2 0 1 3 Portfolio Hsiao Han is a currently Brooklyn based designer originally from Taipei, Taiwan. With multiple backgrounds of industrial, packaging & graphic design, she is good at conceptual thinking & practical excecution. After the comprehensive design training, she now specializes in packaging design, especially in structural packaging.
Hsiao Ha n Ch e n kuma1989125@gmail.com +1-909-957-2069
The Edge Product Design / 2012 A project inspired by the Taiwanese architecture which always represents chaos and ugliness due to too many extra windows built by residents themselves. By interpreting the phenomenon into concept of "adding" and using the special twisted form of forged windows as the key element, my goal is making it become the fertilizer of design to show the characteristic of Taiwan. After inserting objects into the track on the edge, users can adjust the placement as their wish or purchase additional objects to meet their requirement. The concept of "adding" is also strengthened since the table legs are also combined to the edge through the same way like all the other objects.
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New Container Product Design / 2012 By remixing one type of container with a variety of appendages, new functions are added to the original container which we used to think there is only one way to use. Thus, new usages and scenarios are created.
Vase
Vase
Vase
+
+
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Water pouring
Edge of plate
Candlestick
Rack Chair Product Design / 2011
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An experimental project of analyzing the brand "EVA SOLO" and then designing a piece of work which can convey the spirit of this brand.
With multiple functions of book storing and sitting, this product meets the necessary of people who live alone and do not need many furniture.
The slightly tilted bottom and gravity make books lean down together which makes stooge easier.
By lifting the handle, it can be moved to everywhere.
Softwood Cup Shelter Product Design / 2011 Due to its friction, softwood prevents the cups from bumping which is convenient for users to carry the whole cup shelter around. Also, softwood absorbs dripping water which saves users' time for cleaning up. When it is time to throw the dirty one away, the eco-friendly material is decomposable.
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TONGO Product Design & Graphic Design / 2013 A series of poster design for a multipurpose modular container system for any ocassion. Comprised of 7 related shapes as well as 3 proportional heights, the system allows for endless combinations and arrangements suitable for countless presentations. The modular units can be stacked vertically or be arranged horizontally.
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Dream and the Cities Photography / 2011 Being a combination of two pictures, a shot in Japan and the other in U.S., every picture shows both western and eastern elements, which coveys different atmospheres and tells interesting stories like dreams.
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Dream and the Cities Package Design / 2011 A simple structure that the product & the package work with each other: The badge is held in place by the folding structure; the structure can be closed by the needle of the badge in the back of this package.
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Dream and the Cities Graphic Design / 2011 Flyer of the photography exhibition of "Dreams and the Cities".
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Expression of Typography Graphic Design / 2013 Series of iPad & iPhone case design with typographic compositions of letters, words, paragraphs, texture & an images. The goals are dealing with the spacial relationship, trying to be dynamic & explore the possibility as much as possible.
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Insight Graphic Design / 2013 Book cover design & the section dividers design.
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Collectable Everything Graphic Design / 2013 A book design project introducing flea markets in New York City and the featured vendors inside. The photographs and the text are all took and edited by me.
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Quotes of Flea Market in NYC Illustration / 2013 Illustrations of several quotes about flea markets in New York City.
the of every in S AN’ M E ON
SH A R T
OUTSIDE
IS ANOTHER MAN’S
OLD HAND MADE
TREASURE
THERE’S
INTERESTING
GOOD
BAD
ASK VENDORS FOR
HE AEST
TICA
LLY
THE LESSONS
ABOUT
ANTIQUES
DON’T IT FEEDS PEOPLE
WHO ARE
HUNGRY
ACTURALLY
SELL
THEY
FLEAS!
MIX OF STUFF NEW
MASS PRODUCED
INSIDE
2012 New Year Postcards Graphic Design / 2011 A series of 2012 Chinese New Year postcards composed of illustrations which separately correspond to each auspicious term.
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OMU Eco Cosmetic
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Package Design / 2013
This cosmetic line is produced in Surinam, South America, utilizing 100% natural ingredients derived from Surrinam’s indigenous tropical flora. Inspired by the water of the rainforest which gives birth to beautiful flowers, I designed the packages with the concept of moist to convey the imagery of the origin of natural ingredient and the beauty that OMU will bring to the buyers.
Huid / Nam Toe SPF 35
Lippen / Robijn SPF 35
Ogen / Rook SPF 35
PiqueNique Hills Package & Typeface Design / 2013
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SINC
E 19 8 9
nd
cr
ee
Ha
A high-end product designed to bring the meadow to consumers’ mind & release their imagination of cheese, PiqueNuque Hills is inspired by having picnic in the city, which thus become the concept of this package, conveying the modern & casual atmosphere at the same time.
se
PiqueNuque Hills is a product line of fine artisan cheese handcrafted in Vermont. The target audiences are people like foodies & hipsters.
aft
ed Artisan
Ch
Straw X Stand Package Design / 2012
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A paperboard structure for straws which can function as a stand. It not only eongate the life of the package but also make straws become easier to be taken due to its open form while spreading.
Peg Hole Assembling
Paper Structure Top View when structure is open. Bottom Cap
Top view when structure is closed. Scale 1:2
Combination Instruction Scale 1:2 Printed Sleeve
Table Tennis Set Package Design / 2012
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Section AAʼ A
Section BBʼ
B
Two package designs focus on the concepts of planogram and the manufacture process of thermoforming with multiple ways of display either being hung on the shelf or standing on the rack.
ZOOM IN
3.5”
11.5”
6”
Aʼ
Bʼ
3.5”
Section CCʼ
CD
2”
3.5”
Cʼ
Dʼ
7”
2”
7”
6.5”
7”
4”
12”
4”
4”
4”
12”
4”
4”
Section DDʼ
Bar Set
Package Design / 2012
To expand the market of several products of a brand, these two packages are designed for different types of market, one for high-end store & another one for retail store, but both share the same design charateristic, the open way, which can easily be recognized by the consumers that these products come from the same brand.
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T h a n k
Y o u !