karma by alice + olivia by Kristina Vega

k a r m a

Brand: alice and olivia Brand Extension: karma by alice and olivia Created by: Kristina Vega

executive summary k a r m a is a new brand extension from alice + olivia featuring a whole line of active apparel. With leggings, sports bras, and tank tops, this new brand will appeal to the health conscious and fitness savvy women of the world. k a r m a will bring the same fresh and edgy style that is alice + olivia to the yoga mat. This collection allows the mix of style and fitness. Breathable and hydrophobic fabrics are used to make fashionable and flattering pieces to add to the good feeling women have while working out. It is important to us that we always strive to make women feel their best everywhere they go.

mission statement Alice and Olivia is inspired by culture, music, art, and vintage fashion, and gives a fresh and edgy lifestyle to the alice + olivia girl.

vision statement At Alice and Olivia, we work to bring the modern day sophisticate originality and color in every part of their lives. Our goal is to provide the alice + olivia girl with clothing for every aspect of her life by 2017. From the office to the gym to the party, her every need will be met.

social responsibility partnership alice + olivia has teamed up with the Arthritis Foundation. Arthritis is the leading cause of disability in the United States. Exercising is a valuable tool in the fight against arthritis. We are happy to be supporting the many that are affected by arthritis.

customer profile Geographic

Demographic

Sociocultural

Region City Size Population Density Climate

East, West 1 million + Urban all seasons

Age Gender Household Size Income Occupation Education

35-40 Female 4 $100,000-$150,000 Professional College graduate

Culture

American, European, South American Catholic, Babtist, Jewish Italian, Mexican, Canadian Hispanic, Caucasion, African-American Upper class Married Achievers, stivers, do-ers

Religion National origin Race Social Class Marital Status Psychographics Effective & Cognitive Degree of knowledge Benefits sought Attitude Behavioral Brand loyalty Store loyalty Usage rate User status Payment Method Media usage Usage situation

Expert Prestige Positive divided undivided loyalty medium current user credit card social media, internet work, home

customer narrative The first thing I hear in the morning is always one of two things: my children or my alarm. As soon as those sounds hit my ear, my husband, Eric, and I are wide-awake. This morning it was my five-year-old son, Jayden. It’s his first year going to school and his excitement always gets him up earlier than I do. We go straight into our morning routine. I go downstairs to make coffee and cook Jayden and his older sister, Juliette, breakfast while Eric gets ready. When they’re done eating, Eric helps Jayden get ready while I shower and blow-dry my hair quickly. Then we switch so he can change into his suit and I can do Juliette’s hair and help her decide what to wear that day. I take Juliette to my room to finish getting ready, she’s only seven but she loves watching me put on my makeup and help me decide on what outfit to wear to work. When we’re all ready, we take the kids to school a block from our apartment and catch a cab into the city together. We got lucky that our jobs are only ten city blocks away from each other. I get to work at 9:00 a.m. every morning. After my crazy morning with the kids, it’s actually relaxing to walk into my office. I run around and get my marketing plan finalized, get the ads from the printer, and set everything up in the conference room for my 11 o’clock meeting with the people from Swarovski. After closing the deal, I get to go on my hour lunch break, another daily routine I never break. I change into my yoga clothes, grab my mat from under my desk and go downstairs for my half-hour long yoga class. When I get back, my intern already has my salad from Protein Bar waiting for me on my desk. My lunch break is my favorite part of the day, I come back to work relaxed and feeling great. The rest of the day is a lot of paperwork for the Swarovski deal and

co-workers running things past me or asking for my opinion. By 5 o’clock, I’m itching to go home and see the kids. I get home around 6 o’clock usually. I pay the babysitter and think about what to do for dinner. Throughout the week, I like to cook healthy meals that are quick. Chicken or fish with a lot of veggies is my specialty. The kids love the weekends because I let them order pizza or take them somewhere to have chicken tenders and fries. The kids and I play games or put on a movie while dinner is in the oven and we wait for Eric to come home. His days can run longer if he’s working on a case. We eat around 7:30 and after that it’s time to get the kids ready for bed. While Eric reads the kids a bedtime story, I clean the kitchen up and pour us each a glass of red wine. We do this every night and watch our shows together. Tonight there’s a new How to Get Away with Murder on TiVo for us to watch. During commercials we don’t fast forward and use it as our time to talk about our days. When it’s over we go and get ready for bed ourselves, he kisses me goodnight before I turn off the lamp on my nightstand.

