1 minute read

USE OF PROCESS COLOUR Premier Award ~ Colour

Judge

Second Place

Advertisement

st. marys Journal argus

The photography made me want to visit this inn!

Wayne Aubert

Wayne Aubert is Program Coordinator and Professor with the Advertising program at Mohawk College. He is also the former Program Director for the Certified Print Production Practioner Program (CPPP) at the Institute of Communication Agencies, and has been a print producer for over 20 years at advertising agencies in Toronto.

First Place

Elmira-WoolWich obsErvEr

This Pumpkin ad just jumped off the page!

Third Place

bEllEvillE Emc gEnEral commEnt – In our digital world, it’s still nice to “hold” your community paper and see what is going on in your neighbourhood. The use of colour to make your ad jump off the page is really important!

Great house ad...bet you got a lot of carrier applications!

Second Place

vaughaN today

Vaughan Today has a clean and modern layout combined with great use of Social Media tools such as twitter. Their overall design and engagement on twitter made them a clear front runner in this category.

Judge Sean Toohey

Sean is an Online Product Development Director with extensive knowledge of web development and online marketing. He has over 14 years experience creating web-based applications and building user focused online communities. Sean has previously been responsible for the development of over 130 Community Newspaper websites and has produced some of the most visited websites of Canada.

First Place

Sioux Lookout WaWatay NeWS

Wawatay News was a clear winner in this category, with its use of multi-lingual and multimedia content. The Reclaiming Life feature stood-out with its great layout and twitter integration. Overall I feel this site really captures the spirit of its community.

Third Place

eLmira-WooLWich obServer geNeraL commeNt – This was a very competitive category with both large news networks and small local papers vying for top spot. The winners this year stood out with their use social media, open-source platforms such a Drupal and Wordpress, and opting for clean modern designs in favour of traditional cookie-cutter news portals. Ultimately it was community content and spirit that made Wawatay News the clear winner.

ObserverXtra had one of the best layouts in this category and was also a close contender for top spot. Their Social Media tools were prominent, but automation (via feeds) VS more human engagement put them in 3rd place here.

This article is from: