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K UANG-CH IH C H EN G
D E LI V ERA BL E: AN EDU CATIONAL APP
TA B L E O F CO N TE N T
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Colors Dont lie.
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Can you be an uberman.
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Healthy Soulin a Healthy Body.
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04 Food Lasting Forever.
Gamer Don’t Read!
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Let’s get cycked.
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Type in Emotions.
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We are compass
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Logos
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05 Pick Between Two.
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K UANG-CH IH C H EN G
D E LI V ERA BL E: AN EDU CATIONAL APP
CO U R SE : P R I N T 1
I N ST RUC TOR: MEGUMI KLYAMA
CO LO R S D O N ’ T L I E / /
Colors don’t lie
Color blinds you is an educational app that helps us understand how we perceive color. At the same time we will have a chance to experience what color blindness is.
01 OBJECTIVE:
SOLUTION:
We were assigned to create and design an app that has an educational purpose and must relate to color. My idea is helping color blind people identify the colors we see everyday and at the same time give more information to people who don’t have any idea or experience with color blindness.
A visual way for people to understand color blindness is through the use of an app that uses infographics. Interactive gaming is also a big part of this app, it makes the subject more interesting throughout.
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K UANG-CH IH C H EN G
D E LI V ERA BL E: AN EDU CATIONAL APP
CO U R SE : P R I N T 1
I N ST RUC TOR: MEGUMI KLYAMA
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K UANG-CH IH C H EN G
D E LI V ERA BL E: AN EDU CATIONAL APP
CO U R SE : P R I N T 1
I N ST RUC TOR: MEGUMI KLYAMA
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K UANG-CH IH C H EN G
D E LI V ERA BL E: AN EDU CATIONAL APP
CO U R SE : P R I N T 1
I N ST RUC TOR: MEGUMI KLYAMA
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K UANG-CH IH C H EN G
D E LI V ERA BL E: AN EDU CATIONAL APP
CO U R SE : P R I N T 1
I N ST RUC TOR: MEGUMI KLYAMA
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K UANG-CH IH C H EN G
D E LI V ERA BL E: AN EDU CATIONAL APP
CO U R SE : P R I N T 1
I N ST RUC TOR: MEGUMI KLYAMA
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K UANG-CH IH C H EN G
D E LI V ERA BL E: P R OMOTIONAL BO O K / POST ER / WEBSIT E.
CO U R SE : TY P O G R A P HY 3
IN ST RUC TOR: ARIEL GR EY
C A N YO U B E A N U B E R M A N ? / /
Can you be an uberman?
Sleeping in a polyphasic cycle is not an easy thing to do. 30 minutes is about discovering how extraordinary people used their time more efficiently by managing their special sleep cycle.
02 OBJECTIVE:
SOLUTION:
Promoting a paper line called Cyclus by making an experimental typography book. Cyclus explains circles in lots of different ways. The name is about the paper that is 100% recycled. It’s about the circle of life.
The book is based on the subject of the polyphasic sleep cycle, which is referring to the practice of sleeping multiple times in a 24-hour period. The book is based on the final stage of this sleep cycle. It allows a person to sleep 30 minutes 6 times a day. People can achieve a mode that increases their productivity without causing any trouble to their body.
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K UANG-CH IH C H EN G
D E LI V ERA BL E: P R OMOTIONAL BO O K / POST ER / WEBSIT E.
CO U R SE : TY P O G R A P HY 3
IN ST RUC TOR: ARIEL GR EY
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K UANG-CH IH C H EN G
D E LI V ERA BL E: P R OMOTIONAL BO O K / POST ER / WEBSIT E.
CO U R SE : TY P O G R A P HY 3
IN ST RUC TOR: ARIEL GR EY
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K UANG-CH IH C H EN G
D E LI V ERA BL E: P R OMOTIONAL BO O K / POST ER / WEBSIT E.
CO U R SE : TY P O G R A P HY 3
IN ST RUC TOR: ARIEL GR EY
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K UANG-CH IH C H EN G
D E LI V ERA BL E: P R OMOTIONAL BO O K / POST ER / WEBSIT E.
CO U R SE : TY P O G R A P HY 3
IN ST RUC TOR: ARIEL GR EY
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K UANG-CH IH C H EN G
D E LI V ERA BL E: P R OMOTIONAL BO O K / POST ER / WEBSIT E.
CO U R SE : TY P O G R A P HY 3
IN ST RUC TOR: ARIEL GR EY
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K UANG-CH IH C H EN G
D E LI V ERA BL E: P R OMOTIONAL BO O K / POST ER / WEBSIT E.
