NIFT Graduation Project Documentation (2019-2020) by Kapil Vedak by KSV.99

Product design at Fastrack watches NIFT BAD402GP : GRADUATION PROJECT by Kapil Sanjay Vedak BD/16/2423 Accessory Design Department (2016-2020) Project work carried out at Titan Company Limited, Bengaluru

NATIONAL INSTITUTE OF FASHION TECHNOLOGY BANGALORE May 2020

NATIONAL INSTITUTE OF FASHION TECHNOLOGY BANGALORE May 2020 3

GRADUATION PROJECT COMPLETION CERTIFICATE

To NIFT, Bengaluru 06-Jul-2020 CERTIFICATE

This is to certify that Mr. Kapil Sanjay Vedak from NIFT Bangalore, has done his Graduation Project in our Design Excellence Centre at Corporate Office, Bengaluru under the guidance of Mr.Hemant Pal from 11-Nov-2019 to 10-Apr-2020

This is to certify that Kapil Sanjay Vedak has completed his Graduation Project with our organization in Fastrack watches. During his stilt he undertook the following projects: 1. Collection of watches on the theme “HIT the PUB” 2. Developing products for individuals with Autism Spectrum Disorder

He was sincere, hard working, and showed keen interest in his work during the course of his Internship Project. We wish his well in future endeavors.

______________________ Signature of the Industry Mentor /HR

For TITAN COMPANY LIMITED

Place : ____________________ Date : ____________________

_____________________________ Name, Designation & Organization & Location

SOUROJIT GHOSE MANAGER- HUMAN RESOURCES

Titan Company Limited

'INTEGRITY', No.193, Veerasandra, Electronics City P.O, Off Hosur Main Road, Bengaluru-560 100, India. Tel: +91 80 6704 6704 | Fax: +91 80 6704 6262 | www.titancompany.in Registered Office: No.3, SIPCOT Industrial Complex, Hosur-635 126, TN India, Tel: +91 4344 664 199 | Fax +91 4344 276037 | CIN: L74999TZ1984PLC001456

MENTOR CERTIFICATE

JURY CERTIFICATE

This is to certify that the Project Work entitled Product design at Fastrack watches and submitted by Kapil Sanjay Vedak having Roll No. BD/16/2423 for the partial fulfilment of the requirements of Bachelor of Design (Accessory Design) degree of NIFT, embodies the bonafide work done by him under my supervision.

This to certify that Kapil Sanjay Vedak is a bonafide student of Accessory Design Department of National Institute of Fashion Technology, Bengaluru and that he has the final Graduation Project and has been conferred the professional degree for successfully fulfilling the academic requirements and accomplishing the professional tasks entrusted by the Industry sponsor.

The Evaluation Jury NAME & DESIGNATION Signature

______________________ Signature of the Faculty Mentor

Place : ____________________ Date : ____________________

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Centre Coordinator Accessory Design Department National Institute of Fashion Technology, Bangalore Date:

Introduction Fashion and Lifestyle Accessory Design is a concept that revolves around people and their environment. Itâ&#x20AC;&#x2122;s based on the conceptual functions that are used by people in their lives for achieving a particular want or need. All this comprises in a four-year degree course of Fashion and Lifestyle Accessory Department at the National Institute of Fashion Technology - Bengaluru. The curriculum involves exploring new thought processes, process mechanisms through various methods of experimentation to create a platform for upcoming trends and demands. The curriculum of the course consists of product design, design management, costume jewellery, material exploration, knowledge of forms and shapes, manufacturing process, consumer market, upcoming trends of design, change in buying trends of consumers, upcoming techniques of the industry. The program adopts the transition of knowledge through various methods like lectures, practical training, projects, group work, presentation, use of machines, self-study, field trips, internships. Students also learn traditional crafts, modern crafts, and new digital tools. This program blends the student with traditional design aspects along with modern techniques including a modern touch of digital tools and mediums. Towards the end of the four-year course, a student has to undergo a twenty-two week graduation project in a corporate environment. The main aim of the graduation project is to test the studentâ&#x20AC;&#x2122;s knowledge, skills, understanding, and implementation of techniques for developing a design collection. I completed my graduation project at TITAN COMPANY LIMITED under the segment of Fastrack watches. It was a full-time internship in which I had to report at the corporate office. I was assigned to design a watch collection. While designing the watch collection I had to go through many aspects like material exploration, customer behaviour, design trends, market trends, raw materials, understanding the manufacturing process, market survey, collection of primary data collection, market analysis, data analysis. All these aspects were combined to design the final product.

Synopsis

A watch is a portable hand gadget that is used to keep a track of time. Watches have been used since the 16th century, the watch industry has seen a lot of technological evolution like Analogue watch, Led watch, Quartz watch, Space watch, Underwater watch, Smart watch, etc. The challenge of the watch industry is to constantly upgrade itself to achieve the aspirations of its customers and attract them to buy the watch. This document of graduation project undertaken at TITAN COMPANY LIMITED under Fastrack watches. The tenure of twenty-two weeks has been a great learning experience in the watch industry. It has given me the opportunity to closely understand the working of the watch industry. It has enhanced my skills, allowed me to use my knowledge, and learn new practical aspects. I had to go through the design process along with the practical challenges for the ultimate goal of alluring the customers. It included many processes like material exploration, research, ideation, packaging, designing, research analysis, manufacturing but the most important factors were time efficiency and costefficiency. The tenure taught me to be a designer adhering to corporate ethics while having a vision towards the demands of the consumer market.

Acknowledgement

I would like to thank the National Institute of Fashion Technology, Bengaluru for allowing me to study Fashion and Lifestyle Accessory Design and pursue my graduation project. I am thankful to Director, Susan Thomas, National Institute of Fashion Technology, Bengaluru, my professors and the non teaching staff for giving me the opportunity to undergo this learning experience efficiently. I am thankful to Professor Sharanabasappa M Byali, Associate Professor, Fashion and Lifestyle Accessory Design at the National Institute of Fashion Technology, Bengaluru for mentoring me and supporting me in my learning phase. I am thankful and privileged to be given the opportunity to complete my graduation project at TITAN COMPANY LIMITED. It was a great opportunity for learning, developing skills, and professional growth. I am thankful and express my gratitude to Industrial mentor Hemant Pal, Senior Design Manager , TITAN COMPANY LIMITED, Fastrack who spared his valuable time to mentor me and allowed me to carry out my graduation project. I am thankful to Biswa Gouri Charitable Trust for allowing me to visit the centers of Bubbles for Autism and Pragati for completing my graduation project. I am thankful to the children, teachers and non teaching staff of Bubbles for Autism and Pragati for giving me an opportunity of interacting and gain insights about the individuals having Autism for completing my graduation project. Last but not the least I thank my family, siblings, and friends for their support.

Contents

PROJECT - 1 1 Company Profile 2 Product Development Process 3 Manufacturing Process Of A Product 4 About Fastrack 5 Parts Of Watches 6 Design Brief 7 Scope Of Project 8 Process Followed 9 Online Research 10 Primary Market Research 11 Consumer Research 12 Observation 13 Current Watch Trends 14 Production Parameters 15 Restatement Of Design Brief 16 Design Parameter 17 Persona Boards 18 Fashion Statement Of Target Audience 18 Mood Boards And Inspiration Board 20 Concept Development And Sketches 21 2D Rendering In Corel Draw 22 Specification Sheet Of Designed Watches 23 3D Prototype Of Final Design 24 Final Mockup 25 Extra Watches Designed 26 My Contribution

14 22 23 25 29 33 34 36 37 42 50 78 80 83 84 85 86 88 89 91 95 100 104 109 110 112

PROJECT - 2 28 Design Brief 29 Scope Of Project 30 Design Steps 31 About Autism 32 Visit to Pragati And Bubbles Centre For Autism 33 Observations At Pragati and Bubbles centre for Autism 34 Products Used For Similar Spectrum 35 Keywords 36 Persona Boards 37 Restatement Of Design Brief 38 Design Parameters 39 Concept Development And Sketches 40 3D Prototype Of Final Design 41 My Contribution 42 Conclusion 43 Bibliography 44 Additional Information 45 Summary Analysis

117 118 119 121 132 140 142 154 156 158 159 161 164 168 169 171 172 176

Company Profile

Titan Company Limited (Titan), a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO), commenced its operations in 1984 under the name Titan Watches Limited. Titan is the fifth largest integrated own brand watch manufacturer in the world. Over the last three decades, Titan has expanded into under-penetrated markets and created lifestyle brands across different product categories. Titan is widely known for transforming the watch and jewellery industry in India and for shaping India’s retail market by pioneering experiential retail. Titan Company Limited is engaged in offering watches, jewellery and others. The Company’s segments include Watches, jewellery, Eye-wear and Others. The Company offers plain and studded gold jewellery brands, such as Tanishq, GoldPlus, Zoya, Mia, which are retailed through Tanishq, GoldPlus, Zoya & Mia stores. The Company offers watches and accessories, such as bags, sunglasses in brands, including Titan, Sonata, Fastrack and sub brands, such as Raga, Xylys and Edge, among others. The Company’s watches and accessories are retailed through World of Titan, Helios and Fastrack stores. The Company offers frames, contact lenses, and Sunglasses in brands, such as Eye+. The Company’s eyewear brands are retailed through Titan Eye Plus stores. Titan Company Limited, `INTEGRITY’ #193, Veerasandra, Electronic City P.O., Off Hosur Main Road, Bangalore-560100 Karnataka, India Telephone : +91-(0)80-6704 7000 Fax : +91-(0)80-6704 6262 Email : corpcomm@titan.co.in

Titan Corporate office “Integrity”

Brands under Titan Company

Watches and Accessories division • • • • • • • • • • •

Titan Fastrack Sonata Octane zoop Xylys Helios Titan-Raga Favre-Leuba Nebula SF

Jewellery division • • • •

Tanishq Mia Zoya CaratLane

Organization structure Managing Director

Eyeware division • Titan Eyeplus New Business • Skinn • Taneira

CDO (chief design officer) Eyeware/watches/ Jewellery (Revathi Kant)

CEO Jewellery

CEO Watches

CEO Eyeware

CHRO

Design Head Watches (Mahendra)

Design Head Jewellery (Abhishek)

Design Head Eyeware (Samuel)

Design Head Innovation (Beate)

New product Jewellery (Ari)

Design Manager Titan (Anand)

Designer (Vasundara)

Design Manager Fastrack watches (Hemant)

Designer (Pankaj)

Design Manager Fastrack Accesories (Sumit)

Design Manager Sonata (Suparna)

Design Manager UI/UX (Vishal)

Technical Technical Design Manager Design Manager Fastrack/Sonata Titan (Sarvanan)

Designer (Np Kaul)

Company Policiy (CSR Policy)

Titan Company Limited (the “Company” or “Titan”), incorporated in 1984 as a joint venture of the Tata Group and TIDCO, engaged in the manufacturing and sale of Watches, Jewellery, Precision Engineering Components, Eyewear and Accessories has always believed in serving the Community and improving the quality of living of the people it touched. Titan has successfully rewritten the rules of the game in these industries in India – the manner in which these products are manufactured, sold and serviced and in the ways in which its workers and customers have been treated.

Geographical Focus Apart from having a significant geographical focus in the states of Tamil Nadu, Uttarakhand, Karnataka & Sikkim, Titan would also dispassionately look into other geographies as and when such a need arises keeping in mind its CSR policy framework for reach and support. Aligning to Companies Act The CSR policy of the Company is aligned to the following guidelines • The requirements of Clause 135 of the Companies Act 2013 and the corresponding Rules

Corporate Sustainability

• Schedule VII of the Companies Act

At Titan Company we aim to treat the Corporate Sustainability function (that covers CSR, Climate Change and Affirmative Action) as an intrinsic and essential part of being in business. The function will, therefore, draw inspiration from the Company’s vision:

Spends

“We create elevating experiences for the people we touch and significantly impact the world we work in” Titan will leverage the skills and competencies, financial and people resources as well as the infrastructure and relationships of the Company in order to excel and maximize societal impact. This will ensure that Corporate Social Responsibility (CSR) will benefit from the business activity of the Company even as it serves the communities that interface with such business activity.Accordingly, the CSR focus at Titan will be driven by broad themes such as upliftment of the underprivileged girl child, skill development for the underprivileged and support for Indian Arts, Crafts and Indian Heritage. The Company shall work towards responsible citizenship by continuing present initiatives, supporting local and national causes and taking up others as and when required even as it works towards scaling up on the larger chosen themes. In all its efforts, Titan will seek to actively engage and integrate wherever appropriate the requirements of Affirmative action and other State and Central Government initiatives from time to time.

Titan Company will spend at least 2% of its average net profits of the previous three financial years for its CSR activities that shall not include investment in any projects considered as business as usual related activities. Any surplus arising out of CSR projects or programs or activities shall not form a part of the business profits of the company. Implementing Mechanism Titan will implement its CSR initiatives through a combination of its own in-house teams/volunteering, partnering with Non-Governmental Organisations (NGOs) and institutes of repute and other partner organisations who have competencies in the field under consideration. The Corporate Sustainability Group will be driving CSR initiatives through one or many of these mechanisms.

Plants and Factories

Company Locations

Registered Office

Titan Company Limited 3, Sipcot Industrial Complex, Hosur - 635126 Telephone : +91-(0)4344-664199 Fax : +91-(0)4344-276037 Email :corpcomm@titan.co.in

Regional Offices : East

Titan Company Limited, Block B, 4th Floor, 22, Camac Street,Kolkata – 700 016 Telephone: +91 - (0)33 - 40603600/1/2 Fax: +91-(0)33-40603603 Email : corpcomm@titan.co.in

Corporate Office

Titan Company Limited, `INTEGRITY’ #193, Veerasandra, Electronic City P.O., Off Hosur Main Road, Bangalore-560100 Karnataka, India Telephone : +91-(0)80-6704 7000 Fax : +91-(0)80-6704 6262 Email : corpcomm@titan.co.in

Regional Offices : West

Titan Company Limited The Metropolitan 9th Floor, Plot No. C-26/27 Bandra-Kurla Complex, Bandra East, Mumbai - 400051 Maharashtra, India Telephone: +91 - (0)22-61062000 +91 - (0)22-61062011 +91 - (0)22-61062012 Fax: +91-(0)22-26571717 Email:corpcomm@titan.co.in

Regional Offices : North

Titan Company Limited, 213 A, Okhla Industrial Estate Phase - 3, New Delhi-110 020, India Telephone: +91-(0)11-66628680 +91-(0)11-66136000 Fax: +91-(0)11-26321994 Email:corpcomm@titan.co.in

Regional Offices : South

Titan Company Limited 1st floor, Apex Chambers, 20 Thyagaraya Road, Pondy Bazaar T Nagar, Chennai - 600017 Tamil Nadu, India Telephone: +91 - (0)44 - 43507373 +91 - (0)44 - 43507374 Email:corpcomm@titan.co.in

International Office

Titan Company Limited Unit No.11 & 12, 20/F, Metro Loft No. 38 Kwai Hei Street, Hong Kong

