Isuzu Digest (October - December 2018) by yvonne linchangco

A PUBLICATION OF ISUZU PHILIPPINES CORPORATION

The Future of Mobility October - December 2018 / Quarterly Issue 4 of 4

ISUZU AT THE 7TH PHIL. INTâ&#x20AC;&#x2122;L MOTOR SHOW GREAT STORIES

TURNOVER OF MODERN PUVS

BUSINESS INSIDER

ISUZU EXPANDS DEALERSHIPS CHARMS OF SERVICE

C O N T E N T S

GREAT STORIES

Isuzu's highlights on the last quarter of 2018:

3 4-5 6 12 - 13 14 15 22

NEW PRODUCTS: EXZ QL AND MU-X LS ISUZU 4X4 XTREME XPERIENCE IN ILOILO ISUZU CONDUCTS ECO DRIVE TRAINING ISUZU AT THE 7TH PHILIPPINE INTERNATIONAL MOTOR SHOW IPC SHOWCASED TRUCKS AT PHILCONSTRUCT 2018 ISUZU AT THE AUTO FOCUS PRE-CHRISTMAS TEST DRIVE ISUZU PH GRAND CHAMPS AT I-1 GRAND PRIX

BUSINESS INSIDER

IPC builds stronger business ties with the following partnerships and turnovers.

7 8 9 10 11 16 17

TURNOVER OF TRUCKS TO COMMTREND TURNOVER OF MODERN PUVS TO BORACAY LOCAL TRANSPORT GROUP IN BORACAY TURNOVER OF MODERN PUVS TO PASANG MASDA TURNOVER OF FVR34 TO NATIONAL GRID CORP OF THE PHILS TURNOVER OF CYZ TO PHENIX GARUDA CONSTRUCTION IPC - SHELL PARTNERSHIP LALAMOVE PARTNERS WITH ISUZU

CHARMS OF SERVICE

Isuzu continues to expand with the openings of:

18 19 20 21

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ISUZU TAYTAY ISUZU PAGBILAO ISUZU BUTUAN IPC, MINA DE ORO MOTORS SIGN MOA FOR ESTABLISHING ISUZU CALAPAN

October - December 2018

GREAT STORIES Isuzu’s highlights on the last quarter of 2018:

New Products: EXZ QL and mu-X LS MODEL : Isuzu mu-X RZ4E LS 4x2 A/T ENGINE MODEL : RZ4E-TC MAXIMUM POWER : 150 PS @ 3,600 rpm MAXIMUM TORQUE : 350 n-M @ 1,800-2,600 rpm DISPLACEMENT : 1,898 cc FUEL CAPACITY : 65 liters EMISSION RATING : EURO 4 TRANSMISSION MODEL : AWR6B45-II TRANSMISSION TYPE : SUSPENSION TYPE (FRONT) :

6-speed Automatic Transmission with Sequential Shift Independent Double Wish Bone with Coil Spring and Stabilizer

SUSPENSION TYPE (REAR) : Five-link Coil Spring and Stabilizer Bar TIRE AND WHEEL : 245/70 R 16 Aluminum Alloy CONVENIENCE FEATURES :

Air Conditioning System, Power Windows, Speed Sensing Auto Door Locks, Equipped with 1 12v Accessory Socket, 1 USB Charging Port, Nineteen Storage Compartments / Twelve Cup Holders, Key Lock Glove Box, Side Step Board, Three Tow Hooks

ADVANTAGES/STRENGTHS : Dual SRS Airbags, Anti-intrusion Bars, Reverse Sensing System, ABS with EBD and BA, Brake Override System (BOS) COLORS AVAILABLE : Obsidian Gray

Cosmic Black

Splash White

MODEL :

EXZ QL

ENGINE MODEL :

EXR QL 6WG1-TCG52

MAXIMUM POWER :

420 PS @1,800 rpm

MAXIMUM TORQUE :

2,060 N-m @ 830-1,400 rpm

DISPLACEMENT : FUEL CAPACITY :

15,681 cc 600 liters

EMISSION RATING : TRANSMISSION MODEL : TRANSMISSION TYPE : GROSS COMBINATION MASS : AXLE CAPACITY (BACK) : SUSPENSION TYPE : TIRE & WHEEL : CONVENIENCE FEATURES :

400 liters Euro V ZF16

16-speed Manual Transmission 60,000 kg

45,000 kg

4,180 kg

2,400 kg Taper Leaf

315/80R22.5 16PR Power window, Auto door lock, Air conditioning system, Radio with speakers and sleeper cab

TECHNOLOGY

October - December 2018

GREAT STORIES

Isuzu’s highlights on the last quarter of 2018:

Isuzu 4x4 Xtreme Xperience in Iloilo

Fueled by the success of the Isuzu “4x4 Xtreme Xperience” in Cebu City last August, Isuzu Philippines Corporation (IPC) now brought its interactive 4x4 public exhibition at the Festive Walk Mall at the Iloilo Business Park in Mandurriao, Iloilo City from September 21 to 23, 2018. The highlight of the weekend remained to be the 4x4 Xtreme Xperience Action Ramp, wherein brave volunteers/passengers experience riding a 4x4 3.0-liter Isuzu D-Max up and down a two-story-high steep, narrow metal ramp. The Isuzu “4x4 Xtreme Xperience”, which opened to the public at 12 noon until 10 in the evening, had been expanded to include more fun and engaging activities for all members of the family such as the 12-station “Consumer Journey”. Special activities during the Isuzu” 4x4 Xtreme Xperience” Iloilo City leg included the dance competition, performances by Isuzu brand ambassadress, actress and singer Maja Salvador during the opening on September 21, and rapper Gloc 9 closed out the “Xtreme Xperience” on the night of September 23. Isuzu enthusiasts also had a chance to view the accessorized versions of the Isuzu D-MAX and Isuzu mu-X and test drive the Isuzu mu-X powered by the RZ4E engine. Promos and discounts exclusive to the “Xtreme Xperience” were also offered during the three-day event. Admission to this weekend event was free. The “Isuzu 4x4 Xtreme Xperience” was organized in partnership with Isuzu Iloilo, Globe Telecom and Pilipinas Shell.

6 Isuzu expert explains the basics of eco-driving to an Isuzu fleet customer.

Group photo of participants

Fleet driver doing the actual eco-drive training through the guidance of an Isuzu expert.

GREAT STORIES Isuzu’s highlights on the last quarter of 2018:

Isuzu Conducts Eco Drive Training As the world’s foremost manufacturer of diesel-powered engine, owning, driving and maintaining an Isuzu commercial vehicle is already a sound business investment in itself. This assures the power, reliability, durability and fuel efficiency in every vehicle that rolls out of its assembly. However, to maximize the strengths of every Isuzu truck, maintaining and operating it must also be up to par with the best practices, techniques and technologies. These best practices and techniques can mitigate the adverse effects of the current volatility of fuel supplies and prices in the global market. This global volatility and the resulting cycle of local price markups and markdowns have been causing headaches for business owners who are finding it extremely difficult to project their medium and long-term profits and losses. During the monthly Isuzu Eco-Drive Training, Isuzu Philippines Corporation (IPC) has taken the initiative to share the theories, practical knowledge and the latest technology regarding optimal and responsible driving with its fleet customers of Isuzu trucks. . This special

training, which only Isuzu can offer, ultimately aims to support the profitability of the businesses of fleet owners by expertly training their drivers how to drive efficiently. These sessions began in June 2018 and were adapted from Wacom Hokkaido Co Ltd.’s driver education program on fuel economy and safety driving. The program has become well-received by customers over the years. During these training sessions, IPC’s fleet customer representatives (mostly driver employees) engaged in discussions and lectures on economical and efficient driving. Then, participants undergo actual driving exercises using Isuzu’s light-duty vehicles and guided by specially trained expert Isuzu drivers. Finally, participants undergo a seminar on the actual practice of conducting daily inspections which reinforces the preventive maintenance procedures for every Isuzu vehicle. For more information on the Isuzu Eco-Drive Training sessions, log on to www.isuzuphil.com.

October - December 2018

BUSINESS INSIDER IPC builds stronger business ties with

Turnover of Trucks to CommTrend Isuzu Philippines Corporation turned over 40 units of its D-Max pickups and NLR77 trucks to CommTrend Construction Corporation (CTCC) last October 10. The formal turnover ceremonies, held at CTCC’s office in Malabon, were attended by IPC representatives namely IPC Dealer for Sales - A Department Head Mr. Mario Ojales, , and Consultant of IPC Fleet Department Mr. Toshiyuki Watanabe, CTCC officers President Arnel Dizon, Manager for Supply Chain Jaime Hernandez, Supervisor Manuel Dela Cruz and HR Manager Ms. Gel Dizon. The event highlights the handover of a total of 10 model 2017 D-Max Flexiqubes, 20 model 2018 D-Max RZ4E Flexiqubes and 10 NLR77 tilt (Dropside body) trucks.. According to Dizon, CTCC purchased the vehicles “to help the company achieve its maintenance commitments to its big telecommunications clients Smart, Sun and Globe.” CTCC has been in operations since 2001 and is spearheaded by a team of experts specializing in the fields of telecommunications, outside plant, site acquisition, engineering and civil works construction, steel fabrication and operation and maintenance, enabling the company to

offer a wide range of services covering different disciplines in telecommunications industries of infrastructure projects. CTCC has become one of the few accredited general contractors of the country’s three biggest telecommunications firms. With the acquisition of the Isuzu-branded vehicles, CTCC now enjoys the distinct Isuzu Advantage, the sum of IPC’s different customer support programs bolstering its world-class lineup of vehicles. The first advantage is IPC’s roster of durable, reliable, fuel-efficient vehicles. The second is its nationwide dealer network that now counts over 40 outlets complete with servicing facilities. The third is the reliable and prompt nationwide parts availability. Finally, IPC’s team of expert service technicians and field support personnel are on call to provide technical assistance whenever and wherever needed. With these at CCTC’s advantage, their 200 drivers can now rely on providing their own brand of world-class service to their diverse clientele anywhere in the Philippines. For more information, log on to www.isuzuphil.com.

[Left to Right: Ms. Gel Dizon(HR Head of CTCC), Ms. Peach Castro (Support Group Head 2 of CTCC)), Mr. Arnel Dizon (President of CTCC), Mr. Toshiyuki Watanabe (Consultant of IPC) and Mr. Ulysses Jarina(Branch Manager of Isuzu QA)]

[Left to Right: Mr. Mario Ojales (Department Head of IPC), Mr. Jonny Canlas (Sales Manager of Isuzu QA), Mr. Ulysses Jarina (Branch Manager of Isuzu QA), Mr. Toshiyuki Watanabe (Consultant of IPC), Mr. Arnel Dizon (President of Comm Trend), Ms. Ailleen Ison (Truck Elite from Isuzu QA), Ms. Leilani Garcia (Sales Supervisor of Isuzu QA) and Mr. Manuel dela Cruz (Supervisor of CTCC)].

