KRISTIE HUEY rhode island school of design graphic design 2012
CONTENTS the 500 audio breeds visual lost in translation bodoni poster eight squares type compositions illuminated text subtle emigre letterforms cocoa bar wine poster
THE 500 The 500 is composed of 500 drawings investigating 500 different ways to convey the image of two simple objects while exploring the themes of anomaly, balance, contrast, rhythm and texture. A set of five books contained in a hand-made slip case were created to document the results of this exploration. 6 x 6 in
500
50
5
anomaly
balance
contrast
rhythm
texture
THE 500
AUDIO BREEDS VISUAL Numerous collages using images were created in response to listening to five audio clips from the Fluxus movement. Text of the song name and artist were then integrated to combine image and text as one.
These collages were combined to create a visual narrative. A double-sided accordion book composing of ten images on each side was created to display this narrative. 10 x 10 in
AUDIO BREEDS VISUAL
LOST IN TRANSLATION With the given object, a nail, explore the many different forms of graphic translation using any medium and means of expression. Three primary points to consider are understanding the object, exploring the possibilities of form, and consider the phenomena of translation and transformation and between form and communications.
LOST IN TRANSLATION
BODONI POSTER
WHAT IS BODONI?
Create a poster to capture the essence of the bodoni typeface. This poster illustrates the dramatic thicks and thins as well as the curves that exist in bodoni letterforms. Black Gouache, 24 x 36 in
Bodoni is a modern typeface designed by Giambattista Bodoni (1740-1813), an Italian engraver, publisher and typographer. As the private printer to the Duke of Parma, Bodoni produced over a hundred typefaces and perfected the production of mechanical type. Bodoni admired the ideas and work of John Baskerville, whose influence is present in this typeface. The letterforms exhibit a dramatic contrast between thick and thin strokes and flat crisp thin serifs with very slight bracketing. They have a strong vertical stress, and are slightly condensed or narrow. Ascenders and descenders
Bodoni
are more exaggerated than old style typefaces. Bodoni has an overall geometric construction, with a clean and sharp appearance. A similar typeface designed during the same time was Didot. These modern typefaces represented a new vision of typography independent from calligraphy. The extreme contrast in stroke weight and hairline serifs can make Bodoni difficult to read. However, if used well Bodoni is elegant and sophisticated. It should be set large enough and with sufficient spacing so as not to compromise legibility.
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BODONI POSTER
EIGHT BOXES
Didot Univers
Didot
Using one serif typeface and one sans serif typeface, create a grid of eight boxes displaying the distinguishing characteristics of the typefaces and the forms they are comprised of. Work with form and counterform to create an interesting composition.
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Univers
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EIGHT BOXES
TYPE COMPOSITIONS Experiment with color creating 4 color palettes: grayscale, inspired color of choice, subtle color and extreme, saturated color.
Create a set of three compositions using text found in magazines and newspapers. Each composition should show a clear sense of hierarchy.
TYPE COMPOSITIONS
ILLUMINATED TEXT Illuminated Text is an alphabet book displaying each letter of the alphabet in the form of a shadow. This hand sewn book measures 5x5 inches.
All shadows were found in 15 West room 713B. These letters are as elusive as the shadows they hide behind.
ILLUMINATED TEXT
ILLUMINATED TEXT
ILLUMINATED TEXT
SUBTLE A final research project investigating a given word: subtle. Research included all aspects of what the meaning of subtle is and eludes to through text, image, sound, taste, and touch. People were also asked to provide personal accounts on subtle experiences.
A collection of subtle moments was the final result of this investigation. This collection incorporates image and text. Images were taken of white objects in a white background. A handsewn pamphlet book was the final product of this exploration. 5 x 8 in
sample text
I was doing hw in the lounge, and this guy walks in, and he looks at me. And I’ve seen him before and we like usually smile at each other, and he seems nice. So he just stops short and looks at me and makes this really strange face, like Oh, you’re working in the lounge...What do I do...and I guess he’s contemplating what to do. And I said something like he could work there too and that I’d move over. So he did, and I did, move over that is. And we just sit there on the two ends of the green lounge couch doing homework. And I’m thinking, this is really nice. Even though I don’t know him, it’s like being in a comfortable silence with a stranger who is sharing time with you and you both appreciate that no one is talking.
SUBTLE
EMIGRE This poster was designed to visualize a 500 word essay written about a given topic, Emigre Magazine, and its contribution or significance to graphic design.