inspiration

brand extension rationale

k a r m a is inspired by alice + olivia’s very own Stacey Bendet. Stacey loves yoga and makes it an important part of her everyday life. Fitness has been trending for almost a decade and doesn’t seem to be going anywhere. Even for those who have not yet joined the trend, getting fit has been the top New Year’s resolution for the past five years. Women everywhere are taking control of their bodies and striving to maintain a healthy lifestyle. We hope to inspire women to feel great about their bodies and give them another reason to feel comfortable in their own skin.

group overview

Romper #21252-02 $110

Open Tank #21114-03 $45

Sheer Jacket #21313-02 $125

Color Black Sports Bra #21412-01 $60

Sheer Sports Bra #21413-04 $60

Sheer Back Vest #21331-06 $85

Color Block Shorts #21245-01 $55

Sheer Cut-out Capris #21232-05 $75

Sheer Leggings #21223-02 $95

Color Block Leggings #21223-01 $95

assortment classification plan I. Year

1. 2. 3. 4.

1. Outerwear 1. Jacket 2. Coat 3. Vest 4. Hoodie

2015 2016 2017 2018

II. Season 1. Spring 2. Summer 3. Fall 4. Winter III. Class 1. 2. 3. 4. 5.

2. Active 1. Sports Bra 2. Socks V. Fabrication 1. Bonded Jersey 2. Nylon blend 3. Polyester/Spandex 4. Tencel 5. Polyester

Tops Bottoms Outerwear Active Accessories

VI. Color 01. Multi 02. Calm 03. Love 04. Clarity 05. Peace 06. Energy 07. Breathe 08. Sun

IV. Sub Class 3. Tops 1. Tank 2. Short Sleeve 3. Long Sleeve 4. Hooded 5. V-Neck 6. Crew Neck 7. T-Shirt 4. Bottoms 1. Pants 2. Leggings 3. Capris 4. Shorts 5. Romper

assortment master page

1. Romper- #21252-02 2. Sheer Sports Bra- #21413-04 3. Color Block Sports Bra- #21412-01 4. Open Tank- #21114-03 5. Sheer Jacket- #21313-02 6. Sheer Back Vest- #21331-06 7. Color Block Shorts- #21245-01 8. Sheer Cut-out Capris- #21232-05 9. Color Block Leggings- #21223-01 10. Sheer Leggings-#21223-02

brand identity bold fresh fun

selling appeal quality unique style comfort

distinct characteristics color silhouette details fabrication

retail partner Athleta and alice + olivia have teamed up to launch k a r m a by alice + olivia. This partnership brings the alice + olivia brand in front of a new customer as well as giving it a big boost of publicity. With the growing trend of women’s active wear, Athleta and alice + olivia have taken the opportunity to create a collection that incorporates alice + olivia’s bold and edgy style with Athleta’s passion for fitness and fashion. Both Athleta and alice + olivia are confident in this success of this collaboration.

k a r m a by alice + olivia will be available in the following states Spring 2016:

• Illinios • New York • California • Florida

production calendar February 2015 • Market, trend, and consumer research • Logo Design March 2015 • Mood Board, Trends, Colors • Fabric- Sourcing/Trim • Sketching/Packaging April 2015 • Flats • Sourcing trim/ Labels • Source Production May 2015 • Pattern Development • Samples/Fit models • First Cost Sheets June 2015 • Finalizing samples and fabrics • Develop Style numbers • Order Care/Content Labels • Pricing July 2015 • Final Collection & Cost • Photographing the line • Press content • Teaser content (behind the scenes, sneak peeks) • Selling appointments • Line Sheets and Swatches August/September/October 2015 • Market • See buyers and press • Worst and best sellers/decide what to drop • Order Production/bags for shipping • SELL!

