TARANAKI VISITOR STATISTICS – DECEMBER 2017
Taranaki Visitor Statistics At a Glance: Year ending December 2017
For the 12 months ending December 2017 there were 313,815 visitors who stayed in commercial accommodation (e.g. motels) in the Taranaki region resulting in over 652,372 guest nights.
Percentage change in Guest Nights from previous year Year ending Dec 2017 New Zealand
Taranaki
25
22.6
20
Visitor arrivals increased (6.1%) but they stayed for a shorter duration (-1.7%) with a resulting increase in overall guest nights (4.3%) relative to the previous 12 months. This compared with a 2.5% increase nationally in guest nights.
15 10 4.8
5
82% of Taranaki’s commercial guest nights were from domestic visitors, with the balance, (18%) being international.
0.8
0.9
0
Domestic
Domestic guest nights increased 0.9%. International guest nights increased even more at an impressive 22.6%. This compared with 0.8% nationally for domestic guest nights and 4.8% for international guest nights.
TARANAKI VISITOR STATISTICS – DECEMBER 2017
International
District Performance 79% of Taranaki’s commercial accommodation guest nights for the 12 months ending September 2017 occurred in the New Plymouth District; 15% in South Taranaki and 6% in Stratford.
Commercial Accommodation Average length of Stay - Year ending Dec 2017 1
0.3
0 -1 -2
Guest arrivals increased in all the Taranaki Districts.
The strongest increase was experienced in South Taranaki District (14.4%), followed by the Stratford District (5.6%).
Guest Arrivals - Year Ending Dec 2017 14.4
15 10
5.6
4.9
6.1
South Taranaki
New Plymouth District
Taranaki
Taranaki
NZ
-1.7
-4.1
These results contributed to an increase in guest nights for the region (4.3%) – with South Taranaki experiencing strongest growth (9.8%) followed by New Plymouth District (3.4%) and Stratford (2.5%). The regional result (4.3%) was ahead of the national average (2.5%).
Commercial Accommodation Guest Nights - % change - Year Ending Dec 2017
0 Stratford
New Plymouth -1.4 District
-2.9
-5
2.2
5
South Taranaki
-3
-4
20
Stratford
NZ 15
9.8
10 5
The length of stay decreased from 2.12 nights to 2.08 nights. A decline in length of stay was experienced in all the Districts - with the highest decline experienced in South Taranaki (-4.1%).
2.5
3.4
4.3
New Plymouth District
Taranaki
2.5
0 Stratford
TARANAKI VISITOR STATISTICS – DECEMBER 2017
South Taranaki
NZ
December Quarter 2017 Results In the December quarter, Taranaki experienced an increase in guest nights, arrivals, occupancy rate and length of stay. Overall it was a positive quarterly result with the region out-performing the national average on all counts.
December 2017 Quarter - Percentage change relative to same time last year Stratford
South Taranaki
New Plymouth District
Taranaki
New Zealand
30 27
26 25 20.5
20 16.6 15
13.1 11.4 9
10
8.9 6.9
5.3 5
4.3
4.1
8.7
5.7 3.5 1.2
2
2.7 0.8
0
Guest Nights
Guest arrivals
Average length of stay
-5 -5.1 -10
TARANAKI VISITOR STATISTICS – DECEMBER 2017
Occupancy rate
The positive outcomes for the December quarter are reflected below in the commercial accommodation trend line.
TARANAKI VISITOR STATISTICS – DECEMBER 2017
Variations by Accommodation Type Variation was noted by accommodation type. Motels attracted the highest number of commercial guest nights for the 12 month period for Taranaki, followed by hotels and then holiday parks.
Guest nights in hotels and holiday parks performed particularly strongly in Taranaki relative to the previous 12 months.
