TARANAKI VISITOR STATISTICS JUNE 2017
Taranaki Visitor Statistics
At a glance: year ending June 2017
For the 12 months ending June 2017 there were 303,872 visitors who stayed in commercial accommodation (e.g. motels) in the Taranaki region resulting in over 626,759 guest nights.
Percentage change in Guest Nights from previous year Year ending June 2017 New Zealand
Taranaki
25 20.1 20
Visitor arrivals increased (8%) but they stayed for a shorter duration (-4.3%) with a resulting increase in overall guest nights (3.3%) relative to the previous 12 months. This compared with a 3.7% increase nationally in guest nights.
15 10
8.3
5
85% of Taranaki’s commercial guest nights were from domestic visitors, with the balance, (15%) being international.
0.4
0.4
0
Domestic
Domestic guest nights increased 0.4% although international guest nights increased 20.1%. This compared with 0.4% nationally for domestic guest nights and 8.3% for international guest nights.
International
District Performance 79% of Taranaki’s commercial accommodation guest nights for the 12 months ending June 2017 occurred in the New Plymouth District; 15% in South Taranaki and 6% in Stratford.
South Taranaki experienced the largest decline with -12.5%.
Commercial Accommodation - Average length of Stay - Year ending June 2017
Guest arrivals increased in all the Taranaki Districts.
0
The strongest increase was experienced in South Taranaki District (16.5%), followed by New Plymouth District (7.1%).
Guest Arrivals - Year Ending June 2017 20 15 10 5 0
Stratford
South Taranaki
-5
8
New Plymouth District
Taranaki
New Plymouth -3.3 District
Taranaki
NZ -0.2
-4.3
-12.5
-15 7.1
South Taranaki
-10
16.5 3
Stratford -0.7
These results contributed to an increase in guest nights for the region (3.3%) – with New Plymouth experiencing strongest growth (3.6%) followed by Stratford (2.3%) and South Taranaki (1.9%). The regional result was less than the national average (3.7%).
3.9 NZ
Commercial Accommodation Guest Nights - % change - Year Ending June 2017
The length of stay decreased -4.3% to 2.06 nights in Taranaki. A decline in length of stay was experienced in all the Taranaki Districts as well as nationally. 4
2.3
1.9
Stratford
South Taranaki
2
3.6
3.3
3.7
New Plymouth District
Taranaki
NZ
0
*Some variation may occur due to rounding and boundary differences
TARANAKI VISITOR STATISTICS – JUNE 2017
JUNE QUARTER 2017 RESULTS In the June quarter, Taranaki experienced an increase in guest nights, arrivals, occupancy rate and length of stay. Overall it was a positive quarterly result with the region out-performing the national average.
June 2017 Quarter - Percentage change relative to same time last year Stratford 30
South Taranaki
New Plymouth District
Taranaki
New Zealand
28.2 26.8
25
20
19.8 15.8
15
13.4
15.6
14.7
14.3 12.4
11.7
12
12.5
10 7
5.9
5
5.4
4.8 0.9
1
1
0
Guest Nights
Guest arrivals
Average -1.1 length of stay
-5
The positive outcomes for the June quarter are reflected below in the commercial accommodation trend line. TARANAKI VISITOR STATISTICS – JUNE 2017
Occupancy rate
TARANAKI VISITOR STATISTICS – JUNE 2017
Variations by accommodation type Guest nights in hotels performed more strongly in Taranaki relative to the previous 12 months.
Variation was also noted by accommodation type. Motels attracted the highest number of commercial guest nights for the 12 month period for Taranaki.
