Complete Website - Wireframe Deck

Page 1

8

.PDF

9

6.0 Search Results

5.0 Basket

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0.0 Home

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MCR Group

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1.0 Us

2.0 You

2

3

4.0 Contact

3.0 Work

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2

1.1 People People People

.PDF file file

4.1 Careers

4

3.1 Clients Our Approach Our Approach

6

4.2 London 2

1.2 Heritage 6

4.3 Milton Keynes

5 7

1.3 Expertise People People

2

1.4 News

3.2 Case Studies Our Approach Our Approach

Key x

0.0 Page Name

Template No.


Navigation Elements B

Complete Logo.

C M

complete.

us 1

2

you 3

work 4

1

contact 5

6

Text link. Links to 0.0 Homepage

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Widget B: Primary Navigation Panel.

B

2

Text link. Links to 1.0 Us.

3

Text link. Links to 2.0 You

4

Text link. Links to 3.0 Work

5

Text link. Links to 4.0 Contact Widget A: Search Function

C

M

6

Free text entry field Parameters: 1 - 50 characters Default value: blank

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Button. If clicked, data entered into Form Field (6) is submitted to server. Widget M: Basket Function


1.0 Us Landing Page (Template 2) Widget C: Secondary Navigation Panel

C

complete.

us

Us

you

work

contact

1

Note: Only one 'accordion hyperlink can be expanded at one time.

3 2

D C

E 4

- People

1

Max Sherwood Neil Thompson Frank Thompson Mark Coombes Gemma Curtis Steve Abbis Alex Osman Andrew Hearn Richard Gooch Darren Platts

- Heritage - Expertise - News

2

'Accordion' Text hyperlink. If clicked, tertiary navigation links are exposed.

Complete are a multichannel, marketing communications agency who specialise in developing solutions for clients in the retail sector. For over 80 years, our primary objective has always been to leverage the greatest value out of the customer communication process - make people buy things. And, in today's multi-channel environment, few agencies can truly deliver against this objective. We can, because we are multi-channel specialists.

Customer Insight 5

"Recent research indicates, consumers actively cross-channel shop in media and leisure verticals more than others..While online research is popular across virtually all product categories, it is important to recognise that conversion and purchases are more likely to happen online or offline in media or leisure categories.."

E

Text hyperlink. If clicked, content in the Centre Panel (B) is refreshed. Widget E: Copy Panel

3

Page title. Static text.

4

Dynamic copy - this text is refreshed by the links selected by the user in Secondary Navigation Panel (A). Default state: Introductory copy to Complete, always displayed when 'Us' link is clicked or user navigates to this page.

D

Widget D: Insight Panel This panel contains insights from Complete employees about relevant issues - it is updated regularly. Note: Should this change everytime the page is refreshed?

6

- Steve Abbis - Head of Retail Consulting N

Add to Basket N

5

Static text.

6

Text hyperlink. If clicked, Centre Panel is refreshed to present copy about relevant Complete employee. Widget M: Add to Basket


1.1 People (Template 2)

complete.

us

you

work

contact

People 1

C

E

- People

Max Sherwood

Customer Insight

Max Sherwood Neil Thompson Frank Thompson Mark Coombes Gemma Curtis Steve Abbis Alex Osman Andrew Hearn Richard Gooch Darren Platts

Max is an original. He is the driving force behind this ideas company which opened its door back in 1988. Always walking the halls, he is as connected with his fellow workers as he is our clients. His ability to 'think outside the box' allows him to make the well informed business decisions which has made Complete what it is today. With over thirty years of design and retail experience, he has a divine and almost prophetic approach in composing branding and strategical business solutions which continually influence and progress our clients business. Like Nike, Max just does it.

"Recent research indicates, consumers actively cross-channel shop in media and leisure verticals more than others..While online research is popular across virtually all product categories, it is important to recognise that conversion and purchases are more likely to happen online or offline in media or leisure categories.."

- Expertise - Heritage - News

F

2

C

Widget C: Secondary Navigation Panel

E

Widget E: Copy Panel

F

Widget F: Image Panel

D

1

Static images. Multiple small.

- Steve Abbis - Head of Retail Consulting

N

Add to Basket

Static image. Large single.

2

Consider including 'image manipulation' features here eg. Zoom in / Out, 360Degree view etc..