CO U R SE : TY P O G R A P HY 3
IN ST RUC TOR: ARIEL GR EY
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K UANG-CH IH C H EN G
D E LI V ERA BL E: P R OMOTIONAL BO O K / POST ER / WEBSIT E.
CO U R SE : TY P O G R A P HY 3
IN ST RUC TOR: ARIEL GR EY
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D E LI V ERA BL E: P R OMOTIONAL BO O K / POST ER / WEBSIT E.
IGNORED OR
K UANG-CH IH C H EN G
CAN BE
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CYCLE
CIRCADIAN
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ABOLISHED
23:00 23:00 23:00 23:00 23:00 23:00 23:00 23:00 23:00 23:00 23:00 23:00 23:00 23:00 23:00 23:00 23:00 23:00 23:00 23:00 24:00 23:00 23:00 23:00 23:00 23:00 23:00 23:00 23:00 23:00 23:00 23:00 23:00 23:00 24:00 01:00 24:00 23:00 24:00 23:00 24:00 23:00 24:00 23:00 24:00 23:00 24:00 23:00 24:00 23:00 24:00 23:00 24:00 23:00 24:00 23:00 24:00 23:00 24:00 23:00 24:00 23:00 24:00 23:00 24:00 24:00 24:00 23:00 24:00 23:00 24:00 23:00 24:00 23:00 01:00 22:00 24:00 22:00 24:00 23:00 24:00 23:00 24:00 23:00 24:00 23:00 24:00 23:00 24:00 23:00 24:00 23:00 24:00 23:00 24:00 23:00 24:00 23:00 24:00 02:00 24:00 24:00 24:00 24:00 24:00 24:00 24:00 24:00 24:00 24:00 24:00 24:00 24:00 24:00 01:00 24:00 24:00 24:00 24:00 23:00 23:00 24:00 24:00 24:00 24:00 24:00 24:00 24:00 24:00 24:00 24:00 01:00 01:00 01:00 01:00 01:00 01:00 01:00 01:00 01:00 01:00 01:00 01:00 01:00 01:00 01:00 01:00 01:00 01:00 01:00 01:00 02:00 01:00 01:00 01:00 01:00 01:00 01:00 01:00 01:00 01:00 01:00 01:00 24:00 01:00 01:00 02:00 03:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 02:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 03:00 24:00 02:00 24:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 02:00 03:00 04:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 03:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 04:00 01:00 03:00 01:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 03:00 04:00 05:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 04:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 05:00 02:00 04:00 02:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 04:00 05:00 01:00 05:00 04:00 05:00 04:00 05:00 04:00 05:00 04:00 05:00 04:00 05:00 04:00 05:00 04:00 05:00 04:00 05:00 04:00 05:00 04:00 05:00 04:00 05:00 04:00 05:00 04:00 05:00 04:00 05:00 05:00 05:00 04:00 05:00 04:00 05:00 04:00 05:00 04:00 01:00 03:00 05:00 03:00 05:00 04:00 05:00 04:00 05:00 04:00 05:00 04:00 05:00 04:00 05:00 04:00 05:00 04:00 05:00 04:00 05:00 04:00 05:00 04:00 05:00 05:00 01:00 02:00 01:00 05:00 01:00 05:00 01:00 05:00 01:00 05:00 01:00 05:00 01:00 05:00 01:00 05:00 01:00 05:00 01:00 05:00 01:00 05:00 01:00 05:00 01:00 05:00 01:00 05:00 01:00 05:00 01:00 01:00 01:00 05:00 01:00 05:00 01:00 05:00 01:00 05:00 02:00 04:00 01:00 04:00 01:00 05:00 01:00 05:00 01:00 05:00 01:00 05:00 01:00 05:00 01:00 05:00 01:00 05:00 01:00 05:00 01:00 05:00 01:00 05:00 01:00 More and more01:00 frequently, Uberman’s Schedule being01:00 re01:00 01:00 01:00 01:00 01:00 01:00 01:00 01:00 02:00 03:00 02:00 01:00 02:00 02:00 02:00 02:00 02:00 Sleep 02:00 02:00was 02:00 02:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 02:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 03:00 05:00 02:00 05:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 01:00 02:00 ferred to as polyphasic sleep (the term popularized by research and book by an Italian chronobiologist Dr. Claudio Stampi). Polyphasic 02:00 02:00 02:00 02:00 02:00 02:00 03:00 04:00 03:00 02:00 03:00 03:00 03:00 03:00 02:00 03:00 03:00 02:00 03:00 02:00 03:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 03:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 04:00 01:00 03:00 01:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 02:00 03:00 9:00 sleep is known to sleep researchers as a variant of a sleep pattern 04:00 05:00 04:00 03:00 04:00 04:00 04:00 03:00 04:00 04:00 03:00 04:00 04:00 04:00sleep, 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 04:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 05:00 02:00 04:00 02:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 04:00 03:00 03:00 03:00 03:00 03:00 that is 03:00 set in opposition to monophasic sleep. In03:00 monophasic 11:00 an individual or an animal sleeps in a single block during a single 05:00 06:00 05:00 04:00 05:00 05:00 05:00 05:00 05:00 05:00 05:00 05:00 05:00 05:00 05:00 05:00 05:00 05:00 05:00 05:00 05:00 05:00 06:00 05:00 05:00 05:00 05:00 05:00 05:00 05:00 05:00 05:00 05:00 05:00 05:00 04:00 04:00 04:00 04:00 04:00 04:00 04:00 04:00 04:00 04:00 04:00 04:00 04:00 05:00 04:00 04:00 04:00 04:00 03:00 03:00 04:00 04:00 04:00 04:00 04:00 04:00 04:00 04:00 04:00 04:00 04:00 wake-sleep cycle of 24 hours. Polyphasic sleep is also set apart from a biphasic sleep in which there05:00 are two05:00 blocks of sleep 05:00 in 24 hours, 06:00 07:00 06:00 05:00 06:00 06:00 06:00 06:00 06:00 06:00 06:00 06:00 06:00 05:00 06:00 05:00 06:00 05:00 06:00 05:00 06:00 05:00 06:00 06:00 06:00 05:00 06:00 05:00 06:00 05:00 06:00 05:00 07:00 04:00 06:00 04:00 06:00 05:00 06:00 05:00 06:00 05:00 06:00 05:00 06:00 05:00 06:00 05:00 06:00 05:00 06:00 05:00 06:00 05:00 06:00 05:00 06:00 05:00 05:00 05:00 05:00 05:00 05:00 i.e. the night sleep and the typical Latin siesta - the “6th hour nap”. 07:00 08:00 07:00 06:00 07:00 06:00 07:00 06:00 07:00 06:00 07:00 06:00 07:00 06:00 07:00 06:00 07:00 06:00 07:00 06:00 07:00 06:00 07:00 06:00 07:00 06:00 07:00 06:00 07:00 06:00 07:00 07:00 07:00 06:00 07:00 06:00 07:00 06:00 07:00 06:00 08:00 05:00 07:00 05:00 07:00 06:00 07:00 06:00 07:00 06:00 07:00 06:00 07:00 06:00 07:00 06:00 07:00 06:00 07:00 06:00 07:00 06:00 07:00 06:00 07:00 06:00 08:00 08:00 08:00 08:00 08:00 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C A N YO U B E A N U B E R M A N ? / /
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K UANG-CH IH C H EN G
D E LI V ERA BL E: KIOSK / APP / P OST ER / W EBS IT E
CO U R SE : P R I N T 2
IN ST RUC TOR: TOM SIEU
L E T’ S G E T C Y K E D / /
Let’s get cyked.
Our job is to help the city of San Francisco break out of gridlock by improving bicycle infrastructure.
03 OBJECTIVE:
SOLUTION:
We helped the city of San Francisco solve the problem of traffic gridlock. We promoted a better biking infrastructure for the city.
The way we did it was to create a biking system to help people understand their rides. We created three promotions: safety, routes and parking. We called ourselves Cyked, because we wanted the riders to be excited to bike in the city of San Francisco.
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K UANG-CH IH C H EN G
D E LI V ERA BL E: KIOSK / APP / P OST ER / W EBS IT E
CO U R SE : P R I N T 2
IN ST RUC TOR: TOM SIEU
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L E T’ S G E T C Y K E D / /
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K UANG-CH IH C H EN G
CO U R SE : P R I N T 2
PARKING DISCOVER
WHAT ARE YOU INTERESTED IN?
OSHA THAI
OSHA THAI
START
GO
One of the best Thai restaurants in San Francisco area. Osha Thai gives you great quality with an affortable price.
GO
OSHA THAI
OSHA THAI
START
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One of the best Thai restaurants in San Francisco area. Osha Thai gives you great quality with an affortable price.