Watch Plant Titan Company Limited, Titan Company Limited, Jewellery Division 29, Sipcot Industrial Com- 3, 4 & 5, Sipcot Industrial Complex, Hosur - 635126 plex, Tamil Nadu, India Hosur - 635126 Telephone: +91-(0)4344-664199 Tamil Nadu, India Fax: +91-(0)4344-276037 Telephone: +91-(0)4344-664799 Email: corpcomm@titan.co.in Fax: +91-(0)4344-276524 Email:corpcomm@titan.co.in Titan Company Limited, PlotNo 10-B and 10-C, Titan Company Limited, Sector -2, IIE SIIDCUL Plot No. 238, Kuanwala, Haridwar Road Panntnagar District U. S. Nagar - 263153 Dehradun – 248001, Uttaranchal Uttarakhand, India Telephone : +91-0135-2688594-97 Telephone: +91-(0)4344-664199 Email:corpcomm@titan.co.in Fax: +91-(0)5944-662806 Email: corpcomm@titan.co.in Titan Company Limited, Jewellery plant Plot no 10A, sector 2 IIE SIIDCUL Titan Company Limited, Pantnagar Distt, U. S. Nagar - 263153, UtS.F. 17/3, 19/1A, 19/1B, 19/2, 19/3 & 20/1, tarakhand Kallapalayam, Sulur Taluk, Telephone : +91-5944-662800 Coimbatore - 641201 Tamil Nadu, India Email:corpcomm@titan.co.in Telephone: +91-(0)422-6684400 Email: corpcomm@titan.co.in

Jewellery Plant

TEAL Plant Titan Engineering & Automation Limited, Unit II, Aerospace & Defence, 141, S. Muduganapalli Village, Denkanikotta Road Hosur - 635110 Tamil Nadu, India Telephone: +91-(0)4344-664805 / 431505 Email:corpcomm@titan.co.in Titan Engineering & Automation Limited, Unit 1, Machine Building & Automation 27, Sipcot Industrial Complex, Hosur - 635126 Tamil Nadu, India Telephone : +91-4344-664799 Fax : +91-4344-276523 Lens Plant Lens Lab Factory No. 27 KIADB Industrial Area, Chikkaballapur, 562101 Karnataka, India Telephone: +91-(0)81-5626 3231 +91-(0)81-5626 3232 +91-(0)81-5626 3233 +91-(0)81-5626 3234

Product Development Process

LOI release / sample from Vendor for Reliability Test

Sample Clearance

Dial Drawing by DS

Planned Order Loading

Raw Material (Brass,Stainless steel)

Dial Additional Ver

Technical Drawing Veriﬁcation

OTS DESIGN ROUTE

Bulk Production & PDI

Branding Full Watch Sample and Technical Drawing Receipt

Packing & Deposition at FWS

Pressing, cold forging, warm forging, blanking)

Shortlisted OTS Watches from Vendors & Watch Fairs by PMG

Design Review

Incorporate in Spec & Communicate to supply agency

Sales

c Te

Distribution

Manufacturing process of a product

New Product Development

n io tit pe

Feedback from customer through CA

Analysis & Corrective Actions on products

c gi s te ive ra ct St bje O

Watch Assly,Packing, deposition at FWS

Quality Cycle

Sales and Distribution

Matched Sets Bulk Production & PDI

Marketing Brief by PMG

Bulk Production

Translated to Case Clearance

INH Design

Case Sample Manufacture

PL. Order Loading

Concept By DS (COREL/JPEG)

Tool Manufacture

Planned Order Loading

OTD Design Identify Vendor

Sample Submission & Approval

Design From Vendor

Design Review & Drg Approval

Tool Design

LOI / Tech Drg Submission by Vendor

Concept approval by PMG

Technical Drawing Release

YES Final Spec Rel

YES

Drop Proto & cost approval by PMG

NPD Brieﬁng Drop INHOUSE MFG

Variant Wise Proto Manufactured by PTC

3D Drawing by DS

Buffing ,Sand blasting dual finishes Buffing ,Sand blasting(PVD), Electroplating , Ion Plating dual finishes

Proto & cost approval by PMG

Vendor Shortlisting

Variant wise Spec Rel

Make

Drilling,Milling, Turning, Grinding,Cutting and Tapping

BROUGHT OUT Make or Buy.?

Buy

Proto Manufactured by Overseas Facility

Assembly

Proto design review

About Fastrack

Fastrack was launched in 1998 and became an independent urban youth brand in 2005. Since then, it has carved a niche for itself with watches and sunglasses that are both fashionable and affordable. Fastrack extended its footprint into accessories in 2009 with a range of bags, belts and wallets. Fastrack retails across the nation through 158 exclusive Fastrack stores in over 79 cities as well as authorized multi-brand outlets and online (www.fastrack.in). Today, the brand has successfully notched up the title of being the most loved youth fashion brand in the country. FASTRACK’S DNA If Fastrack was to be described in a single word, ‘Irreverent’ would be it. Not the insolent, sacrilegious or rude variety, but more the cheeky anti-authoritarian kind. This is evident in the brand’s edgy, provocative and tonguein-cheek advertising. A brand that questions everything, pushes boundaries, constantly re-invents and never strays near the beaten path. Fastrack has earned the tag of being ‘Effortlessly Cool’. For them it boils down to not taking things too seriously, they flip the bird at having to be acceptable and smile sardonically in the face of all the haters. Stemming from the need to keep their audience engaged and at the edge of their seats, Fastrack has developed the innate ability to switch tracks and constantly reinvent. The brand is ‘Unpredictable’, and always has a trick up its sleeve. The ideal of being ‘Eternally Young’ is a concept that Fastrack identifies with and lives by, every day. It is straddling that thin red line between adolescent and adulthood and it is staying right there. Fastrack’s permanent subscription to the fountain of youth is an integral base in its DNA strand as progression is infinite when you are forever young. FASTRACK’S POSITIONING Fastrack is India’s foremost youth accessories brand. It is sporty and coed. It believes that it is all about range and delivers just that in almost ungodly quick cycles. The brand stays focused on its audience and delivers what they want before they even know they want it. Fastrack is accessible and owns the playing field. It is not cheap, just affordable. It is not just about fashion but rather, lifestyle. It does not make products that are meant to be collectibles or those that will turn into heirlooms. It does not just make watches. It is not the manufacturer of teen gear. Fastrack accessories the youth… it makes what is their war paint and marks of individualism; it represents, articulates and stands for all they have to say. MOVE ON. It’s Fastrack’s philosophy, its mantra, its battle cry. This simple phrase is the expression of the way the brand thinks, operates, communicates and works. It’s a blueprint for all that is Fastrack.

New Fastrack products and collections

Fastrack new watches collection

Parts of the watch Watch case : The container that protects the watch movement is called the watch case. Dial : A plate with a metal base that is visible through a crystal and carries certain indicators such as the hours, minutes and sometimes seconds is called as the dial. Glass of the watch : It Â is a circular concave piece of glass which is applied to prevent dust or other particles entering the watch. Lug : lugs are projections on the watch case that are used to secure the strap or bracelet to the watch case. They are also called as horns. Bezel : The bezel is a ring around the crystal on the top portion of a watch that holds the glass or crystal in place. Crown : A button on the outside of the watch case that sets the time and date is called the crown. Mechanical watches also used to wind the mainspring of the watch. Hand : Indicators that move over the dial to indicate hour, minute or second. Watches generally have three hands to show the hours, minutes and seconds. Indices : The hour and minute marking on the watch are called indices eg. 1, 2 3â&#x20AC;Ś. Strap : A strap or band of leather or rubber that holds the watch to the wrist is called as the strap. It must be non-metal to be considered as a strap the metal version is called a bracelet.

Wrist watch

Size chart watch case

Size Of Case Thickness

The size of the diameter of the case is categorized into small, medium, standard, XL and XXL on the basis of the following

The thickness of the case depends upon the measurement of the width of the case, they are as follows

The diameter of 0-34 millimeters is considered in small size.

Thin case- The case is considered as a thin case when the width is 6 millimeters to 8milimeters.

The diameter of 34-38 millimeters is considered in medium size. The diameter of 39-42 millimeters is considered in standard size.

Average case-The case is considered as an average case when the width is 9 millimeters to 12 millimeters.

The diameter of 43-46 millimeters is considered in XL size.

Thick case-The case is considered as a thin case when the width is 13 millimeters to 18milimeter.

The diameter of 47 millimeters and above is considered in XXL size.

Design brief Design Brief : To design a collection of Fastrack watches based on the theme “Hit the pub” for men and to be sold on E-commerce market of Amazon. Gender : Men Consumer Age : 16 - 22 Market type : Domestic market / IBD (Investment Banking Division) Functionality : P3H (3 Hands) / Day and date function / Multifuntion

PROJECT -1

Dial : Contemporary look Straps : To use an existing metal and silicone strap Case : To use Case No : 3229, Case No : 3120, Case No : 3210 Watch movement : As per design Water resistance : As per design

exsisting watch cases

Case finish : Contemporary finish / matte finish / glossy finish. Price range : 1500 ₹ - 2500 ₹

Metal strap to be used

Silicone strap to be used 33

Scope of project :

11. To create the mood board and inspiration board. I prepared the mood board and inspiration board according to the theme â&#x20AC;&#x153;HIT the PUBâ&#x20AC;?

The following is the scope of the project :

12. To develop concept and sketches I took inspiration form mood board and inspiration board to develop concept and sketches.

1. To study the products offered by competition I studied the products offered by competition by visiting websites of Flipcart, Amazon, Myntra 2. To Understand consumer market of watches. I visited three different malls of Phoenix Market City, VR Bengaluru, The Forum Mall in Bengaluru 3. To conduct consumer research and analyse it I conducted a consumer survey in which i asked various questions to potential buyers. 4. To segregate the observations of the consumer research and analysis After conducting the consumer research and analysis i obtained the observations from them. 5. To study the current watch trends in the watch industry I studied the trends of watches on social media like Instagram, YouTube and Facebook according to highest number of likes.

13. To create 2D rendering in Coreal Draw I created the 2D rendering of the watch in Coreal Draw to understant the material and the appearance of the watch. 14. To create specification sheets. To create specification sheets of the final selected watches. 15. To develop a 3D prototype of the final design I developed a 3D prototype of the final design to get the visual of the watches. 16. To create the final mock-up To create a rapid prototype of the final model of the watches

6. To study the production parameters I spoke to technical executives at to understand the production parameters of the watch. 7. To understand the restatement of design brief. I derived the restatement of design brief from competition research, consumer research and and analysis, observations, trends. 8. To study the design parameters I studied the parts of the watches from design point of view. 9. To create persona boards After following all the aspects of the design process i created a persona board. 10. I studied fashion statement of consumers I visited many websites and various social medias to study fashion statement of consumers.

Process Followed

1. Online Research

At the initial stage, I did online research on competition analysis for Fastrack watches considering the following factors 1. Price range 2. Design features 3. Contemporary look 4. Materials used This research was undertaken to analyse the watches manufactured by the competitors of Fastrack. It was commenced by researching on E-commerce websites like Myntra, Amazon, Flipkart, etc which are widely used by Indian customers.

Analysis On The Online Research

A sample of hundred watches was selected for the purpose. It was seen that watches could be differentiated based on the following •Case of the watch : It was seen that 60% of the watches had a matte finish case so 60 watches had matte finish case, 19% had gloss finish so 19 watches had gloss finish cases, 12% had steel finish case so there were 12 watches with steel finish cases and 9% had a black dyed case so there were 9 watches with black dyed cases. •Size of the dial : It was seen that 3% of the watches ie. 3 watches had small size dials, 81% of the watches ie. 81 watches had medium size dials, 16% of the watches ie. 16 watches had large size dials. •Indices : 75% of the Indices were geometrical ie. 75 watches had geometrical Indices, 15% of watches were numerical so 15 watches had numerical indices and 10% of watches have a combination of geometrical and numerical indices so 10 watches had it. •Straps : 57% of straps were made of leather ie. 57 straps were of leather, 12% of the straps were made of silicon so 12 straps were made of silicon, 30% of the straps were made of steel so 30 straps were made of steel. •Price range : It was seen that 12 watches were under the price range of 1000-2000 INR that comprises of 12%, 38 watches were under the price range of 2000-3000 INR that comprised of 38%, 23 watches were under the price range of 3000-4000 INR that consists of 23%, there were 27 watches which had a price of 4000 INR and above which comprised of 27%

2. Primary Market Research

After the initial stage, I did market research on competition analysis for Fastrack watches considering the following factors 1. Price range 2. Design features 3. Contemporary look 4. Materials used 5. New Technology and digital watches This research was undertaken to analyze the watches manufactured by the competitors of Fastrack. It was commenced by oberserving comeptitive watch brands like Casio, Tommy Hilfiger, Fossil, Guess, Gant, Timex.

Analysis On Primary market Research A market survey was undertaken by visiting the shops of watches in Bengaluru and collecting the data. A sample of a hundred watches was selected for the purpose. It was seen that watches could be differentiated on the basis of the following •Straps : 62% of straps were made of leather ie. straps on 62 watches were of leather, 27% of the straps were made of silicon so straps on 27 watches were made of silicon, 11% of the straps were made of steel so straps on 11 watches were made of steel. • Size of case : It was seen that 8% of the watches ie. 8 watches had small size case, 76% of the watches ie. 76 watches had medium size case, 16% of the watches ie. 16 watches had large size case. •Indices : 48% of the Indices were geometrical ie. 48 watches had geometrical Indices, 12% of watches had numerical indices so 12 watches have numerical indices and 40% of watches have a combination of geometrical and numerical indices so 40 watches had a combination of geometrical and numerical indices. •Case shape : It was seen that 85% of the watches had a circular case so 85 watches had circular cases, 6% had square cases so 6 watches had square cases, 3% had hexagon case so there were 3 watches of hexagon case, 4% had octagon case so there were 4 watches with octagon case and 2% had a triangular case so there were 2 watches with triangular cases. Dial : It was seen that 6% of the watches had small dials so 6 watches had small dial, 62% had medium dials so 62 watches had medium dials, 22% had large dials so there were 22 watches with large dials, 10% had digital dials so there were 10 watches with digital dials.

3. consumer research

Analysis The survey was conducted for 76 men in the age group of 16 to 25 years of age. Since Fastrack is a brand that makes watches for age group of 16 to 25 years of age hence people belonging to the this age group were selected for the purpose of the research. It was seen that 38.2% of men belonged to the age group of 16-20 years. There were 29 men who were under the age group of 16 – 20 years of age. It was also seen that 61.8% of men belonged to the age group of 21-25 years of age. There were 46 men under the age group of 21 – 25 years of age. It was found that the men from age group 16-20 years of usually wore watches for college, outings, parties, pubs etc. They felt that watches were an essential part of their routine. The watches were seen as a style statement in this age group. It was seen that the men from age group 21 – 25 years of age usually wore watches for college, outings, parties, office, pubs etc. They felt that watches were an essential part of their routine. The watches were also seen as a style statement age group of 21 – 25 years of age, the men also believed it portrayed a classic style.

1. What is your age? The survey was conducted for the age group of 16 to 25 years of age. They were divided into two groups 16 – 20 years of age 21 – 25 years of age It was seen that 38.2% of men belonged to the age group of 16-20 years of age. It was also seen that 61.8% of men belonged to the age group of 21-25 years of age.

2. What’s your gender? The survey was conducted for 76 men from the age group of 16 to 25 years of age.

Analysis In the survey 76 men were asked about the things that they wear while going to college or office. This survey was undertaken for age group of 16 â&#x20AC;&#x201C; 25 years of age usually men in this age are studying, preparing for higher studies, taking admission for post graduation, finding a job or have just started working. When they go to college 85.5% men wear casual clothes to college. They donâ&#x20AC;&#x2122;t have a uniform and are instructed to wear a casual attire. 65 men wear casual clothes to college. 6 men that contribute to 7.8% men usually wear formal clothes when they go to a college since they have to maintain formal dress code in college. 6.5% men wear sportswear for college as it is allowed to wear such attire in their college. 5 men wear sportswear to their college, they said they feel very comfortable and they also consider it as a fashion statement. All the men wear footwear when they go out of their house. Watches are worn by 70 men out of 76 men when they go to college. Hence 92.1% of men wear watches to college. Jewellery is worn by 58 men when they go to college as they always wear ring and bands. Thus 76.3% of men wear jewellery to college. 90.7% of men wear glasses to their college as they need them while reading or writing. 69 men wear glasses while going to college. It can be seen that most of the men in the age group of 16-25 years of age wear a casual attire when they go to college followed by formal attire and sportswear respectively. Majority of the men wear a watch while going to their college.