November 2015 • Production • Receiving goods for CMT, patterns, & shipping components • Mass production • Quality Control December 2015 • Marketing • Photoshoots • Campaign • Social Media January 2016 • Shipping February 2016 • In Stores!

purchase order

Ven# Vendor(Name( 122214 alice(and(olivia New(Order(__X___ Style&# 21252T02

Description Romper

Beg.(Ship Complete Terms Label Dept Season Buyer Date PO# Retailer 1/1/16 1/15/16 2/10,(net(30 k(a(r(m(a(by(alice(+(olivia activewear SP15 Sara 9/14/15 3021 Athleta Confirmation(___X__ Shipped:( ( Ordinary_____ Special___X___ ( Color XS S M L& XL TTL&Units Wholsale Retail& TWS TR 02(TBlack 3 4 4 3 1 15 $(((((((55.00 $(((((((((((((((110.00 $((((((((((825.00 $(((((((((((((((1,650.00

21413T02 21413T04

Sheer(Sports(Bra

02TBlack 04TAqua

1 1

2 2

1 1

8 $(((((((30.00 $((((((((((((((((((60.00 $((((((((((240.00 $((((((((((((((((((480.00 8 $(((((((30.00 $((((((((((((((((((60.00 $((((((((((240.00 $((((((((((((((((((480.00

21114T02 21114T03 21114T04 21114T07

Open(Tank

02TBlack 03TPink 04TAqua 07TRed

2 2 2 2

1 1 1 1

9 9 9 9

21412T01

Color(Block(Sports(Bra

01TMulti

10 $(((((((30.00 $((((((((((((((((((60.00 $((((((((((300.00 $((((((((((((((((((600.00

21312T02

Sheer(Jacket

02TBlack

12 $(((((((62.50 $(((((((((((((((125.00 $((((((((((750.00 $(((((((((((((((1,500.00

21331T06

Sheer(Back(Vest

06TOrange

12 $(((((((42.50 $((((((((((((((((((85.00 $((((((((((510.00 $(((((((((((((((1,020.00

21243T01

Color(Block(Shorts

01TMulti

8 $(((((((27.50 $((((((((((((((((((55.00 $((((((((((220.00 $((((((((((((((((((440.00

21232T05 21232T08

Sheer(Cut(out(Capris

05TGreen 08TYellow

1 1

2 2

1 1

8 $(((((((37.50 $((((((((((((((((((75.00 $((((((((((300.00 $((((((((((((((((((600.00 8 $(((((((37.50 $((((((((((((((((((75.00 $((((((((((300.00 $((((((((((((((((((600.00

21223T01

Color(Block(Leggings

01TMulti

11 $(((((((47.50 $((((((((((((((((((95.00 $((((((((((522.50 $(((((((((((((((1,045.00

21223T02

Sheer(Leggings

02TBlack

151

$(((((((22.50 $(((((((22.50 $(((((((22.50 $(((((((22.50

$48

$((((((((((((((((((45.00 $((((((((((((((((((45.00 $((((((((((((((((((45.00 $((((((((((((((((((45.00

$((((((((((202.50 $((((((((((202.50 $((((((((((202.50 $((((((((((202.50

$((((((((((((((((((405.00 $((((((((((((((((((405.00 $((((((((((((((((((405.00 $((((((((((((((((((405.00

$95 $((((((((((720.00 $(((((((((((((((1,425.00

$(((((((5,737.50 $((((((((((((11,460.00

purchase invoice INVOICE Date 1.2.16 Bill0To: Athleta-Corporate-Headquarters 2100-South-McDowell-Blvd.Petaluma,-CA-94954

P.O.0Number 0000000000000Terms 3012 2/10-net-30 Quantity 0000000000Style0# 15 8 8 9 9 9 9 10 12 12 8 8 8 11 15