Growth/Decline in Guest Nights by Accommodation Type - Year ending June 2017
Commercial Guest Nights by Accommodation Type - Taranaki Year ending June 2017
Taranaki Holiday Parks, 167,538, 27%
Hotels, 163,849, 26%
New Zealand
30 25
23.7
20 15 10 Backpackers, 38,451, 6%
3.3
5
4.7
4.6 0
Motels, 256,919, 41%
1.4
0 -5
Hotels
TARANAKI VISITOR STATISTICS – JUNE 2017
Motels -2.7
Backpackers Holiday -2.6 Parks
Total Visitors
Visitor Guest Nights in the Taranaki Region
Venture Taranaki commissions Qrious, a subsidiary of Spark NZ Ltd. to provide additional visitor data concerning the Taranaki region. Qrious combines aggregated and anonymized mobile location data from Spark, with tourism statistics from MBIE and Statistics NZ, to assess total visitors to the region ie the data captures visitor movements over and above commercial accommodation (as discussed in the previous pages and measured via the Commercial Accommodation Monitor – CAM – by Statistics NZ). The Qrious data also includes visitors staying with friends and family or other noncommercial outlets, as well as day trippers.
350,000 300,000 250,000 200,000 150,000 100,000 50,000 0
Commercial Accommodation Only
The Qrious data indicated that visitors over and above those staying at commercial accommodation outlets contributed a further 1,761,838 guest nights to the region for the year to June 2017. This resulted in an overall total of 2,388,598 guest nights for the region (commercial and non-commercial accommodation guest nights).
Visitor Day Trips to the Taranaki Region 70,000
60,000 50,000 40,000 30,000
Day Trippers
20,000
In addition to the visitors staying overnight, a further 473,081 day visits to the region was also recorded via the Qrious data for the year ending June 2017.
QRIOUS/Total Guest Nights
10,000 0
TARANAKI VISITOR STATISTICS – JUNE 2017
Expenditure – 12 months to July 2017 Visitor expenditure for the 12 months to July 2017 was estimated at $349 million (MBIE) for the Taranaki region, an increase of 8% relative to the previous 12 month period.
Annual Tourism Spend - Taranaki $ million 12 months to July $400m $349m $350m $300m
$297m
$287m
$283m
2010
2011
$297m
$294m
2012
2013
$304m
$309m
2014
2015
$322m
$250m $200m $150m $100m $50m $0m 2009
TARANAKI VISITOR STATISTICS – JUNE 2017
2016
2017
Percent change in total spend: 12 months ending July 2017 V 12 months ending July 2016 16% 15% 14% 13% 12% 10%
10%
10%
9%
8%
8%
8%
8% 7% 6%
6% 5% 4%
5%
5% 3%
3%
2%
0% 0% -2%
TARANAKI VISITOR STATISTICS – JUNE 2017
APPENDIX Below: Commercial Accommodation Monitor Details for Year and Quarter ending June 2017 Quarter - June 2017
% change
Actual
Stratford
South Taranaki
New Plymouth District
Taranaki
NZ
Stratford
South Taranaki
New Plymouth District
Taranaki
NZ
Guest Nights
19.8
26.8
13.4
15.8
7
9,225
22,758
104,961
136,943
8,272,086
Guest arrivals
14.3
28.2
12.4
14.7
5.9
5,142
10,115
52,025
67,281
4,153,707
Average length of stay
4.8
-1.1
0.9
1
1
1.79
2.25
2.02
2.04
1.99
Occupancy rate
11.7
15.6
12
12.5
5.4
23.47
29.53
35.12
33.14
39.42
% from same time last year
Annual - June 2017 YE % from previous yr
% change Stratford
Actual
South Taranaki
New Plymouth District
Taranaki
NZ
Stratford
South Taranaki
New Plymouth District
Taranaki
NZ
Guest Nights
2.3
1.9
3.6
3.3
3.7
38,358
91,042
497,360
626,759
38,957,936
Guest arrivals
3
16.5
7.1
8
23,042
41,282
239,550
303,872
19,549,667
Average length of stay
-0.7
-12.5
-3.3
-4.3
3.9 0.2
1.66
2.21
2.08
2.06
1.99
Occupancy rate
11.8
0.4
2.2
3.5
4.3
23.67
30.08
38.57
35.84
44.39
Data sources: MBIE: Monthly Regional Tourism Estimates of Expenditure QRIOUS – Commissioned data undertaken for Venture Taranaki. Statistics NZ: Commercial Accommodation Monitor
TARANAKI VISITOR STATISTICS – JUNE 2017