GO
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D E LI V ERA BL E: KIOSK / APP / P OST ER / W EBS IT E
IN ST RUC TOR: TOM SIEU
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K UANG-CH IH C H EN G
D E LI V ERA BL E: KIOSK / APP / P OST ER / W EBS IT E
CO U R SE : P R I N T 2
IN ST RUC TOR: TOM SIEU
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K UANG-CH IH C H EN G
MOBILE APP
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D E LI V ERA BL E: KIOSK / APP / P OST ER / W EBS IT E
CO U R SE : P R I N T 2
The mobile app w carry a device to ing the safest bik has features such and the opportun
IN ST RUC TOR: TOM SIEU
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K UANG-CH IH C H EN G
The mobile app was designed to allow cyclists who carry a device to have access to information including the safest bike route to their desitination. It also
D E LI V ERA BL E: KIOSK / APP / P OST ER / W EBS IT E
CO U R SE : P R I N T 2
IN ST RUC TOR: TOM SIEU
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K UANG-CH IH C H EN G
D E LI V ERA BL E: KIOSK / APP / P OST ER / W EBS IT E
CO U R SE : P R I N T 2
IN ST RUC TOR: TOM SIEU
L E T’ S G E T C Y K E D / /
PARKING STRUCTURE REDESIGN
a bicycle frame. Three triangles make up the frame so triangles were used to create the frame of the new cyked parking structure.
Want to create a parking structure or want to learn more? cyked.com
POSTER CAMPAIGN
PARKING STRUCTURE REDESIGN
The parking structure was inspired from Want to create a parking structure or
a bicycle frame. Three triangles make up the frame so triangles were used to
want to learn more? cyked.com
create the frame of the new cyked parking structure.
PROVIDING EFFICIENT ROUTES
PROV EFFI ROU
The parking structure was inspired from
The Cyk desc
SUPP SAFE EDUC
Cyked has gathered much data and is providing a user the ability to find routes based on their preferences. They can identify routes that are more safe, are faster routes, are scenic routes, or are routes based upon
Access this system through the Cyked app, website, or Kiosk. cyked.com
the least amount of incline.
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K UANG-CH IH C H EN G
D E LI V ERA BL E: KIOSK / APP / P OST ER / W EBS IT E
CO U R SE : P R I N T 2
IN ST RUC TOR: TOM SIEU
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P O RT F O L I O
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/ / K UA N G - C H I H C H EN G
D E LI V ERA BL E: COFFEE TABL E BOO K / W EBS IT E
CO U R SE : P R I N T 1
IN ST RUC TOR: MEGUMI KLYAMA
F O O D L A STI N G F O R E V E R / /
Food lasting forever.
As a kid, photography has always played a big part in my life. I want to present a food preservation method that might help starving people around the world.
04 OBJECTIVE:
SOLUTION:
Food lasting forever is the name of a future food preservation method that can help humans preserve their food for longer periods of time. Not just for 1 or 2 years, but 10 or 20 years or more. The project is about trying to raise the awareness of environmental issues to a wide audience.
To create this project I brought in my own photography. The project shows how beautiful the environment is, while also showing people new ways to preserve food longer, more efficiently, and reduce food waste.
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K UANG-CH IH C H EN G
D E LI V ERA BL E: COFFEE TABL E BOO K / W EBS IT E
CO U R SE : P R I N T 1
IN ST RUC TOR: MEGUMI KLYAMA
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K UANG-CH IH C H EN G
D E LI V ERA BL E: COFFEE TABL E BOO K / W EBS IT E
CO U R SE : P R I N T 1
IN ST RUC TOR: MEGUMI KLYAMA
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F O O D L A STI N G F O R E V E R / /
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PORTFO LI O
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K UANG-CH IH C H EN G
D E LI V ERA BL E: COFFEE TABL E BOO K / W EBS IT E
CO U R SE : P R I N T 1
IN ST RUC TOR: MEGUMI KLYAMA
F O O D L A STI N G F O R E V E R / /
FOOD THAT LAST FOREVER
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PORTFO LI O
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K UANG-CH IH C H EN G
D E LI V ERA BL E: COFFEE TABL E BOO K / W EBS IT E
CO U R SE : P R I N T 1
IN ST RUC TOR: MEGUMI KLYAMA
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F O O D L A STI N G F O R E V E R / /
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K UANG-CH IH C H EN G
D E LI V ERA BL E: LOGO / AP P / W EBSIT E / BR AN D G UIDELIN E / APPLIC AT IO N S / STATI O N A R Y SYSTE M
CO U R SE : I D E N TI TY 2
IN ST RUC TOR : ANDREW CAMBOURIS
B E T W E E N THE T WO / /
Between the two.
Movies inspire us in so many ways. It’s time to decide what you like. This is an online movie social media that lets you pick what films you like and share them with others.
