S E R V I C E S
Client Name
Client Project Name
Date Year Strategia, Inc. 1
W E L C O M E
MANNERS COME
FIRST
Before we begin... Thank you for giving Strategia, Inc. the opportunity to earn your business. We don’t view our clients as a dollar sign, but rather as partners with whom we are investing in a mutually beneficial interest in success and long-term growth.
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WHAT MAKES A BRAND
UNIQUE
NOW IS THE
DIFFERENCE IT CREATES, HOW IT AFFECTS
PEOPLE,
THEIR LIVES, AND BECOMES A PART OF THEIR
STORY
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OUR MISSION
A LITTLE BIT ABOUT US
THE “END” - MISSION
MARKETING IS AND HAS ALWAYS BEEN A TRANSFER OF EMOTION.
Our mission first and foremost is to show companies how to make a difference in the hearts and minds of their audience by creating a meaningful experience.
ITS ALL ABOUT CHANGING HOW PEOPLE FEEL. BACKGROUND “If there is a laptop - there is a way.”
THE “MEANS” - HOW We specialize in creating market disruptions by flipping business models on their heads and finding innovative solutions to traditional problems.
OUR BRUSH - WHAT We offer an end-to-end, comprehensive suite of digital services to our clients and processes including : •
Web and Mobile Application Development and Deployment • •
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Database Creation and Administration
In-Bound/Outbound Digital Marketing Strategy
Click Here
The world will change more in the next 10 years than it has in the past 100 as a result of technology and innovation. The firm was founded by individuals who realized the growing need for people to change with it - how that affects their lives and their careers. Strategia, Inc. has been successfully growing as a boutique strategic advisory firm for the past 7 years.
PHILOSOPHY ““You must be formless...shapeless... like water...” -Bruce Lee The core essence of Strategy is the ability to adapt - each client and each project have their own challenges, and their own solutions. We are indifferent to software or platform - our tools are those that are the best for the situation. If you have a preference or tool you can’t live without - we will build our approach to compliment or enhance it. Our value lies in our resourcefulness and experience - knowing which tools to use, and how best to use them in order to accomplish your goals.
EXPERIENCE, AND EDUCATION If business were a boxing match (and it is) - pound for pound, Strategia, Inc. is extremely difficult to match up with. What is unique about our company is that we have a rare blend of talent including Attorneys, M.B.A.s, Database Professionals and Web Developers who all share a passion for what we do. We are not your typical digital marketing agency, brand advocate, or creative design firm. Sure, we can do those things - and we love doing them) - but more importantly we add value through strategy, execution, and implementation.
SERVICE AND SUPPORT
Instead of creating a product website and saying “Thank You, Have a Nice Day” like a traditional design firm or creative agency, our firm acts as your coach - we provide a service to show you how to make you do more with substantially less, all while remaining available to answer questions when you have them. Strategia, Inc. 7
PROJECT GOALS Strategia, Inc. has created this services proposal to supply Client Company Name detailed information with regard to Strategia, Inc.’s services with regard to the following areas:
1 STAGE 1
2 3
STAGE 2 8 Strategia, Inc.
IDENTIFY EMOTIONAL POINTS OF DIFFERENCE
• • • •
Clearly state the mission of your company What is your story? Why should anyone care? Learn how to create difference vs. merely being different Determine best channels and method for delivery
DEVELOP AN INTERACTIVE AND ENGAGING EXPERIENCE FOR POTENTIAL CLIENTS • • •
Fully leverage information from Stage 1 in each Develop an interactive and engaging experience Responsive, extendable, and accessible across all platforms
CAMPAIGN LAUNCH • • •
Full Deployment of Strategy & Tactics Constant Alpha/Beta testing Closely monitor performance metrics to identify optimal tilt
4
TILT THE STRATEGY
5
SCALE, MONITOR, AND EVALUATE
• Tilt our strategy toward the areas that providing the biggest returns • Create leverage in order to increase engagement • Key market segments more quickly and convert leads to revenue.
