TARANAKI VISITOR STATISTICS SEPTEMBER 2017
Taranaki Visitor Statistics At a Glance: Year ending September 2017
For the 12 months ending September 2017 there were 308,288 visitors who stayed in commercial accommodation (e.g. motels) in the Taranaki region resulting in over 637,655 guest nights. Visitor arrivals increased (6.8%) but they stayed for a shorter duration (-3.3%) with a resulting increase in overall guest nights (3.3%) relative to the previous 12 months. This compared with a 3.0% increase nationally in guest nights.
Percentage change in Guest Nights from previous year Year ending Sept 2017 New Zealand
Taranaki 23.7
25
20
15
10
82% of Taranaki’s commercial guest nights were from domestic visitors, with the balance, (18%) being international. Domestic guest nights declined -0.3% although international guest nights increased 23.7%. This compared with -0.1% nationally for domestic guest nights and 6.3% for international guest nights.
6.3 5 -0.1
-0.3
0
Domestic -5
TARANAKI VISITOR STATISTICS – SEPTEMBER 2017
International
District Performance 80% of Taranaki’s commercial accommodation guest nights for the 12 months ending September 2017 occurred in the New Plymouth District; 14% in South Taranaki and 6% in Stratford.
Commercial Accommodation Guest Nights % change - Year Ending Sept 2017 4
3.6
3
3.3
3
Taranaki
NZ
3 2
1.3
1 0
Guest arrivals increased in all the Taranaki Districts.
Stratford
The strongest increase was experienced in South Taranaki District (12.6%), followed by New Plymouth District (6.3%).
5
0.1 Stratford -5
6.3
6.8
2.9
0.1
0
12.6
10
Commercial Accommodation - Average length of Stay - Year ending Sept 2017 5
Guest Arrivals - Year Ending Sept 2017 15
South Taranaki New Plymouth District
South Taranaki New Plymouth -2.5 District
Taranaki -3.3
NZ
-10
2.9
-10 -15
0 Stratford
South Taranaki
New Plymouth District
Taranaki
NZ
The length of stay decreased 3.3% to 2.07 nights in Taranaki. A decline in length of stay was experienced in New Plymouth (-2.5%) and South Taranaki District (-10%). Stratford experienced a small gain on par with the national result.
These results contributed to an increase in guest nights for the region (3.3%) – with New Plymouth experiencing strongest growth (3.6%) followed by Stratford (3%) and South Taranaki (1.3%). The regional result was slightly ahead of the national average (3%).
TARANAKI VISITOR STATISTICS – SEPTEMBER 2017
SEPTEMBER QUARTER 2017 RESULTS In the September quarter, Taranaki experienced an increase in guest nights, arrivals, occupancy rate and length of stay. Overall it was a positive quarterly result with the region out-performing the national average.
Sept 2017 Quarter - Percentage change relative to same time last year Stratford
South Taranaki
New Plymouth District
Taranaki
New Zealand
25 21
20.9
20
15
15.4
14.9 12.3 10.1
10
9.6
7.7
7.4 6
5
4.5 2.2
1.5
0.8
2
1.5
0
Guest Nights
Guest arrivals -1.4
-0.6 Average length of stay
Occupancy rate
-5 -5 -10
TARANAKI VISITOR STATISTICS – SEPTEMBER 2017
-6.1
The positive outcomes for the September quarter are reflected below in the commercial accommodation trend line.
TARANAKI VISITOR STATISTICS – SEPTEMBER 2017
Variations by Accommodation Type Guest nights in hotels performed particularly strongly in Taranaki relative to the previous 12 months.
Variation was noted by accommodation type. Motels attracted the highest number of commercial guest nights for the 12 month period for Taranaki.