05 OBJECTIVE:
SOLUTION:
Redesign a current online social media website. This website is call Flickchart. It’s an online movie social network website. The uniqueness of this website is how it shows two films at the same time and people must pick one of them in order to create their own list of movies. People can rate and discuss movies on this website too.
The existing website needs more personality to it. In this project, I tried to re-energize flickchart with a fun, funky and quirky style. The logo contains a face that looks in two different directions. It tells people that it’s hard to pick between two films.
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PORTFO LI O
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K UANG-CH IH C H EN G
D E LI V ERA BL E: LOGO / AP P / W EBSIT E / BR AN D G UIDELIN E / APPLIC AT IO N S / STATI O N A R Y SYSTE M
CO U R SE : I D E N TI TY 2
IN ST RUC TOR : ANDREW CAMBOURIS
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B E T W E E N THE T WO / /
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IN ST RUC TOR : ANDREW CAMBOURIS
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B E T W E E N THE T WO / /
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PORTFO LI O
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K UANG-CH IH C H EN G
D E LI V ERA BL E: LOGO / AP P / W EBSIT E / BR AN D G UIDELIN E / APPLIC AT IO N S / STATI O N A R Y SYSTE M
CO U R SE : I D E N TI TY 2
IN ST RUC TOR : ANDREW CAMBOURIS
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B E T W E E N THE T WO / /
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PORTFO LI O
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K UANG-CH IH C H EN G
D E LI V ERA BL E: LOGO / AP P / W EBSIT E / BR AN D G UIDELIN E / APPLIC AT IO N S / STATI O N A R Y SYSTE M
CO U R SE : I D E N TI TY 2
IN ST RUC TOR : ANDREW CAMBOURIS
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B E T W E E N THE T WO / /
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PORTFO LI O
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K UANG-CH IH C H EN G
D E LI V ERA BL E: LOGO / AP P / W EBSIT E / BR AN D G UIDELIN E / APPLIC AT IO N S / STATI O N A R Y SYSTE M
CO U R SE : I D E N TI TY 2
IN ST RUC TOR : ANDREW CAMBOURIS
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B E T W E E N THE T WO / /
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PORTFO LI O
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K UANG-CH IH C H EN G
D E LI V ERA BL E: PACK AGE DESIGN / / LOW- EN D / / H IG H - EN D
CO U R SE : PAC K A G E D ES I G N 3
IN ST RUC TOR : TOM Mc NU LTY
GAMERS DON’T READ! //
Gamer don’t read!
In each of the new Logitech gaming packages we are showing something different. And we want you to know this is like nothing you’ve seen or experienced before.
06 OBJECTIVE:
SOLUTION:
In this group project we were working with a real client, Logitech. We were assigned to design new packaging for their gaming mouse and keyboard. The main goal is based on the research feedback we got from the gamers: gamers don’t read. Gamers tend to look at something that is fresh and stylish.
We wanted customers to know what they are looking for at first glance. In each structure we have a window to show customers the real products. In terms of graphics, we wanted to attract a specific gamer audience. We didn’t use too much type to fill the empty space. The package design also contains different languages. It is for the low-end product market in China.
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K UANG-CH IH C H EN G
D E LI V ERA BL E: PACK AGE DESIGN / / LOW- EN D / / H IG H - EN D
CO U R SE : PAC K A G E D ES I G N 3
COURSE IN ST RUC: TOR PACK : TOM AGE DESIGN Mc NU LTY3
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GAMERS DON’T READ! //
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PORTFO LI O
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K UANG-CH IH C H EN G
D E LI V ERA BL E: PACK AGE DESIGN / / LOW- EN D / / H IG H - EN D
CO U R SE : PAC K A G E D ES I G N 3
IN ST RUC TOR : TOM Mc NU LTY
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GAMERS DON’T READ! //
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PORTFO LI O
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K UANG-CH IH C H EN G
D E LI V ERA BL E: PACK AGE DESIGN / / LOW- EN D / / H IG H - EN D
CO U R SE : PAC K A G E D ES I G N 3
COURSE IN ST RUC: TOR PACK : TOM AGE DESIGN Mc NU LTY3
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GAMERS DON’T READ! //
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PORTFO LI O
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K UANG-CH IH C H EN G
D E LI V ERA BL E: PACK AGE DESIGN / / LOW- EN D / / H IG H - EN D
CO U R SE : PAC K A G E D ES I G N 3
IN ST RUC TOR : TOM Mc NU LTY
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GAMERS DON’T READ! //
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PORTFO LI O
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K UANG-CH IH C H EN G
D E LI V ERA BL E: PACK AGE DESIGN / / LOW- EN D / / H IG H - EN D
CO U R SE : PAC K A G E D ES I G N 3
IN ST RUC TOR : TOM Mc NU LTY
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GAMERS DON’T READ! //
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PORTFO LI O
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K UANG-CH IH C H EN G
D E LI V ERA BL E: PACK AGE DESIGN / / LOW- EN D / / H IG H - EN D
CO U R SE : PAC K A G E D ES I G N 3
IN ST RUC TOR : TOM Mc NU LTY
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GAMERS DON’T READ! //
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PORTFO LI O
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K UANG-CH IH C H EN G
D E LI V ERA BL E: PACK AGE DESIGN / / LOW- EN D / / H IG H - EN D
CO U R SE : PAC K A G E D ES I G N 3
IN ST RUC TOR : TOM Mc NU LTY
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GAMERS DON’T READ! //
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K UANG-CH IH C H EN G
D E LI V ERA BL E: LOGO / STATIONAR Y SYST EM / APPLIC AT IO N S
CO U R SE : I D E N TI TY 2
I N ST RUC TOR : ANDREW CAMBOURIS
HE A LTHY S O U L I N HE A LTHY B O DY / /
Healthy soul in a healthy body.
