TRADE DIRECTORY 2016
www.visit.taranaki.info
TRADE DIRECTORY 2016 CONTENTS Welcome to Taranaki
1
Regional Contacts
1
Getting Here and Around
2
Taranaki map
3
Trade Assistance
4
Trade Resources
5
Image Library
6
About Venture Taranaki
6
Key Facts
7
Seasonal Highlights
8
Key Selling Points
10
Picture-perfect Mountain
11
Rich Culture and History
12
Art and Events
13
A Natural Playground
14
Garden Delights
15
Walking Choices
16
A Hole in One
17
The Surf Highway
18
The Forgotten World
19
North Taranaki
20
New Plymouth City
21
Stratford and Central Taranaki
22
Hawera and South Taranaki
23
Taranaki Must Do Itinerary
24
IMAGES: ROB TUCKER – WWW.ROBTUCKER.CO.NZ (UNLESS CREDITED OTHERWISE)
While all due care has been taken to ensure accuracy of this publication, Venture Taranaki accepts no responsibility or liability for any errors, omissions, or the offers or details of operators’ listings. Prices, timetables and other details or terms of business may change without notice. No part of this publication may be copied or reproduced without prior written consent from Venture Taranaki. Published in April 2016 by Venture Taranaki.
Mount Taranaki and the Taranaki region viewed from the north.
WELCOME TO TARANAKI Taranaki is full of secrets. This directory will give you the insiders guide to some of those secrets to share with your customers and clients, creating an unexpected and unforgettable visit. The publication has been created for the travel
country character nine hole courses through to one
trade. It is the definitive trade guide and we hope
of New Zealand’s best rated courses. Taranaki is
it will be a useful reference, resource and training
also considered the events capital of New Zealand
tool, providing you with a valuable insight into the
– hosting international festivals, fixtures, concerts
region like no other.
and contests throughout the year.
Nestled between a picture-perfect mountain and
If it’s not the myriad of activities or adventures on
sparkling sea, Taranaki offers the best of both town
offer that leaves your clients with a lasting memory,
and country, with chic urban eateries, wonderful
it will be the warm embrace and friendliness of the
country gardens, countless walks and hikes,
locals that will ensure this won’t be their only visit.
stunning surf beaches and a rich and compelling history. And that’s just the start.
Venture Taranaki’s Visitor Industry Team hopes you find this publication an invaluable tool in planning
Taranaki is also home to internationally regarded
many trips to our region. The businesses included
art galleries and museums, two official touring
are committed to providing quality experiences, we
routes, New Zealand’s first official on-road cycle
look forward to welcoming you and your customers
touring route and 20 golf courses ranging from
to our inspiring region.
YOUR REGIONAL CONTACTS For the latest on what’s on offer in Taranaki, contact the Visitor Industry Team at Venture Taranaki. 9 Robe Street, PO Box 670 670, New Plymouth 4340, New Zealand Tel: + 64 6 759 5150 Email: info@venture.org.nz Website: www.taranaki.info An initiative of New Plymouth District Council
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TARANAKI TRADE DIRECTORY - 2016
GETTING HERE AND AROUND
Half-way between Auckland and Wellington on the western coast of New Zealand’s North Island, Taranaki is easily accessed by air and by road via major state highways and New Zealand’s oldest heritage trail – The Forgotten World Highway SH43.
BY AIR
BY ROAD
Just a short direct flight from the three largest cities in the country,
Taranaki can be accessed from the north and south on State Highway 3 and
Air New Zealand services the domestic route into Taranaki with regular
from the east along the scenic Forgotten World Highway (SH43). Once in
flights to New Plymouth Airport from Auckland (49 flights), Wellington
Taranaki, Surf Highway 45 is a great touring route used to discover coastal
(23 flights) and Christchurch (12 flights) each week, and Jetstar connects
towns and surf breaks on the Taranaki coastline between New Plymouth
New Plymouth to Auckland 20 times a week.
and Hawera, while a direct inland route connects the region’s major towns. Regular scheduled bus services operate both north and south from
APPROXIMATE FLIGHT TIMES
Taranaki, and within New Plymouth city, and between New Plymouth
Auckland to New Plymouth 45 mins
and Hawera.
Wellington to New Plymouth 50 mins Christchurch to New Plymouth 1hr 25 mins
APPROXIMATE DRIVE TIMES
AIR NEW ZEALAND
JETSTAR
Freephone: 0800 737 000
Freephone: 0800 800 995
Tel: + 64 (0)9 357 3000
Tel: +64 (0)9 975 9426
www.airnz.com www.jetstar.com
NEW PLYMOUTH AIRPORT
Auckland to New Plymouth
4hrs 30mins
Hamilton to New Plymouth
3hrs
Rotorua to New Plymouth
3hrs 45mins
Taupo to New Plymouth
3hrs 40mins
Wellington to New Plymouth
4hrs 30mins
BY BICYCLE
New Plymouth Airport is consistently ranked as one of New Zealand’s best. The airport has excellent facilities including a cafe offering fresh contemporary food, ample car parking and modern design. A new domestic terminal will open in 2018 to meet growing demand.
The Forgotten World Cycle Trail is the first on-road addition to the New Zealand Cycle Trail, and offers a challenging yet scenic 180km link between the central North Island and Taranaki via quiet country roads. The route features two unsealed sections and several large hills. Accommodation and
Location:
11kms or 20 mins drive from New Plymouth City
supplies are available at Whangamomona, Purangi and Lepperton.
Address:
Airport Drive, New Plymouth
Allow 2-3 days to reach Taranaki from Taumarunui.
Phone:
06 755 2250
Hours:
6.00am to 8.00pm
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TARANAKI TRADE DIRECTORY - 2016
NEW ZEALAND
AUCKLAND
TARANAKI REGION WELLINGTON
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TARANAKI TRADE DIRECTORY - 2016
VENTURE TARANAKI: TRADE ASSISTANCE Venture Taranaki is the Regional Development Agency for
ITINERARY ASSISTANCE
Taranaki, and the team are here to help you discover the
If you need a unique and unforgettable itinerary then contact
region and its attractions.
us for the greatest insight into Taranaki’s hidden treasures
The official regional tourism organisation, Venture Taranaki
and authentic experiences.
works across all aspects of the industry, from business
visit.taranaki.info
and product development to conferences and events to
Venture Taranaki provides the region’s official and most
international marketing. The team manages promotional
comprehensive online visitor resource at:
campaigns, famils, film and media, online activity,
www.visit.taranaki.info.
international awareness and more.