BUSINESS INSIDER IPC builds stronger business ties with

Turnover of Modern PUVs to Boracay Local Transport Group in Boracay Just in time for the re-opening of a rehabilitated Boracay Island, Isuzu Philippines Corporation (IPC) turned over to Boracay Local Transport Group Philippines --- units of the Isuzu modernized public utility vehicle (PUV) at the island’s Bolabog Terminal on October 26 -- the very day of the island paradise’s official re-opening to foreign and domestic tourists. Attending the momentous turnover and launch of the approved route were officials of the Department of Transportation (DOTr), IPC executives and representatives of Boracay Local Transport Group Philippines. Per Boracay Local Transport Group, the company supports the Boracay Transport Master Plan which aims to streamline and optimize transportation on the island with the introduction of the hop on, hop off jeepney system which will transport passengers along the circumferential road. For the initial phase of the operations, IPC turned over three units of its modernized PUV. It also brought in its prototype PUV to be displayed during the formal turnover. The Isuzu PUVs were assembled using the Isuzu QKR77 cab and chassis platform and the rear body designed, and manufactured by Almazora Motors Corp. The units are Coolaire air-conditioned 23-seater Class 2 type PUVs with a side-facing seat configuration. The new PUV body is compliant with Philippine National Standards (PNS 2126:2017). The passenger cabin floor-to-ceiling height and gangway width are 1,780 mm and 830 mm, respectively, providing more space for passengers to move easily inside. The passenger door is safely situated on the right-hand side, facing the sidewalk. Other design features of the body in-

clude panoramic windows and windshields, full-body insulation with GeneQ shield, automatic door closer, ECE-compliant headlamps, brake system, wipers, windshield washer and side view mirrors, and provisions for persons with disabilities. Completing the modernized look and features of the new PUVs are the LCD/LED TV monitors and CCTV system by Mikasa, a fire extinguisher, a Vectras GPS navigation system, dashcam and back-up cameras. All of these have been geared for passengers’ safety, entertainment and added convenience. The new PUVs also come with separate warranty coverages for the platform (3 years or 150,000 km, whichever comes first), body and aircon which are options not available for old jeepneys. IPC President Hajime Koso, who attended the turnover ceremony, lauded the groups responsible for the transformation of Boracay Island: “I congratulate all concerned individuals and organizations in the public and private sectors for pooling their efforts to restore Boracay’s place among the world’s most beautiful islands. IPC is most certainly proud to share its expertise and world-class vehicles with the people of the island. Our modernized PUVs are very much aligned with the government’s vision of a modern, safe, efficient, cost-effective and environment-friendly transport system not only for Boracay, but for the entire Philippines.” The modernization of Boracay’s transport system is part of the government’s ongoing Public Utility Vehicle Modernization Program (PUVMP) envisioned to replace some 200,000 jeepneys nationwide of 15 years and older with new, safe, and environment friendly PUVs. For more information, log on to www.isuzuphil.com.

October - December 2018

BUSINESS INSIDER

IPC builds stronger business ties with

Turnover of Modern PUVs to Pasang Masda

Mabuhay Rotonda, October 29 -- Isuzu Philippines Corporation led the historic turnover of 15 units of its modernized public utility vehicles (PUVs) at the iconic boundary of Manila and Quezon City, two of the country’s most important cities. The turnover, led by IPC, President Hajime Koso and Industrial and Transport Equipment, Inc. (INTECO) President Raymond Jarina, was also attended by Manila Mayor Joseph “Erap” Estrada, Quezon City Mayor Herbert Bautista and transport group Pangkalahatang Sanggunian Manila & Suburbs Drivers Association (Pasang-Masda) with its President Obet Martin and his officers. of the . The 15 modernized PUVs have been assembled using the Isuzu QKR77 cab and chassis platform, and the rear body designed and manufactured by Almazora Motors Corporation. The units are Sanden air-conditioned 23-passenger Class 2 PUVs with a side-facing seat configuration. The new PUV body is compliant with the Philippine National Standards (PNS 2126:2017). The passenger cabin floor-to-ceiling height and gangway width are 1,780 mm and 830 mm, respectively, providing more space for passengers to move easily inside. The passenger door is safely situated on the right-hand side, facing the sidewalk. Other design features of the body include panoramic windows and windshield, full-body insulation with GeneQ shield, automatic door closer, ECE-compliant headlamps, brake system, wipers, windshield washer, side view mirrors and provision for persons with disabilities. Completing the modernized look and features of the new PUVs are the LCD/LED TV monitors, electronic signages, fire extinguishers, GPS navigation system, CCTV, dash-