The new Asics is different than what it used to be. It has some sort of boldness. This is the new era of Asics.
07 OBJECTIVE:
SOLUTION:
The company Asics is a sportswear based brand. The brand is focused on gear like rackets for badminton, tennis, and table tennis. My job is to rebrand Asics. The idea of “The healthy body in a healthy soul � was the concept behind their original logo. This is incorporated in the new design.
I want the new Asics to have some sort of boldness on the logo but also communicate the idea of a speedometer. The reason for the speedometer is because most of their products relate to running. At the same time the logo tells the story of a healthy soul in a healthy body. I want the logo to be worn on the elbows and knees to create a brand identity.
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HEALTHY SOUL IN HEALTHY BODY
I N ST RUC TOR : ANDREW CAMBOURIS
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PORTFO LI O
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K UANG-CH IH C H EN G
D E LI V ERA BL E: LOGO / STATIONAR Y SYST EM / APPLIC AT IO N S
CO U R SE : I D E N TI TY 2
I N ST RUC TOR : ANDREW CAMBOURIS
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HE A LTHY S O U L I N HE A LTHY B O DY / /
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PORTFO LI O
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K UANG-CH IH C H EN G
D E LI V ERA BL E: LOGO / STATIONAR Y SYST EM / APPLIC AT IO N S
CO U R SE : I D E N TI TY 2
I N ST RUC TOR : ANDREW CAMBOURIS
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HE A LTHY S O U L I N HE A LTHY B O DY / /
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PORTFO LI O
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K UANG-CH IH C H EN G
D E LI V ERA BL E: LOGO / STATIONAR Y SYST EM / APPLIC AT IO N S
CO U R SE : I D E N TI TY 2
I N ST RUC TOR : ANDREW CAMBOURIS
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HE A LTHY S O U L I N HE A LTHY B O DY / /
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10 1
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K UANG-CH IH C H EN G
D E LI V ERA BL E: LOGO / STATIONAR Y SYST EM / APPLIC AT IO N S
CO U R SE : I D E N TI TY 2
I N ST RUC TOR : ANDREW CAMBOURIS
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HE A LTHY S O U L I N HE A LTHY B O DY / /
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K UANG-CH IH C H EN G
D E LI V ERA BL E: P R OMOTIONAL BO O K / POST ER / V IDEO
CO U R SE : TY P O G R A P HY 4
IN ST RUC TOR: ARIEL GR EY
TY P E I N E M OTI O N S / /
Type in emotions.
One of most intriguing and interesting things about typography is that it has its own emotions no matter what kind of context the type is in. As designers we should always be aware of the power of typography.
08 OBJECTIVE:
SOLUTION:
Showing some possibilities to let people understand they can feel comfortable to break out of the grid to show their emotions.
The content of this book is based on the emotions of humans by applying typography as a media to express different human feelings. There are nine different emotions in this book, each one of them are represented by different type. The typeface is changing throughout the book.