Through the site you can order visitor publications, discover
When it comes to ensuring your customers get the real
and book accommodation and activities, browse our image
Taranaki experience, our team of passionate local experts
library and more.
are here to help:
To contact Venture Taranaki’s Visitor Industry Team email
STORY ANGLES AND EDITORIAL
info@venture.org.nz or call +64 6 759 5160.
If you need a one-hundred word snapshot of the region or a thousand word feature on the best combination of surf break and espresso, we’re here to help. TRADE INFORMATION AND PRODUCT UPDATES If you’re looking for specific products, what’s new, or contacts, talk to the team at Venture Taranaki first.
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TARANAKI TRADE DIRECTORY - 2016
50 WORDS
200 WORDS
Ever-changing Mount Taranaki, vivid black sand surf beaches,
It could be the natural landscape – from the picture-perfect peak
a dynamic events calendar, amazing galleries and museums,
of Mount Taranaki to the black sand surf beaches. It could be the
gorgeous gardens, activities from alpine treks to golf courses, and
dynamic events calendar that regularly presents the best of New
a rich history from volcanic inception through bloody land wars
Zealand and the World. Perhaps it’s the many gorgeous gardens, or
to pioneering innovation – New Zealand’s undiscovered Taranaki
the range of activities – alpine treks, cliff top golf courses, coastal
region has something for everyone.
walks and more. It could be the region’s rich history, from volcanic inception to energy province by way of bloody land wars and pioneering innovation. It could even be the endless waves that wrap
100 WORDS Maybe it’s the landscape – from Mount Taranaki to black sand surf beaches. It could be the events calendar that presents the best of
around the Taranaki coast. Whatever your reason for visiting Taranaki, you’ll pick up on the
New Zealand and the world. Perhaps it’s the gorgeous gardens or activities from alpine treks to clifftop golf courses to coastal walks and more. Maybe it’s the rich history from volcanic inception to
energy of this vibrant region – energy that comes up from the ground in the form of Taranaki’s oil and gas, and is evidenced in every aspect of life here. The world is catching on to this energy.
bloody land wars to pioneering innovation. It could even be the waves that wrap around the coast or those that cover the stunning Len Lye Centre. Whatever your reasons for coming to Taranaki, you’ll discover a region full of adventures waiting to be discovered.
The region has been judged home to the best place to live in New Zealand, and if the growing number of visitors is anything to go by, Taranaki is catching on as a hidden gem amongst regional New Zealand – full of amazing adventures just waiting to be discovered.
Consumer Collateral
Kaupok onui
Te Roti
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Rob Tucker. All information
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Otakeh
www.visit.taranaki. www.visitruapehu.cinfo om www.doc.govt.nz
www.visit
or visit: www.visit.taranaki.info
Oeo
VISITOR CENTRE
Railway Station, Hakiaha Street, Taumarunui Email: taumarunui@ i-site.org Phone: 07 895 7494 Hours: Monday – Sunday: Summer 8.30am – 5.30pm Winter – 8.30am – 4pm. Closed Christmas Day.
Pihama
TAUMARUNUI I-SITE
Opun
Photos: Supplied &
VISITOR CENTRE
Prospero Place and Miranda Street, Stratford Email: info@stratford .govt.nz Phone: 06 765 6708 Freephone: 0800 765 6708 Hours: Monday-Frida y from 8.30am-5pm, weekends and public holidays from 10am-3pm.
OPUNA ake KE BEACH
C7/VT0395/FWH 09-15.
NEW PLYMO UTH COAST AL WALKW AY
TUPARE SANTA’S NGAMO TU LINKS GOLF COURSE
CHOICE
Urenui
Waitara WAITAR A WEST & LOOKOU BEACH T WALK
WHITEC LIFFS WALK
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Parinini
email: info@venture.org.nz
STAY
For accommodation along the route visit www.visit.taranaki.inf o or book at your closest i-SITE.
STRATFORD i-SITE
TOWER
The Purangi Kiwi Project and selfguided native bush walk are a 15km detour along Junction Rd towards Purangi. Read the Kiwi info boards and enjoy the lush native forest walk.
To order copies of these resources
Whangamomona declared itself a republic in 1989, with its own presidentia complete l election. The famous Republic Day is held biennially in January and is enjoyed by thousands of visitors. Passports to the Republic of Whangamo mona are available from the Hotel. Find out more about republic day dates and activities at www.visit.taranaki.inf o
TAWHIT I MUSEUM
Te Wera camp and arboretum was an early settlement and is the base for the 6500ha Forest. The former New Zealand Forest Service campsite is still well used, and a number of walks lead from here through the arboretum and forest.
WATER
• Taranaki Event Toolkit
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Your guid e to the best expe eats and riences, drinks, as vote attraction d by the s, activ Taranaki ities, commun ity.
by
Taranak
Must Ds o’s
Rugby fans might be keen to know that Whangamo the only club in NZ mona is that is allowed to wear an all-black strip – as they had it well before NZ’s All Blacks. The team also compete for the Dean Cup – the oldest rugby challenge cup in New Zealand dating back to 1907 and contested three teams in the district between – Whangamomona, Strathmore and Toko in East Taranaki.
ition
1
Hawera
• Taranaki Trade Planner
A seven km detour from Douglas you will find Avonstour Rare Breeds Farm. This farm off ers information, guided tours from late September to May, workshops, crafts and seasonal produce for sale. Specialisin g in heritage breed cattle, sheep, pigs, chickens and other livestock. Visits by appointment only as it is a working farm.
like no other
Norman
The Taumarunui to New Plymouth Cycleway is regarded as one of the best cycle touring routes in New Zealand – the terrain, scenery and minimal traffic make it a spectacular, if challenging , ride through the nation’s The ride turns off the past. Forgotten World Highway at the top of Pohokura Saddle and heads down Junction towards New Plymouth. Road It then follows another stretch of unsealed road to Purangi and a further 71km along country roads and award-win ning cycle trails to the centre of New Plymouth. Best done over 2-3 days. Read the NZ Cycle Trails overview online before departing: www.nzcycletrail.com /forgotten-world-high way
3rd Ed
Mus GalleuMs and eries
Manaia
Ride the rails with Forgotten World Adventures. Riding modified golf carts, or purpose built RailBikes, you can zip along through a number of tunnels, over viaducts and through landscape inaccessib le by road. A truly unique experience.
LD HIGHWAY
New Zealand’s oldest heritage trail between Taumarun ui and Stratford
First settled in 1895, the village of Whangam omona was once a bustling frontier town, with up to 300 residents strong service links, providing roading and rail constructio n to the hardy farming community . The town experience d a great flood in 1924, but the town didn’t decline to around 20 residents until farm mergers and rationalisa tion took place in the The village has a Historic 1960s. Places Trust precinct rating, and centres on the iconic Whangamomona Hotel, which provides refreshments.
Harris
• Like No Other Magazine
A
Tarana ki’s M ust Do’ s
EXPLORE • Taranaki Official Visitor GuideWHANGAMOMONA Mt Damper Falls is a 14km detour along Moki Road. Follow the signposts for the 20min walk. At 85m this is the North Island’s second highest waterfall, and is a spectacula r sight, particularly after heavy rain. Surrounded by native bush, the falls spill over a papa bluff. Please note – the track is closed to hunters and dogs from 1 August to 31 October due to lambing. Te Maire track – this 2 hour walk (rated: easy) starts with a suspension bridge, and loops around a mosaic of native trees including rimu, miro, totara, kahikatea, matai, rewarewa, hinau and tawa.
www.visit.taranaki.info
FORGOTTEN WOR
Your guid e eats and to the best expe drinks, as vote riences, attra d by the ctions, activ Taranaki commun ities, ity.
CYCLE
FORGOTTEN
WORLD HIGHW AY
TAKEAW AYS
The Bridge to Somewher e is a two-hour return journey from either Whangamomona or Strathmore. Please see the map for more information. Let Eastern Taranaki Experience make it easy to explore the unique features of the highway and surrounds with their hiking and cycling tours and transportation.
TARANAKI:
LEGEND LAND ANARY D SE
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• Taranaki: Parks and Gardens Guide
Lavender farms – two lavender farms can be found along the route – Lauren’s Lavender Farm & Café and Lavender Lane. Both a treat for the senses. Opening hours vary. Best in summer months when the flowers are in full bloom.
e, Mark
The final resting place of respected early surveyor and trail blazer Joshua Morgan, who died in 1893 at the age of 35, is marked by a memorial and a short walkway through native bush to his grave site. This memorial also remembers the many other pioneers who sought their fortunes in this remote area.
Florenc
• Taranaki: Museums and Art Galleries Guide
i, Peter
by:
Taranak
• Taranaki: A Walker’s Guide
Brought to you
Venture
201
PLEASE NOTE: All information services, hours, and correct at contact details may time of press /VT0388 , but opera /04-15 Photos: change tor without Supplie d by Rob notice. Tucker,
• Taranaki’s Must Do Experiences
OR EVENT IN TARANAKI? THINKING ABOUT HOSTING A CONFERENCESUCCESS… HERE’S HOW TO MAKE IT A
Guide Official Visitor 6
C7 DESIGN
Taranaki Event Toolkit
BREAKWATER
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TARANAKI TRADE DIRECTORY - 2016
KS
• Surf Highway 45 Touring Route map
CAFÉS
BARS
• Forgotten World Highway Touring Route map
Visitor inform accommoda ation, maps , souvenirs, tion, activ internet ity and and all facilities, transport of New and book Zealand are availa ings for Taranaki NEW PLYM ble from: OUTH i-SIT Puke E VISITOR Email: info@ Ariki, 1 Ariki CENTRE newplymo Street, New Plym Hours: uth.govt.n Mond outh ay, Tuesday, z Phon e: 0800 Thursday, Wedn 639 Weekends esday from 9.00 Friday 9.00am-6.0 759 and 0pm. public holid am-9.00pm. ays 9.00a STRATFOR m-5.00pm. D i-SITE VISITOR Email: info@Prospero Place CENTRE and Miran stratford.g ovt.nz Phon da Street, Strat Hours: ford e: 06 765 6708 Weekends Monday-Friday 8.30am-5.0 or 0800 765 and publi 6708 c 0pm. holid ays SOUTH 10.00am-3 TARANAK .00pm. I i-SITE VISITOR 55 High CENTRE Street, Hawera rinfo@stdc. govt.nz Hours: Phone: Weekends Monday-Friday 06 278 8599 8.30a and publi c holidays m-5.00pm. All iSITES 10.00am-3 are close .00pm. d Christmas day.
Email: visito
Gorge offers an passage through the ocarp forest that still region. This section kms.
RESOURCES
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oute you will cross four ahora offers spectacula r ee prominent Maori lway tunnels and the th Island Mountains . The mona Saddle offers views of the surroundin g ith a backdrop of beech p forest. The Pohokura med after a prominent nd provides views into ed as a large railway campsite. It’s worth he top of each to take in g vistas. The Strathmor e stunning views of both d the Central Plateau. e 180m long Moki ilt in 1936 and is known Hobbit’s Hole’. Home nt crabs, the tunnel’s ed in 1989, increasing ght to 7m to allow -decked stock trucks. abled roof and hand
TRADE
IMAGE LIBRARY
These images are some examples from Venture Taranaki’s image gallery. Venture Taranaki has a selection of images, maps and branding available for use in promoting Taranaki as a visitor destination. To view the full selection head to www.taranaki.info/gallery To use any of the images please send an email to info@venture.org.nz with the names of the photos that you would like to use.
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TARANAKI TRADE DIRECTORY - 2016
KEY FACTS
KEY FACTS • Taranaki is situated on the western-most point of New Zealand’s North Island, yet is just 4 ½ hours drive or less than an hour’s flight from Auckland and Wellington • Taranaki is home to 110,000 passionate locals, 56,300 of which live in the provincial capital of New Plymouth • It is home to some of the best performing windsurf boards in the world • The mountain at the centre of the region – Mount Taranaki – looks so much like Mount Fuji it doubled for Fuji in the Tom Cruise movie The Last Samurai • The New Plymouth Coastal Walkway and Te Rewa Rewa bridge have together won dozens of design and environmental awards. They can be enjoyed by walkers, cyclists, skateboarders, dog-walkers and mobility scooters – which can be hired by visitors • New Plymouth was judged the best place in New Zealand to live by North and South Magazine • It was also judged the best small city in the world by the United Nations Liveable Communities Awards • Whangamomona, on the Forgotten World Highway, declared itself a republic in 1989, and has its own passport (available from the pub) • New Plymouth’s top rugby ground at Yarrow Stadium was judged the 3rd best place in the world to watch a game of rugby by New Zealand Rugby World Magazine • The Taranaki coastline is home to more than 12 world-class surf breaks and more than enough cafes along Surf Highway 45 • Energy (oil and gas) and dairy farming – black gold and white gold – make up the thriving economic base of the region • New Plymouth became New Zealand’s first ‘international’ airport with the inaugural commercial trans-Tasman flight landing there
• The stunningly shiny Len Lye Centre is quite likely New Zealand’s most photographed building
CLIMATE AND WEATHER Taranaki experiences unique climate and weather patterns by being close to mountain ranges and having land that protrudes into the Tasman Sea. The region is one of the first areas of New Zealand that weather systems encounter. Taranaki receives good rainfall coverage but also high sunshine hours and moderate temperatures throughout the year. Temperatures range from around 20 to 30 degrees in summer to 5 to 10 degrees in winter. In January 2015 the region shattered the long-standing national record for most sunshine hours in a single month – 356 hours.
THE SEASONS:
SUMMER
December to February
AUTUMN
March to May
WINTER
June to August
SPRING
September to November
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TARANAKI TRADE DIRECTORY - 2016
SEASONAL HIGHLIGHTS
Daisy Day
YEAR ROUND, THERE’S A LOT TO SEE AND DO IN TARANAKI.
SUMMER TSB BANK FESTIVAL OF LIGHTS From December to January, the TSB Festival of Lights transforms New Plymouth’s Pukekura Park after dark, with thousands of lighting effects and installations and daily
AMERICARNA
PSP JETSPRINTS
Taranaki comes alive to the throb of hundreds
Catch fast-paced aquatic action as jetboats
of V8 engines with this locally created
race around a tight, shallow circuit.
celebration of American classic car and hot
www.jetsprint.co.nz
rod culture. www.americarna.com
AUTUMN WHANGAMOMONA
NAKI RUN AMUCK
REPUBLIC DAY
A running race with a difference: river
ROUND THE MOUNTAIN
The historic village of Whangamomona
crossings, mud and sand.
CYCLE CHALLENGE
holds its republic celebrations every second
www.nakirunamuck.co.nz
free events. www.festivaloflights.co.nz
Ride 150km around iconic Mount Taranaki as a solo, duo or team at this celebrated annual event. www.cyclechallenge.co.nz
January, complete with elections and quirky rural events.
MOUNTAIN TO SURF MARATHON
www.whangamomonahotel.co.nz
Go for a personal best at this mostly downhill marathon from the mountain to
WOMAD – THE WORLD OF MUSIC, ARTS AND DANCE WOMAD delivers an exhilarating weekend of global rhythms, sights and sounds in the lush surroundings of Brooklands Park and
CONCERTS AT THE TSB BOWL
the coast. www.mountaintosurf.co.nz
OF BROOKLANDS Catch top national and international acts at
EASTER MASTERS SURF
this stunning outdoor amphitheatre.
COMPETITION
www.visit.taranaki.info
Men and Women 30 – 75 years old take part
TSB Bowl of Brooklands in New Plymouth.
in this laid-back surf comp as famous for the
www.womad.co.nz
après surf entertainment as the waves. www.surfingtaranaki.org
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Michael Flynn
WINTER
SPRING
TARANAKI INTERNATIONAL
POWERCO TARANAKI GARDEN
FESTIVAL OF THE ARTS
SPECTACULAR
A spectacular array of national and
The premier festival of Taranaki’s gardens
international artists warm winter with the
presents more than 50 gardens and a vibrant
two-yearly Taranaki International Festival of
events programme. www.rhodo.co.nz
the Arts. (2017) www.artsfest.co.nz
TARANAKI STEELFORMERS ROUND THE MOUNTAIN RELAY An all-night, all-day relay event. Walking, running and composite teams of between 10 and 16 members complete the 150km route around Mt Taranaki. www.eventstaranaki.co.nz
TARANAKI FRINGE GARDEN TARANAKI WAVE CLASSIC
FESTIVAL
The last of the winter swells fuel this epic
Offering a wonderfully eclectic mix of
wave sailing event on the Taranaki coast.
gardens, a fascinating vintage trail and much
www.taranakiwaveclassic.com
more. www.taranakigardens.com
RUGBY AT YARROW STADIUM
NZ TATTOO & ART FESTIVAL
New Plymouth’s Yarrow Stadium hosts
In November Taranaki welcomes the New
everything from provincial showdowns to
Zealand Tattoo & Art Festival, Australasia’s
Super 15 clashes, international league to
largest tattoo event. www.nztattooart.com
All Blacks tests. www.npeventvenues.nz OAKURA ARTS TRAIL TARANAKI ARTS TRAIL
Explore the coastal village of Oakura and its
Get a glimpse inside the studios of more than
artists. www.oakuraarts.co.nz
70 of the region’s top artists. www.taranakiartstrail.co.nz
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MIKE’S OKTOBERFEST North Taranaki organic brewery Mikes is a local legend, as is its annual Oktoberfest celebration. www.organicbeer.co.nz For information on these and many other events visit www.taranaki.info
TARANAKI’S KEY SELLING POINTS
Picture-perfect mountain The 2518m peak of Mount Taranaki and the surrounding Egmont National Park offers everything from cafes and a Mountain House with spectacular views, to a winter ski-field and over 200km of walking and hiking trails.
Rich in culture and history From the volcanic cone of Mount Taranaki to ancient hilltop Maori fortresses, Taranaki is rich in history. Start at Taranaki’s museums –Tawhiti Museum and Puke Ariki are two of New Zealand’s best.
Arts and events There are many opportunities to discover Taranaki’s arts and culture, from galleries and studios to spectacular concerts and events like the annual WOMAD festival.
A natural playground An undiscovered outdoor playground with Mount Taranaki at its heart, Taranaki offers many outdoor adventures in its parks, gardens, rivers, lakes and beaches.
Garden delights Taranaki’s gardens are so spectacular they have their own festivals. The annual Powerco Taranaki Garden Spectacular showcases more than 50 of the region’s best every spring.
