TARANAKI VISITOR STATISTICS MARCH 2018
Taranaki Visitor Statistics At a Glance: Year ending March 2018
Percentage change in Guest Nights from previous year Year ending March 2018
For the 12 months ending March 2018 there were 318,806 visitors who stayed in commercial accommodation (e.g. motels) in the Taranaki region resulting in over 662,752 guest nights. Visitor arrivals increased (8.0%) and stayed longer (1.0%) with a resulting increase in overall guest nights (9.0%) relative to the previous 12 months. This compared with a 3.9% increase nationally in guest nights.
New Zealand
Taranaki
35 29.2
30 25 20 15
81% of Taranaki’s commercial guest nights were from domestic visitors, with the balance, (19%) being international.
10 5
5.1
6
2.4
0
Domestic guest nights increased 5.1%. International guest nights increased even more at an impressive 29.2%. This compared with 2.4% nationally for domestic guest nights and 6.0% for international guest nights.
Domestic
International
District Performance
Commercial Accommodation Average length of Stay - Year ending March 2018 % change
78% of Taranaki’s commercial accommodation guest nights for the 12 months ending March 2018 occurred in the New Plymouth District; 16% in South Taranaki and 6% in Stratford. Guest arrivals increased in all the Taranaki Districts. The strongest increase was experienced in Stratford District (16.9%), followed by the New Plymouth District (7.3%).
5
20 15 10 5 0
16.9
Stratford
7.1
7.3
8
South Taranaki
New Plymouth District
Taranaki
3.7
0
1
0.2
New Plymouth District
Taranaki
NZ
0 -5
Guest Arrivals - Year Ending March 2018
8.2
10
Stratford -0.7
South Taranaki
These results contributed to an increase in guest nights for the region – with Stratford experiencing strongest growth (16%) followed by South Taranaki (15.9%) and New Plymouth District (7.2%). The regional result (9%) was ahead of NZ’s average (3.9%).
NZ
The length of stay increased 1% to 2.08 nights - although there was considerable variation between the Districts – ranging from 8.2% increase in South Taranaki to a 0.7% decline in Stratford.
Commercial Accommodation Guest Nights - % change - Year Ending March 2018 20 15 10 5 0
16
Stratford
15.9
South Taranaki
7.2
9
New Plymouth District
Taranaki
3.9 NZ
MARCH QUARTER 2018 RESULTS In the March quarter, Taranaki experienced an increase in guest nights, although this end result was achieved through different means e.g. South Taranaki had less visitors but they stayed significantly longer. Stratford had a moderate increase in both visitor numbers and length of stay. New Plymouth District achieved a small gain in guest nights, but not to the same extent as their Taranaki District counterparts. Taranaki outperformed the New Zealand average on many indicators.
March 2018 Quarter - Percentage change relative to same time last year Stratford
South Taranaki
New Plymouth District
Taranaki
New Zealand
20 16.7 15 12.2 10
8.2 4.9
5
5.2
4.6
5.2 3.5
2.5
1.2
0.3 0
Guest Nights -5
-1.6
Average length of stay -0.8 -0.3
Guest arrivals -3.8
-4
Occupancy -0.2 rate -4.1 -5.5
-10
-8
The positive outcomes for the March quarter are reflected below in the commercial accommodation trend line.
Variations by Accommodation Type Hotels, Motels and Holiday Parks carried the bulk of commercial guest nights for the 12 month period for Taranaki.
Guest nights in holiday parks performed particularly strongly in Taranaki relative to the previous 12 months, and surpassed the national growth rate.
Growth/Decline in Guest Nights by Accommodation Type - Year ending March 2018
Commercial Guest Nights by Accommodation Type - Taranaki Year ending March 2018
Taranaki
New Zealand
25 Holiday Parks, 191,435, 34%
Hotels, 162,475, 29%
19.4
20 15 10 5
8.9
7.4 4
3.7
2.2
0.4
Motels, 171,806, 30%
-2.3
Holiday Parks
Backpackers
Backpackers, 37,035, 7%
Motels
-5
Hotels
0
Expenditure – 12 months to June 2018 Visitor expenditure for the 12 months to June 2018 was estimated at $396 million (MBIE) for the Taranaki region, an increase of 12% relative to the previous 12 month period.
Annual Total Spend Year to June 2018 $9,000m
$8,357m
$8,000m $7,000m $6,000m $5,000m $3,855m
$4,000m
$3,845m $2,626m $2,553m
$3,000m $2,000m $1,000m $0m
$1,875m
$158m
$639m
$1,121m
$1,017m $397m
$379m
$659m
$396m
$332m
$559m
Percent change in total spend: 12 months ending June 2018 V 12 months ending June 2018 18% 16%
16% 13%
14%
13% 12%
12%
11% 10%
10%
8%
9% 8%
8% 6%
6% 4% 2% 0%
12%
6%
6% 5% 3%
6%
APPENDIX Below: Commercial Accommodation Monitor Details for Year and Quarter ending March 2018 Quarter - March 2018 % from same time last year
% change
Actual
Stratford
South Taranaki
New Plymouth District
Stratford
South Taranaki
New Plymouth District
Taranaki
NZ
Taranaki
NZ
Guest Nights
8.2
12.2
0.3
4.9
-1.6
13,460
34,340
170,048
222,931
12,516,503
Guest arrivals
4.6
-3.8
1.2
5.2
-4
8,318
12,856
76,175
101,609
6,125,855
Average length of stay
3.5
16.7
-0.8
-0.3
2.5
1.62
2.67
2.23
2.19
2.04
Occupancy rate
5.2
-4.1
-8
-0.2
-5.5
31.07
36.09
47.45
47.21
52.62
Stratford
South Taranaki
New Plymouth District
NZ
Stratford
South Taranaki
New Plymouth District
Taranaki
Taranaki
NZ
Guest Nights
16
15.9
7.2
9
3.9
42,725
99,936
520,093
662,752
39,926,326
Guest arrivals
16.9
7.1
7.3
8
3.7
26,174
41,837
250,796
318,806
20,035,646
Average length of stay
-0.7
8.2
0
1
0.2
1.63
2.39
2.07
2.08
1.99
Occupancy rate
12.9
4.1
9
8.3
3
26.02
30.27
41.04
37.81
45.19
Annual - March 2018 YE % from previous yr
% change
Data sources: MBIE: Monthly Regional Tourism Estimates of Expenditure Statistics NZ: Commercial Accommodation Monitor
Actual