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PORTFO LI O
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K UANG-CH IH C H EN G
D E LI V ERA BL E: P R OMOTIONAL BO O K / POST ER / V IDEO
CO U R SE : TY P O G R A P HY 4
IN ST RUC TOR: ARIEL GR EY
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TY P E I N E M OTI O N S / /
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K UANG-CH IH C H EN G
D E LI V ERA BL E: P R OMOTIONAL BO O K / POST ER / V IDEO
CO U R SE : TY P O G R A P HY 4
IN ST RUC TOR: ARIEL GR EY
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TY P E I N E M OTI O N S / /
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PORTFO LI O
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K UANG-CH IH C H EN G
D E LI V ERA BL E: P R OMOTIONAL BO O K / POST ER / V IDEO
CO U R SE : TY P O G R A P HY 4
IN ST RUC TOR: ARIEL GR EY
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TY P E I N E M OTI O N S / /
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K UANG-CH IH C H EN G
D E LI V ERA BL E: P R OMOTIONAL BO O K / POST ER / V IDEO
CO U R SE : TY P O G R A P HY 4
IN ST RUC TOR: ARIEL GR EY
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TY P E I N E M OTI O N S / /
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K UANG-CH IH C H EN G
D E LI V ERA BL E: P R OMOTIONAL BO O K / POST ER / V IDEO
CO U R SE : TY P O G R A P HY 4
IN ST RUC TOR: ARIEL GR EY
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TY P E I N E M OTI O N S / /
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K UANG-CH IH C H EN G
D E LI V ERA BL E: P R OMOTIONAL BO O K / POST ER / V IDEO
CO U R SE : TY P O G R A P HY 4
IN ST RUC TOR: ARIEL GR EY
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TY P E I N E M OTI O N S / /
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K UANG-CH IH C H EN G
D E LI V ERA BL E: P R OMOTIONAL BO O K / POST ER / V IDEO
CO U R SE : TY P O G R A P HY 4
IN ST RUC TOR: ARIEL GR EY
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TY P E I N E M OTI O N S / /
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SEP. 20.13
SEP. 21.13
In psychology, philosophy, and their many subsets, emotion is the generic term for subjective, conscious experience that is characterized primarily by psychophysiological expressions, biological reactions, and mental states. Emotion is often associated and considered reciprocally influential with mood, temperament, personality, disposition, and motivation, as well as influenced by hormones and neurotransmitters such as dopamine, noradrenaline, serotonin, oxytocin, cortisol and GABA. Emotion is often the driving force behind motivation, positive or negative. An alternative definition of emotion is a "positive or negative experience that is associated with a particular pattern of physiological activity."
SEP.19.13
CO U R SE : TY P O G R A P HY 4
IN ST RUC TOR: ARIEL GR EY
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K UANG-CH IH C H EN G
D E LI V ERA BL E: 4 L INES OF P R ODUC TS , 3 5 IN TOTAL
CO U R SE : PAC K A G E D ES I G N 4
I N ST RUC TOR : TOM Mc NU LTY
W E A R E CO M PA SS / /
We are Compass.
A small and high-density city like San Francisco needs a store that can help people get around in the city. The mission of Compass is to guide tourists from around the world as they see the city.
09 OBJECTIVE:
SOLUTION:
Compass is a store I created specifically targeted to tourists who travel in San Francisco. The store is not going to be big. The product is small because we want to match what customers need in their short stay in the City.
The store is located in the center of San Francisco, making a place that is quiet and refreshing. The store has four different sublines provided to the customers. Recover as the pharmacy; Care for skin needs; Fresh for food; and Traveler for daily needs. Each label is in different languages of instruction for the customers coming from other countries.
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K UANG-CH IH C H EN G
D E LI V ERA BL E: 4 L INES OF P R ODUC TS , 3 5 IN TOTAL
CO U R SE : PAC K A G E D ES I G N 4
I N ST RUC TOR : TOM Mc NU LTY
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W E A R E CO M PA SS / /
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K UANG-CH IH C H EN G
Pain Relief Allergy Cough, Cold, Flu Bandages Support Wrap Contact Lens Solution
Chicken Salad Fresh Fruit Candy Patato Chips Bakery Coffee Sandwiches
Shampoo Body Wash Skin Care Facial Care Sun Cream Lip Balm Razor, Cream Tooth Brush Toothpaste
Towel Power Adapter Rain Coat Small Unbrealla Shopping Bag Water Bottle One time use Cloth, Underwear Reusable Tableware
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D E LI V ERA BL E: 4 L INES OF P R ODUC TS , 3 5 IN TOTAL