• • •
Continuous and fluid process Constant evaluatation and Analysis Making changes when needed based on market data
Your brand never gets a second chance to make a first impression. Strategia, Inc. 9
OUR SERVICES
OUR APPROACH We employ a holistic approach to each project - the roots of every single successful marketing strategy can be broken down to 3 core components. By keeping it lean and mean, we keep our strategies nimble and adaptable retaining the ability to tilt/overweight toward the most relevant respective areas for each client when necessary.
Web Applications
1
Marketing Strategy
2
sis & Evaluatio y l a n An
Static websites will not cut it anymore. A firm, device responsive web presence that is specifically designed to create an experience and to trigger an emotional response from potential clients is essential for any organization that hopes to remain competitive in today’s digital economy.
ent Service i l C
Strategic web tools such as Search Engine Optimization and Social Media Strategy are blended with a tactical overlay of e-mail campaigns and calendar events in order to increase awareness for your organization and increase returns.
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Each one of our core offerings contains 3 tiers of services designed for to suit varying preferences and budgets. The higher the tier level- the greater the level of customization, integration, and automation.
Web Applications
Tier
1 2
Custom HTML/CSS Responsive Website
-Faster load times, more fluid experience -Truly device responsive - 1 site versus 1 for desktop, 1 for mobile, etc. -Infinite amount of options vs. limits of a template
3
Platinum Interactive User Experience
-Clickable events that drive user interaction -Interactions and animation options, video -The only limit is your imagination
Tier
Marketing Strategy
1
Email Template Integration
2
Search Engine / Social Media Suite
3
Full Marketing Campaign Automation
Information has become the new “oil” in today’s data-driven economy. Large enterprises and small business owners alike have begun to realize that they are sitting on top of vast amounts of this precious resource without the knowledge of how to extract and process it. Those that have the knowledge may not possess the budget or infrastructure needed to refine it and unlock its true maximum value.
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-Trackable, web based emails - integrated with your site. -Heat Maps indicate where people are clicking most -Monitor message opens -Auto unsubscribe - no violating spamming regulations -Choice of up to 5 social media platforms -Design, Configure, Integrate, and Optimze -Proven proprietary search engines strategies -Scheduled emails - peak open times -Auto trackable emails & Auto Social Media posts -Allows you to focus content & strategy
Database Analytics and Intelligence Tier
Database Analytics and Intelligence
-Easy to learn to use -Used by just under 20% of the internet -Highly scalable - easily integrates with other apps and plug-ins
Wordpress Template Installation and Customization
1
Template Database
-No More Spreadsheets! -Updated in real time -Centralized location - Securely store documents, images, etc.
2
Custom Document Publishing
-Automate publishing of repetitive documents -Customized Invoices, Proposals, Personalized Marketing, etc. -Take the pain out - let the database do the work
3
Custom Report & Analytics
-Custom reports - highlight most important parts of your business. -Sent on weekly basis -Recommended strategy provided on monthly basis
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HOSTING AND SITE MAINTENANCE
PRICING OPTIONS & PACKAGES
Your Time is Valuable - Let us worry about the headaches
Services are available a la carte or as part of a comprehensive package All 3 Services in any Tier:
Websites are dynamic. Just like a car needs routine oil changes - Websites require updates and can become vulnerable to problems if they are not properly maintained. Our clients have peace of mind knowing Strategia, Inc. is handling the dirty work.
SUPPORT Our company is composed of tech nerds and web geeks from top to bottom. We are passionate about what we do, and will make sure that your digital experiences with us are enjoyable for you and your clients.
SITE OPTIMIZATION In order to get the most out of your site, it is essential to make sure that the settings are configured to meet the specific needs of your business. Strategia, Inc. will optimize your website to maximize performance and reduce the risk of site downtime.
UPDATES
BACKUPS
Keeping your site updated is essential to keeping things running safe and secure.
Periodically we store several copies of your website as a precaution.
By performing site updates on a frequent basis, we make sure that your site takes a licking and keeps on ticking.
No matter what, we ensure that the investment that you make in your website is safe and sound.
SECURITY
MONITORING
Having attorneys on staff, we understand the need for privacy.
We are constantly monitoring your site’s activity to make sure things are running smoothly.
