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Enhancing Customer Satisfaction through Lighting Design

Proposing Lighting Solutions for a Restaurant Brand

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Author: Fatemeh Samareh

Tutor: Foteini Kyriakidou

Abstract:

The concept of visiting a restaurant is no longer related to food consumption. The total process of visiting a restaurant became a pleasant experience to elevate mood and satisfaction and create a memorable experience. In this thesis, we aim to case study three restaurants of the same brand using quantitative and qualitative measurements such as questionnaire, V/P theory, and measurements. Moreover, the results of the assessments will be used to investigate how lighting can improve the dining experience in the restaurant while taking into consideration reducing energy consumption. The results of the quantitative and qualitative analysis indicated the lighting in each of these restaurants differs from each other, and they require a redesign to enhance customer satisfaction and to be more energy efficient. The thesis presented a lighting solution which considers all the relevant factors for customer satisfaction from literature and standards. The solution can improve the customer experience in the restaurant and advance its compliance with the sustainability goals.

Keywords: Cozy, welcoming, customer satisfaction, social interaction, privacy

Exploring the potential of perceptual light art to enhance experiencial retail environments

Author: Janani Narayanan

Tutor: Amardeep M. Dugar

Abstract:

The integration of perceptual light art in retail settings has gained traction for enhancing the experiential value for customers. This study focuses on James Turrell’s installations and their potential to create experiential retail environments. Prior research has predominantly explored subjective perceptions, neglecting quantitative dimensions and using perceptual art to enhance experiential value in retail spaces.

This study aims to investigate the benefits of integrating art in retail environments, with a specific emphasis on Turrell’s perceptual artworks. A case study was conducted at “Outside Insight,” a skyspace created by Turrell in Stockholm. Using a mixed-methods approach, the study examined the lighting qualities of Skyspace and its potential for creating an immersive retail environment.

The findings indicate that strategic use of color transitions, illumination, and correlated color temperature variations can capture attention, enhance visual stimulation, and evoke energy and excitement. Moments of color stability promote comfort, relaxation, and deeper engagement with displayed items. These insights have practical applications for designing immersive retail environments, particularly in the beauty, cosmetics, and home decor sectors. This research contributes to understanding how perceptual light art enhances experiential value in retail, ultimately enabling retailers to design engaging environments aligned with product offerings.

Keywords: Experiential retail environment, Immersive experience, Perceptual light art, Skyspace.

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