Best Vertical Product

19 ENTRIES

1

ORANGEVILLE BANNER SIdEROAdS Of CALEdON, dUffERIN & kING

A beautiful and clearly successful product (with proof provided - thank you for reading the criteria!). Some slight inconsistencies in design don’t detract from the overall impact. Amazing work!

2

CORNwALL SEAwAy NEwS TASTE MAGAzINE 2019

Absolutely gorgeous presentation (amazing cover). The ads don’t all seem relevant to content but it’s apparently profitable which excuses that incongruity. Well done!

3

HALIBURTON, THE HIGHLANdER HOME IN THE HIGHLANdS

Very unique idea to partner the publication with local personalities! No biz info but looks profitable. Very nice clean design – a magazine look on newsprint!

HONOURABLE MENTION

braCebridge examiner | muSkoka liFe – Beautiful book (perfect binding), beautiful and plentiful ads. No info on business fit/profitability provided but it’s clearly successful.

Judge

Tim Shoults

Operations Manager, Aberdeen Publishing Kamloops, BC

Tim Shoults is Operations Manager of Aberdeen Publishing, which publishes Kamloops This Week and several other community newspapers across B.C. He has worked as a reporter, editor, publisher, regional manager and vice-president content with community and daily newspapers across Western Canada over the past 22 years. He serves his industry on the boards of the National News Media Council of Canada and the B.C. and Yukon Community News Media Association.

GENERAL COMMENT

Many products in this category had great concepts, beautiful formats, and amazing ad design - all of which was marred by editorial design that could have been taken right off the weekly newspaper’s template. Special products are a chance to stretch your design legs in editorial and need to be seized - if for no other reason than to keep up with the ad department. The business fit/profitability criteria was hard to apply as few entrants actually provided their revenue total and only one disclosed total contribution.