a
tur
Fu
F
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e f g h i j k l
d e f g h i j k l m n o p q r s t u v w x
m n o p q r s t y u z v w x y z
10 pt
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b
a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c
a b c d e f g h i j k l m n o p q r s t u v w x y z
c d e
a
f g
d e f
h i j k l m n o p q r s t u v w x y z
b c
g h
d e f g h i j k
l i m j n k o l p m q n r o s p t q u r v s w t x u y v z w x y z
a b c d e f g h i j k l m n o p q r s t u v w x y z
a
a b c d e f g h i j k l m n o p q r s t u v w x y z
b c d e f g h i j k l m n o p q r s t u v w x y z
a a b c d e f g h i j k l m n o p q r s t u v w x y z
a b c d e
b c d e f
g h f i g j h k i l j m k n l o m p n q o r p s q t r u s v t w u x v y w z x y z
a
a b c d e f g h i j k l m n o p q r s t u v w x y z
b c d e f g h i j k l m n o p q r s t u v w x y z
5
Into the Futura... Heavy 48 pt
History ..............................................................
3-4
Quote ...............................................................
5-6
The Family ......................................................
7- 8
Font Weights ..................................................... 9-10 Anatomy .......................................................... 11-14 Futura Goes to the moon ..................................
15
Futura Today ...................................................
16
Book 20 pt
5
3
Paul Renner Book 90 pt
What makes Futura so great? Book 35 pt
Futura has gone through many phases! Renner (1878-1956) was a German type designer. It is based on geometric shapes, which is representative of the Bauhaus design, although this design was never directly asociated with Bauhaus movement. The type was released in between 1927-1930’s. The type became known as the “New Typography” classified as Geometric Modernism.
4
Book 20 pt
Keep away from those who try to belittle your ambitions. Small people always do that, but the really great make you believe that you, too can become great. -Mark Twain-
Medium 18pt
Extra Bold 18pt
Keep away from those who try to belittle your ambitions. Small people always do that, but the really great make you believe that you, too can become great. -Mark Twain-
Keep away from those who try to belittle your ambitions. Small people always do that, but the really great make you believe that you, too can become great. -Mark Twain-
Light 18pt
5
5
Heavy 58 pt
Book 30 pt
Book 50 pt
Book 30 pt
Keep away from those who try to belittle your ambitions.
Small people always do that, but the really great make you
believe that you, too, can become great. -Mark Twain-
6
Medium Oblique 30 pt
Book 25 pt
Heavy 45 pt
Geometric Family Medium 100 pt
H A O
5
7
8
Futura Light Condensed Futura Litght Condensed Oblique Futura Medium Condensed Futura Medium Condensed Oblique Futura Bold Condensed Futura Bold Condensed Oblique Futura Extra Bold Condensed Futura Extra Bold Condensed Oblique Futura Light Futura Light Oblique Futura Book Futura Book Oblique Futura Medium Futura Medium Oblique Futura Heavy Futura Heavy Oblique Futura Bold Futura Bold Oblique Futura Extra Bold Futura Extra Bold Oblique
18 pt
Futura Light 18 pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Futura Book18 pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Futura Medium 18 pt A B C D E F G H I J K L M N O P Q R S T U V W X Y5 Z abcdefghijklmnopqrstuvwxyz 1234567890
9
Futura Heavy 18 pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Futura Bold18 pt ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
10
Medium 12 pt
Tall ascenders that rise above the cap height
Medium 10 pt
Ascender Height Cap Height X - Height Base Line
Cap Height X - Height Base Line Descender Height
Letterform Typography Medium 60 pt
Long descenders and tall ascenders call for generous leading
5
11
M Book 475 pt
12
Futura is based on simple geometric shapes - triangles, squares and circles (mostly, slightly imperfect).
Medium 16 pt
Medium 100 pt
o a
Uppercase letters like M and N has very distinct sharp peaks and valleys.
M N
5
13
lI
Book 100 pt
It is interesting that the lowercase “L” (right) that has ascenders that rise above cap height line and the uppercase “I” (left).
14
jJ
Book 150 pt
Light 14 pt
W M
Symmetrical shapes, the uppercase “W” (top) is wider than the uppercase “M” (bottom).
They have easy indentifiable letters. Like the lower case “J” (left) could be easily mistaken for the lowercase “i” with a longer descender.
Futura Goes to the Moon
the typeface of mankind
Apollo 11, the first spaceship to the moon in 1969. Neil Armstrong was the first man on the moon, leaving behind a message that was written in Futura.
Book 30 pt
Light 32 pt
Book 18 pt
HERE MEN FROM THE PLANET EARTH FIRST SET FOOT UPON THE MOON JULY 1969, A.D. WE CAME IN PEACE FOR ALL MANKIND Medium 20 pt
15
Futura’s in Business
Heavy 50pt
Domino’s Pizza Absolute Book 14 pt Vodka
Red Bull
FedEx Best Buy
16
American Airlines
Desgined by: Kristina Woods
Book 25 pt
5