1984 - 2005
Kristie Huey Lauren Francesconi RISD 2012 Emigre No. 70 The End No. 69 From Merz to Emigre and
A French literary term, émigré, refers to a historical context in which a person has migrated away for political reasons. With its publication from 1984 – 2005, Émigré magazine was a visual collection that sought to break the boundaries of tradition design and redefine the meaning of communication. Founded by Rudy VanderLans and Zuzana Licko, Émigré magazine embraced the new technological advancement of the first Macintosh computer and its default typefaces that would reshape the direction of design. Zuzano Licko quickly took advantage of the computer to serve her curiosity of bitmap fonts and in time, began producing a number of new digital typefaces. This magazine was unlike other publications of its time. Originating as a journal to display the work of designers Emigre evolved into a journal that bridged the gap between design and literature. Through essays, writings, interviews, and poetry, Émigré explores the meaning and purpose of design. VanderLans took careful consideration in what Émigré published. He often displayed the work of designers despite their being rejected by other publications; it was the process, concept and direction that he was solely interested in. The format of Émigré was never pre-determined and was constantly changing depending on the content it contained. It was first printed quarterly in a large issue measuring 285x425mm and later transformed with Issue #33 to a text friendlier page size of 8.5x11in. Later with Issue #60, its formed altered to a multi-media booklet measuring 133x210mm and contained either a CD or DVD. With its later editions beginning with Issue #65, it was published semiannually as a book while still retaining the same page size as before. In addition to its overall changing form as a whole, its page designs were always different and often demonstrated the new digital design aesthetic. Emigre’s distinct layouts rebelled against old rules of the past and explores with new standards. VanderLans played with organic grid structures influenced by the page content and in doing so, each issue constantly kept recreating the visual appearance of the magazine. Often criticized by designers as being garbage and lacking sophistication, Émigré was also praised by others. A dynamic dialogue between designers was established through the literature published. Some critics claim that the writing becomes drawn out creating a never-ending conversation. Although this is true, the conversation characterizes the nature of design that constantly changes back and forth. VanderLans treasured authenticity and believed that an interview with a designer must remain as honest truth. In order to maintain truth, he allowed designers to review the publication prior to printing. Design is seen as a form of image and text. Émigré was composed of content that was relative and meaningful. It must represent an idea. Some literature became abstract when analyzing design theory and criticism that led certain readers to view Émigré with a visual standpoint. Émigré required readers to value wisdom and intellect in analyzing design while remaining open to new approaches and possibilities. Visual aspects of design can’t simply utilize the same, neutral traditions that some designers believed in. Émigré was a visual representation of the culture. It pushed design to have a personal relationship with the reader communicating that design reflects the world and lifestyle that society lives by. Through exploration and interaction, it documents the path of Graphic Design as something that is spontaneous and free from boundaries. Design itself was redefined as visual information with a physical form of image and text. While literature requires design to communicate, design also requires literature to become understandable. Designers were made aware that they must become literate through literature to fully comprehend the inner-workings of design. Design is communication: communicating image and text.
Combining text and image as one, this poster seeks to convey the concept of visual communication. It seeks to break the formal rules of design in the process of visualizing information. 8.5 x 22in
A French literary term, émigré, refers to a historical context in which a person has migrated away for political reasons. With its publication from 1984 – 2005, Emigre magazine was a visual collection that sought to break break break break break the boundaries of tradition design and redefine the meaning of communication. Kristie Huey Founded by Lauren Francesconi Rudy VanderLans and Zuzana Licko, Emigre RISD 2012 magazine embraced Emigre No. 70 the The End new No. 69 technological From advancement Merz of to Emigre the and first Beyond Macintosh computer and its default typefaces that would reshape the direction of design. Zuzano Licko quickly took advantage of the computer to serve her curiosity of bitmap fonts and in time, began producing a number of new digital typefaces. This magazine was unlike other publications of its time. Originating as a journal to display the work of designers Emigre evolved into a journal that bridged the gap between and literature. Through essays, writings, interviews, and poetry, Emigre explores and purpose of design. the meaning
1984 - 2005
VanderLans took careful consideration in what Emigre published. He often displayed the work of designers despite it was therejected process, concept and their being by other publications; that he was solely interested in. The format of Emigre was never pre-determined and was constantly changing depending
initial sketches
direction
on the content it contained. its page designs were always different and often demonstrated the new digital design aesthetic. Emigre’s distinct layouts rebelled against old rules of the past and explores with new standards. VanderLans played with organic grid structures influenced by the page content and in doing so, each issue constantly kept recreating the visual appearance of the magazine. Often criticized by designers as being garbage and lacking sophistication, Emigre was also praised by others. A dynamic dialogue between designers was established through the literature published. Some critics claim that the writing becomes drawn out creating a never-ending conversation. Although this is true, the conversation characterizes the nature of design that constantly changes back and forth. VanderLans treasured authenticity and believed that an interview with a designer must remain as honest truth honest truth honest truth. In order to maintain truth, he allowed designers to review the publication prior to printing. is seen as a form of image and text. Emigre was composed of contentDesign that was relative and meaningful. It must represent an idea. Some literature became abstract when analyzing design theory and criticism that led certain readers to view Émigré with a visual standpoint. Emigre required readers to value wisdom and intellect in analyzing design while remaining open to new approaches and possibilities. Visual aspects of design can’t simply utilize the same, neutral traditions that some designers believed in. Emigre was a visual representation of the culture. It pushed design to have a personal relationship with the reader communicating that design reflects the world and lifestyle that society lives by. Through exploration and interaction, it documents the path of Graphic Design as something that is spontaneous and free from boundaries. Design itself was redefined as visual information with a physical form of image and text. While literature requires design to communicate, design also requires literature to become understandable. Designers were made aware that they must become literate through literature to fully comprehend the inner-workings of design. Design is communication: communicating image and text.
A French literary term, émigré, refers to a historical context in which a person has migrated away for political reasons. With its publication from 1984 – 2005, Émigré magazine was a visual collection that sought to break the boundaries of tradition design and redefine the meaning of communication. Founded by Rudy VanderLans and Zuzana Licko, Émigré magazine embraced the new technological advancement of the first Macintosh computer and its default typefaces that would Zuzano Licko quickly took advantage of the computer to serve her curiosity of bitmap fonts and in time, began producing a number of new digital typefaces.
reshape the direction of design.
This magazine was unlike other publications of its time. Originating as a journal to display the work of designers Emigre evolved into a journal that
bridged the gap between design and literature. Through essays, writings, interviews, and poetry, Emigre explores the meaning and purpose of design. VanderLans took careful consideration in what Émigré published. He often displayed the work of designers despite their being rejected by other publications; it was the process,
concept and direction that he was solely interested in.
Emigre’s distinct layouts
rebelled against old rules of the past and explores with new standards.
VanderLans played with organic grid structures influenced by the page content and in doing so, each issue constantly kept recreating the visual appearance of the magazine. Often criticized by designers as being garbage and lacking sophistication, Emigre was also praised by others. A
dynamic dialogue between designers was established through the literature published. Some critics claim that the writing becomes drawn out creating a never-ending never-ending never-ending never-ending never-ending neverending conversation... Although this is true, the conversation characterizes the nature of design that constantly changes back and forth and forth and back and back and forth and forth and back. VanderLans treasured
authenticity
and believed that an interview with a designer must remain as honest truth. In order to maintain truth, he allowed designers to review the publication prior to printing. Design is seen as a form of image and text. Emigre was composed of content that was relative and meaningful. It must represent an idea. Some literature became abstract when analyzing design theory and criticism that led certain readers to view Émigré with a visual standpoint. Emigre required readers to value wisdom and intellect in analyzing design while remaining
opentonewapproachesandpossibilities.
Visual aspects of design can’t simply utilize the same, neutral traditions that some designers believed in. Emigre was a visual representation of the culture. It pushed design to have a personal relationship with the reader communicating that design reflects the world and lifestyle that society lives by. Through exploration and interaction, it documents the path of Graphic Design Kristie Huey
free from boundaries Lauren Francesconi RISD 2012
as something that is spontaneous and Design itself was redefined as visual information with a physical
1984 - 2005
.
Emigre No. 70
The End
No. text. 69 form of image and From Merz to Emigre and Beyond While literature requires design to communicate,
design also requires literature to become understandable. Designers were made aware that they must become literate through literature to fully comprehend the inner-workings of design.
Design is
communication
: communicating
image and text.
French word, émigré, refers to a historical context in which a person has migrated away for political reasons. With its first issue published in 1984 W until its last issue in 2005, Emigre magazine was a visual collection that sought to
break the boundaries
Founded by Rudy V VanderLans and Zuzana Licko, Émigré magazine embraced the new technological advancement of the first Macintosh computer; its default typefaces would reshape the future of design. This magazine was unlike other publications of its time. Originating as a journal to display the work of designers Emigre evolved into a publication that would
of traditional design and to redefine the meaning of communication.
bridge the gap between design and literature.
Through essays, intervi ws, and forms
THE MAGAZINE THAT IGNORES BOUNDARIES
1984Ð2005
rebelled
against old rules of the past and explored new conventions.
Vanderlans played with organic grid structures influenced by content and in doing so, each issue recreated the visual appearance of the magazine.
Kristie Huey Lauren Francesconi RISD 2012 REFERENCES Emigre No. 70 The End No. 69 From Merz to Emigre and Beyond Essays from Emigre.com
garbage and lacking sophistication, Émigré was also praised by others. A dynamic dialogue between designers was established through the literature published. Some critics claim that the writing became drawn out creating a never-ending conversation. Although this is true at times, the conversation exemplifies the character of design as one that is continuously transitioning back and forth. VanderLans treasured authenticity and believed that an interview with a designer must remain honest to the truth. In order to maintain truth, he allowed designers to review the publication prior to printing. Design is seen as a
form
of image and text. Its text must represent a relevant
At times, the text became abstract when analyzing design theory. This led certain readers to overlook the content of design theory and criticism; instead,
idea.
visual standpoint. In turn, readers were required to exercise wisdom and intellect while remaining open to new approaches and possibilities. Visual aspects of design can’t simply utilize the same, neutral traditions that certain designers believed in. Emigre was a
visual representation
of the culture.
It pushed design into forming a
personal relationship
with the reader communicating that design reflects the world and lifestyle that society lives by.
Through exploration and interaction, it documents the path of graphic design as something that is
spontaneous Design was redefined as visual information in the physical form of image and text. While literature requires design in order to communicate a message, design also requires literature to become understandable. Designers were made aware that they must become literate through literature to fully comprehend the inner-workings of design. Design in its simplest form is communication: communicating image and text as one.
EMIGRE
LETTERFORMS This book is a collection of 24 logos created from two letterforms and various typefaces. Two letterforms were combined to create a solid mark. These forms were cropped to create additional possibilities.
Included is a description of each typeface designer and specific text settings depending on different column widths. A perfect bound hardcover book was created to document the collection of these marks. 3.25 x 8.5in
Clarendon
An English, slab-serif typeface, Clarendon, was designed by Rober Besley. Besley designed this typeface in England for the Fann Street Foundry in 1845. Later in 1869, he was Lord Mayor of London. This typeface became popular and was patented at the same time when England passed a bill allowing it. Because of its rising popularity, Clarendon’s copyright was soon broken by people creating knock-offs. Still, it is known as the first registered typeface. It was named after 12.5/17 W 24p11
Clarendon
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An English, slab-serif typeface, Clarendon, was designed by Rober Besley. Besley designed this typeface in England for the Fann Street Foundry in 1845. Later in 1869, he was Lord Mayor of London. This typeface became
An English, slab-serif typeface, Clarendon, was designed by Rober Besley. Besley designed this typeface in England for the Fann Street Foundry in 1845. Later in 1869, he was Lord Mayor of London. This typeface became popular and was patented at the same time when England passed a bill allowing it. Because of its rising popularity, Clarendon’s copyright
An English, slab-serif typeface, Clarendon, was designed by Rober Besley. Besley designed this typeface in England for the Fann Street Foundry in 1845. Later in 1869, he was Lord Mayor of London. This typeface became popular and was patented at the same time when England passed a bill allowing it. Because of its rising popularity, Clarendon’s copyright was soon broken by people creating knock-offs. Still, it is known as the first registered typeface.