Invoice0# 41210

Ship0To: Athleta 5900-North-Meadows-Drive Grove-City,-OH-43123

00000000000000000Rep Sara

Ship 0000000000000000Via 1.1.16 Truck Description Romper (Black) Sheer-Sports-Bra (Black) Sheer-Sports-Bra (Aqua) Open-Tank (Black) Open-Tank (Pink) Open-Tank (Aqua) Open-Tank (Red) Color-Block-Sports-Bra (Multi) Sheer-Jacket (Black) Sheer-Back-Vest (Orange) Color-Block-Shorts (Multi) Sheer-Cutout-Capris (Yellow) Sheer-Cutout-Capris (Green) Color-Block-Leggings (Multi) Sheer-Leggings (Black)

Grand0Total

000000000000000F.O.B. Shipping 0000000000000Price0Each $55.00 $30.00 $30.00 $22.50 $22.50 $22.50 $22.50 $30.00 $62.50 $42.50 $27.50 $37.50 $37.50 $47.50 $48.00

0000000Label/0Brand k-a-r-m-a-by-alice-+-olivia Total0Amount $825.00 $240.00 $240.00 $202.50 $202.50 $202.50 $202.50 $300.00 $750.00 $510.00 $220.00 $300.00 $300.00 $522.50 $720.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $5,737.50

sales projection

sales projection master

Introduction- 4 weeks (44%) Beginning on hand: 151 Sales: 67 Ending on hand: 84

Maintenance- 4 weeks (26%) Beginning on hand: 84 Sales: 36 Ending on hand: 48

Clearance 30% off- 2 weeks (28%) Beginning on hand: 48 Sales: 41 Ending on hand: 7

floor plan

Key

mannequin

table

t-stand

marketing budget

overall budget total wholesale sales: $ 189,337.50 10% marketing budget: $ 18,933.75

phase budget introduction phase: $ 8,520.25 (45%) maintenance phase: $ 5,680.13 (30%) clearance phase: $ 4,733.44 (25%)

marketing plan introduction phase •

objective: to present and promote k a r m a to our loyal customers at alice + olivia as well as Athleta.

•

strategy: Stacey Bendet will be making appearances at Athleta stores selling k a r m a for a meet and greet and her personal tips on yoga and fitness.

•

tactics: o The corporate event will be two hours long, Stacey will be at each stated location for an hour. o The fist 100 guests will receive an exclusive k a r m a tank for Stacey to sign during the meet and greet, after 100 guests they will be on sale for $15. Each tank comes with a card full of yoga tips from Stacey. o Food and drinks, all healthy of course, will be available at every meet and greet. o Chef Cynthia, a Natural Food Enthusiast, will be making smoothies and giving a tutorial on healthy, fat-free recipes. Her tutorials will

Â take place over an hour session and will be featuring breakfast, lunch and dinner recipes. o Locations and dates are as followed: !

Upper East Side, NY

February 5th, 2016

Chicago, IL

February 6th, 2016

Newport Beach, CA

February 8th, 2016

San Francisco, CA

February 9th, 2016

Miami Beach, FL

February 11th, 2016

â&#x20AC;˘ budget: o tanks: $15 x 100 x 5 = $7,500 o food & drinks: $150 x 5 = $750 o yoga tip cards: $10/200 = $100 for 2,000 cards ! total: $8,350 ! total intro budget: $8,520.25 o food enthusiast, flights, advertising: corporate sponsored by Athleta

maintenance phase •

objective: to keep interest in the brand by interacting personally with consumers.

•

strategy: we will launch a “Yoga in the Park” event in Millennium Park in Chicago.

•

tactics: 1. 400 invitations will be sent out to local yoga studios and fitness gyms for employees and members as well as people on the mailing list at alice + olivia and Athleta. •

Corepower Yoga

•

Bloom Yoga Studio

•

Bend Yoga

•

Bikram Yoga

•

The Yoga Circle

2. The people who come out will receive a free k a r m a yoga mat. 3. At Yoga in the Park, we will have our instructors in head to toe k a r m a gear. After the session, we will open the opportunity to get 15% off on all k a r m a clothing for the next 24 hours. Purchases over $300 will receive an exclusive k a r m a workout duffel bag! 4. Budget: â&#x20AC;˘

Invitations: $55

•

Yoga Mats & Printing: $3300

•

Duffel Bags & Embroidery: $2,100

o Total: $5,455 o Maintenance budget: $5,680

clearance phase •

objective: to create awareness of Arthritis while clearing our inventory.

•

strategy: start a viral video to spread awareness for The Arthritis Foundation using #clearyourheart.

•

Tactics: o Stacey, the alice + olivia team, as well as fellow designers will start this viral post, calling out friends, family, and celebrities to follow them on their journey to help The Arthritis Foundation. o Arthritis affects more than 66 million Americans across the country. Women are twice as likely to develop this disease. Arthritis causes chronic pain in joints and even immobility. o Our challenge to our followers is to try and pour yourself something to drink without using your hands. Sometimes these are the challenges people suffering from Arthritis have to go through to do a simple task.

Â o The control method is that 50 random winners will be selected and will receive a k a r m a gift basket filled with exclusive k a r m a gear. o To be eligible to win, you must have accepted the challenge, called out your friends, and all your friends must have accepted the challenge as well. â&#x20AC;˘

budget o Each basket will have a tank, an exclusive water bottle, a card signed by Stacey, socks, and headbands. o Tank: $45 o Water bottle: $5 o Socks: $10 o Headbands: 3 for $5 each = $15 o Each basket total = $75 x 50 !

total: $3,750

total clearance budget: $4,733.44

social media marketing ideas •

Start Twitter, Instagram, and Pinterest board that will feature our favorite yoga positions, healthy recipes, and workout plans.

•

Post #fitnessfriday pictures every Friday of inspirational women who posted a workout picture tagging us at @karmabyao and hashtagging #getfit

table of contents executive summary………………………………………………...……………………1 mission & vision statements……………………………………………………………2 social responsibility……………………………………………………………………..3 customer profile…………………………………………………………………………4 customer narrative………………………………………………………………………5 inspiration………………………………………………………………………………..7 brand extension rationale………………………………………………………………8 group overview………………………………………………………………………….9 assortment classification plan………………………………………………………...11 cost sheets……………………………………………………………………………...13 brand identity…………………………………………………………………………..23 retail partner……………………………………………………………………………24 production calendar………………………………………………………………...…25 purchase order…………………………………………………………………………27 purchase invoice……………………………………………………………………….28 sales projection……………………………………………………………………..….29 floor plan……………………………………………………………………………..…31 marketing budget………...……………………………………………………………32 marketing plan……………………………………………………………………...….33 social media ideas……………………………………………………………………..40

line sheets & press kit are attached

cost sheets k"a"r"m"a""""by"Alice"+"Olivia Date:"2.23.15

Style"#":

#21412;01 Spring"2016

Product"Description:Color"Block"Sports"Bra Sizes:"

XS;L

Season:

Colors:

Multi

Wholesale:

$30.00

Sug."Retail:"

$60

MATERIAL( Polyester/Spandex (Pink) Polyester/Spandex (Orange) Polyester/Spandex (Yellow)

YARDS 0.25

PRICE 5

AMOUNT 1.25

0.25

1.25

0.25

1.25

TOTAL"MATERIAL"COST" TRIMMINGS Elastic

3.75 QTY 1

PRICE 1.65

TOTAL"TRIMMING"COST"

LABOR( CMT Transportation Growth/Overhead

(((((((((((((((((((((PRODUCT(SKETCH

AMOUNT 1.65

1.65

(

AMOUNT 8 1 1 " Swatch "

TOTAL"LABOR"COST"

TOTAL(COST(OF(PRODUCT:

$15.40

k"a"r"m"a""""by"Alice"+"Olivia Date:"2.23.15

Style"#":

#21413;04 Spring"2016

Product"Description:Sheer"Sports"Bra Sizes:"

XS;L

Season:

Colors:

Aqua,"black

Wholesale:

$30.00

Sug."Retail:"

$60

MATERIAL( Nylon"