D

Widget D: Insight Panel

N

Widget M: Add to Basket


1.2 Heritage (Template 2)

complete.

us

you

work

C

Widget C: Secondary Navigation Panel

E

Widget E: Copy Panel

contact

1

Heritage C

- People Max Sherwood Neil Thompson Frank Thompson Mark Coombes Gemma Curtis Steve Abbis Alex Osman Andrew Hearn Richard Gooch Darren Platts

- Heritage - News

Page title. Static text.

1

E

Complete have been delivering retail communications for over 80 years. We started in the days of Green Shield stamps and mail order and continued through the birth of Argos and the proliferation of channels through which retailers communicate with their customers and shoppers shop. As each channel developed: catalogue, telephone, online and mobile we have been working with retailers to develop their proposition and ensure that brand and message are correctly delivered.

D

Widget D: Insight Panel

N

Widget M: Add to Basket

D

Customer Insight "Tactical disciplines like usability and information architecture are useful, valuable, and have their place in the development process. But what's much more important is to understand the *people*, the human beings, who make the company possible - their experience is what determines the company's success or failure. So focus first on the overall experience. " - Mark Coombes Director of Online Channels N

Add to Basket


1.3 Expertise (Template 7)

complete.

us

you

work

C

Widget C: Secondary Navigation Panel

E

Widget E: Copy Panel

G

Widget G: Cross Navigation Panel

contact

Expertise C

- People - Expertise Multichannel Strategy Instore Publications Advertising Exhibitions Branding Emerging Media Web Design Photography

- Heritage - News

E

G

Photography

You may be interested in the following case studies: 1

Complete has one of the most established capabilities for retail photography in the UK. With four dedicated studios and decades of experience providing room sets, garden sets, illustration and concepting for some of the country's leading multichannel retailers, Complete have the end to end solution to your needs.

- Argos Homebook 2 - Ernest Jones Watches Catalogue - Homebase Garden Book

N

Add to Basket

N

1

Page title. Static text.

2

Text hyperlink. If clicked, user is taken to 3.2 Case Study page. Widget M: Add to Basket


1.4 News (Template 2) complete.

us

you

work

- News

Widget H: Scrolling Text Panel

D

Widget D: Insight Panel

May 2008 20.05.08 Complete deliver 400 page catalogue for Remploy furniture.

1

15.05.08 Complete are engaged by MyUniform.com to develop their online proposition and redesign their website. April 2008 20.04.08 Complete engaged by Wickes to develop and deliver Wickes Direct catalogue, published eight times per year.

1

Scroll bar. Allows user to read long texts in entirety in the Centre Panel.

2

Note: Need to support alternative methods for the user to search within the content (e.g By year for Calendar content) - should it work in conjunction with the sub-navigation panel?

Customer Insight

2

April 2008 March 2008 February 2008 January 2008 December 2007

H

D

H

- People - Heritage

Widget C: Secondary Navigation Panel

contact

News

C

C

"Tactical disciplines like usability and information architecture are useful, valuable, and have their place in the development process. But what's much more important is to understand the *people*, the human beings, who make the company possible - their experience is what determines the company's success or failure. So focus first on the overall experience. " - Mark Coombes Director of Online Channels N

Add to Basket

N

Widget N: Add to Basket


2.0 People (Template 2) Widget E: Copy Panel

E

complete.

us

you

work

contact 1

You

1

E

At Complete, we believe that understanding consumer behaviour is the key to delivering successful communications. This approach is a cornerstone of our work and ensures that we are focused on the customer journey throughout the project lifecycle. Think Our approach delivers a strategic road map for aligning your business objectives with your customers' needs. We identify how your proposition can be taken forward in a relevant, timely and distinctive way. Design Your brand is the sum of every connection made between you and your customers. Our understanding of your brand values works together with our design, production and technical excellence to create a consistent multi-channel experience. Excite We pride ourselves in developing unique and intelligent marketing solutions. Our expertise lies in our broad experience and a rigorous approach to delivery, designed to reduce risk and maximise quality while delivering rapid results.

D

Customer Insight "Multi-page checkout annoys customers. Simplifying your online checkout to a single page can improve conversion rates by upto 50%." Mark Coombes - Director of Online Channels

N

Add to Basket

Page title. Static text.

D

Widget D: Insight Panel

N

Widget N: Add to Basket


4.0 Contact (Template 2)

complete.

us

you

work

contact

C

Widget C: Secondary Navigation Panel

E

Widget E: Copy Panel 1

Contact C

- Locations

Page title. Static text.

1

E

For General Enquiries please contact:

- London - Milton Keynes

Jo Holdsworth on 0207 383 5300 / jo.holdsworth@complete.co.uj

- Careers

For Sales and Business Development please contact:

D

Customer Insight "Multi-page checkout annoys customers. Simplifying your online checkout to a single page can improve conversion rates by upto 50%."