Walking choices Experience the real Taranaki by foot. From the award winning 13km New Plymouth Coastal Walkway to the spectacular 2-day Pouakai Circuit, the region offers many great walks for all levels of fitness or adventure.
A hole in one The region boasts 20 golf courses from the championship Ngamotu Links in New Plymouth to more grass-roots coastal 9-hole courses with their own unique natural hazards. All have a guaranteed view of the Mountain.
The Surf Highway Taranaki’s coast boasts countless surf breaks and even more spots to stop and enjoy a picnic, pick up a coffee at a cool coastal cafe, or stay a night or two to enjoy the legendary landscape, all connected by Surf Highway 45.
The Forgotten World Linking Taranaki with the central North Island, the Forgotten World Highway is New Zealand’s oldest heritage trail, and passes dozens of natural and historic points of interest, including the republic of Whangamomona.
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Picture-perfect mountain Taranaki’s past begins with a love story. According to Maori legend, Mt Taranaki originally stood in the centre of the North Island, alongside the mountains of Ruapehu, Tongariro and Ngauruhoe.
Taranaki fell in love with pretty Mt Pihanga, and after an
Skiing on the small Stratford Mountain Club field is also popular
unsuccessful battle with Tongariro for her heart, made a lonely trek
in winter.
west to his current resting place. The trail of tears he left behind formed the Whanganui River, and to this day if you catch the mountain behind clouds it is said he is hiding the tears he still sheds for lost love.
For the most amazing experience, team up with a local guide and head to the summit, or for a gentler excursion head to one of the visitor centres at North Egmont or Dawson Falls, and take one of the shorter loop walks. The Goblin Forest – a rainforest on the
These days the 2518m volcanic peak – which last erupted in 1755 –
southern side of the mountain, where mosses hang from the trees –
offers countless walking and hiking adventures, with over 200km of
is particularly enchanting.
trails through untouched bush and alpine environments.
1. The Pouakai Crossing one-day hike 2. Explore Dawson Falls, Wilkies Pools and the Goblin Forest 3. Guided climb to the summit of Mount Taranaki 4. Kapuni Loop Track 5. Overnight stay at Stratford Mountain House
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Rich in culture and history Taranaki’s history spans volcanic eruption, bloody land wars and the innovation of necessity to arrive at the contemporary and culturally rich region of today.
Maori first settled the region in the 13th century, with Europeans
widely regarded as New Zealand’s best private museum and home
first arriving in the 1820s and settling in earnest in the 1840s,
to hundreds of scale models, thousands of artefacts, and a canal boat
resulting in opposition to land sales by local Maori. This triggered
ride through underground tunnels that has to be experienced to be
the Taranaki Land Wars, which became a defining aspect of
believed. Beyond these Taranaki offers many smaller museums of
the region’s history for over 150 years. This in turn pioneered
almost everything – from Elvis Presley to banking technologies to
both trench warfare – many of the region’s hilltops still feature
lawn bowls.
hand carved Maori fortresses – and passive resistance around the remarkable Parihaka Pa.
These days, the region’s rich history has fostered a wonderfully vibrant region where business innovation blends with great coffee and a
Taranaki’s past is best experienced through the region’s museums,
relaxed confidence to leave visitors with a raft of indelible memories.
most notably New Plymouth’s Puke Ariki and Tawhiti Museum,
1. Tawhiti Museum and Traders and Whalers 2. Explore the Te Henui walkway 3. Aotea Utunganui – Museum of South Taranaki 4. Cape Egmont Lighthouse 5. Te Ara Puawai
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Arts and events Whether you prefer your arts to be of the visual or the performing variety, Taranaki offers a destination rich in both.
When it comes to the arts, New Plymouth’s Govett-Brewster Art
happening in the local scene, while the annual Taranaki Arts Trail will
Gallery/Len Lye Centre is a must-do for any Taranaki itinerary. Within
give you a glimpse into more than 60 of the region’s artist studios.
the stunning stainless-steel clad façade is New Zealand’s foremost contemporary art museum, and the collection and archive of Len Lye, New Zealand’s greatest international artist. The Gallery offers a fantastic introduction to Lye’s pioneering film work and loud and light kinetic sculptures, as well as other aspects of New Zealand art. A range of tours and on-site cinema, design store and café all ensure a great visitor experience.
Taranaki’s reputation as the events capital of New Zealand is well deserved. Across an impressive array of indoor and outdoor venues the region presents more than its fair share of entertaining acts and events. Top of the list is the annual WOMAD festival at the iconic TSB Bowl of Brooklands, a 3-day festival of global music and culture. The Bowl has also hosted everyone from Dame Kiri te Kanawa to Jack Johnson to Fleetwood Mac. Beyond this the region offers everything from a
Beyond the Govett-Brewster, Stratford’s Percy Thomson Gallery
bi-annual international arts festival to a cheese-festival to a rodeo, all
and Hawera’s Lysaght Watt Gallery are worth a visit to catch what’s
giving a glimpse into the passion and diversity of the locals.
1. Govett-Brewster Art Gallery and Len Lye Centre 2. TSB Bowl of Brooklands 3. Whangamomona Republic Day 4. Percy Thomson Gallery 5. Garden Festivals
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A natural playground Taranaki’s landscape is a natural playground. From the glistening peak of Mount Taranaki to the vivid coastline, it’s almost impossible to avoid getting into the action.
Starting at the top, Mount Taranaki offers skiing and boarding thrills
Urenui or Waitara rivers or Lake Rotorangi hydro dam, to catching
in winter at Manganui Ski Field or a challenging summit ascent in
fish or a local delicacy – white bait – at a river mouth.
the warmer months. Heading up with an experienced local guide is recommended as the conditions can change rapidly.
Beyond the mountain and its waterways, visitors to Taranaki can experience the landscape through a wide range of adventures. From
Beneath the summit are over 200km of walking and tramping tracks,
short coastal walks to guided tours through a seal colony, hands-
punctuated by huts offering welcome opportunities to stop for a rest
on surf lessons to epic mountain bike excursions, or guided tours
or a night, all with unbeatable views.
through a Kiwi reserve to farm treks, Taranaki’s legendary landscape
Flowing from the Mountain, the region’s river network offers
will give you more than enough excuses to get out and have fun.
everything from white water extremes to kayaking or boating on the
1. Egmont National Park 2. Lake Mangamahoe mountain biking trails 3. Forgotten World Adventures Rail Trail 4. Cruise up the Mokau River or around the Sugar Loaf Islands 5. Horse trek through picturesque valleys and native New Zealand bush
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Garden delights With rich volcanic soil and warm climate it’s no wonder that Taranaki has been known as The Garden of New Zealand for over 150 years.
Taranaki’s gardens are so impressive they have their own festivals.
At the other end of the spectrum is world-renowned Pukeiti, a
The long-running Powerco Taranaki Garden Spectacular showcases
360-hectare rainforest garden on the slopes of Mount Taranaki that
more than 50 of the region’s best along with a vibrant events
features over 500 of the 800 known rhododendron varieties.
programme, and the wonderfully eclectic Fringe Garden Festival presents even more, along with collections of vintage machinery and local artists.
Between the two there are dozens of delightful gardens to explore. Pukekura Park has a huge variety of plant collections amidst a diverse range of landscapes, and Hollard Gardens and Tupare both
There’s much more than just festivals though, with more Gardens of
began life as private gardens and over the generations have grown
National significance here than any other region. We even boast one
into spectacular displays of native and exotic specimens that are well
of New Zealand’s few six-star gardens – Te Kainga Marire – which
worth a exploring on foot.
has transformed an urban patch of clay into an amazingly intimate native garden.
1. Powerco Taranaki Garden Spectacular Festival 2. Taranaki Fringe Garden Festival 3. Te Kainga Marire native garden 4. Pukekura Park 5. Pukeiti, Tupare and Hollard Gardens
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Walking choices Taranaki’s unique landscape offers countless walking adventures, from short coastal excursions to multi-day alpine treks.
The most accessible is New Plymouth’s Coastal Walkway, an
At the other end of the scale is the Pouakai Circuit, a spectacular two to
international award-winning 13km walking and cycling path along the
three day loop on the Northern slopes of Mount Taranaki.
edge of the Tasman Sea. The Walkway has drawn residents and visitors
Taking walkers from lush native bush to alpine tussock this world-class
alike back to the coast, and offers numerous cafes, sculptures, and access
track provides the intrepid walker with a true Taranaki experience and
points to other walks, parks and surf breaks.
incredible views.
Not to be missed along the Coastal Walkway is Len Lye’s Wind Wand
For a different adventure again, head to Eltham’s Lake Rotokare
kinetic sculpture, a much loved focal point near the centre city, and the
Walkway, a peaceful 4.3km track around the ‘rippling lake’. The
striking Te Rewa Rewa Bridge, a unique wave-like structure spanning the
walkway sits within the Rotokare Scenic Reserve, a protected area that
Waiwhakaiho River that is also well on the way to becoming a local icon.
teems with bird species.
1. Pouakai Crossing one-day hike 2. New Plymouth Coastal Walkway 3. Whitecliffs Walkway 4. Lake Rotokare Scenic Reserve 5. Otunahe Scenic Reserve Guided Walk Peter Florence
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A hole in one Taranaki boasts 20 golf courses, right around the mountain. From championship level courses to more grass-roots coastal 9-hole courses with their own unique natural hazards, all guarantee a view of the Mountain. The region’s top course is the championship coastal Ngamotu Links, home of the New Plymouth Golf Club, and one of New Zealand’s Experience rated courses. Not far from the centre of town, it runs down to the coast, and boasts a grand new clubhouse and pro shop as well as stunning views. At the opposite end of the spectrum are courses like Urenui, Waverley and Strathmore. Smaller and often more challenging,
members, and are well worth adding to a golfing tour of the region. All of the region’s courses welcome visitors and offer very reasonable green fees with the larger courses providing on-site pro shops and club hire. For more information, club contacts and tee times visit www.taranakigolf.co.nz
these courses are as rich in character as they are in welcoming club
1. New Plymouth Golf Course – Ngamotu Links 2. Westown Golf Course 3. Te Ngutu Golf Course 4. Stratford Golf Course 5. Fitzroy Golf Course
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The Surf Highway Surf Highway 45 has stories to be told.
The first, and most obvious, is a story of wave-fuelled adventure by
This is a story of geography and industry, and is unavoidable as you
generations of surfers searching for the perfect wave.
pass through this coastal landscape. While surfing is a big part of Surf
From Mokau in the north to Waitotara in the south, the Taranaki coastline is home to countless classic surf breaks. Breaks like Stent
Highway 45, the spectacular natural environment also makes it a journey to remember.
Road, the Kumara Patch, Fitzroy Beach and Arawhata Road have
Surf Highway 45 also tells a graphic story of Kiwi culture, both
become legendary in New Zealand surfing over the decades and
through the rich history that has shaped the region’s identity, and the
continue to attract surfers from around the globe. No matter what the
many creative people that call this unique patch of paradise home.
swell or wind direction, it’s almost always offshore somewhere along the Surf Highway.
These stories intertwine to create a touring route that will appeal to the hardcore surfer, travelling explorer and cultural adventurer alike,
The second story of Surf Highway 45 is one of a unique natural
giving all who travel the 105km touring route an adventure
environment, perched precariously between a spectacular brooding
‘like no other’.
mountain and the dynamic forces of the spirited Taranaki coastline.
1. Wreck of the SS Gairloch 2. Cape Egmont Lighthouse 3. Oakura Beach and Arts trail 4. Opunake Township 5. Kumara Patch, Kina Rd and Stent Rd surf spots.
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The Forgotten World Highway New Zealand’s oldest heritage trail, the Forgotten World Highway links Taranaki to the Central North Island, and the present to New Zealand’s ambitiously pioneering past.
As you journey through the Forgotten World highway you’ll encounter
that now centres on its iconic pub. The town holds a Republic Day
native bush as rich as the history behind it. The 150km highway traces
every second January (2015), and a passport can be bought and
an ancient Maori trail from Taumarunui in the central North Island
stamped at the pub.
to Stratford in the heart of Taranaki, and tells a story of pioneering ambition along the way.
The route forms the basis of the Forgotten World Cycleway, a 180km official cycle touring route from Taumarunui to New Plymouth. The
History and heritage combine, with over 30 points of scenic or historic
route was launched in 2011 and the hilly terrain and stunning scenery
interest in an environment where Mother Nature and ambitious
is best enjoyed over two days. Riders will be more than rewarded for
pioneers have battled for more than a century. The midpoint is the
the effort – this is becoming known as one of New Zealand’s best
People’s Republic of Whangamomona, a once-thriving frontier town
on-route rides.