Rest assured, our websites will keep you and your site’s visitors safe from hackers and identity thieves.
In the unfortunate event your site is down, you will be notified instantly as to why and the expedited status of when you can expect to be back online.
Service
Website/ Web App
Marketing Strategy
Database Analysis & Intelligence
Tier 1
Template Theme Website $xxx/mo
Email Marketing Integration $xxx/mo
Template Theme Database $xxx/mo
Starter Complete Package $xxx/mo
Tier 2
Custom HTML Package $xxx/mo
Search Engine / Social Media Suite$xxx/mo
Custom Document Publishing $xxx/mo
Starter+ Complete Package $xxx/mo
Tier 3
User Experience Platinum $xxx/mo
Full Marketing Automation $xxx/mo
Custom Performance Reporting $xxx/mo
Platinum Services Package $xxx/mo
Savings of 33%!
Starter Complete Package
Starter+ Complete Package
Platinum Services Package
$xxx/mo
$xxx/mo
$xxx/mo
Wordpress Website
Custom HTML Web Site
User Experience Suite
Logo creation (4 revision)
Logo Creation (6 Revisions)
Logo Creation (unlimited revisions)
Email Marketing Integration
Email Marketing Integration
Email Marketing Integration
Template Database
SEO, Social Media Integration
SEO, Social Media Integration
Service and Support
Template Database
Full Marketing Automation
Custom Document Publishing*
Template Database
Service and Support
Custom Document Publishing* Custom Performance Reporting
All Packages Include:
Service and Support
Website installation & configuration Website add-on capability Responsive for all devices Social Media Ready Blog & News Updates Multimedia Capability
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COMPANY NAME: ACTION PLAN 1. WORK FROM THE INSIDE-OUT
WHY DOES YOUR COMPANY EXIST?
TELL YOUR STORY The way forward is not simply to look for opportunities to be distinguishable from, or one step ahead of, the competition. Your job is not to find ways to be the alternative, your job is to become ‘the one’. In order to do that, you need to understand the story that people want to believe and become invested in. Because the truth is that you can’t change how people think or what they do without changing how they feel.
2. CREATE AN EXPERIENCE BEING DIFFERENT VS. CREATING DIFFERENCE We have been conditioned to believe that the way to succeed is to have an advantage, to be different or better. But what does it mean to be different? It means raising the bar, being one step ahead, standing out because you are incrementally better than the competition — at least until the competition gets a step ahead of you. Ultimately, though , it means being on the same page and in the same category as that competition. Creating difference, on the other hand, is about seeing things in a whole new light. It’s about re-imagining what the problem or the need might be, and then deciding that you will do whatever it takes to be the one to solve this problem for your clients.
3. CORE-SATELLITE STRATEGY
You presented everything perfectly - features, benefits, how you are less expensive than the competition, provide a higher level of service, etc. - there is no logical reason the client isn’t going to close and take the deal - yet they get up from the table and walk out leaving you dazed and confused.
CREATE LEVERAGE IN YOUR MARKETING MIX A Core-Satellite Marketing Strategy focuses in on building a core foundation centered in scalable, repeatable operations overlaid with tactics aimed at current market trends. For example, we would overly a core strategy of Search Engine Optimization (SEO) with a tactical e-mail marketing and social media campaign. While he benefits of SEO often take some time to realize and bring potential clients to your site straight from Google searches - we push targeted content to your audience through creative e-mails, social media posts, and blogging to not only pull traffic to the site, but expedite the effectiveness of our SEO efforts. This creates a significant amount of leverage in your marketing mix - maximizing the returns realized from your efforts. This process can be magnified even further through marketing automation. 14 Strategia, Inc.
PEOPLE DON’T BUY WHAT YOU DO THEY BUY WHY YOU DO IT
Have you ever faced a situation like this?
