Special Section circ -9,999

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11 ENTRIES

EGANVILLE LEAdER 9TH ANNUAL IRISH EdITION

How many communities in Canada can do 32 pages for St. Patrick’s Day? Eganville can – and can do an amazing job with it. Compelling local copy, strongly presented and overwhelmingly supported with ads (though they might need some new Irish ad mats from Metro...)

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BLyTH/BRUSSELS CITIzEN HURON pIONEER THRESHER & HOBBy ASSOCIATION REUNION

Taking a COVID cancelled event and putting out a special piece focusing on the 60th anniversary next year was an original and successful way to keep the event (and the paper’s revenue stream) alive in a troubled time. Good job!

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THE HALdIMANd pRESS fARMS HARVEST 2020

The best looking section in the category – very clean, modern design with good, strong local content and beautifully designed and plentiful advertising. Well done!

HONOURABLE MENTION

barry’S bay, the Valley gazette | ChriStmaS wiSheS 2019 – The classic Christmas Greetings section is a community staple. This one has very strong ad support but could use a slightly cleaner editorial design to stand out more.

Judge

Tim Shoults

Operations Manager, Aberdeen Publishing Kamloops, BC

Tim Shoults is Operations Manager of Aberdeen Publishing, which publishes Kamloops This Week and several other community newspapers across B.C. He has worked as a reporter, editor, publisher, regional manager and vice-president content with community and daily newspapers across Western Canada over the past 22 years. He serves his industry on the boards of the National News Media Council of Canada and the B.C. and Yukon Community News Media Association.

GENERAL COMMENT

Special sections are often about special events, and COVID knocked a hole in many of these. Some took the crisis in stride and carried on with their special sections in spite of the event’s cancellation; others saluted front-line workers. Good presentation and strong community support were evident. It’s important to keep presentation fresh and modern, even with traditional events, to maintain reader engagement and deliver value to advertisers.