YARDS 0.5

sheer

PRICE

0.5

AMOUNT 2.5

5.5

2.75

TOTAL"MATERIAL"COST" TRIMMINGS Elastic zipper

5.25 QTY 1 1

PRICE 1.65 1.5

TOTAL"TRIMMING"COST"

LABOR( CMT Transportation Growth/Overhead

(((((((((((((((((((((PRODUCT(SKETCH

AMOUNT 1.65 1.5

3.15

(

AMOUNT 8 1 1 " Swatch "

TOTAL"LABOR"COST"

TOTAL(COST(OF(PRODUCT:

$18.40

k"a"r"m"a""""by"Alice"+"Olivia Date:"2.23.15

Style"#":

#21252:01 Spring"2016

Product"Description:Open"Tank Sizes:"

XS:L

Season:

Colors:

Pink,"Aqua,"Black,"Red

Wholesale:

$20.00

Sug."Retail:"

$40

MATERIAL( Tencel

YARDS 1

PRICE 5.5

AMOUNT 5.5

TOTAL"MATERIAL"COST" TRIMMINGS zipper

5.5 QTY 1

PRICE 0.75

TOTAL"TRIMMING"COST"

LABOR( CMT Transportation Growth/Overhead

(((((((((((((((((((((PRODUCT(SKETCH

AMOUNT 0.75

0.75

(

AMOUNT 4 1 1 " Swatch "

TOTAL"LABOR"COST"

TOTAL(COST(OF(PRODUCT:

$12.25

k"a"r"m"a""""by"Alice"+"Olivia Date:"2.23.15

Style"#":

#21252:02 Spring"2016

Product"Description:Romper Sizes:"

XS:L

Season:

Colors:

Black,"Red

Wholesale:

$55.00

Sug."Retail:"

$110

MATERIAL( Nylon" sheer

YARDS 2

PRICE

0.25

AMOUNT 10

5.5

1.4

TOTAL"MATERIAL"COST" TRIMMINGS Elastic

11.4 QTY 1

PRICE 1.65

AMOUNT 1.65

TOTAL"TRIMMING"COST"

LABOR( CMT Transportation Growth/Overhead

(((((((((((((((((((((PRODUCT(SKETCH

1.65

(

AMOUNT 10 2 2 " Swatch "

TOTAL"LABOR"COST"

TOTAL(COST(OF(PRODUCT:

$27.05

k"a"r"m"a""""by"Alice"+"Olivia Date:"2.23.15

Style"#":

#21252:01 Spring"2016

Product"Description:Sheer"Back"Vest Sizes:"

XS:L

Season:

Colors:

Orange

Wholesale:

$42.50

Sug."Retail:"

$85

MATERIAL( Bonded"Jersey

YARDS 1

PRICE 3.5

AMOUNT 3.5

0.5

5.5

2.75

Sheer

TOTAL"MATERIAL"COST" TRIMMINGS Elastic

6.25 QTY

PRICE

AMOUNT

Drawstring

0.33

24""zipper

1.5

TOTAL"TRIMMING"COST"

LABOR( CMT Transportation Growth/Overhead

(((((((((((((((((((((PRODUCT(SKETCH

2.83

(

AMOUNT 10 2 1 " Swatch "

TOTAL"LABOR"COST"

TOTAL(COST(OF(PRODUCT:

$22.08

k"a"r"m"a""""by"Alice"+"Olivia Date:"2.23.15

Style"#":

#21313:02 Spring"2016

Product"Description:Sheer"Jacket Sizes:"

XS:L

Season:

Colors:

Black

Wholesale:

$62.50

Sug."Retail:"

$125

MATERIAL( Polyester/Spandex

YARDS 2

Sheer

PRICE

0.5

AMOUNT 10

5.5

2.75

TOTAL"MATERIAL"COST" TRIMMINGS Interfacing

12.75 QTY 0.25

PRICE 3.99

1.5

24""zipper

AMOUNT 1 1.5

TOTAL"TRIMMING"COST"

LABOR( CMT Transportation Growth/Overhead

(((((((((((((((((((((PRODUCT(SKETCH

2.5

(

AMOUNT 10 2 2 " Swatch "

TOTAL"LABOR"COST"

TOTAL(COST(OF(PRODUCT:

$29.25

k"a"r"m"a""""by"Alice"+"Olivia Date:"2.23.15

Style"#":

#21245;01 Spring"2016

Product"Description:Color"Block"Shorts Sizes:"

XS;L

Season:

Colors:

Multi

Wholesale:

$27.50

Sug."Retail:"

$55

MATERIAL( Polyester/Spandex (Black) Polyester/Spandex (Orange) Ployester/Spandex (Aqua) Polyester/Spandex (Yellow)

YARDS 0.25

PRICE

0.25 0.25 0.25

AMOUNT 1.25

5 5 5

1.25 1.25 1.25

TOTAL"MATERIAL"COST" TRIMMINGS Elastic

5 QTY 1

PRICE 1.5

AMOUNT 1.5

TOTAL"TRIMMING"COST"

LABOR( CMT Transportation Growth/Overhead

(((((((((((((((((((((PRODUCT(SKETCH

1.5

(

AMOUNT 5 1 1 " Swatch "

TOTAL"LABOR"COST"

TOTAL(COST(OF(PRODUCT:

$13.50

k"a"r"m"a""""by"Alice"+"Olivia Date:"2.23.15

Style"#":

#21232:04 Spring"2016

Product"Description:Sheer"Cut:out"Capris Sizes:"

XS:L

Season:

Colors:

Yellow,"Green

Wholesale:

$37.50

Sug."Retail:"

$75

MATERIAL( Nylon"

YARDS 1

sheer

PRICE

0.5

AMOUNT 5

5.5

2.75

TOTAL"MATERIAL"COST" TRIMMINGS Elastic

7.75 QTY

PRICE 1

AMOUNT 1

TOTAL"TRIMMING"COST"

LABOR( CMT Transportation Growth/Overhead

(((((((((((((((((((((PRODUCT(SKETCH

(

AMOUNT 8 1 1 " Swatch "

TOTAL"LABOR"COST"

TOTAL(COST(OF(PRODUCT:

$18.75

k"a"r"m"a""""by"Alice"+"Olivia Date:"2.23.15

Style"#":

#21223:01 Spring"2016

Product"Description:Color"Block"Leggings Sizes:"

XS:L

Season:

Colors:

Multi

Wholesale:

$47.50

Sug."Retail:"

$95

MATERIAL( Polyester/Spandex (Pink) Polyester/Spandex (Yellow) Polyester/Spandex (Black) Polyester/Spandex (Green)

YARDS 0.25

PRICE

0.25 0.5 0.25

AMOUNT 1.25

5 5 5

1.25 2.5 1.25

TOTAL"MATERIAL"COST" TRIMMINGS Elastic

6.25 QTY 1

PRICE 1.5

AMOUNT 1.5

TOTAL"TRIMMING"COST"

LABOR( CMT Transportation Growth/Overhead

(((((((((((((((((((((PRODUCT(SKETCH

1.5

(

AMOUNT 12 2 1 " Swatch "

TOTAL"LABOR"COST"

TOTAL(COST(OF(PRODUCT:

$22.75

k"a"r"m"a""""by"Alice"+"Olivia Date:"2.23.15

Style"#":

#21252:01 Spring"2016

Product"Description:Sheer"Leggings Sizes:"

XS:L

Season:

Colors:

Black

Wholesale:

$47.50

Sug."Retail:"

$95

MATERIAL( Polyester/Spandex

YARDS 1

Sheer

PRICE

0.5

AMOUNT 5

5.5

2.75

TOTAL"MATERIAL"COST" TRIMMINGS Elastic

7.75 QTY 1

PRICE 1.5

AMOUNT 1.5

TOTAL"TRIMMING"COST"

LABOR( CMT Transportation Growth/Overhead

(((((((((((((((((((((PRODUCT(SKETCH

1.5

(

AMOUNT 10 2 2 " Swatch "

TOTAL"LABOR"COST"

TOTAL(COST(OF(PRODUCT:

$23.25