Satellite
Core
We all often get bogged down in the features and benefits of what it is we have to offer. We get stuck at the “telling people what we do part, or the “how we do it” part. Those things are important - but initially deep down most people don’t care about what the features enable them to do - first they want to be less fearful and more safe about the person they are doing business with. By creating emotional points of difference, we are significantly more likely to create the experience that drives the desired behavior you want from your target
FACTS, STATISTICS, FEATURES, AND WHITE PAPERS ARE NOT WHAT CAUSES PEOPLE TO MAKE DECISIONS - THEY ARE JUST VALIDATION FOR THE DECISIONS THAT PEOPLE HAVE ALREADY MADE.
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ESTIMATED LAUNCH TIMELINE 4-8 weeks to launch*
SCOPE OF WORK 1. Preliminary Research and Discovery Phase: a. On-site visits to gather all assets, content, collateral, and final specifications of the project b. In-depth research of the target demographic and user demographic c. Establishing the strategy to best accomplish Goril Breen Law goals within budget and time frame
Preliminary Research and Discovery
d. Fine tuning the technological route for the design and development of the site e. Confirm the full and final in-depth scope of the project
01.
Strategic Planning
2. Strategic Planning: a. Map main goals of the website with regard to users’ pathways b. Conception of the website’s road map and flow c. Select and configure selected Social Media accounts.
02.
Web-Graphic Design Work
03.
Beta-Test & Final Configuration
d. Preparation of charts and wire frames outlining different areas of the website, associated features and technologies e. Optimization of the navigation according to the application’s goals
3. Development - Website / Marketing Strategy /Database Construction a. Conception and creation of aesthetic and mood of the website including color scheme, images, atmosphere and overall general feel. b. Design of the website based on the pages, layouts, and structures
04.
c. Conception and creation of all the graphic elements of the website d. Select and optimize all necessary plug-ins and functionality
4. Implementation and Execution - Beta-Test and Final Configurations a. Working demo version of campaign is launched in order to test functionality and fix necessary issues. *Timelines are subject to client's chosen service package, desired functionality, and design specifications.
b. Run several diagnostic tests to ensure functionalitycorrectly through all desired channels to maximize content strategy c. Provide client with training if necessary and ensure blog post tutorial on administration panel is activated and functioning properly. d. Launch campaign, change over all passwords and user names upon final delivery e. Monitor key performance metrics and continue to iterate as needed.
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RECENT PROJECTS MERCURY FILE
CLIENTS Here are some of our other current clients and recent projects that Strategia, Inc. has worked on.
Mercury File is complex software application that uses artificial intelligence in order to digitize and electronically file any document type with unprecendeted speed and flexibility. The CEO enlisted Strategia, Inc.’s creative marketing and presentation services in order to help close 3 large healthcare clients. The success stemming from that led to a seven-figure, exclusive software licensing deal.
ZYMOLOGY WINE COLLECTIVE Zymology Wine Collective and their unique business model is driven by discovering and supplying the brands sought by mixologists at venues such as the Violet Hour, Bavette’s, and the Aviary.
GALE SAYERS FOUNDATION
DOLPHIN PROMOTIONS
BRICKS WOODFIRED PIZZA
Website application, custom branding and conceptual work, copywrighting, Seach Engine Optimization
Website application, custom branding and conceptual work, E-mail template integration, Database Management & Analysis
Website application, custom branding and conceptual work, E-mail template integration, Database Management & Analysis
5 STAR FIREARMS TRAINING
TAVERNA ON DIVISION
KYRSTEN BRYANT
Website application, custom branding and conceptual work, E-mail template integration, Social Media Strategy, Search Engine Optimization
Website, mobile application (IOS, Andriod), custom branding and conceptual work, E-mail template integration, Social Media Strategy, Point-of-Sale deployment
Wordpress Web Application, Custom branding & Logo Design, Social Media Strategy
Strategia, Inc. deployed our comprehensive suite of services including Responsive Web and Mobile Applications, Custom Logo, Branding & Design, Custom Document Publishing and Invoicing, and Database Management.
AMARANTO CATERING Amaranto’s catering menus are both locally & globally inspired, sourcing the highest quality ingredients available at that very moment. Strategia, Inc. crafted a powerful message around the passion and inspiration we received from its owner and Head Chef Giorgio Curti. We deployed a full scale branding and graphic design package integrated with a beatiful responsive web application that looks incredible on any device.
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