1. Forgotten World Adventures 2. Republic of Whangamomona 3. Taumarunui to New Plymouth Cycle Trail 4. Mt. Damper Falls 5. Tangarakau Gorge
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MT TARANAKI SITS AT THE HEART OF TARANAKI, BOTH GEOGRAPHICALLY AND SPIRITUALLY. BENEATH ITS PEAK LIE FOUR DISTINCT DISTRICTS EACH WITH THEIR OWN FEELING AND IDENTITY.
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Taran ring aki’s distr icts
NORTH
TARANAKI The rugged landscape of Northern Taranaki welcomes visitors from the north with majestic rivers, a dramatic coastline, and some unique heritage and outdoor adventures. Wedged between black sand beaches and the rugged Uruti hill country made famous by many movies, North Taranaki guards an intense Maori and colonial history, and offers an intriguing
Spectacular Mount Damper Falls
mix of beaches, golf courses, arts and crafts, and walkways. Coming into the region by road you’ll be greeted by distant views of Mount Taranaki as you descend from the hilly heartland. The views get even more dramatic at sea level, where caves and rock formations, including the huge stone sentinels the Three Sisters, offer low-tide exploration opportunities. The Whitecliffs Walkway winds its way along clifftops, through lush green farmland and along the coast between Tongaporutu and Pukearuhe, offering spectacular views. Tom Cruise and Warner Bros filmed The Last Samurai in the area in 2003, and visitors to the region can experience interesting museums, river boat cruises and horseback treks
North Taranaki’s dramatic coastline
through this unique landscape. Waitara is North Taranaki’s largest town, established in 1839, and along with Mokau, Awakino, Urenui and Onaero offers a glimpse into the region’s past, good coffee and dining options, and beaches to explore.
1. Whitecliffs Walkway 2. Tongaporutu and The Three Sisters 3. Cruise up the Mokau River 4. Mike’s Organic Brewery 5. Horse trekking, Urenui
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The Whitecliffs from the beach
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NEW
PLYMOUTH Taranaki’s main centre of New Plymouth offers a vibrant and cosmopolitan hub well stocked with cool cafes, fantastic museums and galleries, an inner-city rich in parks, gardens and walkways, and a vibrant events calendar, all in a spectacular coastal location in the shadow of a picture-perfect mountain. New Plymouth’s award winning Coastal Walkway
The world-renowned TSB Bowl of Brooklands – a stunning natural amphitheatre amidst the city’s equally impressive central Pukekura Park – regularly swings to the sounds of international acts and iconic festivals. The city is traversed by a series of walkways and parks, making it easy to navigate on foot. The stunning New Plymouth Coastal Walkway, between city and sea, is the jewel in the walkway crown, with spectacular views, landscaping and art installations. Puke Ariki, the city’s innovative library, museum and i-SITE Visitor Centre on the waterfront, is the best place to discover the city’s history, and for a more creative experience head around the corner to the Govett-Brewster Art Gallery
Waterfront dining in central New Plymouth
to catch the latest contemporary art. The gallery will reopen in 2015 along with a stunning new Len Lye Centre. Further afield the coastal communities of Oakura and Okato offer links to the district’s coast, and the inland town of Inglewood offer even more cozy cafes and places to discover.
1. New Plymouth Coastal Walkway 2. Breakwater Bay 3. Coffee at a superb local cafe 4. Pukekura Park 5. Oakura Beach
New Plymouth’s central city from the air
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STRATFORD AND
CENTRAL TARANAKI
The gateway to Mount Taranaki and Egmont National Park, Stratford links Taranaki to New Zealand’s landscape and colonial history. Originally named Stratford-upon-Patea, after the birthplace of Shakespeare, Stratford’s street names are taken from 27 of The Bard’s plays, and the town is home to New Zealand’s
Stratford’s Glockenspiel Clock Tower
largest Glockenspiel clock, which sees Romeo and Juliet emerge and perform at 10am, 1pm, 3pm and 7pm daily. The lush countryside of Stratford and Central Taranaki offers a huge range of rural activities, including gardens, authentic farm stay accommodation options and good sporting facilities such as a nationally-renowned speedway, racecourse and golf course. The Forgotten World Highway, between Stratford and the central North Island, offers a three-hour trip through pristine New Zealand bush and farmland, past more than 30 sites of significant historical interest, including the historic Whangamomona Village and it’s welcoming country pub. A short drive from Stratford are two access points to over
Stratford is the gateway to Egmont National Park
200km of walking trails in Egmont National Park on Mount Taranaki. Don’t miss Stratford’s Pioneer Village, Percy Thomson Gallery, Whangamomona’s biennial Republic Day in January or the bush walks at Dawson Falls. Other settlements in this area include Toko, Kaponga, Pukengahu, Strathmore, Makahu, Midhirst, Ngaere, Tariki and Mangatoki. 1. Tramping in Egmont National Park 2. Taranaki Pioneer Village 3. Purchase a possum fur product at Environmental Products 4. Percy Thomson Gallery 5. Coffee or dinner by the fire at Stratford Mountain House
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The Whangamomona Pub on the Forgotten World Highway
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HAWERA AND
SOUTH TARANAKI
Strategically positioned between the peak of Mount Taranaki and the region’s shining surf coast, it’s no surprise that the South Taranaki District’s catchphrase is ‘real energy.’ Home to a substantial portion of New Zealand’s oil and gas and dairying production, South Taranaki boasts outdoor
The stunning scenery of Coastal Taranaki
pursuits to satisfy even the most thrill-seeking visitor, from dam-dropping down the Waingongoro River to climbing Hawera’s historic Water Tower, or heading to the coast to some of Taranaki’s legendary waves. From the coastal Parihaka Pa – home of 19th century prophet Te Whiti and a symbol of peace and passive resistance around the world – to Turuturu Mokai – the scene of bloody battles – South Taranaki is also a destination for history-lovers. Much of this area’s rich past is brought to life at Tawhiti Museum, widely regarded as New Zealand’s best private museum, where you can see hundreds of realistic lifesized mannequins and miniature models in historic
One of Mount Taranaki’s many rivers
settings and experience history first hand through a series of rides and attractions. Hawera, population 9,000, is the main centre in South Taranaki. Other towns include the laid-back coastal town of Opunake, the eclectic shopping destination Eltham, historic Patea, Normanby, and Manaia.