3. What do you usually wear while going to college or office ? In the survey men were asked what do they usually wear while going to college or office and the responses were as follows. Formal wear Casualwear Sportswear Watches Footwear Jewellery Belts Glasses It was seen that 85.5% men wear casual clothes while going to college, 7.8% men usually wear formal clothes to college while 6.5% men wear sportswear while they usually go to college. All 100% men wear footware when they go to their college. Watches are worn by 92.1% of men when they go to college. Belts are worn by 81.5% of men when they go to college. Jewellery is worn by 76.3% of men when they usually go to a college. 90.7% of men wear glasses when they go to college.

Analysis A survey of 76 men was undertaken for the age group of 16-25 years of age. Men were asked weather they visit a pub or go to a club. It was seen that 68.4% men visit pubs or go clubbing regularly since they like to party with friend in pubs. There were 52 men who regularly visited pubs . It was also seen that 31.6% men donâ&#x20AC;&#x2122;t visit pubs or go to a club, they prefer to go for dinners or spend time with their family and friends. Some of these men have not yet crossed the age of 18 so they cannot go to pubs or to a club. There are 24 men who neither go to a pub or a club. It can be seen that most of the men In the age group of 16-25 years of age visit pubs or a club.

4. Do you visit pubs or go to a club ? In the survey men were asked weather they visit pubs or go clubbing. It was seen that 68.4% men visit pubs or go to a club. It was also seen that 31.6% men donâ&#x20AC;&#x2122;t visit pubs or go to a club.

Analysis

5. How many watches do you own? In the survey men belonging to the age group of 16-25 years of age were asked how many watches do they own, the responses that were collected were as follows.

In the survey 76 men in the age group of 16 -25 years of age were asked how many watches do they own. There were 10 men who owned only 1 watch. Thus there were 13.3% men who owned 1 watch. 18 men owned two watches, one watch had a casual look and other had a formal look the formal watch was used only during presentations or for going to an interview. So 24% of men owned 2 watches . There were 17.3% of men who owned 3 watches. All of them had a formal watch in the collection and the other watches were having a casual or a funky look. There were 13 men who owned 3 watches. 10.7% me of men owned 4 watches. Thus 8 men owned 4 watches each, they said that it was a collection of casual watches with at least one formal watch. 5 watches were owned by 9.3% of men. Thus there were 7 men who owned 5 watches each, they said they liked to collect different types of watches. There were 5.3% of men who owned 6 watches. Thus there were 4 men who owned 6 watches they said that watches was in inseparable part of their attire and they liked to own and wear different watches for different occasions. There were 5.3% men who owned 7 watches. Hence there were 4 men who owned 7 watches, they said they liked to collect watches and wear them according to the occasions. 8 watches were owned by 7.9% of men. So it can be seen that 4 men own 8 watches, they said that they like to have different watch with them to wear a every occasion. 9 watches were owned by 5.3% of men they said it is like their hobby to collect watches and wear them as per their will. 4 men own 9 watches and this collection includes a formal, casual, funky watches. 10 watches were owned by 3 men. It was found that these men liked to have a collection of watches which included many types of watches which could be worn according to the occasion. 4% men owned 10 watches each. It can be seen that majority of the men ie. 18 men owned two watches and they had watch which had a formal look and a casual look. Then they were followed by 13 men who owned 3 watches. Then there were 10 men who owned 1 watch. It can be seen as there is an increase in the number of owned watches there is a decrease in the number of men who own it. But it can be concluded that all the men at least own 1 watch in the age group of 16-25 years of age. As there is a increase in the number of watches owned the owners prefer to have unique watches for all occasions. The men who own 2 and 3 watches each prefer to have at least one formal watch in their collection.

It was seen that 13.3% of men owned 1 watch each, 24% of men owned two watches. 3 watches were owned by 17.3% of each men. 4 watches were owned by 10.7% of men, 5 watches were owned by 9.3% of men, 6 watches were owned by 5.3% of men, 7 watches were owned by 5.3% of men, 9 watches were owned by 7.9% of men, 9 watches were owned by 5.3% of men, 10 watches were owned by 4% of men.

Analysis

6. Which is your preferred watch brand? In the survey men were asked about their preferred brand for watches, the responses that were collected were as follows. It was seen that 4 men prefer Casio watches, 8 men prefer Gshock watches, 7 men prefer Fastrack watches, 6 men prefer Titan watches, 3 men prefer Rolex watches, 3 men prefer Timex watches, 3 men prefer Calvin Klein watches, 3 men prefer watches from local brands, 2 men prefer Omega watches, 3 men prefer Fossil watches, 2 men prefer Helios watches, 2 men prefer Tommy Hilfiger watches, 2 men prefer Swatch, 2 men prefer IWC watch, 1 man prefers Paramigani Fleurier watch, 1 man prefers Patek Philippe watch, 2 men prefer Seiko watch, 2 men prefer Glasuttle watch, 1 man prefesr Shinola watch, 3 men prefer Tissot watch, 2 men prefer Police watch, 2 men prefer Diesel watch, 3 men prefer Emporio Armani watch, 2 men prefer Scuderia Ferrari watch, 2 men prefer Citizen watch, 3 men prefer Guess watch, 2 men prefer Gant watch.

In the survey 76 men following under the age group of 16-25 years of age, they were asked about their preferred brand for watches. It was seen that 5% of the men prefer watches of Casio brand. Thus 4 men preferred Casio watch on their hand. 9% of men prefer wearing a Gshock watch. Thus 8 men preferred wearing a Gshock watch on their hand. 8% of men liked wearing a Fastrack watch on their hand. Thus there were 7 men who liked to wear a watch of Fastrack brand on their hand. 7% of men preferred wearing a Titan watch on their hand. Thus 6 men preferred a Titan watch on their hand. 4% of men prefer using a Rolex watch on them. Hence 3 men preferred Rolex as their brand for watches. 4% of the men like using Timex brand of watch. Thus 3 men like using Timex watches on their hand. 4% of men prefer wearing a Calvin Klein watch on their hand . Thus 3 men preferred a Calvin Klein watch on their hand. 4% of the men prefer watches of local brands in the market. Thus 3 men prefer a watch from local brands on their hand. 3% of men liked wearing a Omega watch on their hand. Thus there were 2 men who liked to wear a watch of Omega brand on their hand. 4% of men preferred wearing a Fossil watch on their hand. Thus 3 men preferred a Fossil watch on their hand. 3% of men prefer using a Helios watch on them. Hence 2 men preferred prefer Helios as their brand for watches. 3% of men prefer wearing a Tommy Hilfiger watch on their hand . Thus 2 men preferred a Tommy Hilfiger watch on their hand. 3% of men liked wearing a Swatch watch on their hand. Thus there were 2 men who liked to wear a watch of Swatch brand on their hand. 3% of men preferred wearing a IWC watch on their hand. Thus 2 men preferred a IWC watch on their hand. 1% of the men prefer watches of Paramigani Fleurier brand. Thus 1 man preferred a Paramigani Fleurier watch on their hand. 1% of men prefer wearing a Patek Philippe watch. Thus 1 man preferred wearing a Patek Philippe watch on their hand. 3% of men liked wearing Seiko watch on their hand. Thus there were 2 men who liked to wear a watch of Seiko brand on their hand. 3% of men prefer using a Glasuttle watch on them. Hence 2 men preferred Glasuttle as their brand for watches. 1% of the men like using Shinola brand of watch. Thus 1 man likes using Shinola watch on their hand. 4% of men prefer wearing a Tissot watch on their hand . Thus 3 men preferred a Tissot watch on their hand. 3% of men liked wearing a Police watch on their hand. Thus there were 2 men who liked to wear a watch of Police brand on their hand. 3% of men prefer using a Diesel watch on them. Hence 2 men preferred a Diesel as their brand for watches. 4% of men liked wearing a Emporio Armani watch on their hand. Thus there were 3 men who liked to wear a watch of Emporio Armani brand on their hand. 3% of men prefer using a Scuderia Ferrari watch on them. Hence 2 men preferred Scuderia Ferrari as their brand for watches. 3% of men liked wearing a Citizen watch on their hand. Thus there were 2 men who liked to wear a watch of Citizen brand on their hand. 4% of men liked wearing a Guess watch on their hand. Thus there were 3 men who liked to wear a watch of Guess brand on their hand. 3% of men liked wearing a Gant watch on their hand. Thus there were 2 men who liked to wear a watch of Gant brand on their hand. It was analysed that majority of the men in age group od 16-25 years preferred Gshoch watches as they were sturdy and had many features on the dial followed by Fastrack which were considered stylish and belonged to a budget friendly price range. Then they were followed by the brands of Titan, Casio, Rolex, Timex, Calvin Klein, Fossil, Emporio Armani, Guess, Tissot , local brands, Omega, Tommy Hilfiger, IWC, Helios, Swatch, Glasuttle, Seiko, Gant, Citizen, Police, Diesel, Scuderia Ferrari, Paramigani Fleurier, Patek Philippe, Shinola respectively. 59

Analysis

A survey of 76 men was undertaken for the age group of 16-25 years of age. Men were asked, which colors they would prefer on their watch. It was seen that men preferred black, brown, blue, red, gold, white colored watches.

7. Which colors do you prefer on your watch? In the survey men were asked which colors they would prefer on their watch. The colors that were suggested were as follows. Black

It can be implied that 36.4% men preferred black color on their watch they felt that black is a classic color and it goes with all types of outfits. It can also be worn with formal and casual wear. Thus 27 men liked wearing a black watch. 22% men preferred brown color on their watch this was just a preferred color. 17 men preferred wearing a brown colored watch. 19.1% men preferred white color on their watch. They liked the white color as it portrays luxury. Although white watch has the possibility to get stained but they still prefer that color as it looks excellent on all clothes. 15 men prefer to wear a white colored watch. 15.8% of men preferred blue color on their watch since they like the color very much. 12 men preferred having a blue colored watch. 4.3% men preferred gold color on their watch. They feel gold gives an antique look to the watch and they like to wear such a watch. 3 men preferred to wear a gold colored watch. 2.4% men preferred red color on their watch, they like wearing such unique and bright colored watches, they say it gives them a flashy look. 2 men liked to wear a red colored watch. It can be seen that the majority of men preferred to wear a black colored watch. There were 27 men who 27 men liked wearing a black watch followed by 17 men preferred wearing a brown colored watch, then 15 men prefer to wear a white colored watch. There were 12 men who preferred having a blue colored watch, 3 men preferred to wear a gold colored watch 2 men liked to wear a red colored watch.

Brown Blue Red White Gold It was seen that 36.4% men preferred black color on their watch, 22% men preferred brown color on their watch. There were 19.1% men who preferred white color on their, 15.8% men preferred blue color on their watch. There were also 4.3% men who preferred gold color on their watch, 2.4% men preferred red color on their watch.

Analysis

8. Which type of strap would you prefer on your watch ? In the survey men were asked which strap would they prefer on thier watch among the following ::

In the survey 76 men under the age group of 16-25 years of age were asked which strap would they prefer wearing on their watch amongst silicon strapped watches, metal strapped watches, leather strapped watches, denim strapped watches, combination of leather and silicon strapped watches. It was seen that 34.6% of men preferred wearing a silicon strapped watches. 26 men wear silicon strapped watches as they feel it is light in weight and it was very flexible to use and goes with all the outfits that they wear. Then 33% men prefer wearing metal strapped watches. 25 men prefer metal straps, they said that they like the metal look of the straps and the weight of the straps gives them an illusion of wearing something in the hand. There are 18.8% of men who prefer wearing leather strapped watches. 14 men prefer to wear leather strapped watches since it gives them a classic look but over a period of time leather straps tend to have small wrinkles and cracks in them. 6.8% of men prefer wearing denim strapped watches since it gives their watch a denim look. 5 men prefer their watch to have denim straps. 6.8% men prefer wearing a combination of leather and silicon straps on their watches. 5 men prefer their straps to be of a combination of leather and silicon. It was seen that majority of the men prefer wearing silicon strapped watches, followed by men who prefer wearing metal strapped watches. Then there were men who preferred a leather strapped watch, followed by men who prefer to wear denim strapped watches and a combination of leather and silicon strapped watches.

Silicon strapped watches Metal strapped watches Leather strapped watches Denim strapped watches Combination of leather and silicon strapped watches It was seen that 34.6% of the men prefer wearing silicon strapped watches. 33% men prefer wearing metal strapped watches. There were 18.8% men who prefered wearing leather strapped watches. 6.8% of men prefer wearing denim strapped watches and 6.8% of men prefer wearing a combination of leather and silicon strapped watches.

Analysis

In the survey 76 men under the age group of 16-25 years of age were asked, what type of watch case do they prefer. 73.3% of men preferred wearing medium cased watch. They prefer to wear a medium cased watch since it is light in weight as compared to big cased watch, it was the most selected size since majority of the men find it comfortable for daily use. There were 55 men who preferred wearing medium cased watch. 21.1% of men preferred wearing a big cased watch. They liked to wear a big cased watch since they feel its suits their personality and style. Some men also like a big cased watch as they are fascinated towards the size of the watch. 16 men preferred wearing a big cased watch. Lastly 5.6% men preferred wearing a small cased watch. 4 men preferred to wear a smaller cased watch. It was seen that majority of the men preferred to wear a medium cased watch followed by big cased watch and small cased watch respectively.

9. What type of watch case do you prefer ? In the survey men were asked which type of watch case would you prefer among the following. Medium cased watches Big cased watches Small cased watch It was seen that 73.3% of the men preferred wearing medium cased watches. There were 21.1% men who preferred wearing a big cased watch. There are 5.6% men who preferred wearing a small cased watch

Analysis

In the survey 76 men in the age group of 16-25 years of age were asked what type of watch case among circular forms, soft and geometric forms, edgy forms (more geometric), organic forms. It was seen that 45.9% men preferred a circular formed case in their watch. 35 men preferred having a circular case in their watch. 37.2% men preferred having a case of soft and geometric forms in their watches. 28 men preferred having a case of soft and geometric forms in their watches. 15.5% men preferred edgy forms (more geometric) on their watch case. There were 12 men who preferred having edgy forms (more geometric) on their watch case. 1.4% men preferred organic forms on their watch case. 1 man wanted to have organic forms on his watch case. It can be seen that majority of the men ie. 35 men preferred having circular forms on their watch case followed by 28 men who preferred having a case of soft and geometric forms in their watches. Then there were 12 men who preferred edgy forms (more geometric) on their watch case, lastly there was 1 man who preferred organic forms on his watch case. Hence majority of men demand circular forms on their case. 10. How would you prefer your watch case to be ? In the survey men were asked how would they prefer their watch case to be among the following. Circular forms Soft and geometric forms Edgy forms (more geometric) Organic forms It was seen that 45.9% men preferred circular forms in their case, 37.2% men preferred soft and geometric forms in their watch case, 15.5% men preferred edgy forms (more geometric) on their watch case, 1.4% men preferred organic forms on their case.

Analysis

A survey was conducted for 76 men from the age group of 16 - 25 years of age, they were asked which type of watch mechanism would they prefer among simple dials, multifunstional dials, digital dials. It was seen that 62% of men preferred to have simple dials in their watches. 47 men preferred to have simple dials, they believed in the concept of minimalism and they preferred their watch to be clean and neat. They also proclaimed that it was easy to understand the exact time in their watch. 21.5% of men preferred to have multifunctional dials. It was seen that 16 men liked to have a multifunctional dials. Multifunctional dials look very complex in nature but these men prefer wearing these type of dials. There are 16.5% of men who prefer to wear watches having digital dials. There were 13 men who preferred to have a watch having digital dials. Majority of the men preferred simple dials followed by multifunctional dials and digital dials respectively.

11. Which type of watch mechanism would you prefer the most? In the survey men were asked which type of watch mechanism would you prefer the most among the following. Simple dials Multifunctional dials Digital dials 62% of men preferred simple dials on their watch. 21.5% men preferred multifunctional dials on their watch. 16.5% men prefer digital dials on their watch.

Analysis

In the survey 76 men under the age group of 16-25 years of age were asked, what type of numeric (indices) would they prefer on their watch. It can be seen that 39 men preferred normal numerical in their watch thus there were 51.3% men who preferred normal numerical in their watch. 2 men preferred normal numeric or no numeric in their watch. Thus there were 2.63% men who preferred normal numeric or no numeric in their watch . 1 man opted for minimal numeric or no numeric. Thus there were 1.31% men who opted for minimal numeric or no numeric. 2 men opted for normal numeric or minimal numeric or no numeric in their watch. Thus there were 2.63% men who opted for normal numeric or minimal numeric or no numeric in their watch. 1 man liked to have no numeric, so there were 1.31% of men who liked to have no numeric in their watches. 4 men preferred to have minimal numeric. Hence there were 5.26% men who preferred to have minimal numeric. 24 men preferred to have normal numeric or minimal numeric on their watches. Thus there were 31.57% men who preferred to have normal numeric or minimal numeric on their watches. 1 man opted for normal numeric or multiple numeric so there were 1.31% men who opted for normal numeric or multiple numeric. 1 man opted for normal numeric in his watch. Hence there were 1.31% men who opted for normal numeric in the watch. 1 man opted for normal numeric, numeric and design. Hence there were 1.31% men who opted for normal numeric, numeric and design. Thus it can be seen that most men preferred normal numerical in their watch followed by men preferred to have normal numeric or minimal numeric on their watches. Then there were men who preferred to have minimal numeric followed by men who preferred normal numeric or no numeric in their watch. Then there were men who liked normal numeric or minimal numeric or no numeric. There were also men who opted for minimal numeric or no numeric, men who opted for no numeric, men who liked normal numeric or multiple numeric, men who normal numeric, minimal numeric or digital watches, men who opted for normal numeric or numeric and design.

12. What type of numeric (indices) would you prefer on your watches? In the survey 76 men under the age group of 16-25 years of age were asked, what type of numeric (indices) would they prefer on their watch. Their preferences are mentioned in the following. It can be seen that 39 men preferred normal numeric, 2 men preferred normal numeric or no numeric in their watch. 1 man opted for minimal numeric or no numeric, 2 men opted for normal numeric, minimal numeric or no numeric in their watches. 1 man liked to have no numeric, 4 men preferred to have minimal numeric and 24 preferred to have normal numeric or minimal numeric on their watches. 1 man opted for normal numeric or multiple numeric. 1 man opted for normal numeric or minimal numeric or digital watches. 1 man opted for normal numeric or numeric and design.

Analysis

In the survey 76 men under the age group of 16-25 years of age was taken. Men were asked, which type of hands would they prefer to have on their watches. It is seen that 88.2% men preferred simple hands on their watches. Having simple hands is preferred by them since they like minimalism and also have an ease to see the time. There are 67 men who like to have simple hands on their watches. 7.9% of men wanted to have contrasting hands on their watch. This attracts the attention to the watch and they like the contrasting hands of the watch. There were 6 men who preferred to have contrasting hands in their watch. There were 3.9% of men who wanted to have organic shaped hands on their watches. They were inclined towards micro art and preferred their organic shaped hands on their watches. It was seen that majority of the men preferred simple hands on their watches followed by contrasting hands and organic shaped hands respectively. Thus most of the men preferred to have simple hands in the age group of 16-25 years of age. 13. Which type of hands would you prefer on your watch? In the survey men were asked which type of hands would they prefer on their watch the responses that were given were as follows. Simple Organic shaped Contrasting It was seen that 88.2% men preferred simple hands on their watch. There were 7.9% men who wanted to have contrasting hands on their watches and 3.9% men wanted to have organic shaped hands on their watch.

Analysis

A survey was taken of 76 men in the age group of 16- 25 years of age. It was found that 43% of men preferred matte finish on their watches. They thought matte finish gives an elegant look to their watch. 33 men preferred wearing a watch with matte finish on it. There were 27.2% men who preferred using watches who had polished finish on it. They liked the appearance of the polished watch as it gives a little shine to the watch. 21 men like using a watch with polished finish. Brushed finish was preferred by 15.2% of men on their watch. 12 men liked the look of brush finish on their watch, thus they preferred using a watch having brushed finish. 14.6% men preferred using a watch having satin finish on it. 11 men preferred using a watch which had satin finish on it. It is seen that majority of men from 16-25 years of age prefer wearing a matte finish watch. Polished finish is the most preferred watch finish after the matte finish. Men preferred satin finish after matt finish, polished finish and brushed finish on their watches. 14. Which type of finish do you prefer on your watch? In the survey men were asked about which type of finish do they prefer on their watch, the responses that were given were as follows. Matte finish Polished finish Brushed finish Satin finish It was seen that 43% men preferred matte finish on their watch. 27.2% men preferred polished finish on their watch. Satin finish was preferred by 14.6% of men on their watch. Brushed finish was preferred by 15.2% of men on their watch.

Analysis

The survey was conducted for 76 men in the age group of 16-25 years. They were asked, which type of glass among regular glass, mineral glass, acrylic glass would they prefer on their watch. It was seen that 61.8% liked to have regular glass in their watch. There were 47 men who liked using regular glass in their watch. Mineral glass was preferred by 13.2% of men. 10 men preferred using mineral glass in their watch, they would always prefer mineral glass as it is more sturdy than the regular glass. 25% of men preferred acrylic glass on their watches. 19 men prefer using acrylic glass on their watches since it is not fragile. It is seen that men in the age group of 16-25 years of age prefer regular glass the most followed by acrylic glass and mineral glass respectively. It was seen that majority of the men in the age group of 16-25 years of age preferred regular glass.

Which type of glass would you prefer on your watch? In the survey men were asked which type of glass would you prefer on your watch, the responses that were given were as follows. Mineral glass Regular glass Acrylic glass It was seen that 61.8% prefer regular glass in their watches. Mineral glass is preferred by 13.2% of men and 25% men preferred acrylic glass in their watches.

4. Observations

The survey was conducted for 76 men in the age group of 16 to 25 years of age. the observations are as follows. • For a detailed study the age was divided into two group 16 – 20 years of age and 21 – 25 years of age. It was seen that the men from age group 21 – 25 years of age usually wore watches for college, outings, parties, office, pubs etc. They felt that watches were an essential part of their routine. The watches were also seen as a style statement age group of 21 – 25 years of age, the men also believed it portrayed a classic style. • It can be seen that most of the men in the age group of 16-25 years of age wear a casual attire when they go to college followed by formal attire and sportswear respectively. Majority of the men wear a watch while going to their college. • There are 24 men who neither go to a pub or a club. It can be seen that most of the men In the age group of 16-25 years of age visit pubs or a club. • It can be seen that majority of the men ie. 18 men owned two watches and they had watch which had a formal look and a casual look. Then they were followed by 13 men who owned 3 watches. Then there were 10 men who owned 1 watch. It can be seen as there is an increase in the number of owned watches there is a decrease in the number of men who own it. But it can be concluded that majority of the men owned 1 watch in the age group of 16-25 years of age. As there is a increase in the number of watches owned the owners prefer to have unique watches for all occasions. The men who own 2 and 3 watches each prefer to have at least one formal watch in their collection.

• It was seen that majority of the men preferred to wear a medium cased watch followed by big cased watch and small cased watch respectively. •

Majority of men demand circular forms on their case.

•

Majority of the men preferred simple dials followed by multifunctional dials and digital dials respectively.

• It can be seen that most men preferred normal numerical in their watch followed by men preferred to have normal numeric or minimal numeric on their watches. Then there were men who preferred to have minimal numeric followed by men who preferred normal numeric or no numeric in their watch. Then there were men who liked normal numeric or minimal numeric or no numeric. there were also men who opted for minimal numeric or no numeric, men who opted for no numeric, men who liked normal numeric or multiple numeric, men who normal numeric, minimal numeric or digital watches, men who opted for normal numeric or numeric and design. • It was seen that majority of the men preferred simple hands on their watches followed by contrasting hands and organic shaped hands respectively. Thus most of the men preferred to have simple hands In the age group of 16-25 years of age. • It is seen that majority of men from 16-25 years of age prefer wearing a matte finish watch. Polished finish is the most preferred watch finish after the matte finish. Men preferred satin finish over matt finish, polished finish and brush finish on their watches. • It is seen that men in the age group of 16-25 years of age prefer regular glass the most followed by acrylic glass and mineral glass respectively. It was seen that majority of the men in the age group of 16-25 years of age preferred regular glass

• It was analysed that majority of the men in age group od 16-25 years preferred Gshock followed by Fastrack, Titan, Casio, Rolex, Timex, Calvin Klein, Fossil, Emporio Armani, Guess, Tissot , local brands, Omega, Tommy Hilfiger, IWC, Helios, Swatch, Glasuttle, Seiko, Gant, Citizen, Police, Diesel, Scuderia Ferrari, Paramigani Fleurier, Patek Philippe, Shinola respectively. • It can be seen that the majority of men preferred to wear a black colored watch. There were 27 men who liked wearing a black watch followed by 17 men who preferred wearing a brown colored watch, then 15 men prefered to wear a white colored watch. There were 12 men who preferred having a blue colored watch, 3 men preferred to wear a gold colored watch 2 men liked to wear a red colored watch.

5. Current Watch Trends

It is seen that there are certain trends in the watches which the customers prefer to follow. They are as follows 1. Matte finish is trending in the watch case and the finishing of the watch. 2. Black colored watches are in high demand. 3. Dials in proportion of the wrist are preffered. 4. Metal straps with a contrast dials and contrasting hands. 5. Leather straps with contrast dials. 6. The concept of minimalism is in trend in the watch designs. 7. Rough texture of leather straps is trending. 8. Simple design is considered elegant. 9. Textured dials are also preferred. 10. The brown colored straps are also appreciated. 11. Dials with the colors of faded faint yellow and blue are preferred. 12. Digital multifunctional dials are catching up in trend. 13. Bright colored straps with simple dials. 14. Watches with tachymeter and chronograph with metal straps are in trend. 15. Stainless steel case of watches is in trend. 16. Canvas straps are also catching up in trend. 17. Big dials combined with single color case and straps are trending. 81

6. Production parameters

After researching, understanding, taking to different people and analysing data, I came across a few production parameters that i had to keep in mind while designing the watch, the production parameters are as follows : Watch case â&#x20AC;&#x201C; An existing watch case had to be used for designing the watch collection. While designing the watch consumer research has to be taken into consideration. It is also essential for keeping the cost low. Dial - A dial has to be designed incorporating the recent trends of designs like textured dials etc. while designing the dial theme of concept has to be incorporated while keeping a check on the price efficiently. Strap: The strap was provided for the design. Watch hands - The hands of the watch have to be selected according to the to the design of the watch while abiding with the price frame. 2D Drawing â&#x20AC;&#x201C; 2Ddrawing and rough sketches have to be made to obtain a visual of the design. It is also important to understand the use of various materials. RPT Rapid Prototyping â&#x20AC;&#x201C; To create a quick rapid prototype of the watch to understand the design of the watch.

7. Restatement of Design brief

8. Design Parameters

Design Brief : To design a collection of Fastrack watches based on the theme “Hit the pub” for men and to be sold on E-commerce market of Amazon.

Watch case : An existing watch case has to used for designing the watch collection. While designing the watch consumer research has to be taken into consideration. It is also essential for keeping the cost low.

Gender : Men

Dial : A dial has to be designed incorporating the recent trends of designs like textured dials etc. while designing the dial theme of concept has to be incorporated while keeping a check on the price efficiently.

Consumer Age : 16 - 22 Mechanism : A watch mechanism has to be selected from various mechanisms that will associate with the design.

Market type : Domestic market / IBD (Investment Banking Division) Functionality : P3H (3 Hands) / Day and date function / Multifuntion

Watch hands : The hands of the watch have to be selected according to the to the design of the watch while abiding with the price frame.

Dial : Contemporary look 2D Drawing : 2Ddrawing and rough sketches have to be made to obtain a visual of the design. It is also important to understand the use of various materials.

Straps : To use an existing metal and silicone strap Case : To use Case No : 3229, Watch movement : As per design Water resistance : As per design Case finish : Contemporary finish / matte finish / glossy finish. Price range : 1500 ₹ - 2500 ₹ exsisting watch cases

Metal strap to be used

Silicone strap to be used 85

9. Persona Boards

10. Fashion Statement of the Target Audience

11. Mood Board

11.1. Inspiration Board

12. Concept Development and sketches

INSPIRATION

13. 2D rendering in corel draw 13.1 Dial Explorations

Selected textures

13.2. 2D rendering in corel draw

Final selected designs

14. Specification sheet of designed watches

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15. 3D Prototype of final design

3D Prototype of final design 105

3D Prototype of final design

Textured dial

Dial Inspired by Disc Jockey

Bold Printed Indices

Metal strap

Bold Printed Indices

Silicone strap

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Mockup 1 Mockup 3

Mockup 2

Mockup 4

16. Final mockup

16. Final mockup 109

Extra watches designed

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My contribution

Mood board – It was used for generation of ideas for the theme of the watch Inspiration board – It was used for the ideation of the design. It inspired to generate the design ideas.

My contribution towards the project is described in the following

Concept development and sketches – The concept was developed by analysing the theme and then sketching the designs for the watch.

Online research – I conducted on online research for a sample size of hundred watches for men of men. The online research was conducted by studying websites of Myntra, Amazon, Flipkart, were used for the purpose of the research.

2D mock-up on coral draw – It was used for preparing a 2D Visual of the dial and watches. The watch case of serial number 3229 was used for designing.

Primary market research – I conducted a market survey by visiting the shops of watches in Bengaluru and collecting the data. I had a talk with the owners and the sales executives in the shop. I gathered information about the best selling patterns and the purpose of the sales. I asked about the type watches which were usually bought by the age group of 16-25 years of age, I also asked for the opinion for future trending patterns in watches. A sample of a hundred watches was selected for analysing the watches, designs, straps, mechanisms, case etc.

3D prototype of final design – It was used for preparing a 3D prototype of the watch to portray the look of the watch Final mock-up – It was used to have a visual image of the designed watches.

Consumer research – I conducted the consumer research conducting a survey of 76 men who were asked various questions like preferred brand, case, finishing, straps, glass, color, dials, hands, number of watches owned etc. The survey was conducted for the age group of 16 – 25 years of age. Pie charts and analysis – I made the pie charts, bar graphs for online research, primary market research, consumer research. I interpreted and analysed all the pie charts and the bar graphs and also documented their summary. Trends and forecast – I studied the recent trends in designs of watches. I studied it online by studying the trending watches on Instagram, Facebook, YouTube channels and talking to the sales executive Production parameters – I had to study about the production parameters for designing the watch. The factors of price, straps, watch case, dial, watch mechanism, lug was conducted for the study. 2 different case straps were incorporated in the design. Restatement of industry brief – The restatement of the industry brief was defined on the theme of “Hit the pub”. The price range was 1500 INR – 2500 INR for the age group of 16 – 20 years of age. Design parameters - I had to study about the design parameters of the watch. The factors of price, straps, watch case, dial, watch mechanism was conducted for the study.