cam and back-up cameras, and an automatic fare collection system (AFCS) installed by Euodoo, Inc. All of these have been geared for passengers’ safety, entertainment and added convenience in fare collection. The new PUVs also come with separate warranty coverages for cab and chassis (3 years or 150,000 km, whichever comes first) and body and aircon which are options not available for old jeepneys. In a symbolic gesture of cooperation among local government units and the private sector, the two motorcades originating from the city halls of Manila and Quezon City converged at Mabuhay Rotonda. The seven modernized PUVs from Manila and the other seven from Quezon City finally joined an Isuzu PUV on display at the Rotonda. Later that day, Mr. Koso reiterated IPC’s commitment to help modernize the Philippines’ PUVs at a press conference held at the Luck Garden Restaurant in Banawe, Quezon City. He shared, “What IPC started for the Senate’s transport cooperative last June 18, we continued to expand to other key strategic locations in the country such as Iloilo. Now, we bring the efficiency, safety, and comfort of our Isuzu modernized PUVs right at the heart of the country’s vibrant social economy where an efficient public transport system is most needed.” The route that the 15 modernized PUVs will ply would be the Manila City Hall to Quezon City Hall and vice versa. The government’s Public Utility Vehicle Modernization Program (PUVMP) is envisioned to replace some 200,000 jeepneys nationwide of 15 years and older with new, safe and environmentally friendly public utility vehicles. For more information, log on to www.isuzuphil.com.

BUSINESS INSIDER IPC builds stronger business ties with

Turnover of FVR34 to National Grid Corp of the Phils Isuzu Philippines Corporation, the country’s leading commercial vehicle and truck manufacturer, turned over last November 21 a total of 27 Isuzu FVR34 trucks (with cranes) to the National Grid Corporation of the Philippines. The formal turnover ceremonies were held at the NGCP’s satellite office in Mexico, Pampanga. Attending the event were representatives from IPC, Senior Consultant, Mr. Toshiyuki Watanabe, NGCP Transmission Line Principal Engineer Paul Carl Macanas from the O&M Management Department, and NGCP O&M Management Department OIC/Manager Carlito Santos. NGCP will deploy the 27 FVR34 trucks throughout its nationwide operations, and will be essential to the utility

corporation’s field operations in Bunawan in Davao, General Santos City, Zamboanga, Iligan, Cagayan de Oro, Butuan, Cebu, Ormoc, Bacolod, Iloilo, Naga, Dasmarinas in Cavite, Tayabas, and in Mexico, Pampanga. NGCP had previously purchased 47 N-Series trucks from IPC. These turnovers are testament to the proven reliability, durability, power, versatility, and fuel efficiency of Isuzu trucks. Combined with IPC’s irresistible aftersales offer of the Isuzu Advantage, wherein the sum of IPC’s different customer support programs bolster its world-class lineup of vehicles, Isuzu has become integral to many of the Philippines’ strategic building, construction, and utilities industries.

October - December 2018

BUSINESS INSIDER IPC builds stronger business ties with

Turnover of CYZ to Phenix Garuda Construction Isuzu Philippines Corporation (IPC) turned over four units of CYZ52T last November 29 to Phenix Garuda Construction and Development Corporation. The turnover was held at Phenix Garuda Construction and Development Corporation’s office in Bacolor, Pampanga. Present during the turnover were IPC’s Senior Consultant, Mr. Toshiyuki Watanabe, Dealer Sales A Dept. Head, Mr. Mario Ojales, Sales Manager from Isuzu Quezon Ave., Mr. Jonny Canlas and Phenix Garuda Construction and Development Corporation EMD Manager, Engr. Mario Medina. Two of the Isuzu CYZ52Ts are equipped with dropside body which will be essential in delivering construction materials all over Luzon while the other two have boom crane bodies. Phenix Garuda Construction and Development Corporation has been Isuzu’s loyal customer of trucks (from light to heavy-duty trucks) since 2016.

COVER STORY Isuzu’s highlights on the last quarter of 2018:

Isuzu at the 7th Philippine International Motor Show Isuzu Philippines Corporation once again joined the grandest motor show in the Philippines, the 7th Philippine International Motor Show last October 24 to 28 at the World Trade Center in Pasay City. And in keeping with the motor show’s theme “Future Mobility”, Isuzu boasted bringing in the Philippines the best and the latest Diesel engine technology – the Isuzu Blue Power Diesel Technology which is set to provide maximum engine output, cleaner emission, superb fuel economy while maintaining Isuzu’s renowned engine durability. At the forefront of IPC’s displays were equipped with its game-changing RZ4E Blue Power engine that represents the Japanese automaker’s realized vision of a smaller displacement engine but with an output of a larger one. The RZ4E-powered vehicles on display were the Isuzu mu-X RZ4E LS and the Isuzu D-MAX RZ4E LS. These two vehicles represent what IPC considers the “future of urban SUV and pickup mobility”. Visitors to the 7th PIMS also got a feel of the power and comfort of these vehicles with IPC’s test drive offer during the Motor Show. The mu-X RZ4E LS-A and the latest base model, the mu-X RZ4E LS and the two units of the D-Max RZ4E, were test driven around the WTC. Side by side with the display of RZ4E-powered light commercial vehicles (LCVs) were the Isuzu mu-X Luxe and the Isuzu D-MAX 4x4. Both are powered by the 3.0-liter 4-cylinder in-line Blue Power diesel engine with turbo intercooler. These two vehicles’ powerful yet efficient engines, bold designs, and ride and safety technologies have also made them Isuzu’s bet for the “future of urban SUV and off-road pickup mobility.”