Growth/Decline in Guest Nights by Accommodation Type Year ending Sept 2017
Commercial Guest Nights by Accommodation Type Taranaki Year ending Sept 2017
Taranaki
Holiday Parks, 171,090, 27%
Hotels, 166,461, 26%
20
New Zealand
17.3
15 10 5
Backpackers, 37,253, 6%
3.7
3
2.3
0.6
TARANAKI VISITOR STATISTICS – SEPTEMBER 2017
-1.6
Holiday Parks
-0.9
Backpackers
Motels
Motels, 262,850, 41%
-5
Hotels
0 -0.9
Expenditure – 12 months to October 2017 Visitor expenditure for the 12 months to October 2017 was estimated at $362 million (MBIE) for the Taranaki region, an increase of 12% relative to the previous 12 month period.
Annual Tourism Spend - Taranaki $ million 12 months to October $400m $362m $350m $300m
$291m
$285m
$287m
$294m
$294m
$303m
2009
2010
2011
2012
2013
2014
$313m
$324m
$250m $200m $150m $100m $50m $0m
TARANAKI VISITOR STATISTICS – SEPTEMBER 2017
2015
2016
2017
Spend occurred across a range of categories, with the largest occurring in retail sales, food and beverage.
Visitor Spend by Product Category in Taranaki 12 months ending October 2017 $m
Cultural, recreation and gambling services
Other passenger transport Other Tourism Products Retail sales - fuel and other automotive products
Retail sales - alcohol, food and beverages Accommodation services Food and beverage serving services Retail sales - other 0
10
20
30
40
50
60
TARANAKI VISITOR STATISTICS – SEPTEMBER 2017
70
80
90
100
An estimated $292m was spent in the New Plymouth District; $20m in Stratford and $48m in South Taranaki by visitors.
Tourism spend by District - Year end October 2017 $m South Taranaki District, 48.0, 13%
Stratford District, 20.0, 6%
New Plymouth District, 292.0, 81%
TARANAKI VISITOR STATISTICS – SEPTEMBER 2017
Expenditure by international visitors is increasing, and reflects the increasing number of international visitors coming to the region.
Annual Tourism Spend - International visitors $ million 12 months to October 90.0 83.0 80.0 69.0
70.0 60.0
64.0 55.0
57.0
59.0
59.0
2012
2013
66.0
53.0
50.0 40.0 30.0 20.0 10.0 0.0 2009
2010
2011
2014
TARANAKI VISITOR STATISTICS – SEPTEMBER 2017
2015
2016
2017
APPENDIX Below: Commercial Accommodation Monitor Details for Year and Quarter ending September 2017 Quarter - Sept 2017
% change
Actual
Stratford
South Taranaki
New Plymouth District
Taranaki
NZ
Stratford
South Taranaki
New Plymouth District
Taranaki
NZ
Guest Nights
14.9
4.5
10.1
9.6
0.8
7,717
16,613
100,362
124,692
7,783,541
Guest arrivals
21
-1.4
7.7
7.4
4,995
7,538
51,298
63,830
3,807,025
Average length of stay
-5
6
2.2
2
1.5 0.6
1.54
2.20
1.96
1.95
2.04
12.3
-6.1
20.9
15.4
1.5
19.38
22.15
34.4
30.77
37.1
% from same time last year
Occupancy rate
Annual - Sept 2017
% change
Actual
Stratford
South Taranaki
New Plymouth District
Taranaki
NZ
Stratford
South Taranaki
New Plymouth District
Taranaki
NZ
Guest Nights
3
1.3
3.6
3.3
3
39,360
91,760
506,538
637,655
39,022,755
Guest arrivals
2.9
12.6
6.3
6.8
2.9
23,909
41,175
243,207
308,288
19,605,457
Average length of stay
0.1
-10
-2.5
-3.3
0.1
1.65
2.23
2.08
2.07
1.99
Occupancy rate
7.3
-2.9
6
5.2
7.3
24.20
29.61
40.18
37.49
44.55
YE % from previous yr
Data sources: MBIE: Monthly Regional Tourism Estimates of Expenditure Statistics NZ: Commercial Accommodation Monitor
TARANAKI VISITOR STATISTICS – SEPTEMBER 2017