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Conclusion

The watch industry has seen many technological upgradations since the 17th century. These upgradations bring in new technology in the watch industry. The consumers needs are rapidly changing thus its important to allure the customers for buying the watch. The age group of the target audience plays an important role in the designing of the watch. The study of all the parts of the watch like dials, straps, hands, case, lug, glass is very important. The preference of designs and patterns of the watch differ according to the gender and the age of the customers. A frame work for the needs, wants and the expectations of the customers need to be analysed for an efficient design. Research, surveys, online research also plays a vital role in determining the expectations of the customers. Competition analysis has to be conducted to know about the design trends followed by the competitors. The findings of the study need to be carefully analysed with the help of pie charts, bar graphs etc to gain detailed insights about the design trends, preference of customers etc. A price range of the watch needs to allocated as it helps in the selection of materials used in the watch. The price of the raw materials used to manufacture the watch needs to be kept as low as possible for generating maximum profits from sales. The pricing of dial, straps, case, lug, hands, mechanism, finishing has to be considered while designing the watch. A study on the current trends in watch industry is necessary. Combination of the materials is also essential in the designing of the watch. The theme of the design collection has to be selected with the help of mood board and inspiration board. The industrial mentor needs to be consulted for his guidance on the design of the watch. The theme of “Hit the pub” was selected for designing the watches. 2D designs and sketches are created to identify the various designs that can be used in the watch. The case of the watch needs to be determined. A prototype of the watch was designed. The watch is designed by abiding with all the factors of production and designing. I studied different types of dial texture and indices; I incorporated the textual dials with bold indices in the output. A 3D model is used to visualise the look of the watch. In the final product I was provided with an existing strap and watch case. Recommendation •

It is recommended that Fastrack can keep simple dials with medium case size in their watches as it was seen that men prefer buying it.

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It is recommended to design black coloured watches as men are inclined to that colour

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It is recommended to design silicon and metal strapped watches as men are inclined towards these straps.

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Design brief

Design Brief 1 Design brief : To design a product for education purpose for helping kids with Autism Spectrum Disorder to recognize different colors in a creative and playful manner. Gender : Male and Female Age : (3 â&#x20AC;&#x201C; 14) years of age

PROJECT -2

Market : Domestic market of toys for Autism Spectrum disorder Functionality : To enhance the knowledge of color theory and color recognition in kids with Autism Spectrum Disorder. It also improves tactile and visual sensory among kids.

Design Brief 2 Design brief : To design a product which helps individuals with Autism Spectrum Disorder to communicate with other people and express themselves. Gender : Male and Female Age : (10 â&#x20AC;&#x201C; 30) years of age Market : Domestic market of toys for Autism Spectrum disorder. Functionality : To help people with Autism Spectrum disorder to communicate without the use of technology, or can be used during emergencies.

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1. Secondary Research

Scope of the Project : The following is the scope of the project. 1. To study about Autism Spectrum Disorder I studied about Autism Spectrum Disorder by reading about it and meeting individuals having Autism. 2. To visit the Bubbles center for Autism and Pragati I visited the centers to meet the individuals having Autism for gaining insights for my project in Bengaluru. 3. To collect and analyze the observations I visited the centers and noted down various observations. 4. To study products designed for similar spectrum I visited various websites selling products for individuals with Autism to understand the type of products and its features available in the market. 5. To formulate the restatement of design brief I formed the restatement of design brief.

2. Visit to Pragati & Bubbles

8. 3D Prototype of final design

7. Concept & Sketches

Design Steps

3. My Observations

6. To formulate the design parameters I formed the design parameters by discussing it with many designers who suggested keywords for the products. 7. To create the concept and sketches for the product I developed & created concept and sketches abiding with the design parameters. 8. To create a 3D prototype of final design I created the 3D prototype of final design to gain the visual of the product.. :

6. Design Parameters

4. Products designed for similar Spectrum

5. Restatement of design brief.

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1. About Autism

According to World health organization, Autism spectrum disorder (ASD) refers to a range of conditions characterised by some degree of impaired social behaviour, communication and language, and a narrow range of interests and activities that are both unique to the individual and carried out repetitively. Many people and practitioners focus on the autism of autism spectrum disorder, but the word ‘spectrum’ may be the more important word in the phrase. Spectrum’ illustrates the tremendous diversity among patients with Autism spectrum disorder. The term ‘spectrum’ also reflects that fact that no two people with ASD are alike. Autism is a neurological developmental disability that affects brain development. Autism spectrum disorder begins in childhood and tends to persist into adolescence and adulthood. In most cases, the conditions are apparent during the first 5 years of life. It hampers the communication, social interaction, cognition and behaviour restricting along with the repetition of the person. Autism is known as a spectrum disorder because its symptoms and characteristics appear in a variety of combinations that affect children in different ways. These conditions are grouped together and are called Autism Spectrum Disorder. Autism Spectrum Disorder is associated with a combination of genetic and environmental factors. It affects information processing in the brain and nerve cells and their synapses connect and organize Autism is a highly variable disorder, the symptoms first appear during infancy or childhood, and generally follows a steady course without remission. It occurs four-to-five times more often in males than females. Some children may have severe challenges and would need help while others may be able to manage their tasks independently with less help. Early behavioural interventions or speech therapy can help children with autism gain self-care, social, and communication skills. There have been cases of children who recovered from Autism Spectrum Disorder. The health-care needs of people with ASD are complex and require a range of integrated services, including health promotion, care, rehabilitation services, and collaboration with other sectors such as education, employment and social care. Interventions for people with ASD and other developmental disorders need to be accompanied by broader actions for making their physical, social, and attitudinal environments more accessible, inclusive and supportive. An autistic culture has developed, with some individuals seek a cure and others believe Autism Spectrum Disorder should be accepted as a difference to be accommodated instead of cured. Globally, Autism Spectrum Disorder is estimated to affect 24.8 million people as of 2015. It is said by World health organization that One in 160 children has an autism spectrum disorder.

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What is the cause of Autism Spectrum Disorder and how to recognise it? There is no known single cause of Autism Spectrum Disorder, it is generally accepted that it is caused by abnormalities in brain structure or function. Sometimes genetic mutations seem to be inherited, while others occur spontaneously. The risk in boys is more as compared to girls. A child with an older parent or pregnant women exposed to alcohol or drugs increases the risk. Brain scans show differences in the shape and structure of the brain in children with autism compared to in neurotypical children. Researchers are currently exploring whether factors such as viral infections, medications or complications during pregnancy, or air pollutants play a role in triggering Autism Spectrum Disorder. The following factors are helpful in recognising Autism Spectrum Disorder. •

Basic social interaction can be difficult for children with autism spectrum disorders.

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Unusual or inappropriate body language, gestures, and facial expressions (e.g. avoiding eye contact or using facial expressions that don’t match what he or she is saying)

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Lack of interest in other people or in sharing interests or achievements (e.g. showing you a drawing, pointing to a bird)

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Unlikely to approach others or to pursue social interaction; comes across as aloof and detached; prefers to be alone

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Difficulty understanding other people’s feelings, reactions, and nonverbal clues

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Resistance to being touched

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Difficulty or failure to make friends.

Many children with Autism Spectrum Disorder struggle with speech and language comprehension. Symptoms may include: •

Delay in learning how to speak (after the age of two) or doesn’t talk at all.

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Speaking in an atypical tone of voice, or with an odd rhythm or pitch.

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Repeating words or phrases over and over without communicative intent.

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Trouble starting a conversation or continuing it.

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Difficulty communicating needs or desires. 123

What are the symptoms of Autism Spectrum Disorder?

What are the challenges faced by children with Autism Spectrum Disorder?

The following are the symptoms of Autism Spectrum Disorder

Everyone with Autism Spectrum Disorder has trouble with communication, social skills and flexibility of thought, each person has a unique set of characteristics that makes his ASD slightly different from another person’s disorder. Even siblings with ASD can be vastly different. The following are the challenges faced by children with Autism Spectrum Disorder.

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Repetitive body movements (hand flapping, rocking, spinning); moving constantly

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Obsessive attachment to unusual objects (rubber bands, keys, light switches)

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Preoccupation with a narrow topic of interest, sometimes involving numbers or symbols (maps, license plates, sports statistics)

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A strong need for sameness, order, and routines (e.g. lines up toys, follows a rigid schedule). Gets upset by change in their routine or environment.

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Clumsiness, atypical posture, or odd ways of moving

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Fascinated by spinning objects, moving pieces, or parts of toys (e.g. spinning the wheels on a race car, instead of playing with the whole car)

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Hyper- or hypo-reactive to sensory input (e.g. reacts badly to certain sounds or textures, seeming indif ference to temperature or pain).

In order to determine whether a child has Autism Spectrum Disorder or another developmental condition, Doctors look carefully at the way a child interacts, communicates, and behaves with others. Diagnosis is based on the patterns of behaviour that are revealed. A team of specialists involved in diagnosing a child will include Child psychologists, Child psychiatrists, Speech pathologists, Developmental paediatricians, Paediatric neurologists, Audiologists, Physical therapists, Special education teachers. These check-ups last for 6 – 24 months. These tests are called Autism Diagnosis observation Schedule.

• Speech and language difficulties • Intellectual disability • Sleep problems • Attention problems • Mood Instability • Anxiety and depression • Resistance to change • Excessive worry • Obsessive-compulsive behaviour • Rigid routines • Aggression • Self-injury • Restricted interests • Repetitive behaviour • Meltdowns • Epilepsy

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What are the types of Autism Spectrum Disorder?

What is the functional level of Autism Spectrum Disorder?

There are three types of autism spectrum disorders. They are mentioned in the following.

Along with diagnosing a child with Autism Spectrum Disorder doctors also assign a functional level of 1,2,3 that correlates to a particular type and amount of support. Each type and amount of support is mentioned in the following.

Autistic Disorder This is sometimes called “classic” autism. It is what most people think of when hearing the word “Autism”. People with autistic disorder usually have significant language delays, social and communication challenges, and unusual behaviours and interests. Many people with autistic disorder also have an intellectual disability. Asperger Syndrome People with Asperger syndrome usually have milder symptoms of autistic disorder. They might have social challenges and unusual behaviours and interests. However, they typically do not have problems with language or intellectual disability. Pervasive Development Disorder This is sometimes called “Atypical autism,” or Pervasive Development Disorder. People who meet some of the criteria for autistic disorder or Asperger syndrome, but not all, maybe diagnosed with atypical autism. These people usually have fewer and milder symptoms than those with autistic disorder. The symptoms might cause only social and communication challenges.

Level 1 : Requires support People in this category require support for social communication, as they might have difficulty initiating interactions or responding to social overtures. They may exhibit decreased interest in social interaction, the inflexibility of behaviour, difficulty switching between activities or problems with organization and planning that hamper independence. Level 2 : Requiring substantial support People given this diagnosis have trouble with verbal and nonverbal social communication and might struggle even with supports in place. Their initiation of social interactions is limited and they have reduced or abnormal responses to social overtures from others. They might have difficulty changing focus or action. Level 3 : Requiring very substantial support People who are diagnosed as level 3 have severe deficits in verbal and nonverbal social communication skills cause severe impairments in functioning, very limited initiation of social interactions and minimal response to social overtures from others. They have great difficulty changing focus or action.

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What is the treatment of Autism Syndrome Disorder? Behaviour and Communication Treatments Applied Behaviour Analysis (ABA). It is often used in schools and clinics to help the child learn positive behaviours and reduce negative behaviours. This approach can be used to improve a wide range of skills. There are different types of training techniques used for various purposes, they are mentioned in the following. Discrete trial training (DTT) – It uses simple lessons and positive reinforcement in children. Pivotal response training (PRT) - It helps to develop motivation towards learning and communication. The focus here is on important areas of a child’s development, like self-management and taking charge in social situations. Early intensive behavioural intervention (EIBI) – It uses evidence-based principles and procedures from Applied Behaviour Analysis (ABA) to help young children with developmental delays to acquire adaptive and functional skills It is best for children under age 5. Verbal behaviour intervention (VBI) – It focuses on the language skills of the children. Developmental, Individual Differences, Relationship-Based Approach (DIR) – It is a treatment known as Floortime. That’s because it involves you getting on the floor with your child to play and do the activities he likes. It’s meant to support emotional and intellectual growth by helping him learn skills around communication and emotions. Treatment and Education of Autistic and Related Communication-handicapped Children (TEACCH) - The treatment uses visual clues such as picture cards to help your child learn everyday skills like getting dressed. Information is broken down into small steps so he can learn it more easily. The Picture Exchange Communication System (PECS) - It is another visual-based treatment, but it uses symbols instead of picture cards. Your child learns to ask questions and communicate through special symbols. Therapeutic Horseback Riding - Doctors also call this “hippotherapy.” Here, a child rides a horse under the guidance of a therapist. Riding is a form of physical therapy because the rider needs to react and adjust to the movements of the animal. Research shows it helps children from ages 5 to 16 improve their social and speaking skills. It can also help them to be less irritable and hyperactive.

Sensory Integration Therapy. If a child is easily upset by things like bright lights, certain sounds, or the feeling of being touched, this therapy can help him learn to deal with that kind of sensory information. Nutrition Experts don’t recommend any specific diets for children with Autism Spectrum Disorder, but getting proper nutrition is important. Sometimes kids with Autism Spectrum Disorder restrict their food or parents try eliminating things like gluten to see if it helps symptoms improve. However, there is no research that has proven that removing gluten or casein (proteins in wheat and milk products) from their diet is a helpful treatment for Autism Spectrum Disorder, and limiting foods like dairy can prevent proper bone development. Kids with autism spectrum disorder tend to have thinner bones than kids without it, so bone-building foods are important. It would be helpful to work with a nutritionist or registered dietitian to develop a healthy eating plan. Medications Medication may help an individual with Autism Spectrum Disorder to manage his symptoms. Three main classes of medication are used with ASD patients: stimulants, antidepressant and anxiety medications, and atypical anti-psychotics. Stimulants - They are the most common class of medications which are used for Attention deficit hyperactivity disorder (ADHD). Attention deficit hyperactivity disorder (ADHD) and Autism Spectrum Disorder (ASD) commonly co-occur, and it’s important to get Attention deficit hyperactivity disorder (ADHD) symptoms under control when treating a child with both conditions. Children with ASD can be more sensitive to side effects and should be monitored carefully when prescribed stimulants. A paediatrician may refer a child with ASD to a psychiatrist or a psycho-pharmacologist as the dose is increased. Antidepressant and anxiety medications - It can help people with Autism Spectrum Disorder deal with the common challenges of persistent anxiety and obsessive behaviours. Symptoms like running away from new situations, compulsive checking or washing, or anxiety from strict black-and-white thinking can present big obstacles in day-to-day life. Selective serotonin reuptake inhibitors (SSRIs) such as sertraline (Zoloft) or fluoxetine (Prozac) can sometimes help with mood, anxiety, obsessive thoughts, and compulsive behaviours. They are used off-label. Antipsychotics - It is a class of medicines called atypical antipsychotics is often effective for addressing motor restlessness, repetitive behaviours, and sleep disturbance in children with autism. These medications include aripiprazole (Abilify), quetiapine fumarate (Seroquel), and risperidone (Risperdal). The latter medication is the only one of the three that is FDA-approved for treating behaviours associated with autism. A good response to an atypical neuroleptic may eliminate the need for a stimulant.

Occupational Therapy It is a kind of treatment that helps children to learn life skills like feeding himself, dressing himself, bathing, and understanding how to relate to other people. The skills he learns are meant to help him live as independently as he can. 129

What are the Alternative Therapies for treating Autism Spectrum Disorder? Amino acids It acts as a neurotransmitter; it may help regulate serotonin levels of people with Autism Spectrum Disorder. Taurine may improve visual learning and L-Carnosine may help repetitive verbal habits for people with Autism Spectrum Disorder. Auditory integration training (AIT) It can help improve auditory processing deficits and concentration. It involves listening to electronically modified music, voice, or sounds to improve function. This can be beneficial for people with Autism Spectrum Disorder who have trouble listening or focusing. B6/Magnesium These supplements have been a popular complementary treatment for ASD for over 20 years. Research studies have reported mild improvement in symptoms with their use. b-Calm2 It is an MP3 player loaded with audio tracks specifically developed as “audio sedation” to help people with Autism Spectrum Disorder screen out sounds that can cause distraction, induce stress, and adversely affect social and academic performance. The tracks combine two types of sounds: live recordings of nature sound and white noise. At low levels, people can converse and interact. At higher volume, the tracks can cover up voices and noise to reduce sensory overload.