In keeping with Isuzu as one of the world’s leading truck manufacturers, IPC also showcased its modernized public utility vehicles (PUVs), the “future of passenger mobility”, assembled using the Isuzu QKR77 platform and the rear body designed and manufactured by three of the country’s most reputable body builders. Isuzu exhibited an interesting concept vehicle called “Isuzu VT02” which is a full-fledged lightweight truck, newly

October - December 2018

developed by Isuzu through adopting commercial vehicle technologies with the aim to maximize loading efficiency, tight turning performance, and fuel efficiency for customer convenience. This is Isuzu’s “future of urban business mobility”. Isuzu again impressed the public with its version of the “future of cargo mobility” with the

public launch of its latest pride, the Isuzu EXZ QL. It boasts its 4-point advantage: 1. Fuel efficiency – Equipped with the state-of-theart 6WG1-TCG52 engine paired with a ZF16 speed multistage transmission, and aerodynamic wind deflector, air wing for better fuel economy, and offers a power of 420 PS and 2,060 N-m torque. 2. Comfortable driving experience – Equipped with an ergonomically designed air suspension seats and air-conditioned double-deck sleeper cab with large storage compartments to make long travel on the road easier. 3. Safety – the Anti-Lock Braking System is a standard on this new E-series model, coupled with wide multi-sectional side view mirrors and wheel parking and trailer brakes. 4. Secure and easy handling – Easy Access Panel for Easy Maintenance, Taper Leaf Spring for Heavy Duty Handling, Differential Lock and 315/80R22 16PR Radial Tires. Apart from these exciting vehicle lineups, IPC also demonstrated to visitors at its Aftersales booth, its unique Isuzu Vehicle Health Report, a powerful vehicle management tool that produces timely and accurate “Health Reports” of Isuzu commercial vehicles that are advantageous to owners and operators of Isuzu vehicles for both private and commercial uses. Through the installation of a Data Recording Module (DRM), the Isuzu vehicle’s performance is monitored, giving the owner and operator complete control of vehicle operating costs, while increasing quality, efficiency, and long term use of the vehicle. These Isuzu vehicle “Health Reports” show the engine condition, fuel economy with history, brake use history, and even driver operating habits. The “Health Reports” also identifies potential problems and observes the operating status of key major components. The Isuzu Vehicle Health Report is a key part of the renowned Isuzu Advantage in its aftersales, which offer a nationwide dealer network and parts availability, expert service technicians and Japanese truck engineers, on-site servicing roadside assistance, a driver and mechanic training program, and safety drive and eco-drive training programs.

GREAT STORIES Isuzu’s highlights on the last quarter of 2018:

IPC showcased trucks at PhilConstruct 2018

cent 7th Philippine International Motor Show last October 24 to 28 at the World Trade Center in Pasay City. . IPC also offered coupons worth Php15,000 on car parts to their fleet customers, applicable for up to 50 unit orders per fleet account. Touted as the biggest expo of its kind in the Philippines, PhilConstruct has been defining the landscape of building and construction in the country for over two decades. It now serves as the annual meeting place for the industry’s movers and shakers, gathering hundreds of the leading suppliers and thousands of trade buyers in one venue. Isuzu Philippines Corporation (IPC), the country’s leading maker of trucks and commercial vehicles (CVs), participated in PhilConstruct 2018, the Philippine International Construction Equipment & Building Materials Exhibition & Technology Forum held at the SMX Convention Center at the Mall of Asia Complex in Pasay City from November 8 to 11, 2018. IPC displayed its class-leading N-Series, F-Series, C and E Series trucks, Isuzu FVR with crane, and highlighted by the Isuzu EXZ QL -- which was also displayed at the re-

The event was organized by the Philippine Construction Association Inc. (PCA), the leading organization in building and construction whose members are responsible for over 70% of all construction projects in the country. The versatility, power, durability, efficiency and reliability of Isuzu trucks and CVs, combined with IPC’s unparalleled offer of the Isuzu Advantage bolster its world-class lineup of vehicles, together with IPC’s different customer support programs, have made Isuzu vehicles integral to the Philippines’ building and construction industries.

October - December 2018

GREAT STORIES Isuzu’s highlights on the last quarter of 2018:

Isuzu at the Auto Focus Pre-Christmas Test Drive

Isuzu Philippines Corporation (IPC), the country’s leading manufacturer and distributor of diesel-powered light commercial vehicles (LCVs) and commercial vehicles (CVs), participated in the 2018 Auto Focus Pre-Christmas Multi-Brand Test Drive Festival (AFPCTD) held last November 15 to 18 at the SM Mall of Asia open grounds in Pasay City. For this pre-Christmas edition of Auto Focus’ bi-annual Multi-Brand test drive festival, IPC offered public test drives of its Isuzu mu-X LS and LS-A SUV variants, and two units of the D-MAX LS pickup. All Isuzu test units are powered by the BluePower-technology RZ4E diesel engine. Visitors had the chance to a first-hand encounter of the power, efficiency and handling of the Isuzu mu-X LS and LS-A as well as the D-MAX LS at the test drive festival. The Isuzu RZ4E engine is the result of the Japanese carmaker’s 4 years of extensive research in BluePower diesel engine technology and represents Isuzu’s first foray into the lower displacement but higher output engine technology that has become a trend worldwide. Even while capable of generating maximum 150 PS of power and 350 Nm of torque, the RZ4E-powered Mu-X has been recorded to yield up to 37 km per liter on straight highway runs. The RZ4E engine is also 60 kg lighter than the previous 4JK1 engine meets Euro4 emission standards and is noticeably more quiet with less vibration.