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Frutiger is a humanist sans-serif typeface named after its designer Adrian Frutiger (born in 1928). The Swiss typographer was commissioned in 1968 to design a new directional signage system for the Charles De Gaulle International Airport in France. He designed Frutiger specifically for the needs of this project – a modern appearance with strong legibility when viewed from
Frutiger is a humanist sans-serif typeface named after its designer Adrian Frutiger (born in 1928). The Swiss typographer was commissioned in 1968 to design a new directional signage system for the Charles De Gaulle International Airport in France. He designed Frutiger specifically for the needs of this project – a modern appearance with strong legibility when viewed from various angles and distances. Frutiger merges the rationality and cleanliness of his earlier typefaces like Univers with the organic and proportional aspects of Gill Sans, a humanist typeface designed by Eric Gill. ‘Anti-geometric’
Frutiger is a humanist sans-serif typeface named after its designer Adrian Frutiger (born in 1928). The Swiss typographer was commissioned in 1968 to design a new directional signage system for the Charles De Gaulle International Airport in France. He designed Frutiger specifically for the needs of this project – a modern appearance with strong legibility when viewed from various angles and distances. Frutiger merges the rationality and cleanliness of his earlier typefaces like Univers with the organic and proportional aspects of Gill Sans, a humanist typeface designed by Eric Gill. ‘Anti-geometric’ features include the uneven width of strokes, non-perpendic-
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Frutiger Light
Frutiger is a humanist sans-serif typeface named after its designer Adrian Frutiger (born in 1928). The Swiss typographer was commissioned in 1968 to design a new directional signage system for the Charles De Gaulle International Airport in France. He designed Frutiger specifically for the needs of this project – a modern appearance with strong legibility when viewed from various angles and distances. Frutiger merges the rationality and cleanliness of his earlier typefaces like Univers with the organic and proportional aspects of Gill Sans, a humanist typeface designed by Eric Gill. ‘Anti-geometric’ features include the uneven width of strokes, non-perpendicular strokes cuts 11/13.5 W 24p11
Frutiger Light
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Sabon
Sabon, an old style serif typeface, was influenced by the types by Claude Garamond. Designed by Jan Tschichold between 1964 and 1967, Sabon was released by the Linotype, Monotype and Stempel type foundries in 1967. Born on April 2, 1902 in Germany, Tschichold was a typographer, book designer teacher, and writer. His father, being a provincial signwriter trained in calligraphy, gave Tschichold a different background and training than other typographers of the time. After his visit of the 13/16 W 24p11
Sabon
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Sabon, an old style serif typeface, was influenced by the types by Claude Garamond. Designed by Jan Tschichold between 1964 and 1967, Sabon was released by the Linotype, Monotype and Stempel type foundries in 1967. Born on April 2, 1902 in Germany, Tschichold was a typographer, book designer teacher, and
Sabon, an old style serif typeface, was influenced by the types by Claude Garamond. Designed by Jan Tschichold between 1964 and 1967, Sabon was released by the Linotype, Monotype and Stempel type foundries in 1967. Born on April 2, 1902 in Germany, Tschichold was a typographer, book designer teacher, and writer. His father, being a provincial signwriter trained in calligraphy, gave Tschichold a different background and training than other typographers of the time who
Sabon, an old style serif typeface, was influenced by the types by Claude Garamond. Designed by Jan Tschichold between 1964 and 1967, Sabon was released by the Linotype, Monotype and Stempel type foundries in 1967. Born on April 2, 1902 in Germany, Tschichold was a typographer, book designer teacher, and writer. His father, being a provincial signwriter trained in calligraphy, gave Tschichold a different background and training than other typographers of the time who traditionally trained in architecture or the
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LETTERFORMS
LETTERFORMS
LETTERFORMS
COCOA BAR Redesign a website for cocoa bar, a cafe located in New York City. This cafe serves chocolate, desserts, coffee and wine. It functions as a cafe during the day and transforms into a wine and dessert bar at night.
The purpose of this assignment is to explore hierarchy and organization of information. This is project is still a work in progress.
cocoa bar
cocoa bar
|
menu
contact
|
hours
services
careers
press
|
events
cocoa bar
cocoa bar | menu | services | events day
night
staff
store
During the day, cocoa bar is the perfect place to read a book, peruse the Internet with our all day free wireless internet access. Hang out with friends, meet with a business associate or colleague, enjoy the art exhibits on our wall, or take a little nap on our comfortable lounge chairs! Our extensive drink menu and chocolate menu will keep your five senses humming throughout your stay. Come visit us soon, grab a cup of hot chocolate with a homemade marshmallow, curl up in one of our oversized chairs, and get your daily dose of indulgence!
contact
cocoa bar
hours
careers
press
cocoa bar | menu | services | events chocolate
cake
drink
dessert
Cocoa bar is proud to present its customers with premium coffee, custom blended to achieve extraordinary results! Our coffee is roasted by award winning roasters whose source fair trade beans whenever possible and always promote practices that are environmentally and socially responsible. With out a doubt, you will also notice the quality and distinction as instantly as we did! Check our events calendar for cupping sessions, free tasting and other coffee events!
coffee tea wine
contact
hours
careers
press
COCOA BAR
WINE POSTER A poster using the concept of wine to define and describe the elements of typography. The content must contain sixty given terms that deal with aspects of typography.