Music therapy It can help improve social and communication skills for people with Autism Spectrum Disorder, when paired with other educational and therapeutic interventions, according to some studies. Omega-3 The fatty acids have been shown to reduce repetitive behaviour, hyperactivity, and social skills in some small studies. It is used in the alternative therapy of Autism Spectrum Disorder. Relaxation strategies and mindfulness It can help people with Autism Spectrum Disorder to calm down when they feel overstimulated. Weighted clothing or a pressure massage can sometimes alleviate symptoms. Yoga can help some to increase their sense of well-being while decreasing anxiety. Sensory therapies It may reduce sensitivity to touch, light, balance, or hearing for people with Autism Spectrum Disorder. Similar to treatment for sensory processing disorder, sensory therapies for Autism Spectrum Disorder are done by an occupational therapist, who can help retrain the senses. It is a plan in which the child is slowly introduced to activities in a gentle, fun way to help him or her get used to a wider range of stimulation. Sulforaphane It is a compound found in broccoli sprouts and other cruciferous vegetables may have a positive effect on the social and behavioural problems associated with autism according to one study. The compound triggers a “heat-shock” response in some cells, which can decrease hyperactivity and repetitive behaviours.

Casein- and gluten-free diets These are dietary changes may help to improve behaviour, or gastrointestinal symptoms of a comorbid condition. At least half of families living with ASD try this as an alternative therapy, but much research is pointing away from it being a valid, useful treatment option. It’s important to work with a nutritionist or dietician when making major changes in eating habits to ensure that a child or adult’s nutritional needs are being met. Put a plan in place to determine if symptoms change alongside changes in diet, and recruit teachers to objectively observe if changes are worth the effort. An improvement could be reducing the consumption of processed foods that have high levels of sugar and fat and consuming more whole foods like fruits and vegetables. Dimethylglycine (DMG) and Trimethylglycine (TMG) They are nutritional supplements that are sometimes suggested to treat Autism Spectrum Disorder. Melatonin supplements They can help to reduce sleep dysfunction in children with Autism Spectrum Disorder. Poor sleep worsens symptoms, such as repetitive behaviour and social problems.

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2. Visit to Pragati & Bubbles

About Bubbles Centre for Autism Biswa Gouri Charitable Trust was formed in 2009. In 2009 Bubbles Centre for Autism was formed, it works with each child on Functional Academics, Self-Care, effective Communication and improving social skills.The school program caters to 40 children at present and has touched over 500 children and their families during our 9-year journey. Vision Bubbles Centre for Autism An inclusive society built on trust respect and equality for Individuals with Autism and other Intellectual challenges to living the life they choose. The mission of Bubbles Centre for Autism and Pragati To work towards empowerment and enhancement of Individuals with Autism and other Intellectual challenges through Vocational and Life skills to create valued social roles and sense of self-worth. The pillars of Bubbles centre for Autism and Pragati Sarbani Mallick is the Founder Director/Managing Trustee of Bubbles centre for Autism and Pragati. Elizabeth Albuquerque is the trustee of Bubbles centre for Autism and Pragati. Umesh Naidu is the Trustee & Treasurer of Bubbles centre for Autism and Pragati. Amitava Mukherjee is the Trustee Bubbles centre for Autism and Pragati. Abhijit Mukherjee is the Trustee Bubbles centre for Autism and Pragati. Rumno Mukherjee is the Trustee and Secretary Bubbles centre for Autism and Pragati. Bubbles Centre for Autism No. 102, Bidarahalli Hobli, Beside Shaneeshwara Temple, Billishivale, Bangalore - 560077, Bangalore, Karnataka, India.

Pragati Towards Livelihood No. 102, Bidarahalli Hobli, Beside Shaneeshwara Temple, Billishivale, Bangalore - 560077, Bangalore, Karnataka, India.

Dr Shoba Srinath is the Medical Advisor Bubbles centre for Autism and Pragati. M.R. Subramanian is the Chartered Accountant Bubbles centre for Autism and Pragati. Sushma Nagarkar is the Technical Advisor Bubbles centre for Autism and Pragati.

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Programs of Bubbles Centre for Autism

The following is the multi-disciplinary approach followed by Bubbles Centre for Autism

The following are the programs which are conducted at Bubbles Centre for Autism.

Speech Therapy Speech and Language Domain is one of the main deficits of individuals with autism. The speech therapist first diagnoses and then assesses the best ways to improve communication thereby making it possible to enable the child or individual to express his/ her needs, feelings and experiences effectively. Those who are non-verbal may be given alternate modes of communication such as Picture Board or Picture Exchange Communication Systems. The use of Augmentative and Adaptive Communication Tools like Avaz provides a voice to our students, enhancing Communication and Expressive Language.

Primary: Age group (3 - 5) years of age The Early Intervention program aims at providing the stimulation that the absorbent mind requires. The goal is to achieve pre-requisites to academic learning. The fundamental task of the child during this phase of conscious absorption is intellectual development and freedom. The child’s mind compels him/her to sort through, order, and make sense of the information he/she unconsciously absorbed. The child learns through Play, Art, Sensory Activities, and a structured environment. Preparatory: Age group (6 - 10) years of age The function of the Primary Years is for the child to learn through all senses. The Primary Years Program focuses on building academic skills, group skills, motor development, basic computer skills, work skills, communication and daily living skills. Instruction is given in a structured environment in oneon-one and in group settings. We focus on physiotherapy which is an integral part of the educational program of a child on the autism spectrum. We have the services of a dedicated physiotherapist who provides tailormade inputs through a variety of activities which include the Domains of Activities of Daily Living (ADL), Sensory Processing (for those with Hyper/Hypo Sensory issues), Play, Leisure, Cognitive, Motor (Gross and Fine) and Social participation. Pre-Vocational: Age (10 - 18) years of age The pre-vocational program aims at the transition from academic learning to functional applications by focusing on each student’s inherent strengths and building confident young adults. Structured activities directed towards vocational training help build the prerequisite skills needed to transition to the vocational training unit. Life Skills Training Skills like grooming, housekeeping, cooking and serving can be translated into activities in their daily life, Functional Academics( reading and math is taught in the context of the activities the students are engaged in), Computer Literacy (typing and introduction to Microsoft Office applications and exploration of creativity) and Independent Work Skills (being able to complete tasks without any adult supervision) all become an important part of the pre-vocational program.

Physio Therapy Physiotherapy is an integral part of the educational program of the child on the Autism Spectrum. The services of a dedicated physiotherapist who provides tailor-made inputs through a variety of activities which include the Domains of Activities of Daily Living (ADL), Sensory Processing (for those with Hyper/Hypo Sensory issues), Play, Leisure, Cognitive, Motor (Gross and Fine) and Social participation. Creative Movement Creative Movement Therapy (CMT), also known as Dance Movement Therapy, is an alternative therapy through personal body movement. The classes focus on building imitation skills, instruction following and is a vehicle for sensory integration Sports One of the drawbacks of children on the autism spectrum is the lack of joint attention. Therefore, expecting children to listen to and respond to group instruction whether it is jumping or exercises, is almost inconceivable. Sports helps with sensory learning, language (taking instructions and expressing), motor development, game Skills for recreation, eye-hand and spatial awareness and stimulation of ocular development, to name a few. Outdoor play and games are an inherent part of the student’s day at Bubbles Centre for Autism (BCA)

School Readiness Program The School Readiness program is a 6-month program allowing students to build the pre-requisite skills needed to transition to the full-day school programs. The program teaches classroom readiness skills including, following a class routine, understanding transitioning, toilet routines, self-help skills and communication.

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Pragati towards the lively hood About Pragati It Started in July 2017, Pragati Towards Livelihood focusses on preparing skill equipped individuals towards real-world employment opportunities. Pragati believes in an inclusive workplace to accommodate adults with a wide spectrum of skills where a role can be found based on their skill levels. The institute houses multiple units under one umbrella and works towards valued social roles for individuals with Autism. Vision of Pragati Pragati towards Livelihood, a vocational skill training institute aims at expanding horizons for adults with Autism Spectrum Disorder and other intellectual challenges. The following are the training programs held at Pragati which enable the students to learn various skills. • • • • • • • • • • • • • • • •

Hand Block Printing and Creative Arts Printing of papers and stationary Printing on cloth for bags (paper and cloth) Gift items with corporate logo Custom design printing on order Printing of saris and dress materials Printing of table cloth, cushions, spreads and other Home Décor items. Hospitality Unit Training in back end kitchen jobs. Food and Beverage – Training in food service, Table Setting and Catering Training in Baking cookies, muffins, Cakes and Breadsticks Work towards the delivery of orders. The trainees make the evening snack for an orphanage. The Digital Literacy program Training in graphic designing and multimedia Creating Teaching Aids

Pragati is the printing and assembling centre for the line of Teaching Aids – “Wings to Learn” Our trainees in Collaboration with a content developer are being trained in Lamination, and Assembly to produce Teaching Aids.

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Events for the students of Bubbles centre for Autism & Pragati The Pragati “Path” planning On Valentine’s Day, Pragati spread the message of love with an important session “Path Planning” is an evidence based tool for future planning. There took place an exploration of various ways we would possibly be able to meander as a training unit for young adults with Autism, to give them avenues to take up livelihood choices. They were joined by Ms Betsy Neuville- Executive Director and Ms Geeta Mandal- Program Specialist from Keystone Institute India on this special day, they provided pivotal input in our path planning sessions. Spring Festival 2020 Spring Festival 2020 commenced on 24th February 2020. It was a week filled with activities with the splash of colours to rejuvenate and celebrate life. There were various volunteers who engaged with students and staff in various sections of art & craft, Food making, Games and Story Telling. On 27th and 28th February, Dr Aditi Bandyopadhyay, joined the festival, who is a practising doctor, dancer, movement therapist and a wonderful person. There were movement therapy sessions at Pragati towards Livelihood and Bubbles Centre for Autism and the staff received training to carry on similar sessions in upcoming years since “Rhythm is inborn in every individual”, it becomes the best way of expression for many of the students. On 29th February 2020 they had a week-long celebration which provided the students with time to understand all the sensory activities linked to the essence of the season of Spring. The final day, 29th February was presented with “Colours of Spring” a rhythmic way to celebrate the gift of life”. They were joined with Krisala Dance Theatre, Subhangi and Simran who added the flavour of Spring in the campus. Single – Jingle all the way On 4th April 2020 Amidst the COVID19 crisis, unlike other years, there couldn’t be overnight camps for children and young adults. Instead, there was a webinar organized on 4th April 2020 “Single-Jingle all the way” with the staff members, students and their families. The volunteers joined in along with consultants and guests. The idea of this program was to engage and come together with a short music and movement session to acknowledge the important day and the need of the hour to build relationships stronger to sweep through these difficult times. There were more than 50 families who had joined the webinar.

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3. Observations at Bubbles and Pragati

My observtions at Bubbles centre for Autism and Pragati were as follows : •

Few students were not very keen on social interaction as it a challenge faced bythe children of Autism Spectrum Disorder to have a social interaction

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They follow a strict schedule every day. They follow a schedule on weekends as well..

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Some times after 5-6 years of training children are able to accept an unplanned schedule.

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Only a few students accept an unplanned schedule or a change in the plan but their permission has to be taken to intervene in their schedule.

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There are various camps arranged like the valentines day where many volunteers join to celebrate. This activity is conducted so that students are encouraged for social interaction, since the children having Autism are not very keen for social interaction.

•

The children refrain from connecting with the environment so they have to be explained about what is happening around them.

•

The children have to be informed if someone new is going to visit them.

•

I was introduced to a group of children together this helps them to adapt to the new person as they know the other children from the group.

•

There is an anxiety boost up within the new kids suffering from Autism Spectrum Disorder.

•

The children having Autism Spectrum Disorder sometimes have an emotional or mental meltdown.

•

It was seen the students having Autism Spectrum Disorder practised self-regulation very rigidly.

•

Some students know their own method of calming themselves, but this is seen only with a few children. At times students say that if they sit alone they will calm.

•

It was seen that some of the students facing Autism Spectrum Disorder love sketching, art and craft.

•

It was seen that some of the students also love to smell things. 141

4. Products used for similar spectrum

Bubble Mirrors

The bubble mirror magic is a toy used to teach the child the concept of reflection and it also shows the change in reflection due to changes in the surface of the mirror. Children are inclined towards the changes seen in the mirror. Chew packs

The chewy shapes set is used to chew the small toys with different shapes. It is mainly used by toddlers & people with autism spectrum disorder Cosmic tiles

Cosmic aqua tiles which are filled with water. They are transparent and portray different colors in every tile. A child has to step on the tile so that the area which is stepped on goes inside and the other portion pops out. It is useful for understanding the function of pressure and releasing it.

Cozy floor pillows

Cozy pillow is useful for the children as they are tactile towards the textures and they are also useful to segregate colors. Fibre optics curtain

Fibre optic curtains provide for a textured string. Children with autism tactile towards them and go to and from with them. Grotto grip pencil

Grip pencil accessory, this harnesses the children with the ability to have a stronger grip with they write.

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Time - Timer audible countdown

Timer watch plus countdown timer helps the kids to abide by the time and complete a task in a particular time which is set and also shows the current time. The children having Autism Spectrum Disorder always follow a time table and they don’t like any change in it. Time timer watch plus

Watch minder is a device that can be programmed to set discreet vibrating reminders throughout the day. Autistic child needs to abide by his time table at all times. The watch vibrates after certain durations to help kids focus.

Chevy pendant

Chevy pendants are discreet chewable pendants which are perfect for children. It can be worn by both boys and girls. It’s made of non-toxic food grade silicone.It can be used when a person is going through a meltdown or when person is in distress. Sensory pea pod

An inflating canoe is a simple tool that allows children to choose the pressure they want to feel. A child can rock side to side or lay stationary and relax. It enables kinetic stimulation. This is a great way to provide the “cocooning” effect many individuals with special needs crave. The surface is comfortable and soft and easy to wash. Shoe squeakers

Shoe squeakers make a sound when you walk thus it is used to simulate sound in the children and make them attracted to it and walk with satisfaction.

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Color mix

Color mix is the toy liked by children who like colorful bubbles moving up and down, it gives them a sensory boost Therapy swing

The swing provides a lot of movement, spinning with its built-in rotational device. This flexible, stretchy fabric swing is great for sensory integration therapy, vestibular stimulation, spatial awareness. The stretchy fabric instantly provides a cocoon-like effect, this helps stressed or agitated child feels more relaxed.

Gel-e-seat

The jelly seat is used by the child as a seat. It is useful as tactile by the children who are stimulated by touch and textures. Body sox

Body sox is a flexible, stretchy fabric bag which provides a cocoon-like effect, this helps stressed or agitated child feels more relaxed. Revolving vibrating optic light

Weighted lap pad

Revolving vibrating optic light is the toy liked by Visual sensory and tactile children who like colorful lights moving in a circular motion with a vibrating sensation. Weighted lap pad is useful to the kids to put it on the lap and help them relax. Weighted lap pad gives a more warmth and cozy feeling.