With over 200 new components all put together to decrease engine friction and a new water-cooled Variable Geometry Turbocharger (VGT) system that ensures that the engine has excellent throttle response even at low rpm, the Isuzu RZ4E Blue Power engine assures improved fuel economy and less exhaust emissions. The public also had the chance to see the Isuzu mu-X up close with ICL accessories on display -- the same unit shown at the 7th Philippine International Motor Show last October 24 to 28 at the World Trade Center in Pasay City. This accessorized Isuzu mu-X featured a door handle trim set, over fender, door visor, muffler cutter, rear bumper garnish, rocker plate and an organizer box. Since 2005, Auto Focus has been holding its multi-brand test drive festivals twice a year. Organized by Sunshine Television Ventures (STV), the AFPCTD provides the car-buying public, as well as auto enthusiasts, the opportunity to test drive as many current year models from different car companies as possible, with the mantra “Test drive it, before you buy it.” IPC has been regularly participating in the Auto Focus test drive festivals, firmly believing that the best attributes of its world-class diesel-powered vehicles are revealed when they are actually put to use on or off the road.

BUSINESS INSIDER IPC builds stronger business ties with

IPC - Shell Partnership Isuzu Philippines Corporation (IPC) and Shell Philippines held a formal contract signing ceremony last November 5 at the Top of the Citi in Makati City. The ceremony was attended by the officials of IPC led by its President Hajime Koso and Sales Division Head Joseph Bautista, and by Shell Philippines’ Country Head, Mr. Cesar Romero and General Manager for Retail, Mr. Lawrence Yam. Within the duration of the one-year partnership which officially began on September 1, 2018 and lasts up to August 31, 2019, Shell Welcome Kits will be given to all new Isuzu car owners. These welcome kits contain P600 worth of Shell fuel vouchers and a Shell information booklet. The IPC-Shell partnership also opens up the use of Shell sites for OEM car displays and shared brand promotional activities in social media and out-of-home advertisements.

Co-branded support will also be manifested in various marketing activities of IPC such as the Isuzu 4x4 Xtreme Xperience, the Isuzu Eco Run, car club events and mall tours. Mr. Bautista said of the partnership: “IPC is extremely delighted to have Shell as our official fuels partner for the numerous official activities we have lined up for next year. We hope that this becomes the start of a long-term partnership with one of the world’s foremost oil companies.” Shell’s Country Head Mr. Romero remarked: “Hopefully, this would be the start of a longer and bigger partnership with IPC which is undoubtedly the country’s leader in diesel-powered light commercial vehicles and trucks, and after-sales services. Customers of both Isuzu and Shell will find that this partnership directly translates to an even better motoring experience.”

(L-R: Mr. Joseph Bautista - Isuzu Phils. Corp. Sales Division Head, Mr. Hajime Koso - Isuzu Phils. Corp. President, Mr. Cesar Romero - Shell Companies of the Phils. Country Head, and Mr. Lawrence Yam - Shell Companies of the Phils. General Manager for Retail Philippines)

October - December 2018

[L-R:Mr Yasuhiko Oyama - VP Sales of Isuzu, Mr. Shojiro Sakoda – Executive VP of Isuzu, Ms. Dannah Majarocon - Managing Director of Lalamove, and Akiko Sumulong -Strategic Partnerships Manager]

BUSINESS INSIDER IPC builds stronger business ties with

Lalamove Partners with Isuzu Isuzu Philippines Corporation recently signed a partnership with Lalamove, Asia’s leading on-demand delivery app, to offer the best deals for Lalamove partner drivers. With a reputable history of providing the best commercial vehicles for Filipino businesses, Isuzu is geared up to make it easy for Lalamove drivers to upgrade or acquire Isuzu vehicles. This partnership entails both discounts for all existing Lalamove partner drivers with 3 free years of LTO registration. With a cash discount of Php15,000 and Php20,000 worth of Preventive Maintenance Services coupons, drivers will have a beneficial headstart for their Lalamove journey. “Lalamove and Isuzu share a common mission: empowering Filipinos through amazing products and impeccable services. This made us all the more eager to create this partnership for the benefit of Lalamove’s partner drivers to allow them access to some of the country’s top-performing vehicles,” Dannah Majarocon, Lalamove’s Managing Director shares. This partnership aims to provide the top-performing 4-wheeled vehicles to Lalamove partner drivers and this makes sure that quality vehicles and services are affordable and within reach. With this joint initiative, drivers will have easier access to vehicles that are

built to deliver. The four-wheel Isuzu vehicles offered in this partnership are: 1. QKR77 Tilt 2. QKR77 Non-tilt 3. NLR77 Tilt 4. NLR77 Non-Tilt 5. NLR85 Lalamove, originally known as EasyVan, is an on-demand logistics company in Asia that matches users and drivers to provide same day delivery and courier services. Founded in 2013, Lalamove’s mission of making local deliveries faster and simpler is achieved with innovations such as instant order matching, real-time GPS vehicle tracking, 24/7 services and a driver rating system. Not only does the service help fulfill customers’ business needs; it also makes cities greener by leveraging the sharing economy to help drivers optimize their time and fleet usage -- ultimately resulting in fewer vehicles on the road. As of 2018, the Lalamove delivery platform is present in over 100 cities across Southeast Asia.