Andrew Hearn on 0207 383 5300. Mark Coombes - Director of Online Channels N

Add to Basket

D

Widget D: Insight Panel

N

Widget N: Add to Basket


4.1 Careers Landing Page (Template 2)

complete.

us

you

work

contact

C

Widget C: Secondary Navigation Panel

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Widget E: Copy Panel 1

Contact C

- Careers -Locations - London - Milton Keynes

Page title. Static text.

1

E

Complete is always looking for talented, motivated individuals so don't be backward in coming forward if you'd like to join our ranks. Please contact Jo Holdsworth on 0207 383 5300 with any career enquiries or send CVs to jo.holdsworth.co.uk.

Currently recruiting for: Project Manager (Online) We are looking for an ambitious Project Manager to join our team. You will have at least 4 years experience in digital production, with the commitment to deliver excellence in interactive design.

D

Customer Insight

The Creative Designer is a key project stakeholder with a strong strategic and creative voice. The Creative Designer is responsible for conceptual development, client relations and the execution of creative deliverables. These responsibilities include creating and communicating concepts, creating and implementing marketing strategies along with developing interactive solutions. See Full Job Description >

2

"Multi-page checkout annoys customers. Simplifying your online checkout to a single page can improve conversion rates by upto 50%." Mark Coombes - Director of Online Channels

N

See Full Job Description > 2

Creative Designers (Cross Channel)

Widget D: Insight Panel

D

Add to Basket

N

Text Hyperlink. If clicked, launches .PDF document of job description in new window. Widget N: Add to Basket


4.2 London Office (Template 6)

complete.

us

Contact C

you

work

contact

C

Widget C: Secondary Navigation Panel

E

Widget E: Copy Panel 1

1 F

E

D

Main Office: London

Widget F: Image Panel

F

Customer Insight

2

- Careers -Locations - London - Milton Keynes

Complete 1-5 Midford Place London W1T 5BH t: +44 (0) 20 7383 5300 f: +44 (0) 20 7391 6188 general@complete.co.uk Q E

3

Email Details

4

Text Me Details

Directions: From Euston Station

2

Exit into Euston Square and then turn right into Euston Road. Continue past Euston Square underground station. At the junction with Gower Street, cross Euston Road and continue along until you reach Tottenham Court Road on your left. Turn left into Tottenham Court Road. Midford Place is a small turning on the right after Grafton Way. The Complete building is on the left.

"Six percent of mobile Internet users say they watch live TV on their mobile phones — compared with just 2% of all mobile users. A further 26% of mobile Internet users show an interest in watching mobile TV, as do 15% of all mobile users. There's also modest interest in other connected entertainment services: 21% of mobile Internet users are interested in playing online games, compared with 11% on average." Andrew Hearn - Director of New Business

From Warren Street Station > From Goodge Street Station >

N

Add to Basket

Page title. Static text.

Text hyperlink. When clicked, area 'expands' to reveal detailed copy. This

D

Widget D: Insight Panel

Q

Widget Q: Distribution Functions

N

3

Email details button. When clicked, local Mail Host is launched with details from Widget E and F attached in .PDF format.

4

Text Me details button. When clicked, 4.3 Mobile Details is launched in a separate window. Widget N: Add to Basket


3.0 Work (Template 3) Widget E: Copy Panel

E

complete.

us

you

work

contact 1

Clients we work with

1

E

Complete's specialist focus on the retail sector is reflected in our portfolio of clients with whom we work with across various channels to drive sales and maximise return on investment. Select a specific client to view the work we have done for them or select a service from the list on the right.

Filter by:

J

Widget J: Client / Case Study Selector

K

Widget K: Client / Case Study

J

See all Instore Catalogue Advertising Exhibitions Branding Digital Photography

Page title. Static text.

Each client or case study will be graphically represented on the page. Each one will be a link that will link to 3.1 Client Details page.

K

NRE

Betterware

Beko

Remploy

Currys

Woolworths

Argos

Vinci Park

Skania

Ernest Jones

Homebase

Robert Dyas


3.0 Work: State 2

complete.

us

you

work

contact

Clients we work with

Filter by:

E

Widget E: Copy Panel

J

Widget J: Client / Case Study Selector

J

E

Complete's specialist focus on the retail sector is reflected in our portfolio of clients with whom we work with across various channels to drive sales and maximise return on investment. Select a specific client to view the work we have done for them or select a service from the list on the right.

