“No, Thank You” Cards Tell ‘em to piss off...politely.
Table of Contents
4. inspiration 5. philosophy 6. swot analysis 7. target market 8. competition 9. sales venue/collateral 10. specifications 13. trade show expenses 14. cost sheet
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Inspiration
inspired by the exhaustion of turning down countless guys while just trying to enjoy a drink with friends, “no thank you” cards are the answer when you want to be polite, but your suitor just isn’t getting the memo. “no thank you” cards add a sense of relief and ease to going out when you know you’re not interested in going home in any way but how you came out....alone!
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Philosophy
the “No Thank you” card brand is all about the power of ‘no’. in our society, politeness has overtaken discomfort, making it hard for men and women to simply turn someone down without that person taking offense. no thank you cards hope to take back the word no, and want to help you tell people to piss off...politely.
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SWOT Analysis
Strengths x x x x x
originality creativity sense of humor fun image ability to expand brand
Opportunities x College campus stores x online novelty sites x tinder
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Weaknesses x new brand x boldness may turn people off x lack of presence in market
Threats x longevity x niche market x millenials are picky
Target Market
x x x x x x
millenials, college students frequent a bar 1-4 nights a week use dating apps like tinder to meet their dates make minimum wage in a part time job - 7-12/hr if older, are at a starting salary. - 37.5k/yearly buy humorous and quirky things to entertain themselves such as cards against humanity, tarot cards, etc. x more than likely single, but living with other single people
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Competition
no thank you cards greatest competition includes any brand under the urbn umbrella, most of their stores include a gag/ gift/home-wear section. although our product is entirely unique, a millenials pocket money may be spent on one of their items first.
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Sales Venue No Thank You cards will be at the 2016 camex trade show in atlanta, georgia in order to promote sales in college campus stores, giving us the ability to target our largest customer demographic directly. as we are a small company with little product, we will be sharing a booth with another paper crafts company.
Collateral/ Promotional Materials
No, Thank You!
suggested retail display
trade show bag
set of 5 stickers the “No Thank you” card brand is all about the power of ‘no’. in our society, politeness has overtaken discomfort, making it hard for men and women to simply turn someone down without that person taking offense. no thank you cards hope to take back the word no, and want to help you tell people to piss off...politely.
handout of philosophy
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Specifications
Product information name
no thank you
description
suitor rejection
size
2.5 x 3� single
style no.
ntyc20
specifications The sir or madam who has
or madam wh ho h
by your advances, but kindly
our
es, b t ki
- A free drink. - A ride home. - A dance.ree - Other/All ofAthe ridabove.
-A ther er/All of the ab
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length
2.5 inches
width
3 inches
depth
n/a
thickness
1/32nd of inch
A
packaging information name
nesting box
description
cardboard box
size
3.5 x 4.5 inches
style no.
ntyc20
b d
c
specifications length-a
4.5 inches
width-b
3.5 inches
depth-c
1/2 inch
inner lip-d
1 5/16 inch
Product information name
carrying case
description
metal carrier
size
3 x 4 inches
style no.
ntyc20 11
Trade Show Expenses
trade show
one booth at the camex trade show costs 2625 dollars. by sharing it, it will cost the no thank you brand 1312.50.
travel
a round trip ticket from savannah, ga to houston, tx from march 6th-8th is 490 dollars. a hotel room at the nearest holiday inn is 150 dollars, with approximately 30-50 dollars accounted for taxi and transport in the city.
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Cost Sheets Product information name
no thank you cards
description
suitor rejection cards
size
2.5 x 3� single, 3 x 4.5� package
style no.
ntyc20
Product cost manufacturer full package price unit cost units
Dongguan E-Light Electronics Technology Co., Ltd. $$$17,000 usd 5.9 per set 3000 units
total wholesale price mu percent shipping - freight total unit cost total cost of units
9.44 usd $$$50 percent 2,844 usd 6.61 usd 19,844 usd 13
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