CHARMS OF SERVICE Isuzu continues to expand with the openings of

Isuzu Taytay

Continuing the rapid expansion of its nationwide dealership network, Isuzu Philippines Corporation held the grand opening of its dealership in Taytay, Rizal on October 29. Isuzu Taytay now brings its unmatched Isuzu Advantage right at the doorstep of one of the country’s top municipalities and provinces. At the opening, executives and officials were in attendance, headed by President and CEO of AC Industrials Mr. Arthur Tan and President and COO of Isuzu Automotive Dealership, Inc. (IADI) Mr. Emmanuel A. Aligada, who gave their opening and closing remarks, respectively. Also, a special congratulatory message address from the local government by none other than Vice-Governor Hon. Reynaldo “Junrey” H. San Juan, Jr., M.D. and Taytay Municipality Mayor Joric Gacula. IPC President Hajime Koso expressed his enthusiasm and great optimism that Isuzu Taytay would play a key role in strengthening the Isuzu brand and world-class service in one of the most economically vibrant provinces and municipalities in the country.

“As we all know, Isuzu trucks have held the No. 1 position in total truck sales for 18 consecutive years. This year, so far, our total truck sales have reached more than 47,000 units. For our light commercial vehicles, we have sold more than 200,000 units. In our objective to make the entire Philippines an Isuzu country, Isuzu Taytay will play a very important role in capturing the market in Rizal Province.” Isuzu Taytay, the newest dealership in IADI’s extensive network, is strategically located in the burgeoning “automotive row” along the busy Manila East Road. With a total area of over 3,131 square meters, the dealership can display up to three light commercial vehicles (LCVs) and one commercial vehicle (CV). Its service bays can accommodate up to seven LCVs and one CV at a time. For more information about Isuzu Taytay, log on to www. isuzuphil.com.

October - December 2018

CHARMS OF SERVICE Isuzu continues to expand with the openings of

Isuzu Pagbilao

On October 5, 2018, Isuzu Philippines Corporation (IPC) extends its dealership network nationwide with the grand opening of the Isuzu Pagbilao dealership. Isuzu customers and buyers in Pagbilao and from other areas in Quezon Province can now expect the unmatched Isuzu Advantage to be that much conveniently closer to their places of work and business.

“Our trucks hold the No. 1 position in total truck sales for 18 consecutive years. This year, our total truck sales reached more than 47,000 units. For our light commercial vehicles (LCV), we have sold more than 200,000 units. We also received numerous awards for both our LCV and commercial vehicles (CV). We aim to make the Philippines an Isuzu country,” Koso reiterated.

During the same occasion, IPC also welcomed MBT Autoworx Corporation, who has been responsible for the establishment and management of Isuzu Pagbilao, as its newest dealer partner.

Aside from Isuzu vehicles’ renowned durability and fuel efficiency, the vaunted Isuzu Advantage keeps customers loyal to the brand with the nationwide dealer network, nationwide parts availability, expert service technicians, roadside assistance and technical training. All of these become part of the after-sales support all Isuzu dealers provide for every purchase of an Isuzu unit.

Gracing the dealership’s formal opening ceremonies were Mr. Koichi Ito, General Manager from Isuzu Motors Limited and Mr. Hajime Koso, President of Isuzu Philippines Corporation. In his speech, IPC President Hajime Koso revealed that with the help of Isuzu’s extensive dealership network in the Philippines, the brand has maintained its leadership position despite the numerous challenges in its 21-year history.

Isuzu Pagbilao, at 10,983 sqm, can display up to four vehicles in the showroom, with two trucks and seven LCV servicing bays. The dealership is conveniently located at Lot 429, Brgy. Bukal, Pagbilao, Quezon Province. For more information about Isuzu Pagbilao, log on to www.isuzuphil.com.

CHARMS OF SERVICE

Isuzu continues to expand with the openings of

Isuzu Butuan

Isuzu Philippines Corporation (IPC) is unstoppable in expanding its network of dealerships nationwide. Last October 20, Isuzu Butuan opened at its new location. Isuzu Butuan will now bring the unmatched Isuzu Advantage closer to the vibrant CARAGA Region in northeastern Mindanao that encompasses five provinces and six cities, of which Butuan City is the regional administrative center and strategic hub. At the grand opening of Isuzu Butuan were Atty. Lawrence Fortun, Congressman of Agusan del Norte, Mr. Francisco Rolida, President ofCebu Southern Motors Inc., Dr. Jerome Young,Board of Director for Cebu Southern Motors Inc., Mr. Yasuhiko Oyama,Vice President Sales of Isuzu Philippines Corporation and Mr. Hajime Koso, President of Isuzu Philippines Corporation In his speech, Mr. Koso expressed great optimism that Isuzu Butuan would play a key role in strengthening the Isuzu brand and world-class service in the region. “As we all know, Isuzu trucks hold the No. 1 position in total truck sales for 18 consecutive years. This year, so far, our total truck sales have reached more than 47,000 units. For our light commercial vehicles, we have sold more than 200,000 units. In our objective to make the entire Philippines an Isuzu country, Isuzu Butuan is among our most important instruments in the Caraga region.” Mr. Koso added that the new dealership is ready to make Isuzu products and services a market leader in this part of Mindanao. “IPC, being in the Philippines for over 21 years already, knows the strengths and further growth opportunities in this particular market, as Caraga is well known for its vibrant agriculture, mining, fishery, agro-forestry and eco-tourism industries. Isuzu vehicles and trucks can supply all transport needs for these growth areas.” However, Mr. Koso urged Isuzu Butuan to strive to bring the Isuzu Advantage not just to Butuan but to the entirety of the Caraga region. “We must encourage our custom-