1

See all Instore Catalogue Advertising Exhibitions Branding Digital Photography 1

2

Betterware

2

Beko

Beko

Selected client - visually highlighted by colour change. Note: Multiple Clients can be selected at one time.

- Website - EMarketing

K

NRE

Widget K: Client

K 3

Selected filter link - highlighted by colour change

Remploy

3

Case study panel. Behaviour: On mouseover, popup panel occurs displaying a list of link to specific case studies relevant to client.

Currys

Woolworths

Argos

Vinci Park If clicked, user is taken to 3.2 Case Study

Skania

Ernest Jones

Homebase

Robert Dyas


3.1 Client Details (Template 4) complete.

us

you

work

contact

F

Widget F: Image Panel 1

Homebase

Image

L

G

Widget E: Copy Panel

F

Widget G: Cross Navigation Panel

L

Widget L: Case Study Selector

Case Studies

Complete works with Homebase to define and deliver communications across various channels. Drawing on our extensive photographic, styling and set creation capabilities we produce catalogues and above the line promotions throughout the year.

You may also be interested in the work Complete have done for: K

Argos

E 1 E

F

Page title. Static text.

Wickes

Betterware

- Home and Furniture - Garden Book - 10% Day N

A visual list of multiple Complete case studies possibly controlled by a scrolling mechanism K

Add to Basket

Widget K: Client / Case Study Image link. Links to different 3.1 Client Details page.

N

Widget N: Add to Basket


3.2 Case Study (Template 5) complete.

us

you

work

contact

F 1

Q

Homebase Home and Furniture Book

1

Widget F: Image Panel

Print this

Download .PDF

Page title. Static text.

E

Widget E: Copy Panel

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Widget G: Cross Navigation Panel

K

Widget K: Client Selector

G

The People

F

Image

Image

E

Image

Homebase, like their sister company Argos, has been a client of Complete for some time. Working across a number of communication media, the Home and Furniture Book is a biannual catalogue that is a critical element of Homebase seasonal sales. The brief Complete were tasked with producing over 300 pages of high quality images and layout. The outcome Complete produce strategic direction, concepting, room sets, photography and pages for Argos four times a year. The business benefit Sales driven by the catalogue have increased 13% since 2006. Argos have posted consistent year on year profits for the last 8 years.

K

Image

Image

Image

Image

- Richard Gooch - Neil Booth - Neil Thompson

Image link. Links to different 3.1 Client Details page. G

You might also be interested in... - Argos catalogue - Remploy brochure - Wickes Direct N

Add to Basket

N

Widget N: Add to Basket

Q

Widget Q: Distribution Functions


3.2 Case Study: State 2 M

complete.

us

you

work

contact The Argos Catalogue Case Study has 1 been added to.PDF your Basket. 1 Print this Download

Homebase Home and Furniture Book

2 People View Basket > The

Image

Image

Image

Homebase, like their sister company Argos, has been a client of Complete for some time. Working across a number of communication media, the Home and Furniture Book is a biannual catalogue that is a critical element of Homebase seasonal sales. The brief Complete were tasked with producing over 300 pages of high quality images and layout. The outcome Complete produce strategic direction, concepting, room sets, photography and pages for Argos four times a year. The business benefit Sales driven by the catalogue have increased 13% since 2006. Argos have posted consistent year on year profits for the last 8 years. C

Image 1

1

Image

Widget M: Basket

Image

Image

The Basket icon is persistent throughout the site, however the additional elements 1 & 2 appear each time a user adds a piece of content to the basket by clicking Widget N: Add to Basket.

M

D 1

- Richard Gooch - Neil Booth - Neil Thompson You might also be interested in... - Argos catalogue - Remploy brochure - Wickes Direct

Add to Basket

1

'Copy has been added...' Static text.

2

'View Basket' Text link. Links to 5.0 Basket.


5.0 Basket (Template 8)

complete. 2

us

Your Basket

you

work

contact

1

Page title. Static text.

2

Basket icon. Static image Widget E: Copy Panel

E

1

3 Text link.Removes content item

Your Basket allows you to compile information from the Complete site into a .PDF and then print it out or send it by email.

from Copy Panel. Widget Q: Distribution Functions

Q

E

Argos Catalogue Case Study Remove

4

3

Profile of Max Sherwood Remove Map of Complete London Office Remove Q Print this

Email me this

4 View .PDF

Continue Shopping

Image link (not a button). Links back to previous page in session.


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