Retail Spending in Taranaki and its Districts
12 months to December 2019 + monthly breakdown
About the analysis Quantifies: • $ Regional and District retail expenditure
Methodology: • Independently undertaken by Marketview for VT. • Combination of BNZ electronic cards and activity at Paymark merchant terminals (75% retail coverage). • Includes eftpos, debit & credit cards.
Purpose: • Provide market intelligence for retailers/business owners • Inform regional and District economic development strategies
$144.3M -Spent in Taranaki Month of December 2019 $144.3 million Spent in Taranaki month of December 2019 South Taranaki District , $23,244,491
Stratford District, $10,619,730
New Plymouth District, $110,397,389
3% Increase in Spend South Taranaki – up 7.9% % change in Spend Month of Dec 2019 compared with Dec 2018 9.0 7.9
8.0
7.0 6.0 5.0 4.3 4.0 3 3.0
2.5 2.1
2.0 1.0 0.0
New Plymouth District
Stratford District
South Taranaki District
Taranaki
New Zealand
South Taranaki – retail activity up Transactions - % change December 2019 relative to December 2018 4.0
3.3 3.0
2.0
1.3 1.0
0.0
New Plymouth District
Stratford District
-1.0
-1.2 -2.0
South Taranaki District
Within New Plymouth District
CBD – the prime draw card $110.4M Spent in New Plymouth District during December 2019 $50,000,000 $45,123,802 $45,000,000 $40,000,000 $35,000,000 $30,000,000
$27,045,957
$25,000,000 $19,391,608
$20,000,000 $15,000,000
$12,879,432
$10,000,000 $5,956,590 $5,000,000 $0 Tight CBD
Rest of CBD
The Valley
Rest of Urban area
Rest of New Plymouth District
Gaining ground within New Plymouth District
CBD and District shopping precincts New Plymouth District % change - sub areas 8.0%
6.8%
7.0% 6.0% 5.0% 4.0% 3.0%
2.9%
2.0%
1.3%
1.0% 0.0%
Tight CBD -1.0% -2.0%
Rest of CBD -0.9%
The Valley -0.7%
Rest of Urban area
Rest of New Plymouth District
$144.3: major categories of spend:
Groceries, department stores, fuel $144.3M $ Spend by category Taranaki December 2019 $60,000,000 $50,313,215 $50,000,000
$40,000,000
$30,000,000 $24,550,780 $20,553,508 $20,000,000
$15,975,322
$17,018,107
$8,464,908
$10,000,000 $4,372,673
$3,013,097
$0
Accommodation
Apparel & Personal Cafes, Restaurants, Department Stores Fuel & Automotive bars & takeaways & Leisure
Groceries & liquor Home, Hardware & Electrical
Other Consumer Spending
December 2019: biggest increase in spend:
Home & hardware, fuel, cafe’s/takeaway/restaurants Category spend % change 10.0 8.8 7.5
8.0
7.0 6.0 4.9 4.0 2.5 2.0
0.0
Accommodation -0.9 -2.0
Apparel & Personal Cafes, Restaurants, Department Stores & Fuel & Automotive bars & takeaways Leisure -1.6
-4.0 -4.4
Groceries & liquor
Home, Hardware & Electrical
Other Consumer Spending
December 2019: Origin of Retail Spend:
Taranaki residents - 86% 14% from NZ and international Origin of consumer spend in Taranaki month of December 2019 International 2% Rest of New Zealand 12%
South Taranaki District 19% New Plymouth District 60%
Stratford District 7%
International visitor spend – up almost 25% % Change in origin spend 30.00%
24.80%
25.00%
20.00%
15.00%
10.00% 5.90% 5.00%
3.30% 1.80%
2.20%
New Plymouth District
Stratford District
0.00%
South Taranaki District
Rest of New Zealand
International
$7.6M spent
th 24
December 2019
Daily December spend 2019 v 2018 2019
2018
8,000,000
7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
December 2019 12 months of retail spend
Taranaki 2019
$1.4B – total retail spend Retail spend Taranaki 2019 South Taranaki District, $229,496,759
Stratford District, $109,661,273
New Plymouth District, $1,046,358,317
Sub regional locations
2019: retail spend and activity up
South Taranaki – strongest growth Retail % change Spend 9.0
Transactions 8.5
8.0 7.0 6.0
5.3 5.0
3.7
4.0
3.0
2.9
3.1
2.8 1.8
2.0
0.8
1.0 0.0 New Plymouth District
Stratford District
South Taranaki District
Total Taranaki
$1B retail spend in New Plymouth District New Plymouth District Spend 2019 $450,000,000 $414,355,691 $400,000,000
$350,000,000 $300,000,000
$278,952,436
$250,000,000 $200,000,000
$166,999,207 $150,000,000
$125,110,304
$100,000,000 $60,940,679 $50,000,000 $0
Tight CBD
Rest of CBD
The Valley
Rest of Urban area
Rest of New Plymouth District
% Change in retail spend:
Rural precincts gain ground % change in spend 7.00%
5.90%
6.00%
5.00%
4.00% 3.00% 3.00%
2.60%
2.60%
2.00%
1.00%
0.00%
Tight CBD
Rest of CBD
-1.00% -1.10% -2.00%
The Valley
Rest of Urban area
Rest of New Plymouth District
Taranaki retail spend by category: December 12 months $600,000,000
$500,000,000
$400,000,000
$300,000,000
$200,000,000
$100,000,000
$0
Accommodation
Apparel & Personal
Cafes, Restaurants, Department Stores & bars & takeaways Leisure
Fuel & Automotive
Groceries & liquor
Home, Hardware & Electrical
Other Consumer Spending
% Change in Spend: Food/Other 12.0
9.8
10.0
8.0 7.2
6.0
3.9
4.0
3.5 2.9
2.0
1.6 1.0
0.0 Accommodation -0.7
-2.0
Apparel & Personal
Cafes, Restaurants, bars & Department Stores & Leisure takeaways
Fuel & Automotive
Groceries & liquor
Home, Hardware & Electrical Other Consumer Spending
$ Spend by Consumer Origin Spend by consumer origin $M 900 800
700 600 500 400 300 200 100 0
New Plymouth District
Stratford District
South Taranaki District
Rest of New Zealand
International
International spend: biggest % growth % Change in consumer origin 18.0%
17.0%
16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.5%
4.0%
3.4%
3.2% 2.6%
2.0% 0.0% New Plymouth District
Stratford District
South Taranaki District
Rest of New Zealand
International
Visit www.taranaki.info for more information