Branding

Quarta is a multifunctional cup holder designed to free the hands and hold in it something more important than a bag with a drink. The accessory is developed as a wrist-bag that can be easily assembled and disassembled.

The distinctive feature of the holder is an accordion system that allows using of different sizes of cups from small to large. The stripes can be adjusted to several options.

The Quarta is made from high-quality leather. So it can be cleaned from any dirt.

Ilearned a lot from this project. First, working with absolutely different culture opens a lot of discoveries, say, observing how locals are using accessories that the rest of the world do not usually use. So, I had a privileged to go out of the ordinary environment that is required for any designer.

Second, I had a chance to experiment with raw materials and to prototype real objects instead of working just digitally. I believe it was highly beneficial for the final result.

Third, I discovered a lot of additional areas for the future development of this project, such as cup design, hardware improvement, an alternative closing system for the bag. But most of all - accordion system that can be applied in different bags or other accessories.

Although some areas definitely need to be improved, including the improvement of sewing and modeling skills. Also, it would be perfect to conduct additional research with users by providing them the test prototype. 111 Branding

Ksenia Semirova Product & Industrial design

Raffles University 03.2020