TARANAKI VISITOR STATISTICS MARCH 2017
Taranaki Visitor Statistics At a Glance: Year ending March 2017
For the 12 months ending March 2017 there were 295,273 visitors who stayed in commercial accommodation (e.g. motels) in the Taranaki region resulting in over 608,029 guest nights. Visitor arrivals increased (4.3%) but they stayed for a shorter duration (-3.8%) with a resulting small increase in overall guest nights (0.3%) relative to the previous 12 months. This compared with a 3.2% increase nationally in guest nights.
Percentage change in Guest Nights from previous year Year ending March 2017 New Zealand
Taranaki
16
14.7
14 12
84% of Taranaki’s commercial guest nights were from domestic visitors, with the balance, (16%) being international.
10
8.7
8 6
Domestic guest nights declined 2.0% although international guest nights increased 14.7%. This compared with -0.7% nationally for domestic guest nights and 8.7% for international guest nights.
4 2 0 -2 -4
TARANAKI VISITOR STATISTICS – MARCH 2017
-0.7 Domestic -2
International
District Performance 80% of Taranaki’s commercial accommodation guest nights for the 12 months ending March 2017 occurred in the New Plymouth District; 14% in South Taranaki and 6% in Stratford. Guest arrivals increased in all the Taranaki Districts, except Stratford District (-5.2%). The strongest increase was experienced in South Taranaki District (11%), followed by New Plymouth District (4.2%).
Commercial Accommodation Average length of Stay - Year ending March 2017 0 Stratford -0.3 -5
11
5
4.2
4.3
4.1
Stratford
-10
-5.2
South Taranaki
New Plymouth District
Taranaki
NZ
NZ -0.8
-3.8
-11.6
Commercial Accommodation Guest Nights - % change - Year Ending March 2017
0
-5
Taranaki
These results contributed to a small increase in guest nights for the region (0.3%) – with New Plymouth experiencing growth (1.2%) but small declines resulted in Stratford and South Taranaki. The regional result was less than the national average (3.2%).
Guest Arrivals - Year Ending March 2017 10
New Plymouth -2.9 District
-10 -15
15
South Taranaki
3.2
4 1.2
2
The length of stay decreased 2.14 nights to 2.06 in Taranaki and this decline was experienced in all the Taranaki Districts as well as nationally. South Taranaki experienced the largest decline with -11.6%.
0.3
0 -2
Stratford
-4 -6
South Taranaki New Plymouth District -1.8
-5.4
*Some variation may occur due to rounding and boundary differences
TARANAKI VISITOR STATISTICS – MARCH 2017
Taranaki
NZ
March Quarter 2017 Results In the March quarter, Taranaki experienced a decline in guest nights, arrivals and average length of stay. Overall it was a more subdued quarterly result relative to same time in the previous year.
March 2017 Quarter - Percentage change relative to same time last year Stratford
South Taranaki
New Plymouth District
Taranaki
New Zealand
20 16.7 15 10 5
2.6 0.1
0
Guest Nights
-0.4 Guest-0.8 arrivals
-0.6
-0.8
Average length of stay
Occupancy rate -1.9 -2.7
-5 -7.5
-10
-6.4
-5.3
-5.6 -7.2
-7.6
-8.8
-15
-14.7 -17.9
-20 -25
-22.2
-20.8
TARANAKI VISITOR STATISTICS – MARCH 2017
Despite tighter March result, the overall trend for commercial accommodation in Taranaki has been one of growth.
TARANAKI VISITOR STATISTICS – MARCH 2017
Variations by Accommodation Type Variation was also noted by accommodation type. Motels attracted the highest number of commercial guest nights for the 12 month period for Taranaki.
Guest nights in hotels performed more strongly in Taranaki relative to the previous 12 months.
Growth/Decline in Guest Nights by Accommodation Type - Year ending March 2017
Commercial Guest Nights by Accommodation Type - Taranaki Year ending March 2017
Taranaki Holiday Parks, 160,359, 26%
Hotels, 156,726, 26%
New Zealand
25 20
19.7
15 10 5 Backpackers, 37,925, 6%
3.9
3.8
2.2
1.6
0 Motels, 253,019, 42%
-5
Hotels
-10
TARANAKI VISITOR STATISTICS – MARCH 2017
Motels
-3.3
Backpackers Holiday Parks -8.1
-6.8
Expenditure – 12 months to January 2017 Visitor expenditure for the 12 months to May 2017 was estimated at $348 million (MBIE) for the Taranaki region, an increase of 8% relative to the previous 12 month period.
Annual Total Spend Year to May 2017 $9,000m $8,000m
$7,703m
$7,000m $6,000m
$5,000m $4,000m
$3,574m
$3,392m
$3,000m $2,000m $1,000m
$2,464m $2,368m $1,761m $136m
$604m
$1,085m
$946m $368m
$344m
$0m
TARANAKI VISITOR STATISTICS – MARCH 2017
$630m
$348m
$307m
$528m
Percent change in total spend: 12 months ending May 2017 V 12 months ending May 2016 16% 14%
14%
12% 11% 10% 10%
9% 8%
8% 8%
8%
7%
9% 8%
6% 6%
4%
5% 4% 2%
2%
2% 1% 0%
TARANAKI VISITOR STATISTICS – MARCH 2017
APPENDIX Below: Commercial Accommodation Monitor Details for Year and Quarter ending March 2017 Quarter - March 2017
% change
Actual
Stratford
South Taranaki
New Plymouth District
Taranaki
Guest Nights
-22.2
-7.5
-6.4
-7.6
Guest arrivals
-17.9
16.7
-0.8
-0.4
NZ 0.6 0.8
Average length of stay
-5.3
-20.8
-5.6
-7.2
0.1
1.56
2.29
2.25
2.2
55.7
Occupancy rate
-14.7
-8.8
-1.9
-2.7
2.6
29.52
37.63
51.55
47.3
12714623
% from same time last year
Annual - March 2017
Stratford
South Taranaki
New Plymouth District
Taranaki
NZ
12,441
30,599
169,512
212,551
6,377,990
7,956
13,365
75,298
96,618
2
% change
Actual
Stratford
South Taranaki
New Plymouth District
Taranaki
NZ
Stratford
South Taranaki
New Plymouth District
Taranaki
NZ
Guest Nights
-5.4
-1.8
1.2
0.3
3.2
36,834
86,235
484,960
608,029
38,418,276
Guest arrivals
-5.2
11
4.2
4.3
22,399
39,055
233,820
295,273
19,319,383
Average length of stay
-0.3
-11.6
-2.9
-3.8
4.1 0.8
1.64
2.21
2.07
2.06
1.99
Occupancy rate
11.6
-1.6
-0.6
1.2
4.2
23.05
29.08
37.65
34.93
43.89
YE % from previous yr
Data sources: MBIE: Monthly Regional Tourism Estimates of Expenditure QRIOUS: Commissioned data undertaken for Venture Taranaki. Statistics NZ: Commercial Accommodation Monitor
TARANAKI VISITOR STATISTICS – MARCH 2017