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Fun fidgets squishy ball

Fun fidgets squishy ball is a ball which changes shape when pressured and then comes back to its normal shape. It is used to show the concept of pressure and as a medium to enhance the movements of the finger and help during anxiety and depression. Hanging nest

Hanging nest is the swing provides spinning and rotational. This flexible, stretchy fabric swing is great for sensory integration therapy, vestibular stimulation, spatial awareness. The stretchy fabric instantly provides a cocoonlike effect, this helps stressed or agitated child feels more relaxed.

Sensory brush

The sensory brush is a tool used to boost sensory and tactile defensiveness in the children having Autism Spectrum Disorder. Brick stick necklace

Brick stick necklace is discreet chewable pendants which are perfect for students. It can be used by people with Autism spectrum disorder to chew on the brick when having anxiety, depression or during meltdowns. chewable jewellery

Kinetics dust free sand

Kinetic dust-free sand can be easily shaped into simple designs and come back to its normal shape. It is a new tactile which brings motion to the hands and helps them in sensory integration.

Chewable jewellery is a discreet chewable artificial jewellery which are perfect for students. It can be worn by both boys and girls. It can be used by people with autism to chew on the brick when having anxiety, depression or during meltdowns.

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Fibre optic carpet

Fibre optic carpet provides lights inside of the carpet. It can be used by people at night to boost sensory integration,can also be used at night during sleeping. Anti-anxiety essential oil

Anti-anxiety essential oils are said to provide many psychological, emotional, and physical therapeutic benefits for children with Autism Spectrum Disorder No-mess Indoor Acrylic sandbox

No mess indoor acrylic sandbox is for sensory shy kids. They can play without the distress of a mess to parents. Sandbox fun becomes an all-weather indoor activity with the No Mess Portable Toy & Sandbox. The clear acrylic enclosure holds countless grains and toys you add. Kids reach objects with the help of flexible tube arms

Chewigem chubes

Chewable chubbles is a discreet chewable piece at the end of the string for people with Autism. .It can be used by people with autism to chew on the brick when having anxiety, depression or during meltdowns. Write-guide Template

The wire guide is the removable wire-frame which is used to teach to write in the same size of the area. B-calm hideaway

Be calm hideaway is a special place which is created for the people with Autism to ease them and make them feel comfortable and relaxed.

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Weplay rotation board

Balancing Board is great for building gross motor skills. Children can stand or sit on it and rock side to side. kids have to sit on it, hold on to the handles, and spin for quick vestibular input. An anti-skid textured top keeps kids from sliding off the top. Mini marble panel

Mini marble panel can be kept on oneâ&#x20AC;&#x2122;s lap or the top of a desk or a table. It has a wooden base that holds panel upright.The marbles shine when rays of sunshine hit the marbles and different color shades of marble glow up when the sun is up. Calming bubble tube led

Calming bubble tube led creates a relaxing environment with hundreds of bubbles that slowly change color. It is the foundation of a sensory room experience for children.

Tactile sensory panels

Tactile sensory panels are an effective way to stimulate the senses by visual and touch. Smooth and soft surfaces like the carpet and cork are soothing to touch. Velcro and the grass are scratchy and rough. Mirror and sequin surfaces are visually appealing. B-calm headphones

B-calm headphones are noise cancelling headphones as well as have sound recordings of nature which are soothing to the mind. Spike sensory fish scrubs

Spike sensory fish scrubs is a tool used to boost sensory and tactile defensiveness in the children having Autism Spectrum Disorder.

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Keywords

The Autism Spectrum Disorder was discussed at length with a group of designers. information was provided about the needs of children having autism and the products used by them. The following are the keywords given by them.

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Persona Boards

157

6. Design Parameters

5. Restatement of Design Brief

Design Brief 1

Design parameters 1

Design brief : To design a product for education purpose to help kids with Autism Spectrum Disorder to recognize different colors in a creative and playful manner.

Consumer – To design a product for education purpose to help kids with Autism Spectrum Disorder to recognize different colors in a creative and playful manner.

Gender : Male and Female

Design – The product has to be designed by abiding by the needs of the kids having Autism Spectrum Disorder.

Age : (3 – 14) years of age

Product look – It should be useful to recognize different colors in a creative and playful manner for kids having Autism Spectrum Disorder.

Material – The material of the product has to selected carefully as kids having Autism Spectrum Disorder are prone to self-harm. Design parameters 2

Design Brief 2

Consumer – To design a product which helps people with Autism Spectrum Disorder to communicate with other people and express themselves.

Design brief : To design a product which helps individuals with Autism Spectrum Disorder to communicate with other people and express themselves.

Design – The product has to be designed understanding the needs of people having Autism Spectrum Disorder and their ability to communicate with other people and express themselves.

Gender : Male and Female

Product look – It should be useful to communicate with other people and express themselves.

Age : (10 – 30) years of age Market : Domestic market of toys for Autism Spectrum disorder.

Material – The material of the product has to selected carefully as people having Autism Spectrum Disorder are prone to self-harm.

Functionality : To help individuals with Autism Spectrum Disorder to communicate without the use of technology, or can be used during emergencies. :

159

7. Concept Development and sketches

Product (1)

161

Concept Development and sketches

Product (2)

INSPIRATION

163

Magic color shells

Expression folder

8. 3D Prototype of final design

3D Prototype of final design 165

Part -A

Part -B Front

emotions cards/ customized cards

velcro padding cards can be attached to the velcro padding to communicate

Inner side

Both parts inserted into each other.

Number cards

velcro closure to close the pad

167

My contribution

My contribution towards the project is mentioned in the following Secondary Research : I conducted a online research on Autism Spectrum Disorder I analysed Autism Spectrum Disorder in detail. The causes, effects and symptoms of Autism Spectrum Disorder were studied in depths. The toys and useful products available in the market for children and adults having Autism Spectrum Disorder were also analysed. Visits: I conducted many visits to the centre for Autism Spectrum Disorder in Bengaluru. The centres named Bubbles Centre for Autism and Pragati were visited by me to meet the children and young adults having Autism Spectrum Disorder. I also made a note of the needs and preferences of the children and adults having Autism Spectrum Disorder Observation : I tried to understand the preference of children and adults with Autism Spectrum Disorder. It is seen that they are inclined towards a particular sensory eg. visual sensory, tactile, audio sensory, motor skills, hyperactivity etc. It is important to determine the preference of consumers while designing the product. I studied about mutual inclinations that could help the children and young adults having Autism Spectrum Disorder. Products used by people with Autism : I analysed the products and toys used by the people with Autism. The products were studied to analyse the patterns, colors, ideas, texture and materials. Keywords given by other designer : The concept idea was discussed with other designers to come up with keywords for the design of the product. Design Brief : I made the design brief to understand the frame work of the design of the products. There were two design briefs which were made since there were two products which were to be designed

Conclusion

Autism is a neurological developmental disability that affects brain development. Autism Spectrum Disorder begins in childhood and tends to persist into adolescence and adulthood. In most cases, the conditions are apparent during the first 5 years of life. Autism is known as a spectrum disorder because its symptoms and characteristics appear in a variety of combinations that affect children in different ways. A research was conducted for studying about the Autism Spectrum Disorder online. I analysed Autism Spectrum Disorder in detail. The causes, effects and symptoms of Autism Spectrum Disorder were studied in depths. The toys and useful products available in the market for children and adults having Autism Spectrum Disorder were also analysed. Bubbles Centre for Autism and Pragati are the centres for Autism children and adults in Bengaluru respectively. I have visited theses centres to interact with kids and adults having Autism. The preferences and needs of children and adults having Autism were observed and studied for gaining insights of their routine. The concept was discussed with designers to generate keywords for the products. A frame work was drafted for the design. I made the design brief to understand the frame work of the design of the products. There were two design briefs which were made since there were two products which were to be designed. The design parameters were made by me to create the design of the product. There were two design parameters which were made since there were two products which were to be designed. The persona boards were created to segregate the likes, dislikes, hobbies of the consumers. The concept was developed for the product by drawing sketches of the designs for the products. Once the products were designed a 3D prototype of the designs of the products were created to visualize the products. There was a research conducted to analyse the products available for the individuals having Autism Spectrum Disorder. There were two products which were designed to enhance the knowledge of color theory and color recognition in kids with Autism Spectrum Disorder and to help people with Autism Spectrum Disorder to communicate without the use of technology, or can be used during emergency situations.

Design parameters : The design parameters were made by me to create the design of the product. There were two design parameters which were made since there were two products which were to be designed Persona boards : I created the persona boards to segregate the likes, dislikes, hobbies of the consumers. Concept development and sketches : The concept was developed by analysing the theme and then sketching the designs for the products of children and young adults having Autism Spectrum Disorder. 3D prototype of final design : It was used for preparing a 3D prototype of the designs of the products designed for the children and adults having Autism Spectrum Disorder 169

Bibliography

social media Instagram Facebook Pintrest Youtube

Websites https://www.fastrack.in/ https://www.biswagouri.org/ https://www.relias.com/blog/the-challenges-of-the-autism-spectrum https://www.additudemag.com/autism-spectrum-disorder-treatments/ https://www.thebump.com/a/best-toys-for-autistic-kids https://www.flipkart.com/ https://www.titan.co.in/ https://www.wikipedia.org/ https://www.amazon.in/ https://www.tatacliq.com/ https://www.myntra.com/ https://www.spectrumnews.org/features/special-report/notable-papers-in-autism-research-in-2019/ https://unsplash.com/ https://pixabay.com/ https://www.pexels.com/ https://www.nationalautismresources.com/autism-toys/ https://www.thebump.com/a/best-toys-for-autistic-kids https://www.fatbraintoys.com/special_needs/autism.cfm https://www.momjunction.com/articles/best-toys-for-autistic-children_00400110/ https://www.medicinenet.com/autism_symptoms_and_signs/symptoms.htm https://www.healthline.com/health/autism https://www.webmd.com/brain/autism/autism-spectrum-disorders https://www.healthline.com/health/high-functioning-autism#aspergerâ&#x20AC;&#x2122;s-syndrome https://health.usnews.com/health-care/patient-advice/articles/whats-the-difference-between-autism-and-aspergers http://www.flutur.org/blog/must-have-gadgets-and-toys-for-children-with-autism http://blog.birdhousehq.com/autism-technology-for-moms/ https://mashable.com/2017/04/09/autism-innovations/ https://www.youtube.com/watch?v=XsasXNiKJX4 https://www.youtube.com/watch?v=zOt6hib9ohw https://www.youtube.com/watch?v=4gA-w2e21Ag https://enablingdevices.com/product/aa-sensory-room-information/ https://www.autism-products.com/product/time-timer-audible-countdown-timer-3-inch/ https://www.autism-products.com/product-category/sensory-products/

https://www.youtube.com/user/FatheringAutism https://www.who.int/

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Additional Information Annexure 1 1 What is your name? 2 What is your Are? 16-20 years of age 21-25 years of age 3 Gender Male 4 Do you go to a pub or a club? Yes No 5 What do you usually wear while going to college/ office? Casual wear Formal wear Sports wear Jewellery Footwear Belts Watches Glasses 6 How many watches do you own? 1 2 3 4 5 6 7 8 9 10

7 Which is your preferred watch brand? Calvin Klein Casio Citizen Diesel Emporia Armani FasTrack fossil G shock Gant Glashutte Guess Helios IWC Local brand Omega Parmigiani Fleurier Patek Philippe Police Rolex Scuderia Ferrari Seiko Shinola Swatch Timex Tissot Titan Tommy Hilfiger

11 Which type of watch mechanism would you prefer the most? Simple dial Multifunctional dials Digital dials

8 What type of watch case do you prefer? Big size case Medium size case Small size case

15 What type of watch hands would you prefer on your watch? Simple hands Contrasting hands Organic shapes

9 How would you prefer your watch case to be? Circular watch case Edgy watch case Soft and geometry case Organic watch case

12 What colors do you prefer on your watch? Black color Brown color Blue color Red color White color Gold color 13 Which type of finish do you prefer on your watch? Matte finish Polished finish Satin finish Brushed finish 14 What type of numeric (indices) would you prefer on your watch? Minimal numeric No numeric Normal numeric Digital watches Multiple numeric Numeric and design

16 What type of glass would you prefer on your watch? Regular glass Acrylic glass Mineral glass

10 Which type of strap would you prefer on your watch? Silicon strap Metal strap Combination leather and silicone strap Denim strap Leather strap

173

Excel sheet of consumer survey

1. what is your name..? nilesh nakul Yashaswi Aditya Hulgeri Yashaswi Devashish Asish Manjul Aniket kharode Ankush Shubham Ritviz Ritviz Girish Niketan Niketan Niketan Jatin Madhav Utkarsh Rachit Darshit Madhav Anay P Krishna Mehul Rohan Samar Yuvraj Ryan Umang Reyansh Veer jain Kaartik Laalit Amaranaath pai Maaran Baalagopaal Aniket Bhaaskar nihaal Devraj Gaureeshankar Giri Indrajit Maariyappan Naashit Jagdeep Hitendra Gyan Singh Jeevan Nabhas Laksman Parth Madhvan Raj Gagan Manohar Prabhu Vijay Balachandran Narayan Pallav parag Raghuvir Vijay soni Harshit Jaishankar Parag Dev Hasan Mohan khedkale gagan sharma Karthik Agarwal. Krishna Amble Lalit Bansal Mahindra Batra

2. What is your Age? 21-25 16-20 21-25 21-25 21-25 21-25 16-20 21-25 16-20 21-25 16-20 21-25 21-25 16-20 21-25 21-25 21-25 21-25 16-20 21-25 21-25 16-20 21-25 21-25 21-25 21-25 21-25 16-20 21-25 21-25 21-25 16-20 16-20 21-25 16-20 21-25 16-20 21-25 21-25 16-20 21-25 21-25 21-25 21-25 21-25 21-25 21-25 16-20 21-25 16-20 16-20 16-20 16-20 21-25 16-20 16-20 16-20 21-25 16-20 16-20 21-25 16-20 21-25 16-20 16-20 21-25 16-20 21-25 21-25 21-25 16-20 21-25 21-25 16-20 21-25 21-25

Gender Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male Male

Do you go to a pub or a club? No No No No Yes No Yes No No No Yes Yes Yes Yes No No No No Yes Yes Yes No Yes Yes Yes No Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes No No Yes Yes Yes Yes Yes No Yes No No Yes No No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes Yes Yes No Yes Yes Yes