1. Tawhiti Museum 2. Surf in Opunake 3. Aotea Utunganui – Museum of South Taranaki 4. Hollard’s Garden 5. Cape Egmont Lighthouse
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Tackling the waves on Surf Highway 45
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TARANAKI MUST DO ITINERARY 2 DAYS & 2 NIGHTS
Try out one of New Plymouth’s great cafes such as Empire Cafe, Ozone Coffee Roasters, Public Catering Co, Petit Paris or Chaos, serving locallyroasted coffee and the freshest local produce. Head to the stunning Govett-Brewster Art Gallery/Len Lye Centre, and after the obligatory selfie in the building’s gleaming façade, head inside to discover the latest in contemporary art and the amazing story of New Zealand’s greatest international artist Len Lye. Tasting local delicacies at Okurukuru Winery
Discover the rich history of Taranaki at Puke Ariki (museum, library and i-SITE visitor centre) before heading off to explore the landscapes where it happened. Jump on Chaddy’s Charters and visit the Sugar Loaf Islands – home to seal colonies and a marine reserve. Afterwards if you’re fit, climb Paritutu and get magnificent views of the city, coast and mountain. Head to Oakura for lunch and visit the many arts and crafts workshops, then nip down to the beach and dip your toes into the Tasman Sea or wander along the beautiful stretch of black sand beach. Heading south, visit the historic Koru Pa, wreck of the SS Gairloch or
Govett-Brewster Art Gallery/Len Lye Centre
Cape Egmont Lighthouse then head back to New Plymouth and meander through the Real TArt or Gables Art Gallery. Visit any one of a number of amazing gardens such as Te Kainga Marire, Pukekura Park or Pukeiti Rhododendron Garden. Dine out in one of the city’s award winning restaurants, such as Table Restaurant at the Nice Hotel, Arborio, Okurukuru, Salt, Gusto or Pankawalla.
The wreck of the SS Gairloch, Surf Highway 45
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TARANAKI MUST DO ITINERARY 2 DAYS & 2 NIGHTS
Drive out to Whangamomona along the Forgotten World Highway and enjoy New Zealand’s first heritage trail, where early pioneers tried and failed to tame the New Zealand bush. Don’t forget to get your Whangamomona Passport stamped at the Hotel.
OTHER THINGS NOT TO BE MISSED: HERITAGE AND HISTORY Taranaki Pioneer Village
Travel to Tawhiti Museum – New Zealand’s best private museum and see the work of creator and artist Nigel Ogle – an absolute must see. Take a half day walk on one of Taranaki’s many walking tracks from the Whitecliffs Walkway in North Taranaki, New Plymouth’s Coastal Walkway, Wilkies Pool Loop Track, Lake Rotokare Scenic Reserve Walk, Stratford Heritage Walk or the Lake Rotorangi Walk.
Fun Ho! National Toy Museum
FOOD AND BEVERAGE Mike’s Organic Brewery Ozone Coffee Roastery Eltham Cheese Factory
ARTS & CULTURE
After a hard day, treat yourself to some relaxation at the Taranaki Mineral Pools, drawing heated mineral water from deep underground. The spa offers a range of thermal pool, massage and beauty treatments.
Kina New Zealand Design + Art Space Environmental Products Ringcraft Moana Waverley Glass Art Studio Percy Thomson Gallery
NATURE Brooklands Zoo Lake Rotokare Scenic Reserve Sugarloaf Islands Marine Reserve and seal colony Lake Mangamahoe Pouakai Crossing Trek
Local history recreated at Tawhiti Museum
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YOUR TEAM IN TARANAKI YOUR TEAM IN TARANAKI For the latest in regional intelligence, marketing material, images, collateral or more,marketing contact Venture For the latest in regional intelligence, Taranaki, the region’s tourism organisation, hub material, images, collateral or more, contact media Venture and economic development Taranaki, the region’s tourismagency. organisation, media hub and economic VICKI FAIRLEYdevelopment agency. GENERAL MANAGER, MARKETING VICKI FAIRLEY 06 759 5157 GENERAL MANAGER, MARKETING vicki@venture.org.nz 06 759 5157 vicki@venture.org.nz ANTONY RHODES COMMUNICATIONS ANTONY RHODES MANAGER 06 759 5160 COMMUNICATIONS MANAGER antony@venture.org.nz 06 759 5160
YOUR TEAM IN TARANAKI
antony@venture.org.nz DUCHESNE MARKHAM MARKETING AND COMMUNICATIONS EXECUTIVE DUCHESNE MARKHAM 06 759 5151 AND COMMUNICATIONS EXECUTIVE MARKETING duchesne@venture.org.nz For 06 759the 5151latest in regional intelligence, marketing material, images, collateral or more, contact Venture duchesne@venture.org.nz SARAH ELLEM Taranaki, the region’s tourism organisation, media hub MARKETING COMMUNICATIONS EXECUTIVE SARAH ELLEMAND and economic development agency. 06 757 6051 MARKETING AND COMMUNICATIONS EXECUTIVE VICKI FAIRLEY sarah@venture.org.nz 06 757 6051 GENERAL MANAGER, MARKETING sarah@venture.org.nz 06 759 5157 vicki@venture.org.nz ANTONY RHODES COMMUNICATIONS MANAGER 06 759 5160 antony@venture.org.nz DUCHESNE MARKHAM MARKETING AND COMMUNICATIONS EXECUTIVE 06 759 5151 duchesne@venture.org.nz SARAH ELLEM MARKETING AND COMMUNICATIONS EXECUTIVE 06 757 6051 sarah@venture.org.nz
VENTURE TARANAKI
An initiative of New Plymouth District Council
Taranaki’s Regional Development Agency VENTURE TARANAKI 9 Robe St or PO Box 670, New Plymouth, Taranaki Taranaki’s Regional Development Agency P +64 6 759 5150 E info@venture.org.nz 9 Robe St or PO Box 670, New Plymouth, Taranaki Facebook: TaranakiNZ TwiTTer: @Taranaki_NZ P +64 6 759 5150 E info@venture.org.nz Facebook: TaranakiNZ TwiTTer: @Taranaki_NZ
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