A chosen concept of wine working with the idea of letterforms flowing into a glass is used to combine and unite text as information and as image. This poster is still a work in progress.
swash
swash
SMALL CAPS white
SMALL CAPS white
UPPERCASE BOLD RED
UPPERCASE BOLD RED
ear
ear
arm vertex
counter link
Old Style 2003
extended
loop
Old Style 2003
extended arm
crotch
bowl
ascender
stem
shoulder
beak
shoulder
serif
lowercase dessert
CONDENSED LIGHT ALC 11.0% BY VOL
finial
finial
cross stroke
cross stroke
leg
Leading or line spacing refers to the space between the lines of type. The word, leading, was derived from the past when strips of lead were placed between lines of metal type. The amount of leading in a block of text affects the readability of the words written. Text with no leading will appear squished causing the ascenders and descenders to collide. Appropriate leading is used to set text to allow for easy, prolonged reading. This is so that the reader can read comfortably. Text that is set too tightly encourages vertical eye movement causing the reader to lose his place. Inappropriate leading can either be setting text too closely or too loosely. The amount of leading needed depends on the point size of the text. Text that is set too loosely creates striped patterns that will distract the reader. The default leading is typically set at 120%. Typically, shorter lines require less leading and longer lines require more.
CONDENSED LIGHT ALC 11.0% BY VOL Leading or line spacing refers to the space between the lines of type. The word, leading, was derived from the past when strips of lead were placed between lines of metal type. The amount of leading in a block of text affects the readability of the words written. Text with no leading will appear squished causing the ascenders and descenders to collide. Appropriate leading is used to set text to allow for easy, prolonged reading. This is so that the reader can read comfortably. Text that is set too tightly encourages vertical eye movement causing the reader to lose his place. Inappropriate leading can either be setting text too closely or too loosely. The amount of leading needed depends on the point size of the text. Text that is set too loosely creates striped patterns that will distract the reader. The default leading is typically set at 120%. Typically, shorter lines require less leading and longer lines require more.
descender
bracket apex
tail
bowl stem Line length is how long a line of text will extend to. Typically, a good line length is kept between 35 and 65 characters. However, limitations of space or special cases require longer or shorter lengths. Extremely long or short line lengths will create movement impairing easy readability.
terminal leg beak
descender
crotch
spur
link
lowercase dessert
Line length is how long a line of text will extend to. Typically, a good line length is kept between 35 and 65 characters. However, limitations of space or special cases require longer or shorter lengths. Extremely long or short line lengths will create movement impairing easy readability.
serif
bracket loop
barb apex
tail
spur
vertex
spine
cross bar
point refers to size of type pica is an extension of a point 1 inch = 6 picas 1 pica = 12 points
italics sparkling
cross bar
point refers to size of type pica is an extension of a point 1 inch = 6 picas 1 pica = 12 points
spine
italics sparkling
swash flourish that extends the stroke of a letterform
ear
stroke extending out from the main stem of the body of the letterform
SMALL CAPS white
point refers to size of type pica is an extension of a point 1 inch = 6 picas 1 pica = 12 points
ear
arm short strokes off the stem
stroke extending out from the main stem of body of the letterform
beak half-serif finish on some horizontal arms
bowl
bowl
half-serif finish on some horizontal arms
extended
arm short strokes off the stems
Old Style 2003
Line length is how long a line of text will extend to. Typically, a good line length is kept between 35 and 65 characters. Extremely long or short line lengths will create movement impairing easy readability.
negative space within a letterform
shoulder
curved stroke that is not part of a bowl
Line length is how long a line of text will extend to. Typically, a good line length is kept between 35 and 65 characters. Extremely long or short line lengths will create movement impairing easy readability.
descender portion of the stem in a letterform that projects below the baseline
ligature character formed by the combination of two or more letterforms
The art of drinking wine explained. To fully experience drinking wine, you must look, smell and taste.
cross stroke character formed by the combination of two or more letterforms
The art of drinking wine explained. To fully experience drinking wine, you must look, smell and taste.
counter
Take notice of the wine being poured into a clear glass. The appearance of wine can tell you a lot about the wine itself. The colour of wine varies depending on the type of wine. There are white wines ranging from shades of green to yellow to brown. A white wine that has more colour indicates that there is more flavour and age to the wine; although, be careful not to mistake wine that has gone bad for brown wine. Red wines on the other hand are not simply red, but range from pale reds to rich, deep reds. Red wines tend to become lighter in colour as they age. Although red wines are improved with time, time can ruin most white wines. The clarity of wine refers to a wine’s ability to absorb and reflect light. Sharp clarity are indicators of good wine. Gently swirl your wine in the glass. This oxygenates the wine in the glass to bring out its full bouqet potential or the aroma of the wine. It also allows you to visualize the body of the wine. The body of wine refers to its flavour, alcohol content, texture and tannin. There are three types of bodies: full, medium and light. A wine with a full body is one that is thick and heavy with a milky texture while a wine with a thin body is thinner and flows like water. Texture describes how a wine feels. It can feel silky, rounded, smooth, etc. Finally, sip the wine. The most important aspect of a wine is its balance between sweetness and acidity. In order to fully experience the taste of wine, you must observe your first impression by sipping the wine. Then swash the wine around in order to examine its structure and feel. Finally, note the aftertaste of the wine after you swallow it. A wine should have a presence in your mouth without being similar to a fruit-flavored drink. Dry wines are opposite of sweet wines and should offer a puckering sensation.