CO U R SE : PAC K A G E D ES I G N 4
I N ST RUC TOR : TOM Mc NU LTY
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W E A R E CO M PA SS / /
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K UANG-CH IH C H EN G
D E LI V ERA BL E: 4 L INES OF P R ODUC TS , 3 5 IN TOTAL
CO U R SE : PAC K A G E D ES I G N 4
I N ST RUC TOR : TOM Mc NU LTY
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W E A R E CO M PA SS / /
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K UANG-CH IH C H EN G
D E LI V ERA BL E: 4 L INES OF P R ODUC TS , 3 5 IN TOTAL
CO U R SE : PAC K A G E D ES I G N 4
I N ST RUC TOR : TOM Mc NU LTY
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W E A R E CO M PA SS / /
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K UANG-CH IH C H EN G
D E LI V ERA BL E: 4 L INES OF P R ODUC TS , 3 5 IN TOTAL
CO U R SE : PAC K A G E D ES I G N 4
I N ST RUC TOR : TOM Mc NU LTY
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K UANG-CH IH C H EN G
D E LI V ERA BL E: 4 L INES OF P R ODUC TS , 3 5 IN TOTAL
CO U R SE : PAC K A G E D ES I G N 4
I N ST RUC TOR : TOM Mc NU LTY
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W E A R E CO M PA SS / /
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K UANG-CH IH C H EN G
D E LI V ERA BL E: 4 L INES OF P R ODUC TS , 3 5 IN TOTAL
CO U R SE : PAC K A G E D ES I G N 4
I N ST RUC TOR : TOM Mc NU LTY
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W E A R E CO M PA SS / /
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K UANG-CH IH C H EN G
D E LI V ERA BL E: 4 L INES OF P R ODUC TS , 3 5 IN TOTAL
CO U R SE : PAC K A G E D ES I G N 4
I N ST RUC TOR : TOM Mc NU LTY
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W E A R E CO M PA SS / /
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K UANG-CH IH C H EN G
D E LI V ERA BL E: 4 L INES OF P R ODUC TS , 3 5 IN TOTAL
CO U R SE : PAC K A G E D ES I G N 4
I N ST RUC TOR : TOM Mc NU LTY
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W E A R E CO M PA SS / /
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K UANG-CH IH C H EN G
D E LI V ERA BL E: 4 L INES OF P R ODUC TS , 3 5 IN TOTAL
CO U R SE : PAC K A G E D ES I G N 4
I N ST RUC TOR : TOM Mc NU LTY
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K UANG-CH IH C H EN G
D E LI V ERA BL E: 4 L INES OF P R ODUC TS , 3 5 IN TOTAL
CO U R SE : PAC K A G E D ES I G N 4
I N ST RUC TOR : TOM Mc NU LTY
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K UANG-CH IH C H EN G
D E LI V ERA BL E: 4 L INES OF P R ODUC TS , 3 5 IN TOTAL
CO U R SE : PAC K A G E D ES I G N 4
I N ST RUC TOR : TOM Mc NU LTY
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K UANG-CH IH C H EN G
CO U R SE : PAC K A G E D ES I G N 4
LOGOS
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K UANG-CH IH C H EN G
CO U R SE : PAC K A G E D ES I G N 4
LO G OS / /
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K UANG-CH IH C H EN G
CO U R SE : PAC K A G E D ES I G N 4
LO G OS / /
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K UANG-CH IH C H EN G
CO U R SE : PAC K A G E D ES I G N 4
LO G OS / /
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K UANG-CH IH C H EN G
D E LI V ERA BL E: AN EDU CATIONAL APP
CO U R SE : P R I N T 1
IN ST RUC TOR: MEGUMI KLYAMA
CO LO R S D O N ’ T L I E / /
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K UANG-CH IH C H EN G
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K UANG-CH IH C H EN G
PRODUCTION NOTES
SCHOOL: Academy of Art University COURSE: Portfolio INSTRUCTOR: Mary Scott DESIGNER: Kuang-Chih Cheng COPY: Kuang-Chih Cheng PHOTOGRAPHY: Kuang-Chih Cheng TYPEFACE: MetaPro BOOK CLOTH: Arrestox group B by Gane PAPER: Neenan Paper, 80lb END-SHEET: Cason LIVE SURFACE PHOTO Camera: Canon 550D PRINTING: Culture Lite Printing, INC. BINDING: Cardoza James Binding
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D E LI V ERA BL E: AN EDU CATIONAL APP
P R O D U C TI O N N OTES / /
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K UANG-CH IH C H EN G
Thank you!
I have to thank many people assist me finish the school. Specially to my family, they are willing to pay huge amount of money let me study here in U.S. And also my friends, I have to say It’s always not easy study out side of your country. Speaking in second language and experience different cultures. Without friends, I can barely make it. Last but not least. I’m really grateful that I have this opportunity in my early twenties, to let me see from a different view. It will always be a special memory of my life.
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CONTACT
phone: 415 867 6489 email: kuang78mess@hotmail.com website: kuangchihcheng.com
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