OSUVA BRAND GUIDE
CONTENTS --05 --- Intro 07 --- Logo 11 --- Color 13 --- Pattern 15 --- Typography 17 --- Photography usage 18 --- Letterhead system 19 --- Products 20 --- Vehicle design 21 --- Signage 23 --- A letter from the CEO
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OSUVA Brand Guide
INTRO --WHAT IS OSUVA It’s to the point. Just like that. Let’s give the people what they want (technology) and leave it at that: light bulbs, computers, household appliances, baby care and etc.
WHAT IS OUR MISSION Providing longevity and loyalty to customers’ daily needs.
WHO DO WE CARE ABOUT We care about you! You: the student, you: the hard worker, you: the head of the family. We want to make sure YOU have the resources to keep your day’s moving along efficiently.
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WHAT DO WE VALUE Longevity: We want your investment to have a long life expectancy.
Reliability: We want your trust, and that is why we believe the best way to receive that is to consistent with our services’ longevity.
Sustainability: We not only care about our customer, we care about Mother Earth. That is why we are looking for the best way to keep our production and packaging maintained in an Eco-friendly matter.
OSUVA Brand Guide
LOGO --WHAT DOES IT MEAN Our logo means something. When you see it on the packaging of that light-bulb you were needing to replace in your laundry room for so long, you instantly know it won’t be for another 12 months that you will be replacing that bulb.
BLACK AND WHITE
REVERSED
FULL COLOR
SINGLE COLOR
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SMALLEST USE W: 55 px H: 30 px
W: .92 in H: .5 in
NOTE: If the sizing surpasses the smallest use, see page 09 for usuage.
CLEAR SPACING Surrounding: .4 in
DON’TS
OSUVA Brand Guide
LOGO CONT. --SIMPLIFIED Reducing the icon to its’ simplistic form is acceptable, although, it is only acceptable to use with one solid color from the our brand’s color palette. Please use this icon to your best ability and for the good of our company as it serves a purpose of longevity.
BLACK AND WHITE
FULL COLOR
REVERSED
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SMALLEST USE W: 24 px H: 31 px
W: .4 in H: .52 in
CLEAR SPACING Surrounding: .4 in
DONT’S
OSUVA Brand Guide
COLOR ---
PANTONE: 877 C HEX: #808285 C: 0% M: 0% Y: 0% K: 60%
PANTONE: 7714 C HEX: #007073 C: 89% M: 39% Y: 51% K: 15%
PANTONE: 7472 C HEX: #69bab7 C: 58% M: 7% Y: 31% K: 0%
R: 128 G: 130 B: 133
R: 0 G: 112 B: 115
R: 105 G: 186 B: 183
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PANTONE: 1235 C HEX: #ffffff
PANTONE: 1235 C HEX: #eaeaea
C: 2% M: 29% Y: 97% K: 0%
C: 0% M: 0% Y: 0% K: 0%
C: 7% M: 5% Y: 5% K: 0%
R: 247 G: 185 B: 32
R: 255 G: 255 B: 255
R: 234 G: 234 B: 234
PANTONE: 1235 C HEX: #f7b920
OSUVA Brand Guide
PATTERN --USAGE This pattern can be used throughout sign-age, stock photography, and letterhead systems. Use this pattern only with the light gray color used in the primary color palette. We hope you find the right time and place to use our awesome pattern.
ONLY COLOR USE
PANTONE: 1235 C HEX: #eaeaea C: 7% M: 5% Y: 5% K: 0% R: 234 G: 234 B: 234
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OSUVA Brand Guide
TYPOGRAPHY ---
BUREAU GROT TYPE FAMILY
Body copy: Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Introduction copy: Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
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Heading copy: Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Emphasis copy: Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
OSUVA Brand Guide
PHOTOGRAPHY USAGE ---
DO - Make sure to use simple, clean pictures with our logo - Limited people, no crowds, we are a family - Happy, friendly and invited people, just like us! - Use our color palette with our logo - Use black and white photos for a nice finish
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DON’T - Don’t associate our logo with noisy photos - Don’t add transparencies, layers or other skewed elements to the logo - Don’t cut out faces from pictures, we love everyone and especially our customers - Don’t enlarge the OSUVA logo because it is not the primary focus
OSUVA Brand Guide
LETTERHEAD SYSTEM ---
Clean, and simple with some illustrative elements. Our employees will each have their own customizable business card and letterhead system for the professional realm.
PRODUCTS ---
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Our products always include the OSUVA logo and occasionally the pattern we have established to share the act of playfulness.
OSUVA Brand Guide
VEHICLE DESIGN ---
To ensure excellent transportation for our products, we partnered with Ford to keep our consistent design and safety.
SIGNAGE ---
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We want to ensure that everyone knows who we are with and without color. We have worked with great metal work customers to create our beautiful new signage outside our headquarters.
OSUVA Brand Guide
A MESSAGE FROM THE CEO---
Pictured: Founder and CEO of OSUVA.
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Dear reader, We hope that you have enjoyed our products enough to recognize the importance of the OSUVA brand. We care about your well-being that we want to make sure you are ensured with the best on trend brand as well. Thank you for representing the OSUVA family in the best way possible.
Best, -Mervi Pakaste
OSUVA Brand Guide