Commercial Guest Nights by Accommodation Type - Taranaki Year ending Dec 2017
Growth/Decline in Guest Nights by Accommodation Type - Year ending Dec 2017 Taranaki
Holiday Parks, 181,630, 28%
Hotels, 163,813, 25%
10
New Zealand
8.5 5.7
5
2.4
3.4 1.9
4.6
1.1
-11.3 -15
TARANAKI VISITOR STATISTICS – DECEMBER 2017
Holiday Parks
-10
Backpackers
Motels, 269,767, 41%
Motels
-5
Backpackers, 37,161, 6%
Hotels
0
Expenditure – 12 months to January 2018 Visitor expenditure for the 12 months to January 2018 was estimated at $376 million (MBIE) for the Taranaki region, an increase of 10% relative to the previous 12 month period.
Annual Spend - Year to January $400m
$376m
$350m
$331m
$342m
$316m $287m
$300m
$278m
$288m
$300m
$298m
2013
2014
$250m
$250m $200m $150m $100m $50m $0m 2009
2010
2011
2012
TARANAKI VISITOR STATISTICS – DECEMBER 2017
2015
2016
2017
2018
Spend occurred across a range of categories, with the largest occurring in retail sales, food and beverage serving (e.g. restaurants, cafes and takeaway outlets), and fuel.
Visitor Spend by Product in Taranaki Year to January 2018 120
100
80
60
40
20
0 Retail sales - other
Food and Retail sales - fuel beverage serving and other services automotive products
Other Tourism Products
Retail sales Other passenger Accommodation Cultural, alcohol, food and transport services recreation and beverages gambling services
TARANAKI VISITOR STATISTICS – DECEMBER 2017
Of the $376 million spent in the region, an estimated $304m was spent in the New Plymouth District; $20m in Stratford and $52m in South Taranaki by tourists/visitors.
Tourism spend by District - Year end January 2018 $m South Taranaki District, 52.0, 14%
Stratford District, 20.0, 5%
New Plymouth District, 304.0, 81%
TARANAKI VISITOR STATISTICS – DECEMBER 2017
Expenditure by international visitors is increasing, and reflects the increasing number of international visitors coming to the region.
Annual international tourism spend in Taranaki Year to January $m 90 80
80 70
71
69
2016
2017
65 61
60 51 50
56
57
2012
2013
53
48
40 30 20 10 0 2009
2010
2011
2014
2015
TARANAKI VISITOR STATISTICS – DECEMBER 2017
2018
APPENDIX Below: Commercial Accommodation Monitor Details for Year and Quarter ending December 2017 Quarter - Dec 2017
% change
Actual
Stratford
South Taranaki
New Plymouth District
Guest Nights
20.5
26
5.3
9
4.3
12,018
27,451
138,718
178,186
10,694,180
Guest arrivals
27
13.1
4.1
6.9
3.5
7,385
11,488
67,212
86,086
5,448,715
Average length of stay
-5.1
11.4
1.2
2
0.8
1.63
2.39
2.06
2.07
1.96
Occupancy rate
16.6
5.7
8.9
8.7
2.7
28.63
31.42
42.81
39.58
46.93
Taranaki
NZ
% from same time last year
Annual - Dec 2017
Taranaki
NZ
Stratford
South Taranaki
New Plymouth District
Taranaki
NZ
% change
Actual
Stratford
South Taranaki
New Plymouth District
Guest Nights
2.5
9.8
3.4
4.3
2.5
41,401
97,421
513,553
652,372
39,464,430
Guest arrivals
5.6
14.4
4.9
6.1
2.2
25,478
42,506
245,833
313,815
19,787,437
Average length of stay
-2.9
-4.1
-1.4
-1.7
0.3
1.62
2.29
2.09
2.08
1.99
Occupancy rate
0.4
0.2
8.5
6.8
2.9
25.23
30.07
41.10
37.77
44.86
YE % from previous yr
Taranaki
NZ
Stratford
South Taranaki
New Plymouth District
Data sources: MBIE: Monthly Regional Tourism Estimates of Expenditure Statistics NZ: Commercial Accommodation Monitor
TARANAKI VISITOR STATISTICS – DECEMBER 2017