rounded form that describes a counter
beak
rounded form that describes a counter
finial
rounded non-serif terminal
terminal
self-contained finish of a stroke without a serif
Leading or line spacing refers to the space between the lines of type. The amount of leading in a block of text affects the readability of the words written. Appropriate leading is used to set text to allow for easy, prolonged reading. Inappropriate leading can either be setting text too closely or too loosely. The amount of leading needed depends on the point size of the text. Text that is set too loosely creates striped patterns that will distract the reader. Typically, shorter lines require less leading and longer lines require more.
ascender
cross stroke
portion of the stem of a lowercase letterform that projects above the median
horizontal stroke that intersects a stem
CONDENSED LIGHT ALC 11.0% BY VOL
bracket transition between a serif and a stem
Take notice of the wine being poured into a clear glass. The appearance of wine can tell you a lot about the wine itself. The colour of wine varies depending on the type of wine. There are white wines ranging from shades of green to yellow to brown. A white wine that has more colour indicates that there is more flavour and age to the wine; although, be careful not to mistake wine that has gone bad for brown wine. Red wines on the other hand are not simply red, but range from pale reds to rich, deep reds. Red wines tend to become lighter in colour as they age. Although red wines are improved with time, time can ruin most white wines. The clarity of wine refers to a wine’s ability to absorb and reflect light. Sharp clarity are indicators of good wine. Gently swirl your wine in the glass. This oxygenates the wine in the glass to bring out its full bouqet potential or the aroma of the wine. It also allows you to visualize the body of the wine. The body of wine refers to its flavour, alcohol content, texture and tannin. There are three types of bodies: full, medium and light. A wine with a full body is one that is thick and heavy with a milky texture while a wine with a thin body is thinner and flows like water. Texture describes how a wine feels. It can feel silky, rounded, smooth, etc. Finally, sip the wine. The most important aspect of a wine is its balance between sweetness and acidity. In order to fully experience the taste of wine, you must observe your first impression by sipping the wine. Then swash the wine around in order to examine its structure and feel. Finally, note the aftertaste of the wine after you swallow it. A wine should have a presence in your mouth without being similar to a fruit-flavored drink. Dry wines are opposite of sweet wines and should offer a puckering sensation.
cross stroke
shoulder
horizontal stroke that intersects a stem
Leading or line spacing refers to the space between the lines of type. The amount of leading in a block of text affects the readability of the words written. Appropriate leading is used to set text to allow for easy, prolonged reading. Inappropriate leading can either be setting text too closely or too loosely. The amount of leading needed depends on the point size of the text. Text that is set too loosely creates striped patterns that will distract the reader. Typically, shorter lines require less leading and longer lines require more.
curved stroke that is not part of the bowl
terminal self-contained finish of a stroke without a serif
apex
counter
above point created by joining two diagonal stems
negative space within a letterform
spur extension that articulates the junction of a curved and rectilinear stroke
finial rounded non-serif terminal
uppercase
small caps
CABERNET SAUVIGNON French Bordeux L’Ecole No. 41 Merlot 2003 Zinfandel Pinot Noir 2005 sans-serif
barb tail curved or diagonal stroke at the finish of certain letterforms
Apex
half-serif finish on some curved strokes
link stroke that connects the bowl and the loop of a lowercase g
bracket transition between a serif and a stem
above point created by joining two diagonal stems
barb
spine
half-serif finish on some curved strokes
curved stem
stem significant vertical or oblique stroke
lowercase dessert
ascender height cap height
vertex bottom point created by joining two diagonal stems ascender height cap height
median
vertex bottom point created by joining two diagonal stems
x-height
baseline
point refers to size of type pica is an extension of a point 1 inch = 6 picas 1 pica = 12 points
leg
short stroke off the stem
median
x-height
descender height
spine tail curved or diagonal stroke at the finish of certain letterforms
UPPERCASE BOLD RED
baseline
curved stem
descender height
cross bar horizontal stroke that joins two stems together
swash leg short stroke off the stem
italics sparkling
extended
portion of the stem of a lowercase letterform that projects aove the median
bowl created in the descender of lowercase g
stroke that connects the bowl and the loop of a lowercase g
extension that articulates the junction of a curved and rectilinear stroke
Chardonnay Dom Pérignon Champagne moscato d’asci 2006 white reisling 2005 lowercase Ice Wine
ascender
loop link spur
italics bold
cross bar horizontal stroke that joins two stems together