ers in the region to also patronize Isuzu After Sales and genuine Isuzu Parts.” Aside from Isuzu vehicles’ renowned durability and fuel-efficiency, the vaunted Isuzu Advantage keeps customers loyal to the brand with the nationwide dealer network, nationwide parts availability, expert service technicians, roadside assistance and technical training. All of these become part of the after sales support all Isuzu dealers provide for every purchase of an Isuzu unit. Isuzu Butuan is situated on an expansive 7,798 sqm lot along Km. 3, Brgy. Baan, Butuan City. It has a showcase area that can display up to three light commercial vehicles (LCVs) and two commercial vehicles (CVs). Its LCV service bays can accommodate up to 10 vehicles at a time. For more information about Isuzu Butuan, log on to www.isuzuphil.com.

October - December 2018

(L-R: Shojiro Sakoda – IPC EVP, Hajime Koso – IPC President, Daniel Uy – President of MDO Motors, Julius Cesar Perez – Corporate Secretary of MDO Motors)

Isuzu continues to expand with the openings of

CHARMS OF SERVICE

IPC, Mina de Oro Motors sign MOA for establishing Isuzu Calapan Continuing its vision to make the world-class Isuzu brand and service accessible to all Filipinos nationwide, Isuzu Philippines Corporation (IPC) signed a Memorandum of Agreement with Mina de Oro Motors, Inc. last October 10. The MOA signing was held at the IPC Main Conference Room in Biñan, Laguna, where Mina de Oro Motors, Inc. was represented by President Daniel Uy. He and IPC President Hajime Koso commit to establish an Isuzu dealership along Km. 9 of the Nautical Highway in Barangay Puting Tubig in Calapan City, Oriental Mindoro. With a total lot size of 5,462 square meters, this Isuzu dealership is projected to be built with a total of six service bays: four for light commercial vehicles (LCVs) and two for commercial vehicles (CVs). The new Isuzu dealership in Calapan will bring the renowned Isuzu vehicles, genuine parts, and after-sales services to its customers in Oriental Mindoro, a known agricultural region with a strong market base for Isuzu LCVs and CVs.

GREAT STORIES

Isuzu’s Team Pilipinas – all smiles for bagging the top spot in CV Division - Category B of I-1 Grand Prix World Technical Competition.

Isuzu’s highlights on the last quarter of 2018:

Isuzu PH Grand Champs at I-1 Grand Prix Continuing its winning streak of being among the world’s best in service skills and technical knowledge, the Isuzu Philippines team of service technicians was again hailed as Grand Champion of Category B: Euro 4 and below Emission Class Regulation at the end of the Isuzu I-1 Grand Prix World Technical Competition last December 6 at the Isuzu Monozukuri Service Training Center in Fujisawa, Japan. The I-1 Grand Prix World Technical Competition is an annual competition for technicians coming from different Isuzu subsidiaries and operations worldwide. This is the search for Isuzu’s number one (“I-1”) in service skills and automotive knowledge. There are two divisions: the Light Commercial Vehicle (LCV) and Commercial Vehicle (CV) Division. The LCV Division competition was held last September where Isuzu Philippines placed fourth. As for the CV Division, it is further divided into two categories, Category A: Euro 6 Emission Class Regulation and Category B: Euro 4 and below Emission Class Regulation.

IPC President Hajime Koso extended his congratulations to the winning members of the team. “Team Pilipinas’ inspiring performance at the recent Isuzu I-1 Grand Prix World Technical Competition serves to reinforce IPC’s reputation as a world-class workforce. Our teams have been consistent winners since 2013, and though there is always room to be even better than before, it cannot be denied that the training our technicians receive, combined with their dedication to their chosen craft has made Team Pilipinas and IPC, the standard bearers on the world stage. At the same time, I am also very happy that our team’s achievements in this competition, in the past years, have served to inspire members of our dealership network in the Philippines to strive to be the best in their own capacities.” Isuzu’s Team Pilipinas have been previously awarded 3rd place in the CV Division - Category B in 2013, 2nd in 2014, 1st in 2015, 3rd in 2016 and 5th in 2017.

The Philippine team, composed of technicians and Isuzu Technical Education and Skills Development Authority (TESDA) graduates Jusua B. Cantre from Isuzu Bulacan, Khent John Q. Ventura from Isuzu Cavite and their coach Gian Franco R. Cosico from Isuzu Philippines Corporation (IPC), bested 70 technicians from 35 different countries across Isuzu’s global dealership network to bag the top spot in the CV Division Category B:, Euro 4 and Below Emission Class Regulation. Since 2013, the Isuzu Philippines team has consistently placed fifth or higher in the Isuzu World Technical Competition. A large part of their success has been attributed to the high level of competition at IPC’s annual Isuzu Service Skills Olympics (ISSO), apart from the professional dedication and discipline of the IPC dealers’ Parts & Services personnel pour into their daily work.

(L-R: Jusua B. Cantre from Isuzu Bulacan, their coach Gian Franco R. Cosico from IPC and Khent John Q. Ventura from Isuzu Cavite)

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