What do you usually wear while going to college/ office? casual wear, watches, belts,footwear, jewelry,glasses casual wear, watches, belts,footwear, jewelry,glasses casual wear, watches, belts,footwear, jewelry,glasses casual wear, footwear, jewelry, belts casual wear, watches, belts,footwear, jewelry,glasses casual wear, footwear, watches, jewelry,glasses, belts sports wear, watches, jewelry, belts,footwear,glasses casual wear, sports wear, watches, jewelry,footwear,glasses, belts casual wear,footwear, watches, jewelry,glasses, belts casual wear, footwear, watches, jewelry,glasses, belts casual wear, footwear, watches, jewelry, belts,glasses casual wear, watches, jewelry,footwear,glasses, belts casual wear, watches, jewelry,footwear,glasses, belts casual wear, watches, belts,footwear, jewelry,glasses casual wear, watches, jewelry, belts,footwear,glasses casual wear, watches, jewelry, belts,footwear,glasses casual wear, watches, jewelry, belts,footwear,glasses casual wear, footwear, jewelry, belts casual wear, footwear, watches, jewelry,glasses, belts casual wear, footwear, watches, belts, jewelry,glasses casual wear, footwear, watches, belts, jewelry,glasses casual wear, footwear, watches, jewelry,glasses, belts casual wear, footwear, watches, belts, jewelry,glasses casual wear, footwear, jewelry, belts casual wear, watches, belts,footwear, jewelry,glasses casual wear, watches, belts,footwear, jewelry,glasses casual wear, watches,footwear, jewelry,glasses, belts casual wear, watches,footwear, jewelry,glasses, belts footwear, watches, jewelry,glasses, belts casual wear, watches, jewelry, belts,footwear,glasses formal wear, footwear, watches, jewelry,glasses, belts casual wear, footwear, watches, jewelry, belts,glasses footwear, watches, jewelry,glasses, belts casual wear, footwear, watches, belts, jewelry,glasses casual wear, watches, jewelry,footwear,glasses, belts casual wear, watches,footwear, jewelry,glasses, belts casual wear, watches, jewelry, belts,footwear,glasses casual wear, watches,footwear, jewelry,glasses, belts casual wear, footwear, watches, jewelry,glasses, belts casual wear, footwear, watches, jewelry,glasses, belts casual wear, watches,footwear,glasses, belts casual wear, sports wear, watches, jewelry,footwear,glasses casual wear, footwear,belts casual wear, watches, footwear,glasses casual wear, footwear, watches, belts,glasses casual wear, watches, jewelry, belts,footwear,glasses formal wear, footwear, watches, belts,glasses casual wear, watches, jewelry, belts,footwear,glasses casual wear, footwear, watches, jewelry, belts,glasses casual wear, footwear, watches, belts,glasses casual wear, footwear, watches, belts,glasses casual wear, footwear, watches, belts,glasses casual wear, footwear, watches,glasses formal wear, footwear, watches, belts,glasses formal wear, footwear, belts casual wear, jewelry,footwear sports wear, footwear, watches, jewelry, belts,glasses casual wear, footwear, watches, jewelry,glasses casual wear, footwear, watches, jewelry, belts,glasses casual wear, footwear, watches, jewelry,glasses formal wear, footwear, watches, jewelry, belts,glasses casual wear, footwear, watches, jewelry,glasses casual wear, footwear, watches, belts,glasses formal wear, footwear, watches, jewelry, belts,glasses casual wear, footwear, watches, belts,glasses casual wear, footwear, watches, jewelry,glasses casual wear, footwear, watches, jewelry,glasses casual wear, footwear, watches, jewelry, belts,glasses casual wear, footwear, watches, belts,glasses casual wear, sports wear, watches, jewelry,footwear,glasses casual wear, footwear, watches, jewelry,glasses casual wear ,watches, jewelry,footwear,glasses casual wear, footwear, watches,glasses casual wear, footwear, watches, belts,glasses casual wear, footwear, watches,glasses casual wear, footwear, watches

how many watches do you own? 1 2 8

1 8 4 7 2 8 2 0 10 10 7 9 9 9 4 7 6 3 1 5 3 2 3 4 2 6 2 1 10 2 5 1 2 1 2 9 7 5 1 5 1 2 5 6 4 5 8 6 1 3 3 1 4 2 2 2 3 3 4 2 3 3 2 2 3 2 3 4 4 3 5 3 2

Which is your preferred watch brand? casio Calvin Klein Rolex Casio Rolex FasTrack Local brand Titan Rolex Fastrack G shock Glashutte tissot Local brand G shock G shock G shock Helios Fastrack Calvin Klein Fastrack fastrack G shock casio G shock fastrack tommy hilfiger Timex casio Gant Titan tissot swatch Timex fastrack G shock Titan Titan IWC Parmigiani Fleurier Omega Patek Philippe Diesel G shock Titan Seiko guess Glashutte Shinola Local brand swatch tommy hilfiger tissot helios Calvin Klein Police IWC Diesel Emporia Armani fossil Scuderia Ferrari guess citizen Timex citizen guess Police Omega Seiko fossil Titan fossil Emporia Armani GANT Emporia Armani Scuderia Ferrari

what type of watch case do you prefer? medium size case big size case medium size case big size case medium size case medium size case small size case medium size case medium size case medium size case donâ&#x20AC;&#x2122;t know medium size case medium size case medium size case big size case medium size case big size case medium size case medium size case medium size case big size case medium size case medium size case small size case medium size case medium size case big size case medium size case medium size case medium size case big size case medium size case medium size case medium size case medium size case medium size case big size case medium size case medium size case medium size case medium size case big size case medium size case big size case medium size case medium size case medium size case medium size case big size case medium size case medium size case medium size case medium size case small size case medium size case big size case medium size case small size case medium size case medium size case medium size case big size case medium size case medium size case medium size case big size case medium size case medium size case medium size case medium size case medium size case medium size case big size case medium size case medium size case big size case

how would you prefer your watch case to be? circular watch case edgy watch case circular watch case soft and geometry case circular watch case circular watch case soft and geometry case soft and geometry case circular watch case circular watch case edgy watch case circular watch case circular watch case soft and geometry case circular watch case soft and geometry case circular watch case circular watch case soft and geometry case circular watch case soft and geometry case circular watch case edgy watch case soft and geometry case circular watch case circular watch case soft and geometry case circular watch case circular watch case circular watch case soft and geometry case circular watch case circular watch case soft and geometry case soft and geometry case circular watch case circular watch case soft and geometry case circular watch case circular watch case organic watch case edgy watch case edgy watch case soft and geometry case circular watch case circular watch case circular watch case edgy watch case soft and geometry case soft and geometry case circular watch case circular watch case soft and geometry case edgy watch case soft and geometry case edgy watch case soft and geometry case edgy watch case soft and geometry case edgy watch case soft and geometry case edgy watch case soft and geometry case soft and geometry case circular watch case circular watch case circular watch case soft and geometry case circular watch case circular watch case soft and geometry case circular watch case soft and geometry case edgy watch case soft and geometry case soft and geometry case

which type of strap would you prefer on your watch? silicone strap metal strap metal strap silicone strap metal strap leather strap metal strap leather strap leather strap silicone strap donâ&#x20AC;&#x2122;t know silicone strap silicone strap metal strap silicone strap combination leather and silicone strap metal strap silicone strap silicone strap denim strap silicone strap silicone strap silicone strap metal strap metal strap silicone strap metal strap metal strap silicone strap metal strap silicone strap silicone strap combination leather and silicone strap leather strap metal strap combination leather and silicone strap metal strap silicone strap metal strap metal strap metal strap silicone strap leather strap silicone strap silicone strap leather strap silicone strap silicone strap silicone strap silicone strap denim strap metal strap silicone strap metal strap metal strap leather strap metal strap metal strap leather strap metal strap denim strap leather strap metal strap denim strap combination leather and silicone strap leather strap metal strap leather strap silicone strap leather strap silicone strap metal strap leather strap leather strap combination leather and silicone strap denim strap

which type of watch mechanism would you prefer the most? simple dial simple dial simple dial multinational dials (many features) simple dial multinational dials (many features) multinational dials (many features) simple dial multinational dials (many features) simple dial simple dial simple dial simple dial simple dial simple dial simple dial simple dial simple dial multinational dials (many features) digital dials simple dial simple dial digital dials simple dial digital dials simple dial multinational dials (many features) simple dial simple dial simple dial simple dial simple dial simple dial digital dials digital dials digital dials multinational dials (many features) multinational dials (many features) multinational dials (many features) simple dial simple dial simple dial simple dial simple dial simple dial simple dial multinational dials (many features) simple dial simple dial simple dial simple dial simple dial digital dials digital dials multinational dials (many features) simple dial simple dial simple dial simple dial simple dial simple dial digital dials simple dial simple dial simple dial multinational dials (many features) multinational dials (many features) multinational dials (many features) multinational dials (many features) simple dial multinational dials (many features) simple dial digital dials digital dials digital dials digital dials

whats colors do you prefer on your watch? black color

black color

black color brown color black color brown color

blue color

brown color black color

white color blue color black color

white color brown color

red color blue color white color white color brown color

blue color

black color black color black color brown color

white color brown color black color black color brown color

blue color

black color black color black color

white color black color black color

blue color

brown color black color

white color blue color gold color black color brown color

blue color

brown color black color black color

white color white color black color brown color

blue color

black color

white color brown color

white color black color black color black color

red color blue color

black color black color

gold color gold color white color blue color white color white color brown color brown color

blue color

brown color

which type of finish do you prefer on your watch? polished finish matte finish matte finish matte finish matte finish matte finish matte finish matte finish polished finish matte finish matte finish, satin finish matte finish matte finish matte finish matte finish matte finish matte finish matte finish matte finish matte finish matte finish matte finish matte finish matte finish matte finish matte finish polished finish matte finish matte finish matte finish matte finish matte finish matte finish matte finish brushed finish matte finish matte finish polished finish polished finish polished finish polished finish polished finish polished finish polished finish Satin finish polished finish Satin finish polished finish polished finish Satin finish Satin finish polished finish Satin finish brushed finish brushed finish brushed finish brushed finish brushed finish polished finish brushed finish brushed finish polished finish brushed finish polished finish brushed finish brushed finish Satin finish polished finish Satin finish Satin finish brushed finish polished finish Satin finish polished finish polished finish Satin finish

what type of numerics (indices) would you prefer on your watch? normal numeric normal numeric normal numeric normal numeric normal numeric normal numeric normal numeric normal numeric minimal numeric normal numeric normal numeric normal numeric normal numeric normal numeric normal numeric normal numeric normal numeric normal numeric normal numeric normal numeric, no mumeric minimal numeric, no numeric normal numeric, minimal numeric, no numeric normal numeric, no mumeric normal numeric no numeric normal numeric normal numeric minimal numeric normal numeric, minimal numeric normal numeric, minimal numeric normal numeric, minimal numeric normal numeric, minimal numeric normal numeric, minimal numeric minimal numeric normal numeric, minimal numeric normal numeric normal numeric, minimal numeric normal numeric normal numeric, minimal numeric normal numeric, minimal numeric normal numeric, minimal numeric normal numeric, minimal numeric normal numeric normal numeric normal numeric normal numeric normal numeric, minimal numeric normal numeric, minimal numeric normal numeric normal numeric normal numeric, minimal numeric normal numeric, minimal numeric normal numeric, minimal numeric normal numeric, minimal numeric normal numeric, multiple numeric normal numeric normal numeric, minimal numeric, digital watches normal numeric, minimal numeric normal numeric, minimal numeric normal numeric normal numeric, minimal numeric normal numeric normal numeric normal numeric normal numeric, minimal numeric normal numeric normal numeric, minimal numeric normal numeric, minimal numeric normal numeric normal numeric normal numeric, minimal numeric normal numerics, numerics and design normal numeric minimal numeric normal numeric, minimal numeric, no numeric normal numeric

what type of watch hands would you prefer on your watch? simple simple simple contrasting simple simple simple simple organic shapes simple simple simple simple simple simple simple simple contrasting simple simple simple simple simple simple simple simple organic shapes contrasting simple simple simple simple simple simple simple simple simple simple simple simple contrasting simple simple contrasting simple simple simple simple simple simple simple simple simple simple simple simple simple simple simple simple simple simple simple simple simple simple contrasting simple simple simple simple simple simple simple organic shapes simple

what type of glass would you prefer on your watch? regular glass mineral glass regular glass acrylic glass regular glass regular glass acrylic glass regular glass acrylic glass regular glass regular glass mineral glass mineral glass regular glass regular glass acrylic glass acrylic glass regular glass regular glass regular glass regular glass mineral glass regular glass mineral glass acrylic glass mineral glass regular glass acrylic glass acrylic glass regular glass acrylic glass regular glass acrylic glass regular glass regular glass acrylic glass acrylic glass regular glass acrylic glass regular glass regular glass regular glass acrylic glass acrylic glass regular glass acrylic glass regular glass regular glass regular glass regular glass acrylic glass regular glass mineral glass regular glass regular glass mineral glass regular glass regular glass acrylic glass regular glass regular glass mineral glass regular glass regular glass regular glass regular glass regular glass mineral glass regular glass regular glass acrylic glass regular glass regular glass regular glass regular glass regular glass

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Summary Analysis 1

Summary Analysis 2

Watch industry has started since the 16th century. There are various parts in the watch like the case, straps, hands, glass, bezel, crown and lug. Designing of a watch is a very important component in the watch. The age group of the target audience plays an important role in the designing of the watch. The study of all the parts of the watch like dials, straps, hands, case, lug, glass is very important. The preference of designs and patterns of the watch differ according to the gender and the age of the customers. A framework for the needs, wants and the expectations of the customers need to be analysed for an efficient design. Online research was conducted to analyse the designs of watches, straps, appearance, hands, case for the competitors of Fastrack, a sample size of 100 watches was selected for the survey. Primary market research was conducted by visiting the shops of Bengaluru, a sample size of 100 watches was selected for the survey. A survey was conducted for the age group of 16-25 years of age, only for men. There were 76 men in the survey, they were asked 16 questions each and their answers were noted and analysed for understanding their needs. It was seen that the men from age group 16 â&#x20AC;&#x201C; 25 years of age usually wore watches for college, outings, parties, office, pubs etc. Most of the men in the age group of 16-25 years of age wear casual attire when they go to college followed by formal attire and sportswear respectively. Majority of the men wear a watch while going to their college. It was analysed that majority of the men in age group od 16-25 years preferred Gshock followed by Fastrack, Titan, Casio, Rolex, Timex, Calvin Klein, Fossil, Emporio Armani, Guess, Tissot, local brands, Omega, Tommy Hilfiger, IWC, Helios, Swatch, Glasuttle, Seiko, Gant, Citizen, Police, Diesel, Scuderia Ferrari, Paramigani Fleurier, Patek Philippe, Shinola respectively. Men also preferred to have different colored watches. There were 27 men who liked wearing a black watch followed by 17 men preferred wearing a brown colored watch, then 15 men prefer to wear a white colored watch, there were 12 men who preferred having a blue colored watch, 3 men preferred to wear a gold colored watch, 2 men liked to wear a red colored watch. It was seen that they also preferred different straps, majority of the men prefer wearing silicon strapped watches, followed by men who prefer wearing metal strapped watches. Then there were men who preferred a leather strapped watch, followed by men who prefer to wear denim strapped watches and a combination of leather and silicon strapped watches. The had a preference in dials too, most of them preferred simple dials followed by multi-functional dials and digital dials respectively. Men preferred to wear a medium cased watch followed by big cased watch and small cased watch respectively. most of the men preferred to have simple hands in the age group of 16-25 years of age. Majority of men from 16-25 years of age prefer wearing a matte finish watch. A polished finish is the most preferred watch finish after the matte finish. Men preferred satin finish over matte finish, polished finish and brush finish on their watches. They prefer regular glass followed by acrylic glass and mineral glass. After analysing all the needs and preferences a design brief was made. A mood board and inspiration board were created analysing the places where these men preferred to spend their time. The theme of â&#x20AC;&#x153;Hit the Pubâ&#x20AC;? was selected as there were 52 men who regularly visited pubs according to the survey. 2D drawings and sketches were made to decide over different designs of the watch. After the designing of the watch was finalized 3D model was made for visualizing the watches and their designs.

Autism Spectrum Disorder is a neurological developmental disability that affects brain development. It is seen that 1 in 160 children has Autism. Online research was conducted for studying about the Autism Spectrum Disorder. The causes, effects and symptoms of Autism Spectrum Disorder were studied to analyse the condition of kids and adults having it. The toys and useful products available in the market for children and adults were also analysed. Many visits were conducted at the Bubbles centre for Autism and Pragati to meet kids and young adults. These visits gave visual observations about the needs and preferences of the kids and young adults who were Autistic. The concept was discussed with designers to generate keywords for the products. A framework was drafted for the design. The design briefs were made to understand the framework of the design of the products. The design parameters were made by me to create the design of the products. The persona boards were created to segregate the likes, dislikes, hobbies of the consumers. The concept was developed for the product by drawing sketches of the designs for the products. Once the products were designed a 3D prototype of the designs of the products were created to visualize the products. There were products which were designed to enhance the knowledge of color theory and color recognition in kids with Autism and to help people with Autism to communicate without the use of technology, or can be used during emergencies.

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