CONDENSED LIGHT ALC 11.0% BY VOL
flourish that extends the stroke of a letterform
old style
Pinot Noir 2005 small caps uppercase letterforms drawn to the x-height of the typeface
old style lowercase numerals are set to x-height with ascenders and descenders
CABERNET SAUVIGNON
G
ascender height cap height
median
x-height
ear stroke extending out from the main stem of the body of the letterform
baseline
descender height
bowl rounded form that describes a counter
spur extension that articulates the junction of a curved and rectilinear stroke
italics forms are based from 15th century Italian handwriting
uppercase capital letters
Dom Pérignon
descender portion of the stem in a letterform that projects below the baseline
cross stroke horizontal stroke that intersects a stem
terminal self-contained finish of a stroke without a serif
cross stroke character formed by the combination
cross bar horizontal stroke that joins two stems together
lining figures uppercase numerals are the same height as uppercase letters
ALC 11.0% BY VOL
arm short strokes off the stem
beak half-serif finish on some horizontal arms
Line length is how long a line of text will extend to. Typically, a good line length is kept between 35 and 65 characters. Extremely long or short line lengths will create movement impairing easy readability.
counter negative space within a letterform
link stroke that connects the bowl and the loop of a lowercase g
The art of drinking wine explained. To fully experience drinking wine, you must look, smell and taste.
lowercase smaller form of letters
loop bowl created in the descender of the lowercase g
moscato d’asci 2006 bracket transition between a serif and a stem
finial rounded non-serif terminal
apex above point created by joining two diagonal stems
crotch interior space where two strokes meet
vino stress orientation of the letterform indicated by the thin stroke in round forms
Leading or line spacing refers to the space between the lines of type. The amount of leading in a block of text affects the readability of the words written. Appropriate leading is used to set text to allow for easy, prolonged reading. Inappropriate leading can either be setting text too closely or too loosely. The amount of leading needed depends on the point size of the text. Text that is set too loosely creates striped patterns that will distract the reader. Typically, shorter lines require less leading and longer lines require more.
point refers to size of type pica is an extension of a point 1 inch = 6 picas 1 pica = 12 points
shoulder curved stroke that is not part of the bowl
swash flourish that extends the stroke of a letterform
barb half-serif finish on some curved strokes
ascender portion of the stem of a lowercase letterform that projects aove the median
tail curved or diagonal stroke at the finish of certain letterforms
Take notice of the wine being poured into a clear glass. The appearance of wine can tell you a lot about the wine itself. The colour of wine varies depending on the type of wine. There are white wines ranging from shades of green to yellow to brown. A white wine that has more colour indicates that there is more flavour and age to the wine; although, be careful not to mistake wine that has gone bad for brown wine. Red wines on the other hand are not simply red, but range from pale reds to rich, deep reds. Red wines tend to become lighter in colour as they age. Although red wines are improved with time, time can ruin most white wines. The clarity of wine refers to a wine’s ability to absorb and reflect light. Sharp clarity are indicators of good wine. Gently swirl your wine in the glass. This oxygenates the wine in the glass to bring out its full bouqet potential or the aroma of the wine. It also allows you to visualize the body of the wine. The body of wine refers to its flavour, alcohol content, texture and tannin. There are three types of bodies: full, medium and light. A wine with a full body is one that is thick and heavy with a milky texture while a wine with a thin body is thinner and flows like water. Texture describes how a wine feels. It can feel silky, rounded, smooth, etc. Finally, sip the wine. The most important aspect of a wine is its balance between sweetness and acidity. In order to fully experience the taste of wine, you must observe your first impression by sipping the wine.Then swash the wine around in order to examine its structure and feel. Finally, note the aftertaste of the wine after you swallow it. A wine should have a presence in your mouth without being similar to a fruit-flavored drink. Dry wines are opposite of sweet wines and should offer a puckering sensation.
leg short stroke off the stem of the letterform
French Bordeux
serif right angled or oblique foot at the end of the stroke
stem significant vertical or oblique stroke
spine curved stem
em/en space distance equal to the size of the typeface an en space is half the em space
Chardonnay roman basic letterform style
extended extended variation on the roman form
sans-serif typeface with no serifs or change in stroke weight
white reisling 2005
vertex bottom point created by joining two diagonal stems
bold characterized by a thicker stroke than the roman form
WINE POSTER