Spending in Taranaki and its Districts
12 months to June 2018
About the analysis • Quantifies: – $ Regional and District retail expenditure
• Methodology: – Independently undertaken by Marketview for VT. – Combination of BNZ electronic cards and activity at Paymark merchant terminals (75% retail coverage). – Includes eftpos, debit & credit cards.
• Purpose: – Provide market intelligence for retailers/business owners – Inform regional and District economic development strategies
$1,272,560,988 was spent in Taranaki in retail outlets For 12 months to June 2018 $600,000,000
$481,358,563
$500,000,000
$400,000,000
$300,000,000
$203,944,802 $200,000,000
$170,054,684 $148,407,253
$100,000,000
$134,064,135
$70,693,788 $45,290,452 $18,747,310
$0 Accommodation
Apparel & Personal
Cafes, Department Restaurants & Stores & Leisure Takeaway
Fuel & Automotive
Groceries & Liquor
Home, Hardware Tourist Activities & Electronic
What did customers spend their money on in Taranaki’s retail outlets ‌. $600,000,000
$481,358,563
$500,000,000
$400,000,000
$300,000,000
$203,944,802 $200,000,000
$170,054,684 $148,407,253
$100,000,000
$134,064,135
$70,693,788 $45,290,452 $18,747,310
$0 Accommodation
Apparel & Personal Cafes, Restaurants Department Stores Fuel & Automotive Groceries & Liquor Home, Hardware & & Takeaway & Leisure Electronic
Tourist Activities
Where did spend increase the most? Spend % change 12 months to June compared with year prior 12.0% 11.1%
10.0% 8.3%
8.0%
7.5%
6.1% 6.0% 4.8% 4.0%
2.8% 2.2% 2.0%
1.6%
0.0%
Accommodation
Apparel & Personal
Cafes, Restaurants & Takeaway
Department Stores & Leisure
Fuel & Automotive
Groceries & Liquor
Home, Hardware Tourist Activities & Electronic
Where did retail spend occur within Taranaki? 12 months ending June 2018
• • • •
New Plymouth District: $951,751,125 Stratford District: $103,324,724 South Taranaki District: $198,737,828 Taranaki: $1,253,813,677*
•
This amount excludes spend on tourist services, as this has not been included at a district-level for confidentiality reasons.
Spend change 12 months to June 2018 5.8% 5.7% 5.7% 5.7%
5.6% 5.6%
5.5% 5.4%
5.4%
5.3%
5.3%
5.2%
5.1%
5.0% New Plymouth District
Stratford District
South Taranaki District
Taranaki Region
Rest of NZ
Spend by District
New Plymouth District - spend by category 12 months to June 2018 $400,000,000
$350,000,000
$341,532,143
$300,000,000
$250,000,000
$200,000,000
$147,069,947
$150,000,000
$135,286,099 $119,740,359 $108,162,639
$100,000,000 $63,380,453 $50,000,000
$36,579,486
$0 Groceries & Liquor
Department Stores & Leisure
Fuel & Automotive
Cafes, Restaurants & Takeaway
Home, Hardware & Electronic
Apparel & Personal
Accommodation
New Plymouth District - % change in spend 12 months to June 2018 14.0%
11.7%
12.0%
9.8%
10.0%
8.0%
6.0%
5.4% 4.7%
5.0%
4.0% 2.3%
1.9%
2.0%
0.0% Groceries & Liquor
Department Stores & Leisure
Fuel & Automotive
Cafes, Restaurants & Takeaway
Home, Hardware & Electronic
Apparel & Personal
Accommodation
Stratford District - spend by category 12 months to June 2018 $60,000,000
$50,000,000
$49,632,104
$40,000,000
$30,000,000
$28,021,798
$20,000,000
$10,000,000
$8,010,803
$7,187,422 $3,997,098
$3,943,972
$2,531,528
$0 Groceries & Liquor
Fuel & Automotive Cafes, Restaurants & Home, Hardware & Department Stores & Takeaway Electronic Leisure
Accommodation
Apparel & Personal
Stratford District - % change in retail spend by category 12 months to June 2018, relative to year prior 20.0%
16.2% 15.0%
10.5% 10.0%
6.0%
5.9% 4.7%
5.0%
0.0% Groceries & Liquor
-5.0%
Fuel & Automotive
Cafes, Restaurants & Takeaway
Home, Hardware & Electronic
Department Stores & Leisure
-3.6%
Accommodation
Apparel & Personal -1.4%
South Taranaki District retail spend by category 12 months to June 2018 $100,000,000 $90,194,316 $90,000,000 $80,000,000 $70,000,000
$60,000,000 $50,000,000 $40,636,905 $40,000,000 $30,000,000 $20,656,091 $20,000,000 $10,000,000
$4,766,995
$18,987,640
$18,714,074
$4,781,807
$0 Accommodation
Apparel & Personal Cafes, Restaurants & Department Stores & Fuel & Automotive Takeaway Leisure
Groceries & Liquor
Home, Hardware & Electronic
South Taranaki - % spend change by category 12 months to June 2018 35.0%
32.9%
30.0%
25.0%
20.0%
15.0%
10.0%
8.5%
8.3% 5.6%
3.9%
5.0%
2.8% 1.1% 0.0% Accommodation
Apparel & Personal Cafes, Restaurants & Department Stores Fuel & Automotive Groceries & Liquor Home, Hardware & Takeaway & Leisure Electronic
5.4%
Thank you! www.taranaki.info for more