5 Publications & Mailers
Publications play a vital role in advertising a church daycare, serving as a tangible and enduring medium to communicate your mission, values, and the unique benefits of your daycare program. These well-crafted publications go beyond mere advertisements; they are powerful tools that convey your dedication to nurturing children, building a strong community, and fostering faith-based education.
» Brochures/Flyers: Creating beautifully designed brochures and flyers allows you to provide prospective parents with comprehensive information about your church daycare. These publications can highlight your curriculum, safety protocols, dedicated staff, and the warm, nurturing environment you offer. Rich in visuals and compelling content, they help instill confidence in parents seeking a safe, enriching place.
» Publication Ads: Researching and placing ads in local materials, online publications, and other areas your customer reads/visits.
» Mail Campaign: Design of materials, development of campaign, work with postal company for zip code assignment and distribution.
» Annual Reports: An annual report showcases the impact and growth of your church daycare over the past year. It highlights achievements, financial transparency, and the positive changes your daycare has made in the lives of the children and families it serves. This publication can also serve as a tool for fundraising and donor engagement.
» Testimonials and Success Stories: Incorporating testimonials and success stories from satisfied parents, former students, or staff members can be a persuasive addition to your publications. Real-life experiences and endorsements can build trust and credibility.
Benefits of Parent Testimonials
» Build Connections & Community
First-hand accounts help create a sense of community, which can greatly influence the decision-making process for prospective families and make current families feel valued.
» Website Traffic & Improved SEO
Adding fresh content such as testimonials to your website regularly helps improve SEO and drive traffic.
» Improve Shares on Social Media
Authentic posts aren’t as salesy and are more likely to be shared across social media.
6 Billboards & Radio
Billboards and radio advertising are two powerful traditional marketing channels that can effectively promote a church daycare. They each have unique strengths and advantages when it comes to reaching a broad audience and creating awareness for your daycare program.
» Develop a one-time campaign for billboard and radio outlets
» Landing page designed and developed
» Design the campaign materials and script writing
» Research for the mailing, broadcast audience and vendor
7 Grassroots Marketing
Grassroots advertising efforts for a church daycare focus on building awareness and trust within the local community through personal connections and community involvement. Our team will help identify appropriate grassroots activities and provide the collateral materials to create an impactful impression.
8
Collateral Piece Design Services
Professionally and creatively share your identity and who you are through our custom design services.
» Flyers, banner flags, yard signs, A-frame signs, posters, and table banners
» Website landing page design and development
» Program guide, brochure, and product guide design
» Window cling design
» Business card design
» Mailer and postcard design
» Swag and promotional design
