2030 URBAN MOBILITY PROJECT FOR DAIMLER-BENZ Client Brief DESIGN A PREMIUM CAR RENTAL PRODUCT-SERVICE SYSTEM FOR BUSINESS NOMADS TO BE LAUNCHED BY DAIMLER IN 2030.
Challenges
Researched Beliefs
Deliverables
WHAT IS THE FUTURE OF URBAN MOBILITY?
FUTURE TECHNOLOGY WILL BE HIDDEN IN ORDINARY THINGS.
SERVICE DESIGN CONCEPT CUSTOMER JOURNEY MAP BUSINESS MODEL USER EXPERIENCE FOR CAR INTERIOR INTERACTION DESIGN FOR CAR CONTROL TECHNOLOGY ROADMAP
HOW WILL THE NEW EXPERIENCES BE SHAPED BY AESTHETICS AND INTERACTION? HOW CAN SHARING BE PREMIUM?
FUTURE CARS WILL BE AUTONOMOUS, WONT HAVE STEERING WHEELS & MAY BE POWERED BY FUEL CELLS. FUTURE TRAFFIC WILL NOT HAVE HUMAN MISTAKES & WILL BE AN INTEGRATED NETWORK.
NON-DISCLOSED IN TERMS OF RESEARCH FINDINGS AND CONCEPT FOR ONE YEAR.